d’Vine Wine Tours
d'Vine Wine Tours is a Perth-based, privately held tour operator running daily and private wine, brewery, and food tours through Western Australia's Swan Valley and Bickley Valley regions, serving individual tourists, locals, and corporate groups with small-group, host-led experiences.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What d’Vine Wine Tours does
d'Vine Wine Tours is a privately held, Perth-based tour operator that runs daily public ("pay-by-the-seat") and private wine, brewery, and food tours through Western Australia's Swan Valley and Bickley Valley wine regions, situated roughly 25 minutes from the Perth CBD. The company's core portfolio includes the Full Day d'Vine Tour, Half Day T.G.I.F. Tour, Bickley Valley Weekend Tour, Private Bus Hire (with a curated set of nine itineraries called "The d'Vine Nine"), tailored Corporate Packages, Private Brewery Tours, and seasonal Christmas event packages. Differentiators include a host-led (not driver-led) experience model, small group sizes capped at 8-9 guests, handcrafted itineraries across 16+ venue partners (Sandalford Wines, Mandoon Estate, Lancaster Wines, Core Cider, Old Young's Distillery, Duckstein Brewery, etc.), and inclusions like gourmet lunches, cheese boards, chocolate tastings, and brewery stops.
The business is service-based with no proprietary software platform; bookings are taken via website, phone, and email, with multiple Perth pickup points including Barrack Square (CBD) and Crown Casino. Pricing is per-seat, ranging from approximately $110 per person (Half Day Friday/Saturday tour) to $198 per person for Christmas/special event packages, with private charters requiring deposits of $200-$300 and minimum 15 passengers. Customer segments span individual locals, interstate tourists arriving from Australian capitals, and corporate clients for team-building and Christmas functions. The company is co-owned and operated by Managing Director Breana Agnello and proprietor Ewen Lawrie from a Perth CBD registered address, and has accumulated ongoing recognition including multiple TripAdvisor Certificates of Excellence (2016, 2017, 2019) and Travelers' Choice Awards (2022, 2024, 2025), alongside 4.8-star average ratings across 1,500+ Google reviews.
d’Vine Wine Tours firmographics
Firmographics- Name
- d’Vine Wine Tours
- Legal name
- d'Vine Wine Tours
- Website
- https://dvinetours.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- d'Vine Wine Tours is a Perth-based, privately held tour operator running daily and private wine, brewery, and food tours through Western Australia's Swan Valley and Bickley Valley regions, serving individual tourists, locals, and corporate groups with small-group, host-led experiences.
- Ownership category
- akta.pro rank
d’Vine Wine Tours industry classification
Industry- Product category
- Wine Tour Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where d’Vine Wine Tours is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
d’Vine Wine Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Daily Public Tour Tickets: Pay-by-the-seat daily tours including the full day d'Vine Tour, Half Day Tour, and Bickley Valley Tour. Adults and children priced differently with children under 3 free. Booking fee may apply.
- Private Charter Tours: Customised private tours for groups of friends, families, birthdays, hens days, and special occasions. Pricing varies by group size and itinerary.
- Corporate Packages: Tailored corporate wine tours for staff events, team building, and business celebrations. Includes wine tastings, gourmet meals, breweries, and additional activities.
- Special Event/Christmas Packages: Themed tour packages for Christmas and special occasions. Pricing ranges from $122-$198 per person depending on inclusions and minimum passenger requirements.
- Brewery Tours: Private charter brewery tours customised to include craft beer tastings, breweries, distilleries, and food experiences in the Swan Valley region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Day Swan Valley Wine Tour - d'Vine Tour |
| Unit Pricing | Pay-as-you-go | Half Day Swan Valley Tour (Friday & Saturday) |
| Unit Pricing | Pay-as-you-go | Bickley Valley Wine Tour (Weekends) |
| Unit Pricing | Multi-year contract | Private Tours - Various Itineraries |
| Unit Pricing | Multi-year contract | Corporate Packages |
| Unit Pricing | Pay-as-you-go | Christmas/Special Event Packages |
| Unit Pricing | Multi-year contract | Classic Brewery Tour (Private) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
d’Vine Wine Tours product offering
Product offeringCore offering
d'Vine Wine Tours is a Perth-based wine tour operator that runs daily 'pay-by-the-seat' tours, private charters, corporate packages, and brewery tours through the Swan Valley and Bickley Valley wine regions in Western Australia. Tours include transport from Perth CBD pickup points, wine tastings at multiple partner wineries, cheese boards, gourmet lunches, chocolate samples, and brewery visits, with a dedicated host (rather than just a driver) leading each group. The company sells directly to consumers and corporate clients via its own website, phone, and email.
Product overview
d'Vine Wine Tours is a Perth-based wine tour operator offering a portfolio of tour experiences centered around the Swan Valley and Bickley Valley wine regions in Western Australia. The core offering consists of scheduled 'pay by the seat' daily tours (Full Day d'Vine Tour, Half Day T.G.I.F. Tour, and Bickley Valley Weekend Tour) alongside customizable private options including Private Bus Hire, Corporate Packages, and Private Brewery Tours. The portfolio also includes themed itineraries under 'The d'Vine Nine' collection and seasonal Christmas packages. All tours include wine tastings at partner venues, with many incorporating food experiences, brewery visits, and chocolate tastings.
Differentiator
Problem solved
Functional benefit
Products and services
- d'Vine Full Day Wine Tour Full day Swan Valley wine tour running daily, featuring wine tastings at four wineries, gourmet lunch, cheese board, chocolate samples, brewery visit, and complimentary drink. Designed for individual travellers and small groups with pickup from Perth CBD and Crown Casino.
- Half Day Swan Valley Tour (T.G.I.F Tour) Afternoon 'sundowner' tour running Fridays and Saturdays, featuring wine tastings at three wineries, cheese board, brewery visit, and chocolate samples. Maximum 9 guests from one group.
- Bickley Valley Wine Tour Full day tour of the Perth Hills/Bickley Valley wine region running on weekends, featuring wine tastings at boutique wineries, gourmet two-course lunch at Core Cider House, and cider tasting. Maximum 8 guests from one group.
- Private Bus Hire / Charters Customisable private wine tours for birthdays, hens days, corporate events, or any special occasion with a dedicated host rather than driver. Pricing from $110-$180 per person with minimum 15 passengers for standard packages.
- Corporate Packages Tailored corporate wine tour experiences for staff events, team building, or client entertainment with customisable itineraries including wine tastings, gourmet meals, breweries, and additional activities. Custom pricing by quote.
- Private Brewery Tours Full day private tours focused on Swan Valley's craft breweries and cideries, customisable to include beer tastings, brewery lunch, and spirit tastings. From $145 per person with minimum 15 passengers.
- Christmas Packages Themed holiday tour packages including 'Deck the Halls Tour', 'Eat, Drink & be Merry Tour', 'd'Vine Rudolph Tour', and 'Santa's Sleigh Ride Express Tour'. Pricing from $122-$198 per person with minimum 15 passengers.
- The d'Vine Nine Collection of nine pre-designed private tour itineraries including themed options such as 'The Wino's Tour', 'Beer Sinker & Gin Drinker Tour', 'Bickley Valley Wine Tour', and 'd'Vine Twilight Tour' for groups.
Quantifiable outcome
- 4.8 star average rating from 1500+ Google reviews
- +1 more outcomes
Companies that use d’Vine Wine Tours
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
d’Vine Wine Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
d’Vine Wine Tours partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Sandalford WinescoreIconic Swan Valley winery established in 1840 by John Septimus Roe family. Features award-winning restaurant, function rooms, and concerts. Regular stop on d'Vine daily tours.
- Mandoon EstatecoreWestern Australia's most awarded boutique winery established in 2008. Features Homestead Brewery, Wild Swan restaurant, and The Colony luxury accommodation. Key venue on daily tours.
- Lancaster WinescoreCool boutique winery on Swan River banks with oldest vines in Swan Valley. Known for relaxed 'tin shed' cellar door, named 'Top 10 hottest cellar doors in Australia' by Wine Business Magazine.
- Margaret River Chocolate CompanyminorChocolate factory and cafe in Swan Valley offering chocolate tastings and factory tours. Included in afternoon portion of daily tours.
- Feral BrewingminorFamily-owned craft brewery with 16 beers on tap. Won over 10 awards at Australian International Beer Awards including multiple for Hop Hog. Features panoramic beer garden.
- Duckstein BreweryminorGerman-style micro-brewery with relaxed ambience and live music on weekends. Features authentic German cuisine. Included on brewery tours.
- Homestead BreweryminorMicro-brewery at Mandoon Estate featuring craft beers brewed on site. Provides lunch venue for full day tours with included drink.
- Core Cider HouseminorPopular cidery and venue in Bickley Valley/Perth Hills region. Features gourmet two-course lunch and cider tastings on Bickley Valley tours.
- Myattsfield VineyardminorBoutique winery in Bickley Valley/Perth Hills known for handcrafted wines. Climate similar to inland Spain and Portugal allows diverse grape varieties.
- Houghton WinesminorOne of Australia's oldest wine producers now operating as Nikola Estate. Known for classic wine styles and historic reputation in Swan Valley.
- Funk CiderminorNew age cidery established in 2016 by Michael Brothers. Features 16 rotating taps of cider, beer, wine, and non-alcoholic drinks with restaurant open 7 days.
- Old Young's DistilleryminorPremium hand-crafted spirits distillery producing vodka, vodka infusions, and gin including gold-medal winning 1829 and Six Seasons Gins. Open daily 11am-5pm.
- Mash BreweryminorCraft brewery with 1200 litre brewing system visible behind bar. Judged WA's best brewery 2014 and 2015 at Perth Royal Beer Show.
- ProvidoreminorSpecialty food and liqueur venue featuring fine food samples. Included in tour experiences for food and liqueur tastings.
- Talijancich WinesminorThird-generation biodynamic winery established 1932. Famous for liqueurs, old vine Shiraz, and Verdelho. First vineyard in WA to achieve biodynamic certification.
- Swan Valley Tourism CentreminorOfficial tourism hub in Swan Valley. d'Vine offers pickup from this location for guests already in the valley.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
d’Vine Wine Tours competitors and assessment
Company assessmentBroad incumbents
- Viator: Largest global tours-and-attractions aggregator, distributing wine tour inventory across many regions including Swan Valley. Operates at much larger scale than d'Vine, with overlapping capabilities in marketing and booking, but does not specialize in wine tours.
- GetYourGuide: Global tours-and-experiences aggregator that lists Australian wine tours including Swan Valley product. Overlaps with d'Vine on demand aggregation and tourist customer acquisition, but as part of a multi-category portfolio.
Direct peers
- Voyager Estate: Premium Margaret River winery running hosted cellar door experiences, tastings, and on-site dining. Functions both as a potential venue partner and adjacent experience operator, comparable to the Swan Valley wineries d'Vine integrates into its itineraries.
- Cellar Door Tours: Hunter Valley wine tour company offering multi-stop hosted daily and private tours with food and beverage inclusions. Same hosted-tour operating model as d'Vine, with comparable day pricing and group sizes.
- Out & About Wine Tours: Direct competitor operating pay-by-the-seat daily wine tours in the Swan Valley region from Perth. Competes on the same itineraries, customer base, and booking funnel as d'Vine.
- Salt and Vine Tours: Australian wine tour operator running guided small-group and private tours in the Hunter Valley NSW. Comparable operating model — hosted multi-winery day tours with food pairings — to d'Vine's Swan Valley product.
- Wine Tour D'Mand: Margaret River wine tour specialist offering daily and private guided tours with multi-winery itineraries. Closely comparable service model and customer experience to d'Vine, operating in Australia's other flagship wine region.
- Barossa Vintage Tours: Barossa Valley wine tour operator running small-group and private hosted tours across multiple wineries. Closely comparable hosted-tour model and small-group customer experience to d'Vine's Swan Valley tours.
- Margaret River Wine Tours: Margaret River daily wine tour operator with hosted itineraries across multiple wineries and breweries. Operates the same hosted multi-venue tour format as d'Vine and targets overlapping tourist personas from interstate capital cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
d’Vine Wine Tours social profiles
Digital presenced’Vine Wine Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
d’Vine Wine Tours leadership team
Management profileNumber of profiles
Profiles2 records
d’Vine Wine Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
d’Vine Wine Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about d’Vine Wine Tours
What does d’Vine Wine Tours do?
d'Vine Wine Tours is a Perth-based wine tour operator that runs daily 'pay-by-the-seat' tours, private charters, corporate packages, and brewery tours through the Swan Valley and Bickley Valley wine regions in Western Australia. Tours include transport from Perth CBD pickup points, wine tastings at multiple partner wineries, cheese boards, gourmet lunches, chocolate samples, and brewery visits, with a dedicated host (rather than just a driver) leading each group. The company sells directly to consumers and corporate clients via its own website, phone, and email.
Is d’Vine Wine Tours a public or private company?
d’Vine Wine Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was d’Vine Wine Tours founded?
d’Vine Wine Tours was founded in -1. It employs 1 to 10 people.
Where is d’Vine Wine Tours based?
d’Vine Wine Tours is headquartered in Perth, Australia, in the Oceania region.
How does d’Vine Wine Tours make money?
Five revenue lines are on record. Daily Public Tour Tickets are the primary driver. The others are private Charter Tours, corporate Packages, special Event/Christmas Packages and brewery Tours.
Who are d’Vine Wine Tours's main competitors?
Broad incumbents on record are Viator and GetYourGuide. Direct peers are Voyager Estate, Cellar Door Tours, Out & About Wine Tours, Salt and Vine Tours, Wine Tour D'Mand, Barossa Vintage Tours and Margaret River Wine Tours.
Does d’Vine Wine Tours have an API?
No public API is recorded for d’Vine Wine Tours.
What industry is d’Vine Wine Tours in?
d’Vine Wine Tours's product category is Wine Tour Services. Its primary akta.pro industry code is THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 561520.