ReBeam

What ReBeam does

ReBeam GmbH is a Berlin-based B2B specialist retailer and service provider for professional video projection technology, founded in 2009 and led by Managing Director Jonas Huber. From a single headquarters in Berlin-Kreuzberg (Liegnitzer Strasse 15), the company runs a 50-model showroom, warehouse, and in-house workshop, and ships to customers in more than 100 countries via UPS, TNT, FEDEX, freight forwarders, and aircraft charters. Its offering spans the sale of new, demo, and refurbished high-brightness projectors (5,000 to 60,000+ ANSI lumens) from major OEMs including Panasonic, Barco, Christie, Epson, Digital Projection, Fujifilm, Sony, NEC, Optoma, and Vivitek, along with interchangeable lenses (Dome, Standard, Tele, Ultra-Tele, Ultra-Wide Angle, Wide Angle), mirror head systems, mounts, screens, media servers, and outdoor cases. The refurbishment operation is built on a proprietary 13-step process, 4+ hour testing across three independent checks, and up to 60-month warranty coverage, with a stated warranty claims rate below 0.2%; the firm reports more than 20,000 projectors given a second lifecycle since 2009.

The business monetizes through four streams: one-time hardware sales (refurbished units priced up to 70% below new, e.g., Barco XDL-4K60 refurbished at €66,666 vs. €289,000 new), dry-hire rentals with rental fees creditable toward purchase, professional repair and maintenance services (€125 + VAT cost estimate fee credited toward commissioned repairs), and trade-in/buyback transactions via the standalone SellMyProjector platform. Pricing is B2B net-exclusive-of-VAT, with installment and leasing options offered through an in-house finance team, and payment primarily via advance bank transfer (Vorkasse). Headcount is 8-10 named employees spanning sales, workshop, logistics, finance, and back-office functions, distributed across named individuals rather than executive layers beyond the Geschäftsführer.

ReBeam serves a verticalized mix of professional customers including event and entertainment companies, museums and cultural institutions, theaters, public-viewing operators, golf simulator facilities, cinemas, churches, corporate conferences, and XR/virtual production studios. It holds trade-in partnerships with Panasonic, NEC Canon, and Digital Projection, and a sustainability partnership with Betteries for green battery mobile projection. The company received the German Sustainability Award in 2015 and brands its circular-economy positioning under the CO2NTROL and Green-AV sub-brands; it ships worldwide to 100+ countries subject to standard export restrictions.

Name

ReBeam

Legal name

ReBeam GmbH

Website

https://rebeam-shop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ReBeam GmbH is a Berlin-based B2B specialist retailer and service provider for professional video projection, selling new and refurbished projectors, lenses, and accessories from major OEMs alongside rental, repair, and trade-in services to event, museum, theater, and corporate clients worldwide.

Ownership category

akta.pro rank

Product category

Professional Audio/Visual Equipment

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Projectors & Projection Screens Retail (CRACAEAB)

akta.pro secondary industries

Used & Refurbished Photo/Video Gear Retail (CRACAHAK), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Refurbished projector sales
• Professional projector rental
• Projector repair services
• Event projection equipment
• Used projector trade-in

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Projector Sales (New and Refurbished): Sale of professional video projectors ranging from entry-level to high-end models. They offer both new, demo, and refurbished projectors from manufacturers like Panasonic, Barco, Christie, Epson, and Digital Projection. Refurbished units can be up to 70% cheaper than new.
2. Projector Rental (Dry-Hire): Rental of projectors and accessories with particularly broad selection of interchangeable lenses. Minimum rental period is one day. They also offer test rentals where the rental fee can be credited toward a purchase.
3. Repair and Maintenance Services: Professional maintenance, cleaning, and repair services for projectors starting at 5000 ANSI Lumen. Cost estimate fee of €125 + VAT for repair assessments.
4. Trade-In / Buyback Programs: Purchase of used projectors (5000+ Lumen) via www.sellmyprojector.com platform. Supports manufacturer trade-in programs with Panasonic, NEC Canon, and Digital Projection.
5. Logistics and Shipping: Worldwide delivery services through UPS, TNT, FEDEX, freight forwarders, direct drives, aircraft charters, and personal pickup. They pass shipping costs directly to customers without markup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ReBeam sells new, demo and refurbished professional video projectors (5,000–60,000+ ANSI lumens) from manufacturers such as Panasonic, Barco, Christie, Epson, Digital Projection, Fujifilm, Optoma, Vivitek, Sony, Eiki, NEC and Sanyo, alongside interchangeable lenses and event-projection accessories. It also operates a dry-hire projector rental service with interchangeable lenses, an in-house projector repair and refurbishment workshop, and an online trade-in/buyback platform (SellMyProjector) supporting manufacturer trade-in programs.

Product overview

ReBeam is a Berlin-based specialist retailer and service provider for professional event projection technology, offering a comprehensive portfolio of projectors, lenses, accessories, and related services. The core offerings include the sale of new, demo, and refurbished projectors from major manufacturers (Panasonic, Barco, Christie, Epson, Digital Projection, and others), a dry-hire rental service, and professional repair/refurbishment services. Supporting services include consulting, testing/shoot-out facilities, and the SellMyProjector trade-in platform. The product range spans projectors with brightness from 5,000 to 60,000+ ANSI lumens, interchangeable lenses (Dome, Standard, Tele, Ultra-Tele, Wide Angle types), Mirror Head systems for dynamic beam steering, base plates, screens, media servers, mounts, and outdoor cases.

Differentiator

Problem solved

Functional benefit

Brands

• CO²NTROL: ReBeam's sustainability initiative and CO2 reduction project supporting environmental responsibility
• Green-AV

Products and services

• Professional Projectors (Sale) Sale of new, demo and refurbished professional video projectors (5,000–60,000+ ANSI lumens) from manufacturers including Panasonic, Barco, Christie, Epson, Digital Projection, Fujifilm, Optoma, Vivitek, Sony, Eiki, NEC and Sanyo, covering 4K/UHD, DLP, 3LCD and laser phosphor technologies for B2B customers.
• Projector Rental (Dry-Hire) Dry-hire rental of professional projectors and a particularly broad selection of interchangeable lenses, with a one-day minimum rental period, rented for events, public viewing, cinema, concerts, theater, museums, trade shows, churches and congress events; test rentals can be credited toward a subsequent purchase.
• Projector Repair & Refurbishment Professional maintenance, cleaning and repair services for projectors from 5,000 ANSI lumens upward, including the proprietary 13+ step refurbishment process, average 4 hours of testing through at least 3 independent quality checks and up to 60-month warranty on refurbished units, with a €125 + VAT cost-estimate fee that is credited toward subsequent repair.
• Projector Lenses/Objectives Interchangeable projector lenses sold and rented for B2B customers, including Dome Lens, Standard, Tele, Ultra-Tele, Ultra-Wide Angle and Wide Angle types, compatible with 3-Chip DLP, 3LCD and DLP projectors from multiple manufacturers.
• Mirror Head & ULS Mirror Systems Dynamic Projection Institute Mirror Head and ULS Mirror systems for beam steering and projection control, including MH14, MH18 Rental Edition and related models with DMX-512 and Art-Net control plus precision PAN/TILT mirror mechanisms, targeted at event and staging professionals.
• Projector Base Plates Model-specific MHB-series adapter base plates that integrate Panasonic and Christie projectors into Dynamic Projection Institute Mirror Head and ULS Mirror mounting systems.
• Projector Screens Projection screens and display surfaces for professional fixed and event installations, sold to B2B customers via the accessories catalog.
• Media Servers Media servers for content management and playback in professional projection installations, sold to B2B customers through the accessories catalog.
• Projector Mounts Mounting solutions and brackets for securing projectors in various installation configurations, sold via the accessories catalog.
• Outdoor Cases Protective transport and storage cases designed for outdoor event use and projector protection, sold via the accessories catalog.
• SellMyProjector Trade-In & Buyback Online platform at sellmyprojector.com for selling or trading in used professional projectors (5,000+ lumens), enabling customers to exchange old equipment for current models and supporting manufacturer trade-in programs.
• Test/Shoot-Out Service On-site test and shoot-out service at ReBeam's Berlin showroom, allowing customers to test more than 50 projector models (5,000–50,000 lumens) or conduct side-by-side comparisons; test rentals can be credited toward a purchase.
• Consulting & Advisory Expert consultation services for projector selection, installation planning and integration into existing AV systems, accompanied by financing support (installment purchase and leasing) and logistics coordination through ReBeam's team.
• Sale / Discounted Items Catalog Dedicated "Sale" section of the ReBeam storefront showcasing discounted projectors, lenses and accessories at promotional prices for B2B buyers.

Quantifiable outcome

• 20,000+ projectors refurbished since 2009
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PanasoniccoreOthersReBeam works with Panasonic as a trade-in partner, enabling customers to exchange old projectors for newer Panasonic models. They also offer refurbishment services for Panasonic projectors and sell new, demo, and refurbished Panasonic equipment.
• NEC CanoncoreOthersReBeam supports NEC Canon through their buyback and trade-in programs, facilitating equipment upgrades for customers.
• Digital ProjectioncoreOthersReBeam supports Digital Projection through their buyback and trade-in programs, enabling sustainable equipment upgrades.
• BetteriesminorStrategic or Co-development PartnerReBeam partners with Betteries to offer Green Battery solutions for CO2-neutral mobile projection at events. This supports their Green-AV sustainability initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lang AG: German specialist AV distributor and rental company for event technology, with strong presence in professional projector rental and staging. Shares ReBeam's European event-rental customer base and high-lumen projector focus.
• Projector Repair Center: US projector repair and refurbishment specialist serving enterprise and institutional customers. Direct overlap with ReBeam's service-led refurbishment motion and target verticals.
• Pureland Supply: US-based retailer specializing in replacement projector lamps and refurbished projectors. Comparable niche focus on projector aftermarket and refurbishment with B2B/event customer overlap.
• Visual Displays: UK-based specialist retailer and refurbisher of professional projectors and AV equipment. Closely matches ReBeam's business model of selling new, used and refurbished high-lumen projectors into event, rental, and installation markets.

Emerging players

• Refurbed: European refurbished electronics marketplace emphasizing circular-economy positioning. Shares ReBeam's sustainability narrative and B2C/B2B refurbished-electronics commercial logic, though focused on consumer devices.
• Back Market: Marketplace for refurbished consumer electronics with a sustainability-led brand. Comparable refurbished-goods value proposition and ESG narrative, though operating in consumer electronics rather than B2B projection specifically.

Broad incumbents

• PRG (Production Resource Group): Global live-event production services giant offering large-scale projector rental alongside lighting, audio and video. Overlaps with ReBeam's rental stream but at vastly larger scale and broader service portfolio.
• Barco: Tier-1 OEM manufacturer of high-lumen professional projectors. ReBeam is a channel partner for new Barco units (including the I65 series) and a competitor for the refurbished/installed base — direct vertical overlap but at a different layer of the value chain.
• Christie: Major professional projector OEM whose products ReBeam sells, rents and refurbishes. Shares the same enterprise/event/cinema customer base and is both a supply partner and indirect competitor.

Regional players

• Habegger: Swiss event technology and projection rental specialist serving DACH-region concerts, corporate events, and public viewing. Comparable German-speaking European event-rental market overlap with ReBeam's primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rebeam
• YouTubeyoutube.com/rebeam
• Xx.com/rebeam_gmbh
• LinkedInlinkedin.com/company/rebeam-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReBeam