BIGshot Archery

What BIGshot Archery does

BIGshot Archery LLC is a founder-owned, Pennsylvania-based manufacturer of American-made archery targets, founded in 2003 and headquartered in Elverson, PA. The company designs and sells proprietary foam archery targets — including 3D animal targets (Pro Hunter, Real Wild 3D), crossbow-specific lines (Iron Man, Titan, Kinetic 650), bag targets, range targets, and field archery products — built around multiple proprietary foam technologies (Self-Healing, EZ-Pull, Elasto-Flex, N-Fused) and registered trademarks. Its product range spans from entry-level youth and bag targets priced under $50 to premium competition-grade 3D targets priced up to $1,299.99, and extends into commercial-grade video wall archery simulators (Pro, League, MONSTER) priced from $9,499.99 to $18,499.99, plus an axe and knife throwing product line.

The company sells primarily through a Shopify-based direct-to-consumer e-commerce storefront (bigshottargets.com) and a network of more than 100 authorized U.S. dealers, supplemented by wholesale registration, club and school/nonprofit programs, and a Blem Sale channel that recycles cosmetically imperfect inventory at 20-40% discounts. Customer segments span backyard hobbyists, competitive 3D archers (ASA/NFAA), archery clubs, schools (including NASP-oriented programs), commercial ranges, and crossbow hunters, with all pricing on a one-time-purchase basis.

BIGshot's most differentiated product extension is the QuivAR-enabled X-Ray Series, which integrates an iPhone-based augmented reality app for interactive digital training layered on physical 3D targets, plus archery simulator tournament infrastructure supported by a partnership with Bent Nock Archery. The company is a single legal entity with no disclosed subsidiaries, no institutional funding, and no headcount disclosure, and maintains an active event and sponsorship presence across major U.S. archery competitions.

Name

BIGshot Archery

Legal name

BIGshot Archery LLC

Website

https://bigshottargets.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

BIGshot Archery is a Pennsylvania-based, founder-owned American manufacturer of proprietary foam archery targets and video wall simulators, sold direct-to-consumer and through 100+ U.S. dealers to hobbyists, competitive 3D archers, clubs, schools, and commercial ranges.

Ownership category

akta.pro rank

Product category

Archery Equipment

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Archery targets
• Foam targets
• 3D archery targets
• Crossbow targets
• Archery simulators

Headquarters

HQ city

Elverson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Archery Targets: Primary revenue stream from manufacturing and selling foam archery targets including 3D animal targets, bag targets, broadhead targets, crossbow targets, and youth/backyard targets. Products sold at one-time purchase prices ranging from $24.99 to $1,299.99.
2. Archery Simulators: Sale of video wall archery simulators (Pro, League, and MONSTER models) priced from $9,499.99 to $18,499.99 for commercial and personal use.
3. Replacement Parts & Accessories: Replacement vital inserts, target stands, weather covers, replacement boards, and accessory products including TargetTacks and paper target faces.
4. Axe/Knife Targets: Heavy duty axe and knife throwing targets including wooden and HD foam targets ranging from $36.95 to $5,999.99 for interactive throwing systems.
5. Blemished/Discount Products: Sale of blemished (cosmetic imperfections) targets at significant discounts (typically 20-40% off) providing budget-friendly options while reducing waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

BIGshot Archery manufactures American-made foam archery targets — including bag targets, layered broadhead targets, life-size 3D animal targets, field-archery targets, and large club/range targets — alongside archery simulators (BIGshot video wall systems) and an AR-enabled X-Ray/QuivAR target. The company sells directly to consumers, through an authorized dealer network, and via dedicated programs for archery clubs, schools, nonprofits, and commercial ranges.

Product overview

BIGshot Archery is a manufacturer of American-made archery targets offering a comprehensive portfolio organized into distinct product lines. The core offering includes foam 3D targets (Pro Hunter Series and Real Wild 3D Series) featuring lifelike animal shapes, self-healing foam technology, and EZ-Pull arrow removal; high-performance crossbow targets (Iron Man Series, Titan Series, Kinetic 650 Series) rated for speeds exceeding 500 FPS; and specialty targets including bag targets, field archery targets, and range targets for competition. The company differentiates through augmented reality integration with QuivAR-enabled X-Ray Series targets, and offers immersive training through Archery Simulators (video walls) with Live Hunt Technology. Supporting products include TargetTacks accessories, replacement parts, target stands, and blemished-overstock items through the Blem Sale channel. The portfolio serves archers from backyard beginners to professional competitors, with products also extending to axe and knife throwing disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Real Wild: Real Wild 3D foam archery targets - premium self-healing foam targets featuring lifelike animal shapes and anatomically accurate designs for hunting simulation
• QuivAR Enabled
• Pro Hunter
• Titan
• Iron Man
• TargetTack
• Kinetic
• Vegas Series

Products and services

• Pro Hunter Target Layered foam archery target in the Pro Hunter line, built with proprietary Self-Healing Foam, EZ-Pull, and broadhead-compatible construction for bowhunters and year-round practice.
• Real Wild 3D Target Life-size 3D animal archery target with realistic scoring zones for competitive 3D archery and realistic practice.
• Iron Man Target Broadhead-rated layered foam target designed to stop fixed and mechanical broadheads without destroying foam.
• Titan Target Premium broadhead-compatible foam target for hunters and high-volume shooters.
• Kinetic 650 Target High-stopping-power foam target rated for high kinetic-energy loads including crossbow bolts.
• X-Ray (QuivAR) Target Augmented-reality archery target (QuivAR/X-Ray) that overlays digital ballistics data on a printed target via a companion app for interactive shot analysis.
• Bag Targets Entry-level and mid-tier bag-style foam targets for backyard and casual practice.
• Range Targets Heavy-duty foam targets built for high-volume commercial and club range use.
• Field Archery Targets Targets designed for field-archery round formats with portable or field-friendly construction.
• BIGshot Archery Simulators (Video Wall) Interactive archery simulator systems with a video wall display, featuring True Vitals Interactive shot tracking and Live Hunt Technology scenario gameplay for commercial ranges, clubs, and home use.
• Axe / Knife Throwing Targets Targets designed for axe and knife throwing practice and recreational use.
• Archery Accessories Companion archery accessories sold alongside targets to support practice and target maintenance.
• Bundles Pre-assembled multi-target bundle packages combining targets from multiple product lines at a package price.
• Blem Sale Targets Cosmetically imperfect targets sold at a discount through the blem outlet channel.
• BIGshot Merchandise (Apparel) Branded apparel and merchandise items sold through the company store.

Quantifiable outcome

• 4.9/5 average customer rating from 693 reviews
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Bent Nock ArcheryminorStrategic or Co-development PartnerPartnership for simulator tournament league support. Bent Nock Archery provides guidance on running simulator leagues and qualifying events. Contact: [email protected] or 920-462-4160.
• QuivARcoreTechnology or IntegrationQuivAR provides augmented reality technology integration for BIGshot X-Ray series targets. The iPhone app turns physical 3D targets into interactive digital training sessions with AR overlays for shot tracking and training gamification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McKenzie Targets: McKenzie manufactures 3D archery targets and replacement vital inserts used in competitive ASA-style shoots — directly comparable to BIGshot's Real Wild 3D line, with shared competition-focused distribution through pro shops and clubs.
• Block Targets (Field Logic): Block is one of the most recognized 3D archery target brands in the US, offering layered foam and bag targets directly competing with BIGshot's Pro Hunter, Real Wild 3D, and bag target lines across hunting and competition segments.
• Morrell Targets: Morrell manufactures bag and 3D foam archery targets across field point, broadhead, and crossbow categories, directly comparable to BIGshot's bag, broadhead, and 3D target portfolios.
• Rinehart Targets: Rinehart is a long-established 3D archery target maker known for competition-grade foam targets with replaceable vitals — directly comparable to BIGshot's Real Wild 3D and competition product lines in clubs, schools, and ASA competition.
• Grizzly Targets: Grizzly targets are budget-to-mid-tier foam archery targets sold through sporting goods channels — directly comparable to BIGshot's entry-level and mid-range product tier across field points and broadheads.
• Yellowjacket Industries: Yellowjacket produces heavy-duty and layered foam archery targets for hunting and competition use, with overlap to BIGshot's range targets and bag target segments.
• Delta McKenzie Targets: Delta McKenzie produces 3D foam targets and replacement cores for archery and crossbow shooting — a direct peer across competition and hunting segments with overlapping dealer accounts.
• 3D Archery Targets (Bohning): Bohning offers a line of 3D archery targets alongside archery accessories — directly comparable to BIGshot's competition 3D offering and broader archery accessory ecosystem.

Broad incumbents

• Mathews Archery: Mathews is a leading compound bow manufacturer whose brand presence, dealer relationships, and sponsorship of 3D tournaments overlap with BIGshot's competitive archery customer base — a broad incumbent in the archery category rather than a target specialist.

Others

• Lancaster Archery Supply: Lancaster is one of the largest archery retailers and distributors in the US, carrying many of the same target brands as BIGshot's dealers. It functions as a distribution and competitive context for BIGshot's DTC and dealer-channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BigShotTargets
• Instagraminstagram.com/bigshottargets
• LinkedInlinkedin.com/company/bigshot-archery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIGshot Archery