MATHY Motorenöle und Schmierstoffe

Name

MATHY Motorenöle und Schmierstoffe

Legal name

MVG Mathé-Schmierstofftechnik GmbH

Website

https://mathy.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Lubricants and Additives

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), All Other Chemical Product and Preparation Manufacturing (32599)

SIC

Miscellaneous Chemical Products (2890)

akta.pro industry

PRIMARYIMAEAMAL

Fuel Additives & Lubricant Additives

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

SECONDARYIMACANAK

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYEUALAJAB

Lubricant Additives & Performance Chemicals

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

SECONDARYIMAEAMAB

Industrial & Heavy-Duty Lubricants

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Lubricants & Industrial Fluids

Keywords

• Lubricant additives
• Engine oil additives
• Fuel system cleaners
• Transmission additives
• Automotive maintenance chemicals

Headquarters

HQ city

Soltau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (mathy.de): MATHY generates the majority of its revenue through direct-to-consumer online sales via its proprietary e-commerce platform at mathy.de. Customers can browse the full product catalogue, create accounts, and complete purchases independently. Pricing is publicly listed per product. The site processes payments via PayPal, Amazon Pay, credit/debit card, Apple Pay, Google Pay, SEPA direct debit, bank transfer, and invoice (for returning customers subject to credit checks). The company also offers a B2B registration channel for commercial buyers.
2. Marketplace Sales: MATHY sells through third-party marketplace platforms such as Amazon, managed by a dedicated Head of E-Commerce / Marketplace Manager role within the company. Revenue from marketplace sales is generated on a standard transaction basis.
3. International Distribution (B2B): MATHY supplies its products to international distribution partners who resell in their respective countries. This B2B channel operates through long-standing international relationships and represents a distinct revenue stream from direct consumer sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

MATHY manufactures and sells tribologically optimized lubricant additives and motor oils for combustion engines, transmissions, and fuel systems, including engine oil additives, petrol and diesel fuel system cleaners, transmission additives, sealant additives, heating oil additives, two-stroke additives, and universal maintenance sprays. Products are sold direct-to-consumer through the company's own online shop (mathy.de) and Amazon marketplace, and to commercial buyers via international distribution partners spanning 35+ countries, with all formulations Made in Germany and TÜV-certified since 1994.

Product overview

MATHY is a manufacturer of high-performance additives, lubricants, and motor oils sold primarily through its own e-commerce online shop and marketplaces. The portfolio is organized across several sub-brands: MATHY® covers current-model additives for engines, fuel systems, and transmissions; MATHÉ® Classic covers oldtimer and youngtimer vehicles; Chromjuwelen, TEC 12, and DropStop Universal are additional brand extensions. The core product range spans motor oil additives (MATHY-M, MATHY-C), fuel additives for gasoline (Benzin-Kur, Benzin-Komplett-Kur, MATHY-ASB, MATHY-KSB) and diesel (Diesel-Komplett-Kur, AGR-Kur, DPF-Kur, ABR Anti-Kristall), transmission oils (automatikgetriebeöl and schaltgetriebeöl additive sets), and specialty products including heating oil additive (SPEZIAL-H), two-stroke additive (TS), and universal maintenance spray (WS). Products are available individually or as bundled sets (Produkt-Sets). The company also sells fan merchandise (Fan-Artikel). All products are Made in Germany and have been TÜV-certified since 1994.

Differentiator

Problem solved

Functional benefit

Brands

• MATHÉ: Brand for old and youngtimer vehicles. Products for classic cars and historic vehicles.
• MATHÉ Classic

Products and services

• MATHY-M Motoröl-Additiv

Quantifiable outcome

• Otto Mathé drove a Porsche over 100,000 km under racing conditions without an oil change — well beyond the prescribed 3,000 km interval — using his early additive formulations.
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• International Distribution PartnerscoreChannel Partner/ Reseller/ DistributorMATHY maintains a network of long-standing international distribution partners who handle resale of MATHY lubricant additives, motor oils, and specialty products in their respective countries. This channel is described as a key element of MATHY's go-to-market strategy and is referenced in the company's own website navigation under 'Unternehmen > Internationale Vertriebspartner'. The partners are integral to MATHY's international reach beyond its direct e-commerce operations.
• Webgains (Affiliate Network)minorGTM or Marketing PartnerMATHY participates in the Webgains affiliate marketing network, working with publishers ('Advertiser' in the Webgains model) who promote MATHY products via affiliate links on their websites, newsletters, or other media. Webgains tracks conversions via cookies and IDs and pays commissions on referred sales.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ravenol: German manufacturer of motor oils, gear oils, and specialty lubricants with strong motorsport and classic-car positioning. Closely comparable to MATHY on product mix (engine oils, gear/transmission fluids, additives) and on enthusiast/DACH customer base.
• JLM Lubricants: Dutch specialist in fuel additives, oil additives, and DPF/EGR cleaning products. Directly comparable to MATHY's MATHY-ABR, MATHY DPF-Kur, and AGR-Kur diesel additive SKUs and similar European specialty distribution model.
• Liqui Moly: German manufacturer of motor oils, additives, and service products sold primarily through workshops and specialty retail. Highly comparable to MATHY: same DACH home market, similar additive-heavy product portfolio, and overlapping automotive enthusiast customer base.
• Pro-Line (Power Service Products): Manufacturer of fuel additives and tank treatments (Diesel Kleen, Gasoline Kleen) for automotive, marine, and industrial use. Comparable to MATHY on fuel-additive category focus, though serving primarily North American channels.
• Wynn's: Belgium-based global specialist in fuel and oil additives for both consumer and professional automotive channels. Closely comparable to MATHY on additive chemistry focus and international distribution through partners.
• Bardahl: France-origin global manufacturer of fuel additives, oil additives, and lubricants. Directly comparable to MATHY's additive category leadership and similar distribution model via specialty automotive channels.

Broad incumbents

• STP: Long-established global fuel and oil additive brand owned by BP/eni. Comparable to MATHY in the aftermarket fuel/oil additive category but competes through mass-market retail rather than specialty DTC.
• Castrol: Global lubricants major with extensive motor oil and additive portfolio including classic-car ranges (Castrol Classic). Overlaps with MATHY's product categories and enthusiast target segments but operates at massive scale and a much broader portfolio.
• Fuchs Petrolub: One of the largest independent German lubricant manufacturers with broad OEM and aftermarket coverage across industrial and automotive segments. Comparable to MATHY as a German lubricant peer but operates at vastly greater scale and a much wider product portfolio.

Emerging players

• BG Products: US-based manufacturer of specialty fuel, oil, and cooling-system additives primarily sold through professional service channels. Comparable to MATHY's industrial/Gewerbe segment (MATHY-Industry, wind turbine, CHP additives) and to its fuel-system cleaning SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/additivtuning
• Facebookfacebook.com/mathyadditive
• LinkedInlinkedin.com/company/mathy-germany
• Instagraminstagram.com/mathy_germany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATHY Motorenöle und Schmierstoffe