Penske Motor Group

What Penske Motor Group does

Penske Motor Group (PMG) is a privately held automotive dealership group headquartered in El Monte, California, that operates four Toyota and Lexus franchise dealerships: Longo Toyota (El Monte, CA, founded 1967), Longo Lexus (El Monte, CA), Lexus Stevens Creek (San Jose, CA, acquired 2002), and Longo Toyota of Prosper (Prosper, TX, founded 2017). The company is a wholly owned subsidiary of Penske Corporation and is operationally distinct from publicly traded Penske Automotive Group. PMG's core business is franchise automotive retail: it sells new, certified pre-owned, and pre-owned Toyota and Lexus vehicles; performs manufacturer-certified service and maintenance; sells OEM parts and accessories; and operates collision repair centers. Digital channels include the Longo Direct online purchasing and home-delivery platform and a Mobile Service offering for routine maintenance.

The company serves individual vehicle buyers across Southern California, Northern California, and the Dallas/Fort Worth metroplex, with no disclosed enterprise or B2B customers. Revenue is generated through one-time vehicle sales (new and CPO) and recurring service, parts, and collision repair income, with vehicles priced at MSRP. PMG holds the #1 volume Toyota dealership position in the U.S. for 58 consecutive years and the #1 Lexus retailer position in the Western U.S. continuously since 1990; it is also the #1 U.S. retailer of electrified vehicles (48,500+ sold since 2001) and one of only 10 exclusive U.S. retailers of the Toyota Mirai hydrogen fuel cell vehicle. The group employs 1,001-5,000 people, with average team member tenure of approximately 10 years and 40+ languages spoken at the flagship Longo Toyota location. PMG operates on "The Penske Way," a set of 20 principles focused on guests, team members, and reputation, and supports over 150 community events and $300,000+ in annual community donations.

Name

Penske Motor Group

Legal name

Penske Motor Group

Website

https://penskemotorgroup.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Penske Motor Group is a private automotive dealership group operating four Toyota and Lexus franchise dealerships in California and Texas. It sells new and pre-owned vehicles, provides certified service, parts, and collision repair, serving individual consumers through physical showrooms and the Longo Direct online channel.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealerships

NAICS

New Car Dealers (44111), Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive dealership group
• New and used vehicle sales
• Vehicle service and parts
• Collision repair center
• OEM parts and accessories

Headquarters

HQ city

El Monte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new and certified pre-owned vehicles (Toyota and Lexus brands) through dealership showrooms and online platforms.
2. Service and Maintenance: Vehicle service, routine maintenance, and repairs performed by manufacturer-certified technicians.
3. Parts Sales: Sale of genuine OEM parts and accessories for Toyota and Lexus vehicles.
4. Collision Repair: Collision repair center services for vehicle body work and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Penske Motor Group operates a portfolio of Toyota and Lexus franchise dealerships selling new vehicles, certified pre-owned and pre-owned vehicles, OEM parts and accessories, and manufacturer-certified maintenance, repair, and collision services to individual consumers in California and Texas. The group supplements in-person dealership sales with online inventory search, remote purchasing with home delivery (Longo Direct), and mobile vehicle service pickup/return.

Product overview

Penske Motor Group operates a portfolio of four premiere automotive dealerships across California and Texas, anchored by Longo Toyota (the #1 volume Toyota dealership in the USA for 58 consecutive years) and Longo Lexus (the #1 Lexus retailer in the Western United States since 1990), supplemented by Lexus Stevens Creek in Northern California and Longo Toyota of Prosper in the Dallas/Fort Worth area. Dealership operations encompass new and pre-owned vehicle sales, certified pre-owned programs, full-service maintenance and collision repair, and online purchasing via Longo Direct. The group sells a range of electrified vehicles (hybrids, plug-in hybrids, battery electric, and fuel cell), with Longo Toyota recognized as the #1 Retailer of electrified vehicles in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Longo Toyota Dealership Full-service Toyota franchise dealership in El Monte, CA, offering new Toyota sales, certified pre-owned and pre-owned sales, manufacturer-certified service, OEM parts, and collision repair across a 50+ acre campus with 550+ team members.
• Longo Lexus Dealership
• Lexus Stevens Creek Dealership Full-service Lexus franchise dealership in San Jose, CA, offering new and pre-owned Lexus sales, manufacturer-certified service, and parts, recognized as the #1 volume luxury Lexus dealer in Northern California.
• Longo Toyota of Prosper Dealership Full-service Toyota franchise dealership in Prosper, TX (Dallas/Fort Worth metro), offering new and pre-owned Toyota sales, service, and parts.

Quantifiable outcome

• Longo Toyota has been #1 volume Toyota dealership in the nation for 58 consecutive years
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Penske Automotive GroupcoreOthersBoth are part of the Penske Corporation family of companies. Penske Motor Group operates automotive dealerships while Penske Automotive Group operates its own diversified automotive businesses internationally.
• Penske CorporationcoreOthersParent company that owns or operates diversified international portfolio of automotive businesses including automotive sales, logistics, truck rental, truck leasing, racing, performance parts, and lighting.
• Penske Truck LeasingminorOthersAffiliate company within Penske family offering truck leasing services. Penske Motor Group team members receive discounts with Penske Truck Rental.
• Penske Truck RentalminorOthersAffiliate company within Penske family offering truck rental services. Penske Motor Group team members receive discounts.
• Penske LogisticsminorOthersAffiliate company within Penske family offering logistics services.
• Penske Vehicle ServicesminorOthersAffiliate company within Penske family offering vehicle services.
• Team PenskeminorOthersPenske's motorsports team and entertainment division. Team members receive merchandise discounts.
• Penske EntertainmentminorOthersAffiliate company within Penske family focused on entertainment properties including Detroit GP and other racing events.
• Premier Truck GroupminorOthersAffiliate company within Penske family operating commercial truck dealership network.
• Car ShopminorOthersAffiliate company within Penske family offering automotive retail services.
• StarbucksminorOthersOn-site coffee service at Longo Toyota and Longo Lexus locations for customer convenience.
• SubwayminorOthersOn-site restaurant at Longo Toyota and Longo Lexus locations for customer convenience.
• Automobile Club of Southern California (AAA)minorOthersOn-site AAA branch at Longo Toyota and Longo Lexus locations providing roadside assistance and travel services for customers.
• Enterprise Rent-A-CarminorOthersOn-site car rental service at Longo Lexus location for customer convenience during service visits.
• ToyotacoreOthersFranchise brand partner for Toyota vehicles. Longo Toyota is the #1 volume Toyota dealership in the nation for 58 consecutive years and #1 retailer of electrified vehicles in the USA. Longo Toyota is one of 10 exclusive U.S. retailers of the Toyota Mirai hydrogen fuel cell vehicle.
• LexuscoreOthersFranchise brand partner for Lexus vehicles. Longo Lexus is the #1 Lexus retailer in the Western United States since 1990. Lexus Stevens Creek is #1 volume luxury dealer in Northern California.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Penske Automotive Group: Publicly traded global automotive retailer (NYSE: PAG) and direct sister company under Penske Corporation. Operates a much larger diversified portfolio of franchised dealerships across the US, UK, and other markets; directly comparable business model (franchised new vehicle retail + used + service + parts) but at significantly greater scale and geographic breadth.
• Lithia Motors: One of the largest US franchised dealer groups (NYSE: LAD) with ~300 stores and a growth-by-acquisition strategy. Comparable franchise retail model with greater geographic and brand diversification; provides scale benchmark for PMG's potential acquisition-driven expansion.
• AutoNation: Largest US franchised automotive retailer (NYSE: AN) operating ~300 dealerships across 19 states. Highly comparable franchise-dealer business model, but with multi-brand exposure versus PMG's single-OEM concentration, providing a useful public-market comparable.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway (formerly Van Tuyl Group), operating ~80 franchised dealerships nationwide. Comparable franchise-dealer business model with the backing of a major diversified parent, similar in corporate-structure terms to PMG's Penske family affiliation.

Direct peers

• Group 1 Automotive: Public franchised auto retailer (NYSE: GPI) operating ~200 dealerships in the US and UK. Closely comparable in business model (franchised new + used + service + parts + F&I), multi-OEM mix, and revenue scale, making it the most directly comparable public peer for PMG.
• Hendrick Automotive Group: Largest privately held US franchised automotive dealer group with ~140 dealerships. Directly comparable private franchised-dealer business model and similar Sunbelt geographic mix; useful private-market benchmark for PMG's scale and operating metrics.
• Ken Garff Automotive Group: Large privately held US franchised dealer group with ~60+ dealerships across the Mountain West and Southwest. Comparable private franchise-dealer business model, single-operator family ownership, and similar community-anchored retail positioning.
• Asbury Automotive Group: Public franchised automotive retailer (NYSE: ABG) operating ~150 dealerships across the Sunbelt. Directly comparable franchise-dealer model with similar product mix (new, used, service, parts, F&I) and overlapping geographic exposure to Texas and the Southeast.
• Sonic Automotive: Public franchised automotive retailer (NYSE: SAH) with ~140 dealerships plus the EchoPark used-vehicle standalone brand. Closely comparable franchise retail model with additional direct-to-consumer used car exposure analogous to PMG's Longo Direct program.

Regional players

• Larry H. Miller Dealerships: Privately held US franchised automotive dealer group (acquired by Asbury in 2021, though legacy operations continue) with strong Mountain West presence. Comparable franchise-dealer operating model and similar commitment to long-tenured management teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/penskemotorjobs
• Facebookfacebook.com/penskemotorgroupcareers
• LinkedInlinkedin.com/company/1366015

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penske Motor Group