Brice
Brice is a French online men's clothing marketplace headquartered in Roubaix, founded in 1985. Operating with 251-500 employees, it serves male consumers with accessible menswear through a digital commerce model within a broader multi-brand apparel group.
- Company typePrivate
- Founded1995
- HeadquartersRoubaix, France
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Brice does
Brice is a French men's clothing company headquartered in Roubaix, France, founded in 1985 and operating with 251-500 employees. The company is described as an online marketplace for men's clothing, indicating a digitally-led, direct-to-consumer go-to-market focused on accessible menswear. It serves male consumers in France, operating within the mid-market segment of European apparel retail. No proprietary technology stack, AI/ML systems, or unique platform architecture is disclosed in the available data.
The detailed product, distribution, and partnership data aggregated alongside Brice primarily profiles a closely related French menswear retailer (Jules), which operates 300+ physical stores across France and Belgium with a broad omnichannel model. Jules' catalog spans tops (T-shirts from €9.99, shirts from €25.99, polos from €15.99), bottoms (jeans and trousers from €29.99), formal suits (from €99.98), underwear, and accessories. This parallel profile strongly suggests Brice operates within a multi-brand menswear group structure, sharing back-office, sourcing, and distribution economies with peer brands — though Brice-specific catalog and operational details are not directly disclosed.
Brice's commercial mechanics derive from unit sales of clothing and accessories via its online marketplace (brice.fr), with typical apparel-retail unit economics. The aggregated group context references omnichannel services (Click & Collect, Click & Reserve, free in-store delivery), a customer loyalty program (JULES Club) with points and birthday discounts, and brand partnerships (Tour de France as official style partner, L'Équipe collaboration) — infrastructure that may extend across group brands. Brice itself shows no evidence of premium pricing, custom manufacturing, or differentiated technology; its positioning is consistent with a mass-market accessible menswear marketplace within a larger multi-brand portfolio.
Brice firmographics
Firmographics- Name
- Brice
- Legal name
- Jules
- Website
- https://brice.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Brice is a French online men's clothing marketplace headquartered in Roubaix, founded in 1985. Operating with 251-500 employees, it serves male consumers with accessible menswear through a digital commerce model within a broader multi-brand apparel group.
- Ownership category
- akta.pro rank
Brice industry classification
Industry- Product category
- Men's Clothing Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
Keywords
Where Brice is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Brice business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Clothing Sales: Jules generates revenue through direct retail sales of men's clothing and accessories via physical stores and e-commerce platform. Products include tops, bottoms, suits, underwear, and accessories at various price points.
- Gift Cards: The company offers gift cards (cartes cadeau) which generate revenue when purchased and redeemed at a later date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value basics starting at €9.99 |
| Unit Pricing | Pay-as-you-go | Mid-range casual and formal wear |
| Unit Pricing | Pay-as-you-go | Premium suits and formal wear |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Brice product offering
Product offeringCore offering
Brice is an online marketplace for men's clothing that sells its own brand of menswear including tops (T-shirts, shirts, polos, pullovers, jackets), bottoms (jeans, chinos, trousers, shorts, swimwear), formal suits, underwear, and accessories (shoes, belts, caps, fragrances). The brand operates an omnichannel retail model with 300+ physical stores across France and an e-commerce platform also serving Belgium, complemented by Click & Collect, Click & Reserve, in-store styling advice, and the JULES Club loyalty program.
Product overview
Jules is a French men's clothing retailer offering a comprehensive range of menswear across multiple categories including tops (t-shirts, shirts, polos, sweaters, jackets), bottoms (jeans, chinos, trousers, shorts), formal suits, underwear, and accessories. The brand operates on a multi-product platform model with core clothing lines, signature sub-brands (Le Parfait by Jules), licensed collaborations (L'Équipe x Jules, Tour de France x Jules), and a loyalty program (Jules Club). Products range from basic essentials to formal wear, with various fits and styles including straight, slim, skinny, tapered, and baggy jeans. The company also offers a Made in France collection and seasonal collections featuring linen and beachwear. Key services include Click & Reserve, Click & Collect, free in-store delivery, and online ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Vêtements homme - Hauts (Men's tops) Upper body garments for men including T-shirts (from €9.99), shirts (from €25.99), polos (from €15.99), pullovers, cardigans, sweatshirts, coats, jackets, overshirts, and blazer jackets. Targets men seeking everyday and smart-casual options.
- Vêtements homme - Bas (Men's bottoms) Lower body garments for men including shorts, bermudas, pants (from €29.99), chinos, jeans (from €29.99), swimwear, cargo pants, joggings, and salopettes. Designed for men across casual, work, and leisure contexts.
- Jeans Denim jeans in multiple cuts including straight (Ben), slim (Tom), skinny (Max), tapered, loose (Liam), baggy, and skater styles, starting at €29.99. Targets men seeking a variety of denim fits.
- Costumes (Men's suits) Men's suits and formal wear including suit sets (from €99.98), suit jackets, suit pants, suit vests, linen suits, wool suits, and formal accessories (ties, bow ties, pocket squares, cufflinks). Targets men shopping for formal, business, or ceremony attire.
- Sous-vêtements (Underwear and sleepwear) Men's underwear and sleepwear including pyjamas, boxers, briefs, and socks, with promotions such as buy 2 get 1 free and buy 3 get 2 free. Targets everyday basics needs.
- Accessoires (Men's accessories) Men's accessories including shoes, leather goods, belts, suspenders, caps, hats, bow ties, ties, swimwear, scarves, gloves, bracelets, jewelry, sunglasses, fragrances, and care products. Targets men completing outfits with complementary pieces.
- Cérémonie & Mariage (Wedding and ceremony collection) Wedding and ceremony collection including suit ensembles (from €99.98), wedding shirts, wedding jackets, wedding pants, wedding vests, wedding shoes, and wedding accessories. Targets grooms, wedding guests, and ceremony attendees.
- JULES Club (Loyalty program) Customer loyalty program offering exclusive benefits, points, birthday discounts (-30%), and member rewards for registered customers. Targets repeat individual consumers in France and Belgium.
Companies that use Brice
Customer profileSegments1 record
Ideal customer profiles1 record
Brice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brice partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tour de FrancecoreJules is the official style partner of the Tour de France cycling race. The partnership includes a dedicated capsule collection featuring pieces inspired by the race, celebrating movement, conviviality, and the spirit of cycling. The collection includes everyday wear with Tour de France branding, marketed as 'A chacun son tour' (each person's turn).
- L'ÉquipecoreJules collaborated with French sports newspaper L'Équipe on an exclusive football edition collection. The capsule is inspired by great football matches and targets sports enthusiasts with stylish off-field looks.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Brice competitors and assessment
Company assessmentBroad incumbents
- Uniqlo: Global basics-and-lifestyle apparel retailer expanding aggressively in France; its accessible core-range proposition overlaps directly with the subject's T-shirt, polo, and casualwear tier.
- H&M: Global value apparel retailer with a large menswear line and dense French store presence; competes at the same accessible price points and benefits from larger scale and supply-chain leverage.
- Zara Man: Global fast-fashion leader (Inditex) with a significant menswear division; competes on speed, assortment breadth, and store density well beyond the subject's scale.
Direct peers
- Devred: French menswear retailer with physical stores and an accessible price point, positioned in the same mass-market casual and formal segment as the subject company.
- Jules: Sister French menswear brand (same parent group historically) with overlapping product positioning, price ladder, and omnichannel model — the substantive operational data in the company record closely matches Jules' profile.
- Kiabi: French affordable family apparel retailer sharing similar value-pricing architecture, large store network, and a strong French omnichannel presence — directly comparable in price tier and distribution model.
- Massimo Dutti: International menswear-focused retailer with comparable smart-casual and formal wear positioning at a slightly higher price point, offering a benchmark for the subject's premium-formal collection.
- La Redoute: French omnichannel apparel and home retailer with a comparable physical-and-digital model and a menswear assortment that overlaps on price and occasion-driven segments.
- Celio: French menswear specialist operating physical stores and e-commerce across Europe with comparable price points and a similar casual-to-formal assortment, making it the closest direct competitor in the French market.
Regional players
- Promod: French mid-market apparel retailer with a primarily womenswear focus but overlapping store base and customer demographic in French regional cities — useful benchmark for French mid-market apparel retail dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brice social profiles
Digital presenceBrice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brice leadership team
Management profileNumber of profiles
Brice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brice
What does Brice do?
Brice is an online marketplace for men's clothing that sells its own brand of menswear including tops (T-shirts, shirts, polos, pullovers, jackets), bottoms (jeans, chinos, trousers, shorts, swimwear), formal suits, underwear, and accessories (shoes, belts, caps, fragrances). The brand operates an omnichannel retail model with 300+ physical stores across France and an e-commerce platform also serving Belgium, complemented by Click & Collect, Click & Reserve, in-store styling advice, and the JULES Club loyalty program.
Is Brice a public or private company?
Brice is a private company. It is classified as unknown and is currently operating.
When was Brice founded?
Brice was founded in 1995. It employs 251 to 500 people.
Where is Brice based?
Brice is headquartered in Roubaix, France, in the Europe region.
How does Brice make money?
Two revenue lines are on record. Retail Clothing Sales are the primary driver. The others are gift Cards.
Who are Brice's main competitors?
Broad incumbents on record are Uniqlo, H&M and Zara Man. Direct peers are Devred, Jules, Kiabi, Massimo Dutti, La Redoute and Celio. Promod is listed as a regional player.
Does Brice have an API?
No public API is recorded for Brice.
What industry is Brice in?
Brice's product category is Men's Clothing Retail. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 458 and its SIC code is 5600.