D-Flex Co

What D-Flex Co does

D-Flex Co (株式会社ディーフレックス / Dee Flex Co., Ltd.) is a privately held Japanese B2B event production agency founded on June 16, 1988, headquartered in Akasaka, Minato-ku, Tokyo. The company specializes in "internal communication" events targeting "important guests" and serves large enterprise clients including Mercedes-Benz Japan, Johnson & Johnson Japan, and various government bodies across product launches, award ceremonies, shareholder meetings, dealer training, and international conferences. It operates with a 40-person regular workforce and executes approximately 150 enterprise events per year, with a reported 95%+ client retention rate and an 80%+ competition win rate sustained over seven consecutive years.

The company's core technology is the proprietary WEBENT online event platform, which supports up to 10,000 simultaneous participants with virtual CG spaces, a 1-week pre-open period for connection testing, real-time polling and commenting, and high-security access controls. WEBENT is complemented by an in-house toolset including Space Preview 360 (venue preview), 3D Simulation (pre-event CG visualization), NINJENIQUE (3D floor graphics), G-Navi (guest navigation), WEB Booking System, Tsuku Lotto (custom event games), and a Photo Download Site. The company is ISO 27001 certified for information security management and holds a Privacy Mark.

D-Flex operates a hybrid revenue model across three streams: (1) project-based professional services for end-to-end event production including planning, design, production, construction, and operations; (2) recurring fees from the online event platform based on duration, video quality, and participant count; and (3) one-off custom manufacturing revenue from VIP Gift premium novelties. Pricing is quote-based and not publicly disclosed; cost efficiency is supported by direct international supplier partnerships and in-house platform development. Go-to-market is direct enterprise field sales via phone, web contact form, and face-to-face consultations, with coverage spanning Japan (Tokyo, Kanto, Kansai, Osaka, Yokohama, Makuhari, Okinawa, Hokkaido) and select Asia-Pacific markets (South Korea, Taiwan, Guam, Hawaii, Australia, Singapore, Indonesia). The company is led by Representative Director Akita Masaaki (秋田正明) and is privately held with no disclosed funding, parent, or subsidiary structure.

Name

D-Flex Co

Legal name

株式会社ディーフレックス（Dee Flex Co., Ltd.）

Website

https://deeflex.jp

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

D-Flex Co (Dee Flex Co., Ltd.) is a privately held Japanese B2B event production agency specializing in corporate internal-communication events for enterprise clients, offering full-service event production and the proprietary WEBENT online event platform supporting up to 10,000 participants.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

akta.pro secondary industries

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Corporate event production
• Online event platform
• Hybrid event services
• Internal communications events
• Shareholder meeting production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Production Services: Full-service event production including planning, design, production, construction, and operations for corporate events such as product launches, award ceremonies, shareholder meetings, anniversary events, conventions, seminars, training events, and fan events. Services are provided on a project basis with quotes generated based on event scope, scale, and requirements.
2. Online Event Platform Services: Proprietary online event platform provision including live streaming, on-demand delivery, virtual CG spaces, and interactive engagement tools. Revenue generated through platform usage fees based on event duration, video quality, and participant count.
3. VIP Gift Premium Novelties: Custom-designed premium novelty items manufactured to client specifications, from material selection through design, production, and delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

D-Flex Co provides end-to-end corporate event production services for online, offline, and hybrid events, covering planning, graphic design, production, construction, and operations. Its flagship technology asset is WEBENT, an in-house online event platform supporting up to 10,000 participants with custom virtual CG spaces, live streaming, and interactive engagement tools. Complementary offerings include Space Preview 360, 3D Simulation, VIP Gift custom novelties, G-Navi guest navigation, Tsuku Lotto custom event games, and a WEB Booking System.

Product overview

D-Flex Co (株式会社ディーフレックス) is an event production agency specializing in internal communication events for important guests. The company offers a comprehensive suite of event tools including the proprietary WEBENT online event platform, Space Preview 360 venue preview tool, 3D Simulation for pre-event visualization, NINJENIQUE 3D floor graphics, VIP Gift premium novelty services, Photo Download Site, G-Navi guest navigation, WEB Booking System, and Tsuku Lotto entertainment games. These tools support the core event production services spanning planning, design, operations, and delivery for online, offline, and hybrid events.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Production Services End-to-end event production for corporate clients, covering concept planning, graphic/visual design, venue selection, technical production (lighting, audio, video), MC/talent arrangement, video production, custom novelty items, and full event operations management. Delivered for product launches, award ceremonies, shareholder meetings, anniversary events, conventions, seminars, training events, and fan events.
• WEBENT (Online Event Platform) Proprietary online event platform supporting up to 10,000 simultaneous participants with live streaming, on-demand delivery, custom virtual CG spaces, 1-week pre-open connection testing, real-time polling/commenting/reactions, and high-security participant access controls (pre-approved lists, one-account-one-device restriction, attendance reporting). Developed in-house.
• Space Preview 360 A 360-degree panoramic viewing service for hotel banquet halls, convention halls, and event spaces. Users can navigate venue floor plans and view panoramic images from specific vantage points, with venue capacity and floor area information included.
• 3D Simulation High-quality CG simulation that realistically reproduces stage decorations, seating layouts, and venue interiors, including lighting effects and smoke machine simulations. Enables pre-event verification of sightlines, lighting, and overall atmosphere before actual construction.
• NINJENIQUE An original 3D floor graphics product where specific viewing angles or photographs produce high-quality, realistic three-dimensional visual experiences. Uses removable floor film sheets that can be applied and removed without damaging facilities.
• VIP Gift (Premium Novelty Service) Premium novelty gift service using carefully selected materials with fully custom-made original gifts tailored to client-specified materials, colors, patterns, sizes, and wrapping methods. Direct factory ordering provides advantages in response time, cost, and delivery.
• Photo Download Site Photo sharing service where professional photographer images are uploaded approximately one week after events; attendees can view and download high-quality photos from home. Supports password settings and folder organization for large-scale events.
• Tsuku Lotto (つくロット) Original slot and roulette game software for events. Games can be customized with event-themed headers, icons, and winning screens; corporate logos can be embedded. Runs on standard Windows PCs with short delivery times.
• G-Navi Original guest navigation system for real-time event information delivery during press events and meetings; helps waiting guests manage schedules and reduces waiting-time stress with up-to-date information.
• WEB Booking System Web-based event registration system supporting complex scheduling for press events and large-scale public events; mobile-friendly for on-the-go registration and modifications.

Quantifiable outcome

• 98.5% participant satisfaction rate in 5,000-person scale events
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• vFairs: vFairs is a virtual and hybrid event platform serving corporate events, conferences, and trade shows with interactive engagement features. Comparable to D-Flex's WEBENT platform as a virtual event platform provider with similar engagement tools (polling, networking, content delivery) for enterprise clients.
• Bizzabo: Bizzabo is an event experience platform combining registration, engagement, and analytics for in-person, virtual, and hybrid events serving enterprise customers. Comparable to D-Flex's WEBENT platform as a hybrid event platform targeting similar enterprise B2B customers with engagement and analytics features.
• JTB Communication Design: JTB Communication Design is the MICE/event production arm of JTB Group, focused on corporate events, conventions, and incentive travel with end-to-end planning and execution. Comparable to D-Flex as a Japan-based enterprise event production agency serving similar corporate clients with comprehensive planning and operational services.
• ON24: ON24 is a publicly-traded virtual event and webinar platform serving enterprise B2B marketing, demand generation, and corporate communications. Comparable to D-Flex's WEBENT platform as a virtual/hybrid event platform targeting enterprise customers, though ON24 operates at significantly larger scale globally.
• Sun Music Produce: Sun Music Produce is a Japanese event and concert production company with a long operating history serving corporate events, concerts, and entertainment clients. Comparable to D-Flex as a long-standing Japan-based event production agency with both corporate and entertainment event capabilities.
• Hibino Corporation: Hibino is a leading Japanese audiovisual and event production company serving corporate events, concerts, and exhibitions with both physical and virtual capabilities. Directly comparable to D-Flex as a Japan-based full-service event production competitor serving enterprise clients with proprietary AV/event technology.
• Happening Inc. Happening is a Japanese event production agency specializing in corporate events, product launches, and internal communication events with design and planning capabilities. Directly comparable to D-Flex as a Japan-based boutique event production agency serving enterprise clients with similar service offerings.

Broad incumbents

• RingCentral Events (formerly Hopin): RingCentral Events (acquired from Hopin) is a virtual and hybrid event platform offering online venues, registration, and engagement tools, now integrated with RingCentral's broader communications platform. Comparable to D-Flex's WEBENT as a virtual event platform serving enterprise customers, but at much larger scale as part of a unified communications suite.
• Cvent: Cvent is a leading enterprise event management platform providing event registration, venue sourcing, and virtual event tools for large corporate meeting programs. Comparable to D-Flex in serving enterprise virtual/hybrid events but operates as a much larger incumbent SaaS platform with broader event lifecycle coverage.
• Dentsu Live: Dentsu Live is the event and experiential marketing division of Dentsu Group, one of Japan's largest advertising conglomerates, serving global brand events and integrated campaigns. Comparable to D-Flex in enterprise event execution but operates as a much larger incumbent with broader advertising and marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D-Flex Co