AgileBox - Agile Planning Poker, Retrospectives, Daily Standup for Jira

What AgileBox - Agile Planning Poker, Retrospectives, Daily Standup for Jira does

AgileBox is an Agile toolbox product developed and operated by DevSamurai, Inc., a privately-held IT services firm headquartered in Tokyo, Japan. Built on the Atlassian Forge platform, the offering bundles three integrated modules for Jira users: Planning Poker for Jira (collaborative backlog estimation with Fibonacci, T-shirt, and custom decks), Agile Retrospectives for Jira (template-driven sprint reflection with formats such as DAKI, Mountain Climber, SWOT, Start Stop Continue, and Mad Sad Glad), and Daily Standup for Jira (scheduled async standups, customizable report forms, and Team Mood tracking). The application integrates natively with Jira Software, Jira Service Management, and Jira Cloud, Server, and Data Center editions, and is sold through the Atlassian Marketplace; a Slack companion app was launched on the Slack Marketplace in April 2025.

The product is targeted at software development teams running Agile ceremonies in Jira, with named buyer personas including Scrum Masters, Product Owners, Project Managers, and Development Teams. AgileBox operates a self-serve, product-led growth motion: installation is frictionless via the marketplace, a free tier is available to Jira Cloud instances with under 10 users, and a 30-day free trial is offered on Atlassian products. Paid annual subscriptions scale by user count across 14 tiers ranging from $150/year (11–15 users) to $11,125/year (4,001–5,000 users), with monthly or annual billing and automatic renewal. Academic, community, and open-source licenses are available to qualifying organizations. The company holds SOC 2 Type 2 compliance and reports 920 cumulative installs and a 3.6/4 Atlassian Marketplace rating.

AgileBox is one product line within DevSamurai, Inc.'s broader Atlassian marketplace portfolio (which also includes ProductGo, TeamBoard, Mocky, LeanBoard, AssetIT, AgileTest, and Routemap). It has not raised external institutional funding, maintains no public ticker, and operates without a disclosed management team or parent company outside DevSamurai itself. Distribution is global but concentrated on the Atlassian and Slack marketplaces as the primary acquisition channels, supplemented by content marketing (blog, YouTube, eBooks, documentation) and organic social.

Name

AgileBox - Agile Planning Poker, Retrospectives, Daily Standup for Jira

Legal name

DevSamurai, Inc.

Website

https://agilebox.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

AgileBox, developed by DevSamurai, Inc., is a Jira-native Agile toolbox offering Planning Poker, Retrospectives, and Daily Standup modules to software development teams via the Atlassian and Slack Marketplaces on a tiered annual subscription with a freemium tier.

Ownership category

akta.pro rank

Product category

Agile Project Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Agile planning tools
• Jira scrum software
• Sprint estimation software
• Retrospective collaboration tool
• Daily standup automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Atlassian Marketplace: Annual subscription model with tiered pricing based on number of users in Atlassian product instance. Free tier for up to 10 users on Jira Cloud. Monthly or annual billing with automatic renewal. SOC 2 compliant service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AgileBox is an Atlassian Forge-based Jira app that provides an integrated Agile ceremonies toolbox for software development teams. It bundles three core modules — Planning Poker for Jira (story estimation with Fibonacci/T-shirt/custom decks), Agile Retrospectives for Jira (template-driven retrospective sessions), and Daily Standup for Jira (automated standup scheduling with team health and happiness tracking) — sold as a single subscription tiered by Atlassian instance user count.

Product overview

AgileBox is a unified Agile toolbox built for Jira by DevSamurai, Inc., combining three core modules — Planning Poker for Jira, Agile Retrospectives for Jira, and Daily Standup for Jira — into a single integrated offering. The platform also includes a Slack integration app (AgileBox for Slack) that extends its ceremonies to the Slack workspace. AgileBox is sold as a Jira Cloud app via the Atlassian Marketplace and offers tiered annual pricing based on team size, with a free tier for instances with up to 10 users.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning Poker for Jira

Quantifiable outcome

• 920 installs on Atlassian Marketplace with 3.6/4 rating

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SlackcoreTechnology or Integration · 1 December 2024AgileBox integration with Slack enables activity browser, quick join to active sessions, smart notifications for scheduled activities, and daily standup reports delivered to Slack channels. Available on Slack Marketplace.
• AtlassiancoreTechnology or IntegrationAgileBox is an Atlassian Forge app distributed through the Atlassian Marketplace, integrating natively with Jira Software, Jira Service Management, and Jira Cloud/Server/Data Center. DevSamurai is an Atlassian vendor with multiple Jira apps in the marketplace.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EasyRetro: Direct retro-focused competitor with templates, voting, and team health analytics. Like AgileBox, it offers a freemium model and integrations with Jira, Slack, and Microsoft Teams, targeting the same scrum master and product owner personas.
• Parabol: Direct competitor offering retro, planning poker, and standup tooling for agile teams. Parabol is a product-led virtual agile meeting suite that competes head-to-head against AgileBox for retrospectives and estimation, including a free tier and paid team plans.
• Range: Team check-in and meeting tool covering standups, retros, and team health. Competes with AgileBox across multiple ceremonies and uses Slack and Microsoft Teams as primary distribution channels.
• Retrium: Direct competitor in agile retrospectives, with a strong facilitator-oriented product for distributed teams. Pitches against AgileBox's retrospectives module with similar templates and analytics.
• Standuply: Slack-based standup, retrospective, and survey bot. Overlaps directly with AgileBox's Slack integration and Daily Standup module, targeting the same agile teams operating in Slack workspaces.
• GoRetro: Retrospective-focused competitor with AI-assisted summarization and Jira/Slack integrations. Competes with AgileBox's retrospectives module on template variety and team sentiment analytics.
• Geekbot: Direct competitor in the daily standup and team check-in category, native to Slack and Microsoft Teams. Geekbot overlaps with AgileBox's Daily Standup and Slack Marketplace offering, serving the same product owner and scrum master segments.

Broad incumbents

• Atlassian Jira (built-in agile features): First-party Jira agile boards, plans, and reporting — the underlying platform AgileBox extends. Atlassian's continued investment in built-in estimation, boards, and reporting directly competes with AgileBox and defines the platform risk.

Emerging players

• Scrum Mate: Scrum-focused retrospective and planning tool with Jira integration. Smaller, more niche competitor overlapping partially with AgileBox's retrospectives and planning poker offerings.
• ActivityTimeline for Jira: Jira-native resource planning and team capacity app. Compares to AgileBox in the Atlassian Marketplace for team-facing agile workflows, though focused more on planning and capacity than ceremonies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/devsamurai
• Facebookfacebook.com/devsamurai
• LinkedInlinkedin.com/company/devsamurai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgileBox - Agile Planning Poker, Retrospectives, Daily Standup for Jira