What Richy Mode does

Richy Mode GmbH is a family-owned luxury fashion retailer headquartered in Saarbrücken, Germany, founded in 1972 and operated under Managing Director Oliver Bogenschütz. The company sells designer clothing, footwear, bags, and accessories through two physical stores on Saarbrücken's Fürstenstraße (with a third storefront reported at the same address range) and a Shopify-powered e-commerce store that ships within Germany and across all EU member states. Its assortment covers women's and men's shoes (loafers, slippers, sandals, sneakers, boots), women's and men's bags (handbags, travel bags, clutches, laptop bags), and men's accessories, sourced from a curated portfolio of more than 50 international luxury brands including Etro, Tod's, Hogan, Dorothee Schumacher, Max Mara, Missoni, Prada, and Moncler.

The business runs on a standard omnichannel commerce stack: Shopify for storefront, checkout, and order management; Klarna and PayPal for payments and buy-now-pay-later; major card networks (Visa, Mastercard, Amex, Maestro) plus mobile wallets (Apple Pay, Google Pay, Shop Pay) and regional EU methods (Bancontact, BLIK, EPS, iDEAL, MobilePay); UPS for fulfillment; and Trusted Shops and hCaptcha for trust and anti-bot. Pricing is unit-based, with items spanning roughly €180–€500 (e.g., Etro wallets, Tod's bracelets), free shipping on orders over €250 (reduced from €350), a 10% newsletter discount, and digital gift vouchers in €25/€50/€100/€200 denominations.

The customer base is affluent, fashion-conscious consumers in Saarbrücken and across the EU, with testimonials highlighting multi-decade loyalty and a strong preference for in-store consultation. Marketing is omnichannel but lightweight: two physical stores, an Instagram and Facebook presence, an email newsletter, and Click & Collect (4-hour in-store pickup). There is no venture or institutional capital, no disclosed revenue, and no app, API, or proprietary technology beyond the Shopify storefront — consistent with a privately held, family-run retailer operating at a regional scale with a continental e-commerce tail.

Name

Richy Mode

Legal name

Richy Mode GmbH

Website

https://richymode.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Richy Mode GmbH is a family-owned luxury multi-brand retailer founded in 1972 in Saarbrücken, Germany, operating two physical stores on Fürstenstraße and a Shopify e-commerce shop serving Germany and the EU with over 50 designer brands including Etro, Tod's, Hogan, and Prada.

Ownership category

akta.pro rank

Product category

Luxury Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (458210), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury Accessories & Leather Goods Department Stores (CRAGADAE)

Keywords

• Luxury fashion retail
• Designer footwear
• Designer bags
• Luxury accessories
• Multi-brand boutique

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Fashion Retail: Revenue generated from selling luxury fashion items including clothing, shoes, bags, and accessories from over 50 designer brands such as Etro, Tod's, Hogan, Max Mara, and Prada. Products are sold through physical retail stores and an e-commerce platform.
2. Gift Vouchers: Sale of gift vouchers in denominations of €25, €50, €100, and €200. Gift vouchers are available in USD equivalent pricing and do not require shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Richy Mode is a multi-channel luxury fashion retailer that curates and sells designer clothing, footwear, bags, and accessories from over 50 international luxury brands such as Etro, Tod's, Hogan, Max Mara, and Prada. Customers shop either in two physical stores on Fürstenstraße in Saarbrücken or through a Shopify-powered online shop that ships across Germany and the EU, complemented by Click & Collect, gift vouchers, and a dedicated sale section.

Product overview

Richy Mode is a family-owned luxury fashion retailer established in 1972, operating as a multi-channel business with two physical stores in Saarbrücken and a comprehensive online store built on Shopify. The offering consists of a unified e-commerce platform complemented by in-store shopping, offering over 50 international luxury designer brands including Etro, Tod's, Hogan, Max Mara, Missoni, and Prada. The product portfolio spans women's and men's shoes (loafers, sandals, sneakers, boots), women's and men's bags (handbags, travel bags, clutches, laptop bags), and accessories including bracelets, wallets, and card holders. The core product is the online retail platform enhanced by Click & Collect service, gift vouchers, and a sale section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Richy Mode Online Store Shopify-based e-commerce storefront selling designer clothing, shoes, bags, and accessories from over 50 international luxury brands, with UPS shipping to Germany and all EU countries, free shipping over €250, and integrated payments via Klarna, PayPal, and major cards.
• Richy Mode Physical Retail Stores Brick-and-mortar luxury fashion boutiques on Fürstenstraße in Saarbrücken offering personalized styling consultation and immediate access to designer apparel, footwear, bags, and accessories from 50+ luxury brands.
• Women's Shoes Collection Curated women's footwear assortment of loafers, ballerinas, slippers, pantolettes, sandals, sneakers, boots, and ankle boots from luxury designer brands, sold online and in-store.
• Men's Shoes Collection Curated men's footwear assortment of loafers, moccasins, sandals, slippers, and sneakers from luxury designer brands, sold online and in-store.
• Women's Bags Collection Curated women's bag assortment of handbags, shoppers, travel bags, backpacks, belt bags, clutches, evening bags, laptop bags, and briefcases from luxury designer brands.
• Men's Bags Collection Curated men's bag assortment of handbags, travel bags, backpacks, belt bags, laptop bags, and briefcases from luxury designer brands.
• Men's Accessories Collection Curated men's accessories assortment of designer bracelets, wallets, card holders, iPad cases, and small leather goods from brands such as Etro and Tod's.
• Click & Collect Service Service enabling customers to order items online from richymode.de and pick them up at one of the two Richy Mode stores on Fürstenstraße in Saarbrücken, usually within 4 hours, after email order confirmation.
• Richy Gift Vouchers Digital gift vouchers sold in €25, €50, €100, and €200 denominations (also priced in USD equivalents), redeemable for merchandise at Richy Mode stores and the online shop, with no shipping required.
• Sale Section Discounted designer fashion section split into women's and men's subcategories, offering reduced-price items from the same 50+ luxury brand portfolio carried by Richy Mode.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationRichy Mode operates its e-commerce platform on Shopify, using their infrastructure for online sales, payment processing, and order management. Shopify powers the entire online shopping experience including checkout, inventory management, and customer accounts.
• KlarnaminorOthersPayment processing partner offering buy now, pay later options including purchase on invoice and installment payments. Klarna charges €3.25 per invoice for orders under €100, with additional fees for installment plans.
• PayPalminorOthersPayment processing partner allowing customers to pay via PayPal account or credit/debit card. PayPal handles transaction processing and provides buyer protection.
• UPSminorOthersShipping and logistics partner handling all domestic and international deliveries. UPS delivers to Germany (2-4 business days) and all EU countries (2-8 business days).
• EtrocoreOthersLuxury fashion brand whose products (wallets, iPad cases, accessories) are featured prominently in Richy Mode's collections. Etro is among the flagship brands sold at the retailer.
• Tod'scoreOthersItalian luxury fashion house whose accessories including bracelets, card holders, and small leather goods are sold at Richy Mode. Tod's is highlighted as a key brand in the store's offerings.
• HoganminorOthersItalian luxury footwear and accessory brand included in Richy Mode's portfolio of designer brands.
• PradaminorOthersItalian luxury fashion house mentioned among the top labels featured at Richy Mode.
• Max MaraminorOthersItalian luxury fashion brand included in the designer brands portfolio at Richy Mode.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zalando: Europe's largest online fashion platform that has expanded into premium and luxury segments; competes with Richy Mode's online channel for EU luxury consumers' share of wallet.
• Galeria Kaufhof (now Galeria): Large German department store chain carrying luxury and premium brands across multiple categories; broader incumbent that competes for the same affluent shoppers, though at much larger scale.
• Breuninger: Established German luxury and premium department store with multi-brand designer assortments and a strong e-commerce site; overlaps directly with Richy Mode's brand portfolio and customer base across Germany.

Emerging players

• The Platform Group: European curated luxury multi-brand e-tailer offering premium and designer brands online; overlaps with Richy Mode's e-commerce assortment and target customer segment.
• Brandfield: Online multi-brand luxury retailer operating across Europe with a curated portfolio of designer brands; serves a similar affluent online audience as Richy Mode's Shopify storefront.
• Voo Store: Boutique luxury multi-brand retailer (Berlin) curating premium designer fashion with strong online presence; comparable curated-luxury positioning, though on a smaller scale.

Direct peers

• Engelhorn: Family-owned German multi-brand fashion retailer with luxury brands and omnichannel retail plus e-commerce; comparable business model and supplier relationships to Richy Mode.
• Mytheresa: Global online luxury multi-brand retailer carrying many of the same designers (Prada, Tod's, Etro) and selling directly to affluent EU consumers, making it the closest direct competitor to Richy Mode's e-commerce channel.
• Lodenfrey: Munich-based luxury multi-brand retailer (also family-owned) offering designer fashion, shoes and accessories for affluent German consumers, closely mirroring Richy Mode's positioning.
• Konen & Co: Family-run Munich luxury retailer carrying international designer brands across apparel and accessories, with both physical stores and online; directly comparable in assortment and customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/richymode

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richy Mode