The HydroFlyer
The HydroFlyer is a Canadian manufacturer and direct-to-consumer seller of premium electric hydrofoil (eFoil) boards featuring a patented detachable handlebar system, selling through a global dealer network and online storefront to recreational riders, performance athletes, and eFoil school operators.
- Company typePrivate
- Founded2018
- HeadquartersPemberton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The HydroFlyer does
The HydroFlyer is a Canadian manufacturer of premium electric hydrofoil (eFoil) boards, headquartered in Pemberton, British Columbia, and operating as a privately held, bootstrapped company founded by Jerry MacArthur. Its core product is an electric hydrofoil surfboard powered by a 42Ah 52V lithium-ion battery driving a water-cooled direct-drive motor through a ducted propeller, built on a full carbon-fiber (or aluminum/fiberglass for entry-level) board, mast, and wing assembly. The product's defining technical differentiator is a patented detachable handlebar system (US Patent D984352) integrated into the carbon monocoque, providing four points of contact versus the two used by all competitor eFoils, combined with a V-nose catamaran-style hull designed to slice through chop and support jumps and wave riding. Product tiers span the AL range ($9,995, fiberglass/aluminum), CF range ($15,995, full carbon), and a limited-edition FF range ($18,995, 10,000W motor, 60 km/h, capped at 20 units in 2026).
The company sells primarily direct-to-consumer through a Shopify storefront with a 20% pre-order deposit model, supported by global shipping and 10 authorized dealer and demo partners across 9 countries (Canada, USA, France, Italy, Australia, Morocco, UAE). Revenue is generated through complete board sales plus an aftermarket of high-margin accessories and spare parts (spare batteries $4,250, propulsion systems $2,850, wings, chargers, throttles). Customer segments are split between beginner/recreational riders, advanced/performance athletes, wave and ocean riders, and a B2B channel targeting eFoil schools and rental fleet operators. Distribution and brand building rely on a content-first marketing approach (50+ blog articles, YouTube, Instagram), an ambassador/sponsorship program that includes X-Games athletes, earned media such as Wired's "Mountain Bike of the Sea" coverage, and a dealer-driven demo conversion model.
The HydroFlyer firmographics
Firmographics- Name
- The HydroFlyer
- Legal name
- The Hydroflyer®
- Website
- https://thehydroflyer.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The HydroFlyer is a Canadian manufacturer and direct-to-consumer seller of premium electric hydrofoil (eFoil) boards featuring a patented detachable handlebar system, selling through a global dealer network and online storefront to recreational riders, performance athletes, and eFoil school operators.
- Ownership category
- akta.pro rank
The HydroFlyer industry classification
Industry- Product category
- Electric Hydrofoil Surfboards
- NAICS
- Boat Building (336612)
- akta.pro primary industry
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)
- akta.pro secondary industries
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
Keywords
Where The HydroFlyer is headquartered
LocationHeadquarters
- HQ city
- Pemberton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The HydroFlyer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Complete eFoil Board Sales: Sale of complete eFoil boards across three material tiers (AL/fiberglass, CF/carbon fiber, FF/full carbon high-performance). Revenue is primarily one-time hardware sale with optional add-ons. Board packages include board, handlebar assembly, throttle unit, powered keel assembly with motor/front wing/fuselage/stabilizer wing, battery, charger, accessories carry case, toolkit, and user manual.
- Accessories and Spare Parts: Spare batteries ($4,250), propulsion systems ($2,850), rapid charge battery chargers ($695), wireless throttle units ($400), flyer fender bumpers ($590), beach wheels ($249), hand-mount adaptors ($99.95), remote safety leash ($49.99). Accessories carry case, spare screws, and shim sets also available.
- Hydrofoil Wings and Upgrade Components: Sale of interchangeable front wings: Hyper 170 (all-rounder, $800), Vyper 150 (pro/speed wing, price varies), Vyper 190 (mid-aspect balance wing, price varies). Wings in full carbon or CloudTech carbon+silicone construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hydroflyer Cruiser AL — Entry-level aluminum/fiberglass board for beginners |
| One time/ perpetual license | Pay-as-you-go | Hydroflyer Sport AL — Entry-level performance aluminum/fiberglass board |
| One time/ perpetual license | Pay-as-you-go | Hydroflyer Cruiser CF — Mid-range full carbon construction |
| One time/ perpetual license | Pay-as-you-go | Hydroflyer Sport CF — Mid-range performance full carbon board |
| One time/ perpetual license | Pay-as-you-go | Hydroflyer Cruiser FF — Extreme performance full carbon, 10,000W motor |
| One time/ perpetual license | Pay-as-you-go | Hydroflyer Sport FF — Most aggressive extreme performance full carbon board |
| One time/ perpetual license | Pay-as-you-go | Board Only (Cruiser) — Board shell without propulsion system |
| One time/ perpetual license | Pay-as-you-go | Spare Battery Pack — 42AH 52V lithium-ion |
| One time/ perpetual license | Pay-as-you-go | Propulsion System — Complete mast and motor assembly |
| One time/ perpetual license | Pay-as-you-go | Premium Rapid Charge Battery Charger |
| One time/ perpetual license | Pay-as-you-go | Wings — Hydrofoil wing options |
| One time/ perpetual license | Pay-as-you-go | Accessories — Throttle, fender, wheels, adaptors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The HydroFlyer product offering
Product offeringCore offering
The HydroFlyer designs, manufactures, and sells electric hydrofoil surfboards (eFoils) featuring a patented detachable handlebar control system, a V-nose catamaran-style hull, and a lithium-ion powered direct-drive propulsion system. Boards are offered across three material tiers (AL aluminum/fiberglass, CF carbon fiber, FF full carbon extreme performance) in Cruiser and Sport shapes, sold alongside spare batteries, propulsion systems, rapid chargers, interchangeable hydrofoil wings, and riding accessories via direct-to-consumer e-commerce and an international dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- AL Range: Entry-level aluminum construction eFoils featuring durable fibreglass construction with aluminum keel. Most affordable option for new riders entering eFoiling.
- CF Range
- FF Range
Products and services
- Hydroflyer Cruiser AL Entry-level aluminum/fiberglass eFoil board designed for beginner to intermediate riders, featuring the patented detachable handlebar system, V-nose hull, and 5,600W motor. Sold at $9,995 with a 20% pre-order deposit.
- Hydroflyer Sport AL Shorter (5'0" equivalent), more responsive version of the Cruiser AL aimed at riders seeking sharper turns and a more aggressive feel while staying in the entry-level aluminum/fiberglass tier. Priced at $9,995.
- Hydroflyer Cruiser CF Mid-range full carbon fiber eFoil in the longer Cruiser shape, providing lighter weight, greater rigidity, and higher top speed (50 km/h) compared to the AL tier. Priced at $15,995.
- Hydroflyer Sport CF Mid-range full carbon fiber eFoil in the shorter Sport shape, offering sharper response and more aggressive handling than the Cruiser CF. Priced from $15,995.
- Hydroflyer Cruiser FF Extreme performance limited edition full carbon eFoil with a 10,000W motor, 60 km/h top speed, and fully customizable paint work. Limited to 20 units in 2026. Priced at $18,995 with a $3,799 pre-order deposit.
- Hydroflyer Sport FF Shorter, more aggressive Sport variant of the FF extreme performance eFoil, delivering 60 km/h top speed with the 10,000W motor and full carbon construction. Priced from $18,995.
- Hydroflyer Board Only (Cruiser) Board shell sold without motor, battery, or propulsion system; includes handlebar mounts and can be ridden as a motorized surfboard. Customizable paint is available. Priced at $7,549.
- Spare Battery Pack (42AH 52V Lithium-Ion) Replacement 42AH 52V lithium-ion battery with 2.4 KWh capacity, 1-hour charge time, and 120-minute ride time; weighs 13 kg and is fully waterproof. Priced at $4,250 (saving $1,450 when bought with a new board).
- Propulsion System (eFoil Mast & Motor Assembly) Complete mast and motor assembly with accessories and accessories bag, designed as a direct-drive propulsion upgrade or replacement for Hydroflyer boards. Priced at $2,850.
- Premium Rapid Charge Battery Charger
Quantifiable outcome
- Most beginners foil within 5–10 minutes on first ride (vs. 30–90 minutes for traditional eFoils)
- +4 more outcomes
Companies that use The HydroFlyer
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
The HydroFlyer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The HydroFlyer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered regional.
- InFlow Adventure CoregionalAuthorized dealer and demo location in Squamish, Canada. Offers demo bookings for prospective Hydroflyer customers. Book demos via the Hydroflyer website.
- Sea & FlyregionalAuthorized dealer and demo location in Port Méditerranée, France. Offers Hydroflyer demos and sales. Book demos via seaandfly.com.
- Mako H BikeregionalAuthorized dealer and demo location in Lake Garda, Italy. Offers Hydroflyer demos and sales. Book demos via mako-h-bike.it.
- La Base NautiqueregionalAuthorized dealer and demo location in Saint-Jean-Sur-Richelieu, Quebec, Canada. Offers Hydroflyer demos and sales. Book demos via labasenautique.square.site.
- efoilgcregionalAuthorized dealer and demo location on the Gold Coast, Australia. Known community rider (@efoilgc) who has performed advanced maneuvers including the Raley on Hydroflyer. Book demos via efoilgc.com.
- Efoil MoroccoregionalAuthorized dealer and demo location in Morocco. Offers Hydroflyer demos and sales. Book demos via efoilmaroc.com.
- EFoil MiamiregionalAuthorized dealer and demo location in Miami, USA. Offers Hydroflyer demos and sales. Book demos via efoil-miami.com.
- NY Kite CenterregionalAuthorized dealer and demo location in New York, USA. Offers Hydroflyer demos and sales.
- Session SportsregionalAuthorized dealer location in Charleston, USA. Offers Hydroflyer sales.
- SeawakeregionalAuthorized dealer and demo location in Dubai, UAE. Offers Hydroflyer demos and sales. Book demos via seawake.ae.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The HydroFlyer competitors and assessment
Company assessmentDirect peers
- Fliteboard: Australia-founded premium eFoil brand with strong international marketing presence. Direct competitor in the same premium eFoil category, comparable ASPs, and shared focus on accessible-to-advanced riding experience.
- Awake Boards: Swedish premium electric surfboard and eFoil maker known for performance-oriented boards and Scandinavian design. Direct competitor with comparable price points and a focus on advanced riding capability.
- Waydoo: China-based eFoil manufacturer offering more affordable electric hydrofoil boards. Direct competitor that pressures Hydroflyer from the entry-level and mid-range pricing tiers.
- Lift Foils: Puerto Rico-based eFoil manufacturer widely credited as the original electric hydrofoil brand. Most direct competitor to Hydroflyer in premium eFoil hardware, with overlapping ASPs and target customer of affluent water-sports enthusiasts.
- SiFly: Slovenia-based eFoil manufacturer offering competitively-priced electric hydrofoil boards. Direct competitor pursuing a similar 'make eFoiling more accessible' positioning.
Emerging players
- Radinn: Swedish maker of electric jetboards (motorized surfboards without hydrofoils). Adjacent competitor in the electric personal watercraft category with overlapping premium positioning and customer demographic.
- Lampuga: German manufacturer of electric jetboards and eFoils. Adjacent competitor with comparable focus on high-performance electric watercraft and similar European distribution footprint.
- Onean: Spanish electric surfboard manufacturer producing motorized boards without hydrofoils. Adjacent competitor in electric personal watercraft, overlapping in customer profile and water-sports retail channels.
Others
- Nobile Water Sports: Polish water-sports brand offering kiteboards, wakeboards, SUPs, and foils. Adjacent sporting-goods brand with overlapping customer base of water-sports enthusiasts and existing global retail distribution in the same dealerships Hydroflyer targets.
- JetSurf Motor: Czech manufacturer of gasoline-powered motorized surfboards. Adjacent product category in motorized personal watercraft; competes for the same thrill-seeking water-sports customer but uses combustion rather than electric propulsion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The HydroFlyer social profiles
Digital presenceThe HydroFlyer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The HydroFlyer leadership team
Management profileNumber of profiles
Profiles2 records
The HydroFlyer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The HydroFlyer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The HydroFlyer
What does The HydroFlyer do?
The HydroFlyer designs, manufactures, and sells electric hydrofoil surfboards (eFoils) featuring a patented detachable handlebar control system, a V-nose catamaran-style hull, and a lithium-ion powered direct-drive propulsion system. Boards are offered across three material tiers (AL aluminum/fiberglass, CF carbon fiber, FF full carbon extreme performance) in Cruiser and Sport shapes, sold alongside spare batteries, propulsion systems, rapid chargers, interchangeable hydrofoil wings, and riding accessories via direct-to-consumer e-commerce and an international dealer network.
Is The HydroFlyer a public or private company?
The HydroFlyer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The HydroFlyer founded?
The HydroFlyer was founded in 2018. It employs 11 to 50 people.
Where is The HydroFlyer based?
The HydroFlyer is headquartered in Pemberton, Canada, in the North America region.
How does The HydroFlyer make money?
Three revenue lines are on record. Complete eFoil Board Sales are the primary driver. The others are accessories and Spare Parts and hydrofoil Wings and Upgrade Components.
Who are The HydroFlyer's main competitors?
Direct peers on record are Fliteboard, Awake Boards, Waydoo, Lift Foils and SiFly. Emerging players are Radinn, Lampuga and Onean. Others are Nobile Water Sports and JetSurf Motor.
Does The HydroFlyer have an API?
No public API is recorded for The HydroFlyer.
What industry is The HydroFlyer in?
The HydroFlyer's product category is Electric Hydrofoil Surfboards. Its primary akta.pro industry code is IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing, with a secondary code of CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards). Its NAICS code is 336612.