What EasyRetro does

EasyRetro is a privately held, Brazilian-incorporated SaaS company (legal entity GRAMOS TECNOLOGIA DA INFORMACAO EIRELI, headquartered in Porto Alegre) that builds an online collaboration tool for running agile sprint retrospectives. Founded in 2015 (originally as Funretro, rebranded to EasyRetro in 2021) and led by CEO and founder Glauber Dutra Ramos, the company serves agile teams — including scrum masters, engineering managers, product owners, and non-technical groups — through a Firebase (Google Cloud Platform) backed real-time application that supports collaborative boards, voting, comments, anonymous feedback, drag-and-drop organization, multi-format exports (PDF, CSV, JPEG), and over 186 pre-built retrospective templates (Start Stop Continue, 4Ls, Starfish, Sailboat, Glad Sad Mad, etc.). Native integrations with Slack, Jira, Confluence, and Trello embed the product within surrounding agile toolchains.

The commercial model is a freemium SaaS: free registration unlocks basic board functionality for participants, while paid subscriptions, plus a 7-day free trial of premium features, unlock unlimited retrospectives and priority support. Distribution is primarily self-serve / product-led via easyretro.io, supplemented by a 15% affiliate Partners Program, a content-driven blog (113+ posts) and Retrospective Academy, and active social channels on X, LinkedIn, Instagram, and YouTube. An Enterprise SAML SSO tier addresses large-customer security and access-control requirements. A sub-product, PlanitPoker, extends the platform into scrum poker estimation, and ancillary offerings include Retrospective Templates, the Retrospective Academy, and a small portfolio of Free Tools (e.g., team name generator).

The company is bootstrapped (no disclosed external funding or investor roster), operates as an AI-undifferentiated, content-and-template-driven collaboration product, and reports scale signals of 1M–2M+ retrospectives across 100+ countries, with named logo customers including Cisco, Intercom, Hotel Engine, BlackSwan Technologies, Declarando, Iterators, PartnerStack, and government accounts in NYC and Canada. Compliance posture includes GDPR and CCPA compliance, with payments handled by Paddle as Merchant of Record under PCI-DSS.

Name

EasyRetro

Legal name

GRAMOS TECNOLOGIA DA INFORMACAO EIRELI

Website

https://easyretro.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyRetro is a Brazilian SaaS retrospective tool for agile teams, offering collaborative boards, 186+ templates, and Slack/Jira/Confluence/Trello integrations; it serves scrum masters and engineering managers across 100+ countries via a freemium, product-led model.

Ownership category

akta.pro rank

Product category

Agile Collaboration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Sprint retrospective software
• Agile team collaboration
• Scrum master tools
• Team feedback platform
• Retrospective boards

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Subscription-based SaaS model with automatic renewal for premium features. Free accounts available with basic features; paid subscriptions unlock unlimited features and advanced capabilities. 7-day free trial offered.
2. Freemium: Free tier with basic features available; premium features require paid subscription. No signup required to provide feedback on shared boards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

EasyRetro is an online SaaS retrospective tool for agile teams that enables collaborative sprint retrospectives through customizable boards, voting, comments, anonymous feedback, and 186+ pre-defined templates. The platform supports drag-and-drop card organization, multi-format export (PDF, CSV, JPEG), and integrates with Slack, Jira, Confluence, and Trello. It is offered under a freemium model with a paid subscription tier and a separate enterprise tier with SAML SSO.

Product overview

EasyRetro is a single, unified SaaS platform providing online retrospective tools for agile teams. The core product is EasyRetro itself, a collaborative retrospective board tool with features for creating boards, voting, commenting, and exporting. The platform also includes related tools such as PlanitPoker (scrum estimation), over 100 Retrospective Templates, the Retrospective Academy (educational content), Free Tools (utilities like team name generator), and the EasyRetro Blog for educational content. All offerings are part of the same integrated platform centered on improving team retrospectives through fun, collaborative experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Plan It Poker: Scrum poker planning app for agile estimation

Products and services

• EasyRetro Online retrospective tool for agile teams that enables collaborative sprint retrospectives with customizable boards, voting, comments, templates, anonymous feedback, and export functionality. Used by scrum masters, engineering managers, and agile teams.
• PlanitPoker Scrum poker planning app for agile estimation, offered as a separate sub-brand of EasyRetro. Used by agile teams for story point estimation during sprint planning.

Quantifiable outcome

• 1,000,000+ retrospectives completed by teams worldwide
• +2 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationSlack integration allows teams to receive notifications in their Slack channels when new retrospectives are created. Enables seamless workflow between team communication and retrospective activities.
• ConfluencecoreTechnology or IntegrationExport retrospective boards directly to Confluence pages for documentation and knowledge sharing purposes.
• JiracoreTechnology or IntegrationExport retrospective cards and action items directly as issues on Jira for tracking and project management integration.
• TrellocoreTechnology or IntegrationExport retrospective cards and action items directly into a Trello board for task management and follow-up.
• Firebase (Google Cloud Platform)coreTechnology or IntegrationFirebase provides backend services including database, hosting, and authentication. Data hosted in US Central. Firebase is GDPR-ready and certified under ISO 27001, SOC 1/2/3, PCI DSS.
• PaddlecoreTechnology or IntegrationPaddle serves as the reseller and merchant of record for all orders, handling payment processing and customer billing. PCI-compliant.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Retrium: Direct competitor focused exclusively on agile retrospectives, offering facilitated retros with templates, voting, and reporting — overlapping EasyRetro's core single-use-case positioning.
• TeamRetro: Direct competitor providing online retrospective tools for agile teams with similar templates, anonymous feedback, voting, and integrations, targeting the same scrum-master buyer.
• Parabol: Direct competitor offering a dedicated retrospective and meeting-facilitation SaaS for agile teams, with similar templates, voting, and action-item workflows targeting scrum masters and engineering managers.

Others

• Slack: Workflow ecosystem partner (EasyRetro integrates with Slack —) but also a potential platform competitor if Slack adds native retrospective or check-in functionality inside its hub.

Emerging players

• Range: Team check-in and meeting tool with overlapping agile-ceremony use cases (status, retros, team health), targeting modern hybrid teams with adjacent but partially overlapping functionality to EasyRetro.
• Sprintboard: Specialized agile retrospective and planning tool focused on scrum ceremonies, competing directly with EasyRetro in the same single-ceremony niche.
• Conceptboard: Visual collaboration platform offering retrospective and workshop templates aimed at distributed teams; competes in agile ceremonies with a broader whiteboard foundation than EasyRetro's single-purpose tool.

Broad incumbents

• Mural: Enterprise visual collaboration suite offering retrospective and agile workshop templates as part of a broader digital whiteboard product, competing head-on with EasyRetro for agile and design-thinking facilitation budgets.
• Miro: Broad visual collaboration platform that includes retrospective templates among many other use cases; competes with EasyRetro in agile ceremonies while serving a much wider whiteboarding and workshop audience.
• Atlassian (Jira + Confluence): Incumbent agile project management and documentation suite; teams using Jira already operate inside the agile workflow EasyRetro plugs into, and Atlassian could bundle retrospective capabilities to displace standalone tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easyretrohq
• YouTubeyoutube.com/channel/UC-gH7c4-PB0_xifBg_RC9aA
• LinkedInlinkedin.com/company/easyretro
• Instagraminstagram.com/easyretro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyRetro