Cryout Creations

What Cryout Creations does

Cryout Creations Srl is a privately held Romanian software company that develops WordPress themes and plugins, headquartered in Bacau, Romania (Bicaz St 136, 600343), with company registration number 34553900. The company maintains a portfolio of 12 core WordPress themes — Bravada, Esotera, Kahuna, Roseta, Anima, Septera, Fluida, Verbosa, Mantra, Nirvana, Parabola, Tempera, and Zombie Apocalypse — each published in both a free version distributed via the official WordPress.org repository and a paid "Plus" premium tier. Cumulative downloads exceed 6.6 million across the free products, with approximately 138,000 active users and an average rating of 4.6 out of 5 from 474 WordPress.org reviews.

The product stack is built on the proprietary Cryout Framework, which powers extensive Customizer-based configuration across themes and is augmented by a "Personalities" system of child themes (Ripley, Sour, Sculpt, Sundown, Verdant, Mystic, Arcanum, Codex, Reservoir, Liquido) that restyle parent themes while retaining core functionality. The company also publishes four plugins — Serious Slider, Theme Settings, SysInfo, and ThemeSwitch — and integrates with WooCommerce, Gutenberg, Jetpack, Polylang, and WPML. All themes include Schema.org structured data, RTL support, and translations in 15+ languages, and the company operates a "never retire a theme" policy that preserves long-term compatibility for users.

Revenue is generated through four streams: one-time licenses for Plus themes at €45, an annual Developer Club subscription at €79 bundling all Plus themes with priority support, paid priority support services, and custom development work. Distribution is hybrid — free themes flow through the WordPress.org marketplace for organic SMB and individual user acquisition, while premium products and memberships are sold directly through cryoutcreations.eu. The business is bootstrapped with no disclosed external funding and is operated by a small team led by co-developers Kay and Zed.

Name

Cryout Creations

Legal name

Cryout Creations Srl

Website

https://cryoutcreations.eu

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Cryout Creations is a Romanian WordPress theme and plugin developer operating a freemium model with 12 core themes. It serves 138,000+ active SMB and individual users globally, monetizing through €45 Plus theme licenses and €79/year Developer Club memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Bacau

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Premium Plus Themes: Paid premium versions of free themes offering additional features, with prices starting at €45 per theme. Includes all Plus versions of themes like Bravada Plus, Esotera Plus, etc.
2. Developer Club Membership: Annual membership at €79 providing access to all Plus themes, priority support and additional benefits. Recurring revenue opportunity.
3. Priority Support: Paid premium support service for customers needing expedited assistance beyond standard forum support.
4. Customization Services: Custom theme customization services for enterprise or specific user needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cryout Creations develops and distributes free and premium WordPress themes and plugins under its proprietary Cryout Framework. Its portfolio includes 12+ parent themes (with free and Plus/€45 paid versions), 10 child themes/personalities, and utility plugins such as Serious Slider, Theme Settings, SysInfo, and ThemeSwitch. It also offers a €79/year Developer Club membership bundling all Plus themes, plus Priority Support and Customization Services.

Product overview

Cryout Creations is a WordPress themes and plugins company offering a portfolio of free and premium WordPress themes and plugins. The product portfolio includes 12 core WordPress themes (Bravada, Esotera, Roseta, Kahuna, Anima, Septera, Fluida, Verbosa, Mantra, Nirvana, Parabola, Tempera, Zombie Apocalypse), each available as both free and premium Plus versions with enhanced features. The Plus versions provide additional personalities (child themes) and advanced customization options. The company also offers 10 child themes (Ripley, Sculpt, Sundown, Sour, Verdant, Mystic, Arcanum, Codex, Reservoir, Liquido) that extend the parent themes with unique styles. Their plugin lineup includes Serious Slider (image slider), Theme Settings (settings restoration), SysInfo (debugging), and ThemeSwitch (developer tool). Services include Developer Club Membership (€79 for all Plus themes), Priority Support, and Customization Services. All themes feature responsive design, Gutenberg compatibility, SEO optimization, translation/RTL support, and WooCommerce compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Bravada WordPress Theme Fullscreen WordPress theme that looks amazing, behaves flawlessly and scales to any screen; available as a free version and a Plus premium version (€45) with additional personalities and priority support.
• Esotera WordPress Theme Colorful, clean and beautifully animated WordPress theme with warm design and feature-rich layout; available as a free version and a Plus premium version (€45) with additional personalities (Arcanum, Mystic).
• Roseta WordPress Theme Multi-purpose WordPress theme with style, substance and highly customizable layout; available as a free version and a Plus premium version (€45) with the Codex personality and additional features.
• Kahuna WordPress Theme The big WordPress theme with exotic design, effective Customizer settings, and fully editable responsive layout featuring over 100 customization options; available as a free version and a Plus premium version (€45) with additional personalities (Sour, Verdant).
• Anima WordPress Theme Free WordPress theme with personality, highly customizable with many design options; available in Plus premium version (€45) with additional features.
• Septera WordPress Theme Free WordPress theme with unique design and customization features; available in Plus premium version (€45) with enhanced features.
• Fluida WordPress Theme Free WordPress theme with fluid responsive design and extensive customization; available in Plus premium version (€45) with additional personalities (Liquido, Reservoir).
• Verbosa WordPress Theme Free WordPress theme with unique style and extensive customization options, part of the WordPress.org catalog.
• Mantra WordPress Theme Clean, highly configurable and totally free WordPress theme part of the long-running catalog.
• Nirvana WordPress Theme Free WordPress theme with clean design and customization capabilities, supported via the Theme Settings plugin.
• Parabola WordPress Theme Free WordPress theme with versatile design options, supported via the Theme Settings plugin.
• Tempera WordPress Theme Free WordPress theme with flexible customization features, supported via the Theme Settings plugin.
• Zombie Apocalypse WordPress Theme Dark horror-movie-inspired free WordPress theme with a distinctive blood-and-gore aesthetic.
• Ripley Child Theme for Bravada Bravada child theme providing the biggest and most complex personality in the Bravada family with an organic look and modified animations while keeping Bravada essence intact.
• Sculpt Child Theme for Bravada Bravada child theme offering a new look with speed and customization in mind, suitable for blogs, portfolios, e-commerce and business sites.
• Sundown Child Theme for Bravada Fast, lightweight and fully customizable Bravada child theme with responsive fullscreen design.
• Sour Child Theme for Kahuna Kahuna child theme with a fresh new look, hot color scheme, brand new fonts, and clean modern style; lightning fast, SEO-optimized, RTL-ready and translated into over 15 languages.
• Verdant Child Theme for Kahuna Kahuna child theme combining performance, design and customization; fast, lightweight, responsive, working with Gutenberg and popular plugins.
• Mystic Child Theme for Esotera Esotera child theme with colorful design featuring curves, lines, shadows and tasteful animations.
• Arcanum Child Theme for Esotera Esotera child theme retaining all features and settings while adding gradient aesthetics and more roundness.
• Codex Child Theme for Roseta Roseta child theme with a more stylish look and eCommerce vibe, fully implementing WooCommerce.
• Reservoir Child Theme for Fluida Fluida child theme that is bigger, bolder and rounder than its parent theme, with wider and rounder lines and curves.
• Liquido Child Theme for Fluida First official Fluida child theme providing a fresh coat of paint while inheriting parent functionality.
• Serious Slider WordPress Plugin Highly efficient, SEO-friendly, fully translatable free image slider plugin for WordPress with responsive design, designed to complete Cryout themes in displaying rich slider content on landing pages.
• Theme Settings WordPress Plugin Plugin that inter-operates with Mantra, Parabola, Tempera and Nirvana themes to restore their advanced settings pages.
• SysInfo WordPress Plugin Plugin that provides a quick and simple way to gather WordPress system information necessary for debugging and testing.
• ThemeSwitch WordPress Plugin Developer tool plugin that adds a quick theme switcher with parent/child/favourite theme lists and search to the WordPress Admin Bar.
• Developer Club Membership Annual €79 membership providing access to all PLUS themes, priority support and additional benefits for power users and developers.
• Priority Support Service Paid premium support service offering faster response times and dedicated assistance beyond the standard community forum.
• Customization Service Custom development service for personalized theme modifications and custom coding tailored to enterprise or specific user needs.

Quantifiable outcome

• 6,646,000+ combined downloads of themes and plugins
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

One partnership is on record.

• WordPress.orgcoreTechnology or IntegrationAll free themes hosted on WordPress.org repository. This partnership provides distribution, automatic updates, and community review/ratings system. Critical for organic discovery and trust building with WordPress users.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Brainstorm Force (Astra): Astra is one of the most popular WordPress themes globally, distributed via WordPress.org with premium add-ons and a starter templates ecosystem. Direct peer on freemium WordPress.org distribution and customization depth.
• ThemeIsle: ThemeIsle is a WordPress theme and plugin shop offering free themes (like Hestia, Neve) and premium bundles via a similar freemium-plus model. Directly comparable as a WordPress.org-distributed theme vendor targeting SMBs and bloggers.
• Elegant Themes (Divi): Elegant Themes sells the Divi theme/builder plus a suite of premium WordPress products on annual membership. Closely comparable business model with theme plus membership subscription; serves the same SMB/individual WordPress segment.
• ThemeGrill: ThemeGrill offers free and premium WordPress themes with a similar freemium-plus structure and WordPress.org presence. Comparable as a focused SMB-theme vendor with analogous product breadth and pricing tiers.

Broad incumbents

• StudioPress: StudioPress (now part of WP Engine) sells the Genesis Framework and premium child themes for WordPress professionals and agencies. Comparable WordPress theme business targeting SMBs/developers with premium positioning.
• ThemeForest (Envato): ThemeForest is the largest third-party WordPress theme marketplace hosting thousands of authors. Competes indirectly as a discovery and purchase channel where Cryout's themes could be listed, but largely serves as a broad incumbent in the WordPress theme economy.
• TemplateMonster: TemplateMonster is a large marketplace selling WordPress themes, templates, and website builder products across many platforms. Operates at broader scale and category breadth than Cryout, but overlapping WordPress theme offerings make it a comparable incumbent.
• Automattic: Automattic is the company behind WordPress.com, WooCommerce, and the broader WordPress ecosystem. It controls the platform on which Cryout depends, making it both a critical partner and a strategic incumbent with overlapping themes and hosted services.

Emerging players

• YITH (YITHemes): YITH sells WooCommerce plugins and themes for SMB e-commerce stores on WordPress. Partial overlap on WooCommerce integration and SMB e-commerce use case relevant to Cryout's WooCommerce-compatible themes.

Regional players

• WebMan Design: WebMan Design is a boutique WordPress theme and plugin studio with similar product structure (free + premium themes, customization services). Comparable size and product approach, and like Cryout, it is a smaller independent shop serving the global WordPress market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/cryoutcreations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cryout Creations