Hauswirth
Hauswirth (HausCo) is a Chicago-based, LGBTQ-owned, 10–15 person marketing communications firm founded in 2017 that delivers integrated campaigns, paid media, influencer marketing, and creative services to nonprofits, advocacy groups, and consumer brands across the US and Canada, and operates the Chicago Creator Network as a curated local influencer roster.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hauswirth does
Hauswirth INC, operating as HausCo (formerly Hauswirth/Co, also styled HCo), is a Chicago-headquartered, LGBTQ-owned (NGLCC certified) marketing communications firm founded in 2017 by Kevin Hauswirth, the former City of Chicago's first head of digital. The firm delivers integrated campaign development, paid media, influencer marketing, creative services (branding, video, design), digital and social media management, market research and messaging, marketing consulting, and executive positioning for purpose-led clients, with a documented emphasis on advocacy, nonprofit, CPG, government, public health, and arts/culture verticals. Beyond project work, HausCo operates the Chicago Creator Network, a curated roster of local influencers and content creators, as a branded distribution and partnership asset.
The underlying technology stack is conventional agency tooling: Squarespace-hosted website, paid media on Meta, TikTok, YouTube/Google Ads, and organic social, with no disclosed proprietary platform, API, SDK, or AI/ML capability. The business model combines project-based flat-fee engagements (50% upfront, balance at milestones) with phased/annual retainers and a pay-as-you-go 'Rapid Response & Cultural Moment Kits' line; there are no disclosed funding rounds, no parent company, and no investor base indicated. GTM is primarily direct sales-led, complemented by a community-led motion through the Chicago Creator Network and event-driven activations (e.g., co-hosted events with Pandora and Google/YouTube). The team is remote-first (89% WFH) with a stated 10–15 person headcount spanning account, creative, design, and production functions, and the firm serves clients across the US and Canada.
Hauswirth firmographics
Firmographics- Name
- Hauswirth
- Legal name
- Hauswirth INC
- Website
- https://hauswirth.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hauswirth (HausCo) is a Chicago-based, LGBTQ-owned, 10–15 person marketing communications firm founded in 2017 that delivers integrated campaigns, paid media, influencer marketing, and creative services to nonprofits, advocacy groups, and consumer brands across the US and Canada, and operates the Chicago Creator Network as a curated local influencer roster.
- Ownership category
- akta.pro rank
Hauswirth industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Sales Promotion Campaign Design & Management (BPAFAMAC)
Keywords
Where Hauswirth is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hauswirth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Project-Based Services: HausCo typically scopes projects based on deliverables and timeline, providing a flat fee for the work. Standard terms include 50% upfront with balance due at key milestones.
- Monthly Retainers: For larger or ongoing engagements, pricing is structured by phases or monthly retainers with flexibility built in for additional work as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Campaign Launch Packages |
| Other | Multi-year contract | Influencer + Paid Media Activation |
| Subscription | Annual | Annual Retainers |
| Other | Pay-as-you-go | Rapid Response & Cultural Moment Kits |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Hauswirth product offering
Product offeringCore offering
Hauswirth is a Chicago-based marketing communications firm (operating as HausCo) that develops integrated marketing campaigns, manages paid media strategy and buying, executes influencer marketing programs, and provides creative services for nonprofits, advocacy organizations, and major brands. The firm also operates the Chicago Creator Network, a curated community of more than 100 local content creators used to source and activate influencer campaigns on behalf of clients.
Product overview
Hauswirth (operating as HausCo) is a Chicago-based, LGBTQ-owned full-service marketing communications firm founded in 2017. The company operates as a unified service-based agency rather than a software platform. Its core offerings include Integrated Campaign Development, Paid Media & Influencer Marketing, Creative Services (branding, design, video production), Digital & Social Media Management, Market Research & Messaging, Marketing Consulting, and Executive Positioning. The firm also manages the Chicago Creator Network, a curated roster of local influencers. These services are delivered as consultancy engagements rather than modular software products, tailored to client needs across industries including nonprofits, advocacy organizations, consumer packaged goods, and public health initiatives.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 6 million people reached nationwide for Choose Chicago campaign
- +3 more outcomes
Companies that use Hauswirth
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Hauswirth technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hauswirth partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- PandoraminorCo-hosted event 'Music: The Culture Connector' bringing together event curators, marketers and content creators to discuss connecting with multicultural audiences through music.
- Google/YouTubeminorCo-hosted event 'Music: The Culture Connector' alongside Pandora, focusing on multicultural marketing and cultural connection strategies.
- Brave Space AlliancecoreSWAY partnered with Brave Space Alliance (first Black, trans-led LGBTQ+ Center on Chicago's South Side) for Pride month campaign. A portion of SWAY's proceeds donated to support Brave Space Alliance's mission of providing safe, inclusive spaces for queer folks and POC.
- PeacockcorePeacock streaming platform acquired Art & Pep documentary for nationwide launch in June 2023. HausCo supported the launch with integrated marketing campaign including paid social media.
- Sueños FestivalminorChicago Latin music festival started in 2022, supported by HausCo team members. Festival donated $220,000 to Chicago charitable organizations in first year.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Hauswirth competitors and assessment
Company assessmentDirect peers
- GMMB: Advertising, advocacy, and public affairs agency with deep work in health, advocacy, and political campaigns. Comparable in integrated paid media and advocacy campaign execution for nonprofit and government clients.
- M Booth: Independent creative communications agency with strong influencer and brand purpose capabilities. Comparable in offering integrated storytelling, influencer marketing, and purpose-led campaigns for consumer and advocacy clients.
- Fenton Communications: Social impact PR and communications agency serving nonprofits, foundations, and advocacy organizations. Directly comparable in mission-led communications and campaign storytelling approach.
- Inkhouse: Boutique PR and integrated communications agency serving consumer, tech, and mission-driven brands. Comparable in size, integrated service offering, and client mix of mid-market and purpose-led organizations.
- JPA Health: Independent health-focused communications and marketing agency. Comparable in working with healthcare and public health clients (e.g., Howard Brown Health) on integrated awareness campaigns.
- BerlinRosen: Progressive, mission-driven communications and public affairs agency serving advocacy, nonprofit, and corporate clients. Closely comparable to Hauswirth in values-driven positioning and integrated campaign work.
- Allen & Gerritsen: Integrated marketing and creative agency. Comparable in full-service campaign, paid media, and creative capabilities serving mid-market and consumer clients.
- Resolute Digital: Independent digital marketing and communications agency. Comparable in offering paid media, influencer, and digital campaign execution for mission-driven and consumer clients.
Broad incumbents
- Edelman: Global communications marketing firm operating across PR, advertising, and digital. Broader incumbent serving similar purpose-led and CPG clients with vastly larger scale and geographic reach.
- Hill & Knowlton Strategies: Global public relations and communications agency. Broader incumbent offering overlapping integrated communications and public affairs services to enterprise and government clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hauswirth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hauswirth leadership team
Management profileNumber of profiles
Profiles5 records
Hauswirth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hauswirth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hauswirth
What does Hauswirth do?
Hauswirth is a Chicago-based marketing communications firm (operating as HausCo) that develops integrated marketing campaigns, manages paid media strategy and buying, executes influencer marketing programs, and provides creative services for nonprofits, advocacy organizations, and major brands. The firm also operates the Chicago Creator Network, a curated community of more than 100 local content creators used to source and activate influencer campaigns on behalf of clients.
Is Hauswirth a public or private company?
Hauswirth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hauswirth founded?
Hauswirth was founded in 2017. It employs 1 to 10 people.
Where is Hauswirth based?
Hauswirth is headquartered in Chicago, United States, in the North America region.
How does Hauswirth make money?
Two revenue lines are on record. Project-Based Services are the primary driver. The others are monthly Retainers.
Who are Hauswirth's main competitors?
Direct peers on record are GMMB, M Booth, Fenton Communications, Inkhouse, JPA Health, BerlinRosen, Allen & Gerritsen and Resolute Digital. Broad incumbents are Edelman and Hill & Knowlton Strategies.
Does Hauswirth have an API?
No public API is recorded for Hauswirth.
What industry is Hauswirth in?
Hauswirth's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54181 and its SIC code is 7311.