LiveWire Sport

What LiveWire Sport does

LiveWire Sport is a London-based sports content and marketing services firm founded in 2011, with a headcount of 11-50 employees. The company works with broadcasters, brands and federations, producing sports-focused branded content, event coverage, promotional spots, and social media material. Its named client portfolio spans major North American and international sports properties including the NFL, Formula 1, ESPN, the PGA of America, the US Soccer Federation, the College Football Playoff, Under Armour, Learfield, the Golden State Warriors, and the Cincinnati Bengals, indicating concentrated activity in the US sports ecosystem despite UK domicile.

Name

LiveWire Sport

Website

https://livewiresport.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveWire Sport is a London-based sports content and marketing services firm producing branded content, event coverage, promotional spots, and social media material for broadcasters, sports leagues, federations, and brand partners.

Ownership category

akta.pro rank

Product category

Sports Media Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

akta.pro secondary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Sports broadcasting services
• Sports media partnerships
• Federation marketing services
• Sports content services
• Sports marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Content Production: Two Circles generates revenue through providing creative services to sports leagues, teams, and corporate sponsors. This includes branded content creation, event coverage, video production, and marketing campaign development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LiveWire Sport works with broadcasters, brands, and federations in the sports industry, providing services that connect these three stakeholder groups. The firm has operated since 2011 and is based in London, UK, with a team of 11-50 employees focused on the sports media sector.

Differentiator

Problem solved

Functional benefit

Named customers14 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• LearfieldcoreStrategic or Co-development PartnerTwo Circles works with Learfield as a key sports marketing partner, producing branded content for their partnership activations with brands including Goodyear and Postmates.
• PGA of AmericacoreStrategic or Co-development PartnerTwo Circles serves as content production partner for PGA of America, creating branded content for partnerships with Cadillac and Elijah Craig, as well as behind-the-scenes content.
• NFLcoreStrategic or Co-development PartnerOngoing content partnership with NFL for branded content creation and partnership activations including Sleep Number bed integration.
• F1 (Formula One)coreStrategic or Co-development PartnerContent production partner for F1 Miami Grand Prix and other events, producing event coverage, promotional content, and pit crew materials.
• US Soccer FederationcoreStrategic or Co-development PartnerContent partnership for US Soccer including partnership activation with sponsor Visa.
• ESPNmajorStrategic or Co-development PartnerSports media partnership for content production and coverage across ESPN properties.
• Under ArmourmajorStrategic or Co-development PartnerBrand partnership for Elite 24 basketball event coverage and athlete-focused branded content including work with Bryce Harper.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Catapult Sports: Sports performance and video analysis technology provider used by elite teams and leagues. Tangentially comparable through its B2B sports technology and video content services to the same professional sports customer base.
• Whistle Sports (now That's Good Content): Sports-focused social content and branded content studio working with leagues, athletes, and brands to produce digital video. Comparable as a niche sports content production agency targeting the same sponsor and rights-holder demand.

Broad incumbents

• Endeavor: Global sports and entertainment company (including IMG) representing talent, managing events, and producing premium content for rights-holders. Overlaps with the company's sports content production and brand activation services at greater scale.
• Octagon: Global sports marketing agency and IP Rights Holder of record offering sponsorship consulting, content production, and athlete management. Comparable as a larger, full-service competitor for the same league and brand sponsorship-activation budgets.
• SPORTFIVE: Global sports marketing agency handling rights sales, sponsorship activation, and content production for leagues, federations, and brands. Overlaps as a broader, incumbent competitor in sports partnership activation content.

Direct peers

• Grabyo: Cloud-based live sports video production, clipping, and distribution platform used by broadcasters, leagues, and brands. Closely comparable business model of providing sports content production tools and managed services to rights-holders.
• WSC Sports: AI-powered sports video content platform that automatically generates highlights and clips for leagues, teams, and broadcasters. Directly comparable as a B2B sports content technology and services provider serving the same NFL/NCAA-tier rights-holder customers.
• Greenfly: Sports content distribution and media-management platform used by leagues, teams, and brands to capture, organize, and share short-form content. Overlaps with the company's sports-specific content creation and distribution workflow.
• Imagen: Sports and media asset management platform enabling rights-holders and broadcasters to manage, edit, and distribute video content at scale. Comparable as a sports-focused B2B content technology and services vendor serving leagues and federations.

Others

• Stats Perform: Sports data and AI-powered content company serving leagues, broadcasters, and betting operators. Adjacent peer because it monetizes sports content and technology to the same league and broadcaster customer set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livewiresport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveWire Sport