What Retrium does

Retrium, Inc. is a privately held Delaware C-corporation, founded in 2014 and headquartered at 8705B Colesville Road in Silver Spring, Maryland, that develops and operates a SaaS application purpose-built for running agile sprint retrospectives. The product is a multi-tenant web application served at app.retrium.com, hosted on Amazon Web Services with MongoDB Atlas and Redis Labs as data stores and Stripe (PCI Service Provider Level 1) handling subscription payments. Its core capability is guided facilitation through the five canonical retrospective phases (Set the Stage, Gather Data, Generate Insights, Decide What To Do, Close), supported by a library of facilitation techniques (Start Stop Continue, Mad Sad Glad, Lean Coffee, 4Ls, WRAP, Sailboat, Team Radar), private/anonymous brainstorming for psychological safety, collaborative grouping with dot voting, persistent action-item tracking between meetings, and a library of retrospective history that surfaces long-running patterns.

The business model is a freemium subscription SaaS structure: a free tier and a 30-day free trial of all retrospective templates drive self-serve signup, a Team Edition subscription converts individual teams via Stripe-processed monthly billing, and a Business Edition tier is sold to enterprises via negotiated Order Forms with SSO, SOC 1-SSAE 16 Type II and SOC 2 Type II certifications, GDPR compliance (with EU Standard Contractual Clauses and a signable DPA), and CCPA compliance. Go-to-market blends product-led growth (self-serve trial), inside sales converting Team to Business Edition (supported by Hubspot and Zendesk), community-led content marketing through the Ultimate Guide to Agile Retrospectives academy, the Retrium blog, Agile Roundup, and the Retrospective Hot Seat community show, and an enterprise demo motion.

Retrium serves a hybrid segmentation of primary personas (Scrum Masters, Agile Coaches, Software Engineers/Development Teams, Remote and Hybrid Teams) and secondary personas (Managers, cross-functional teams in Marketing, Sales, HR, Finance), with named customers spanning large enterprises (Adobe, Amazon, Auth0, Vox Media, Eventbrite, Siemens, GoDaddy, Etsy, Bose, Trivago, StubHub), mid-market (Rothy's, InVision, Zapier, Binx Health), and SMBs (Beachy, Vantage Point). The team operates as a fully-distributed cross-functional group of fewer than ten employees across the United States, led by co-founders David Horowitz (CEO), Ryan Detweiler (CTO), and Niki Kohari (COO), with Frederick Polgardy as Chief Software Architect.

Name

Retrium

Legal name

Retrium, Inc.

Website

https://retrium.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Retrium is a SaaS platform that enables agile teams to run structured sprint retrospectives with guided facilitation, anonymous brainstorming, and persistent action-item tracking. It serves Scrum Masters, Agile Coaches, and development teams across enterprise and SMB segments globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Team Edition subscription: Paid subscription tier for teams; pricing not publicly disclosed on the site, processed via Stripe. Referred to as the Team Edition plan in the Terms of Use, with subscription governed by the Subscription Agreement.
2. Business Edition subscription: Enterprise-tier subscription governed by a Subscription Agreement plus Order Form(s). Order Forms govern additional terms; pricing may be negotiated for enterprise customers. Renewed on subscription terms with 30 days' notice of price changes.
3. Free tier / Freemium: Free service tier available alongside paid Team Edition and Business Edition plans; governed by the Terms of Use. A 30-day free trial of all retrospective templates is also offered.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels11 records

Core offering

Retrium is a multi-tenant SaaS web application that helps agile and Scrum teams run structured retrospective meetings. It provides guided facilitation through five retrospective phases (Set the Stage, Gather Data, Generate Insights, Decide What To Do, Close), a library of retrospective formats (Start Stop Continue, Mad Sad Glad, Lean Coffee, etc.), private and anonymous brainstorming, dot voting, and persistent action plan tracking across meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Retrium Retrium is a SaaS web application (app.retrium.com) purpose-built for agile and Scrum teams to facilitate retrospective meetings. It offers guided facilitation across the five phases of a retrospective, a built-in library of retrospective formats, private/anonymous brainstorming, dot voting, collaborative grouping, persistent retrospective history, and trackable action plans. It is sold as a subscription (Team Edition and Business Edition tiers) with a 30-day free trial and is used by teams at organizations such as Adobe, Amazon, Auth0, Zapier, Etsy, Rothy's, and Vox Media.

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

20 partnerships are on record, tiered core / flagship infrastructure, core payments infrastructure, core data infrastructure, core analytics, marketing channel, data infrastructure, analytics, sales and support infrastructure, customer support infrastructure, integration ecosystem, product analytics, operational tooling and hiring channel.

• Amazon Web Services (AWS)core / flagship infrastructureTechnology or IntegrationRetrium is hosted on AWS as a highly scalable cloud platform with end-to-end security and privacy features. Customer data is stored in AWS data centers located in the United States. AWS is the primary infrastructure partner for the platform.
• Stripecore payments infrastructureTechnology or IntegrationAll purchases on retrium.com are processed by Stripe. Stripe is PCI Service Provider Level 1 certified, forces HTTPS for all services, and encrypts card numbers with AES-256. Stripe also collects payment information (credit card, billing address, phone) for Team Edition subscriptions.
• MongoDB Atlascore data infrastructureTechnology or IntegrationMongoDB Atlas is listed as a Retrium subprocessor, providing managed database services for the platform.
• Redis Labscore data infrastructureTechnology or IntegrationRedis Labs is listed as a Retrium subprocessor, providing in-memory data store/caching services for the platform.
• Google Analyticscore analyticsTechnology or IntegrationGoogle Analytics is used as Retrium's analytics provider and is listed as a subprocessor for marketing, advertising, and analytics.
• Google Adsmarketing channelGTM or Marketing PartnerListed as a Retrium subprocessor for marketing and advertising; used to run paid acquisition campaigns.
• Google BigQuerydata infrastructureTechnology or IntegrationGoogle BigQuery is listed as a Retrium subprocessor for data storage / data warehousing.
• Looker Studio (Google)analyticsTechnology or IntegrationListed as a Retrium subprocessor for analytics and reporting.
• Hubspotsales and support infrastructureTechnology or IntegrationHubspot is listed as a Retrium subprocessor for sales and support services, supporting CRM and customer lifecycle management.
• Zendeskcustomer support infrastructureTechnology or IntegrationZendesk is listed as a Retrium subprocessor, supporting customer support ticketing.
• Zapierintegration ecosystemTechnology or IntegrationZapier is listed as a Retrium subprocessor for support services, and Zapier also appears as a Retrium customer logo. Zapier enables workflow automation and integrations with third-party tools.
• Pendo.io Incproduct analyticsTechnology or IntegrationListed as a Retrium subprocessor for sales and support services and as a product analytics tool used inside the Retrium application.
• Facebookmarketing channelGTM or Marketing PartnerListed as a Retrium subprocessor for marketing and advertising.
• Twittermarketing channelGTM or Marketing PartnerListed as a Retrium subprocessor for marketing and advertising.
• LinkedInmarketing channelGTM or Marketing PartnerListed as a Retrium subprocessor for marketing and advertising.
• Redditmarketing channelGTM or Marketing PartnerListed as a Retrium subprocessor for marketing and advertising.
• Perfect Audiencemarketing channelGTM or Marketing PartnerListed as a Retrium subprocessor for marketing and advertising (retargeting).
• Atlassian (Statuspage)operational toolingTechnology or IntegrationRetrium's public status page (status.retrium.com) is powered by Atlassian Statuspage and integrated with Slack subscriptions and Twitter notifications (@RetriumHQ).
• AngelList (Angel.co)hiring channelGTM or Marketing PartnerRetrium posts open positions and the 'Browse all positions' CTA links to angel.co/company/retrium for recruiting.
• Jira (Atlassian)integration ecosystemTechnology or IntegrationRetrium features an integration with Jira (shown in the integrations graphic 'connecttojira'), enabling teams to push action items into Jira for tracking.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parabol: Parabol offers a dedicated agile retrospective and check-in tool with similar facilitation flows, templates, and action-item tracking. It is the closest direct competitor to Retrium in the agile retro niche.
• GoRetro: GoRetro provides a retro-focused platform with templates, voting, and action items for agile teams, directly competing with Retrium in the retrospective workflow category.
• TeamRetro: TeamRetro is a purpose-built retrospective platform with private ideation, voting, and reporting. It overlaps closely with Retrium in features, audience, and go-to-market.
• EasyRetro: EasyRetro (formerly FunRetro) is a lightweight retrospective tool used by agile teams to run sprint retrospectives. It targets the same primary user (Scrum Masters) and use case as Retrium.

Broad incumbents

• Mural: Mural offers a digital whiteboard with facilitation features, templates, and integrations for agile teams. It overlaps with Retrium on retrospective workflows as part of a broader enterprise collaboration suite.
• Miro: Miro is a widely adopted visual collaboration whiteboard that includes retrospective templates. It competes with Retrium for retrospective use cases while serving a much broader collaboration audience.
• Lucid: Lucid (Lucidchart/Lucidspark) offers visual collaboration whiteboards and diagramming with templates for agile ceremonies. It overlaps with Retrium on retrospective facilitation in a broader visual productivity portfolio.
• Trello: Trello is a widely used work management tool that supports kanban, checklists, and lightweight retrospective workflows. It serves overlapping agile teams but without Retrium's facilitation depth.

Emerging players

• Range: Range provides team check-ins and async status updates, including retrospective-adjacent features. It targets the same team-effectiveness buyer as Retrium with a broader team health angle.
• FigJam: FigJam, Figma's collaborative whiteboard, supports retrospective-style templates and async brainstorming. It competes for the same agile team facilitation mindshare as Retrium, especially with remote-first teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/retriumhq
• Facebookfacebook.com/RetriumHQ
• LinkedInlinkedin.com/company/retriumhq
• Instagraminstagram.com/retriumhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retrium