dexxIT
dexxIT is a Würzburg-based German B2B distributor of IT and Consumer Electronics products, distributing over 45,000 articles from 600+ brands to more than 15,000 specialist retailers and resellers across Germany via its Shopware-based online shop.
- Company typePrivate
- Founded1999
- HeadquartersWürzburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What dexxIT does
dexxIT GmbH & Co. KG is a German B2B distributor of IT, Consumer Electronics, Home & Living, Sports, and Garden products, headquartered in Würzburg and operating since 1999 as part of the Duttenhofer Gruppe conglomerate. The company distributes more than 45,000 articles sourced from over 600 brands to a network of more than 15,000 specialist retailer and reseller accounts across Germany (with selective DACH expansion into Austria). Its core product is the dexxIT Online Shop, a B2B e-commerce platform built on Shopware that enables registered dealers to browse the catalog, manage accounts, and place orders, complemented by the proprietary MediaSupply database for product data, images, and accessories information.
dexxIT generates revenue through margin-based product distribution to B2B customers, with pricing available only to authenticated dealers. The platform supports multiple payment methods (Mastercard, Visa, PayPal, SEPA direct debit, prepayment, invoice, and Consors Finanz installment financing via Computop, Klarna, and PayPal integrations), dropshipping services (Streckengeschäft) that allow dealers to sell without holding inventory, and logistics/fulfillment services. Customer acquisition is driven by a registration-based onboarding process for new specialist retailers, supported by social media presence (Facebook, LinkedIn, Xing, Instagram), email marketing via Emarsys, industry event participation (CloudFest, press events), and direct phone/field sales.
The business has maintained consistent industry recognition — including the ICT Channel Champion 2020, ChannelPartner Preferred Distributor 2024, and IT-Business Distri Award 2026 Gold — and in 2026 has executed an aggressive expansion agenda: onboarding Xerox as a business partner (February), adding Roberts Radio for German and Austrian distribution (January), co-presenting with Micron at CloudFest 2026, launching the Anycubic Kobra X 3D printer (May), introducing the OneWorldClub loyalty program (March), and migrating to a new shop platform (March). Leadership comprises managing directors Rolf Duttenhofer and Marcel Tully, with department heads Judith Öchsner (sales/product management/marketing) and Stefanie Gundlach (inside sales/organization).
dexxIT firmographics
Firmographics- Name
- dexxIT
- Legal name
- dexxIT GmbH & Co. KG
- Website
- https://dexxit.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- dexxIT is a Würzburg-based German B2B distributor of IT and Consumer Electronics products, distributing over 45,000 articles from 600+ brands to more than 15,000 specialist retailers and resellers across Germany via its Shopware-based online shop.
- Ownership category
- akta.pro rank
Where dexxIT is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
dexxIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Distribution: dexxIT generates revenue by distributing IT and Consumer Electronics products to specialist retailers and resellers. The company purchases products from manufacturers and sells them with margins to B2B customers, offering various payment methods including credit cards, PayPal, SEPA direct debit, prepayment, invoice, and financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B dealer pricing through authenticated shop access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
dexxIT product offering
Product offeringCore offering
dexxIT is a B2B distributor that resells IT and Consumer Electronics products (including storage devices, digital imaging equipment, printers, audio/video, and CE accessories) to registered specialist retailers and resellers in Germany. The company purchases products from over 600 manufacturers and sells them through its Shopware-based online shop with margin-based pricing, supported by the MediaSupply product database, logistics and fulfillment services, and dropshipping capabilities.
Product overview
dexxIT operates as a B2B IT and Consumer Electronics distributor, offering a unified e-commerce platform (the dexxIT Online Shop built on Shopware) as its primary product for dealer ordering. The core offering combines distribution of over 45,000 articles from 600+ brands spanning Storage, Digital Imaging, and Consumer Electronics. Supporting services include MediaSupply (a product data management database), logistics and fulfillment services, and dropshipping capabilities. The company serves over 15,000 dealers in Germany as part of the Duttenhofer Group.
Differentiator
Problem solved
Functional benefit
Brands
- OneWorldClub: A loyalty or partner program offering increased sales opportunities for customers.
Products and services
- dexxIT Online Shop (B2B Distributor Platform) Shopware-based B2B e-commerce platform enabling registered specialist retailers to browse the full dexxIT catalog of 45,000+ IT and Consumer Electronics articles across 600+ brands, manage accounts, place orders, and complete checkout with multiple payment options.
- MediaSupply Product Database Centralized database containing product data, product images, and accessories information that supports dealers in merchandising and operational processes.
- Logistics & Fulfillment Services Logistics, shipping, and order fulfillment services provided to B2B dealers to support their retail operations and ensure efficient delivery.
- Dropshipping (Streckengeschäft) Dropshipping service that ships products directly from dexxIT to the reseller's end customer, enabling inventory-free business models for specialist retailers.
- IT and Consumer Electronics Product Distribution Distribution of more than 45,000 IT and Consumer Electronics articles from 600+ brands across categories including storage, digital imaging, printing, audio/video, and accessories to specialist retailers in Germany.
Companies that use dexxIT
Customer profileSegments1 record
Ideal customer profiles1 record
dexxIT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature1 record
dexxIT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- AnycubicminordexxIT distributes Anycubic 3D printing products including the new Kobra X multi-color FDM 3D printer, targeting makers, developers, and professional users through its specialist retail channels.
- XeroxcoredexxIT became a Xerox Business Partner in February 2026, expanding its printer and imaging product portfolio. This partnership enables dexxIT to distribute Xerox products to its network of specialist retailers in Germany.
- MicroncoredexxIT and Micron participated together at CloudFest 2026, strengthening their partnership in the memory and storage solutions distribution space.
- Roberts RadiominordexxIT expanded its Audio & HiFi portfolio by adding Roberts Radio products for distribution in Germany and Austria, bringing British-designed radios and audio equipment to its specialist retail network.
- Duttenhofer GruppecoredexxIT is part of the Duttenhofer Gruppe, which provides organizational strength, long-term market experience, and a strong market position in the distribution industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
dexxIT competitors and assessment
Company assessmentDirect peers
- Wortmann AG (Terra): German IT manufacturer and distributor (Terra brand) selling IT products to resellers and Fachhandel across Germany. Closely aligned with dexxIT in customer segment (specialist retail) and geographic focus.
- ALSO Group: Pan-European IT and CE distributor also headquartered in Germany. Direct competitor in selling wholesale IT products to resellers, with overlapping categories (storage, imaging, consumer electronics) and shared German reseller base.
- Mindfactory: German IT/PC systems and components seller serving both resellers and end customers. Overlaps with dexxIT on hardware distribution and Fachhandel-style purchasing relationships.
- Jacob Elektronik: Direct German IT/PC distributor serving resellers and B2B customers nationwide. Comparable in serving German Fachhandel with PC, component, and accessory products.
- reichelt elektronik: German IT/electronics mail-order retailer and B2B supplier with broad SKU coverage across consumer electronics, storage, and IT accessories. Comparable model and German customer overlap.
- Alternate: German IT e-commerce retailer serving end customers and resellers with deep IT/CE assortment. Comparable vendor and category coverage and similar German specialty-retail traction.
Broad incumbents
- Ingram Micro: Global IT distributor with established German operations, offering broad portfolios including consumer electronics and storage. Comparable on distribution business model and target reseller base, but vastly larger in scale and geographic reach.
- TD SYNNEX (Tech Data): Global IT distributor following the Tech Data merger, serving resellers across Europe including Germany. Comparable channel position with dexxIT but with broader vendor authorizations and pan-European scale.
- CHG-Mercedes-Benz Tech (Bechtle): One of Europe's largest IT service providers and resellers based in Germany. While more systems-integration focused, also distributes IT products at scale through German channels and overlaps with dexxIT on storage and consumer electronics categories.
Regional players
- Siewert & Kühn (WORTMANN group distribution arm): German IT distributor serving Fachhandel customers with storage, imaging, and consumer electronics products. Operates as a regional distribution specialist similar in role to dexxIT within Germany's IT channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
dexxIT social profiles
Digital presencedexxIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
dexxIT leadership team
Management profileNumber of profiles
Profiles4 records
dexxIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dexxIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dexxIT
What does dexxIT do?
dexxIT is a B2B distributor that resells IT and Consumer Electronics products (including storage devices, digital imaging equipment, printers, audio/video, and CE accessories) to registered specialist retailers and resellers in Germany. The company purchases products from over 600 manufacturers and sells them through its Shopware-based online shop with margin-based pricing, supported by the MediaSupply product database, logistics and fulfillment services, and dropshipping capabilities.
Is dexxIT a public or private company?
dexxIT is a private company. It is classified as corporate owned and is currently operating.
When was dexxIT founded?
dexxIT was founded in 1999. It employs 101 to 250 people.
Where is dexxIT based?
dexxIT is headquartered in Würzburg, Germany, in the Europe region.
How does dexxIT make money?
One revenue line is on record: product Distribution.
Who are dexxIT's main competitors?
Direct peers on record are Wortmann AG (Terra), ALSO Group, Mindfactory, Jacob Elektronik, reichelt elektronik and Alternate. Broad incumbents are Ingram Micro, TD SYNNEX (Tech Data) and CHG-Mercedes-Benz Tech (Bechtle). Siewert & Kühn (WORTMANN group distribution arm) is listed as a regional player.
Does dexxIT have an API?
No public API is recorded for dexxIT.