Valet Parking Svc
LAZ Parking is a US private parking management company that operates, leases, and owns parking facilities across ten industry verticals and 11+ major metros, serving property owners, municipalities, universities, airports, hotels, retailers, and entertainment venues via its LAZ Live! division and proprietary tech stack including LAZgo, Text To Park, and License Plate Recognition.
- Company typePrivate
- Founded1946
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Valet Parking Svc does
LAZ Parking is a US private parking management company that operates, leases, and owns parking facilities on behalf of property owners, municipalities, universities, healthcare systems, airports, hotels, retailers, residential buildings, transportation hubs, and entertainment venues. The company spans at least eleven major metropolitan markets (Boston, New York City, Washington DC, Chicago, Los Angeles, Houston, San Diego, Atlanta, Nashville, Miami, San Francisco) and serves more than 100 sports and entertainment venues through its LAZ Live! venue and event services division as of December 2025. Its product portfolio is structured in three layers: (1) service offerings including Management, Leasing, Ownership, Maintenance, and a Customer Care Center; (2) industry-vertical service lines across ten sectors; and (3) a proprietary technology stack comprising the LAZgo consumer reservation and account platform, Text To Park SMS payment, The Bouncer access control, LAZ PreScreen, License Plate Recognition, FleetLogix for fleet vehicles, Freight Ninja for freight/logistics, and a Business Intelligence analytics layer.
Valet Parking Svc firmographics
Firmographics- Name
- Valet Parking Svc
- Legal name
- LAZ Parking
- Website
- https://valetparkingservice.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Short description
- LAZ Parking is a US private parking management company that operates, leases, and owns parking facilities across ten industry verticals and 11+ major metros, serving property owners, municipalities, universities, airports, hotels, retailers, and entertainment venues via its LAZ Live! division and proprietary tech stack including LAZgo, Text To Park, and License Plate Recognition.
- Ownership category
- akta.pro rank
Valet Parking Svc industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
- akta.pro secondary industries
- Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Valet Parking Services (BPABAKAC), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Parking Facilities Property Management (BPAJAGAN)
Keywords
Where Valet Parking Svc is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Valet Parking Svc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Parking Management Services: LAZ Parking manages parking facilities for property owners, taking a percentage or fixed fee arrangement for operating garages and lots. Services include full-service management, leasing, and ownership options.
- Direct Parking Sales: Consumer transactions for one-time and subscription-based parking passes sold directly through the LAZ website and mobile app.
- Technology Services: Proprietary technology solutions (LAZgo, Text To Park, The Bouncer, etc.) offered as part of parking management contracts or standalone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | One-Time Parking Purchase |
| Subscription | Monthly | Monthly Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Valet Parking Svc product offering
Product offeringCore offering
Valet Parking Service provides white-glove parking services including special event parking, valet parking, and shuttle services in Los Angeles, founded in 1946. The associated operations extend into comprehensive parking management, leasing, and ownership solutions across U.S. markets, with a dedicated event services division (LAZ Live!) serving more than 100 venues across North America and technology-enabled access, payment, and analytics platforms for enterprise clients.
Product overview
LAZ Parking operates as a comprehensive parking management company offering a platform of valet and parking garage services across multiple industry verticals. The core offering includes management, leasing, and ownership solutions for parking facilities, supported by technology services such as Text To Park, The Bouncer, LAZ PreScreen, and Business Intelligence. Specialized services include FleetLogix for fleet vehicles and Freight Ninja for freight logistics. Services are segmented by industry verticals including Airport Services, Hospitality Services, Government and Municipal Services, University Services, Residential Buildings, Retail and Mixed Use, Transportation Services, Healthcare Services, and Office Buildings. LAZ Live! serves as the venue and event services division managing parking at over 100 sports and entertainment venues across North America. The company also offers an online reservation platform called LAZgo for consumer parking reservations.
Differentiator
Problem solved
Functional benefit
Brands
- LAZ Live!: Venue and event services division of LAZ Parking
- LAZgo
- FleetLogix
- Freight Ninja
- The Bouncer
- LAZ PreScreen
- Text To Park
- LAZ Parking
Products and services
- Valet Parking Service White-glove parking services including special event parking, valet parking, and shuttle services offered in Los Angeles for clients needing premium parking experiences.
- LAZ Live! Venue and Event Services Venue and event services division providing parking and event management at sports venues, concert halls, and entertainment facilities across North America.
- Management Solutions Full-service parking management solutions for commercial and residential properties.
- Leasing Solutions Parking space leasing services for property owners and operators.
- Ownership Solutions Parking asset ownership and investment solutions.
- Maintenance Facility maintenance services for parking structures and lots.
- Text To Park SMS-based parking payment and access solution allowing customers to pay for parking via text message.
- The Bouncer Technology solution for parking access control and validation.
- LAZ PreScreen Pre-screening technology solution for parking operations.
- FleetLogix Fleet vehicle parking management solutions for commercial and government fleets.
- Freight Ninja Freight and logistics parking solutions.
- Airport Services Parking management services specifically designed for airport facilities.
- Hospitality Services Valet and parking services for hotels, resorts, and hospitality venues.
- Government and Municipal Services Parking management services for government buildings and municipal facilities.
- University Services Campus parking management solutions for educational institutions.
- Residential Buildings Services Parking management services for residential complexes and apartment buildings.
- Retail and Mixed Use Services Parking solutions for retail centers and mixed-use developments.
- Transportation Services Parking services for transportation hubs and transit facilities.
- Healthcare Services Parking management services for hospitals and healthcare facilities.
- Office Buildings Services Parking management services for commercial office buildings and corporate campuses.
- LAZgo Online Reservation Platform Online parking reservation and payment platform for one-time and monthly parking subscriptions available to consumers in major U.S. cities.
Quantifiable outcome
- LAZ Live! serves 100+ venues across North America
Companies that use Valet Parking Svc
Customer profileSegments10 records
Ideal customer profiles5 records
Valet Parking Svc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Valet Parking Svc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Edison ParkFastcoreLAZ Parking was awarded a contract to manage parking services for Edison ParkFast's entire New York and New Jersey portfolio, including garages and parking lots in Manhattan, Brooklyn, Newark, Jersey City, and Secaucus, New Jersey. This represents a significant expansion of LAZ's presence in the Greater New York market.
- NiftminorLAZ Partnership with Nift listed as a strategic partnership initiative on the LAZ Partnerships page.
- Schenectady County Metroplex Development AuthoritycoreContract signed with Schenectady County Metroplex Development Authority for LAZ Parking to manage parking services in downtown Schenectady, including implementation of a new parking payment system.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Valet Parking Svc competitors and assessment
Company assessmentRegional players
- Impark: One of North America's largest parking management companies, headquartered in Canada with broad US presence. Comparable to LAZ as a parallel operator offering management, leasing, and tech-enabled parking to commercial real estate, government, and healthcare clients.
Emerging players
- ParkMobile: Mobile payments platform for on- and off-street parking, recently under EasyPark Group. Comparable to LAZ because its consumer payment technology overlaps with LAZ's Text To Park and LAZgo offerings, and is a substitute/distributor in many of the same metros.
- Metropolis: AI-powered parking platform using computer vision and mobile-first checkout, now vertically integrated with SP+. Comparable to LAZ because it directly targets LAZ's managed facilities with a technology layer that could shift owner purchasing decisions toward Metropolis-powered operations.
- SpotHero: Tech-forward parking marketplace offering online reservations at garages and lots across major US cities. Comparable to LAZ as a channel that competes for the same drivers and inventory LAZ manages, with overlapping SKU (hourly/monthly parking) and consumer-facing technology experience.
Broad incumbents
- ABM Industries: Large US facility-services platform offering parking management alongside janitorial, HVAC, and integrated facility services. Comparable because ABM directly competes in LAZ's office, healthcare, airport, and government verticals with similar managed-services and bundled-technology offerings.
Direct peers
- Towne Park: Hospitality-focused parking and valet management company serving hotels, resorts, and event venues. Comparable to LAZ's hospitality and LAZ Live! verticals, with overlapping customer base of large hotel and entertainment operators.
- SP+ (now part of Metropolis): One of the largest direct competitors in US parking management, serving airports, hospitals, commercial real estate, hotels, and venues. SP+ overlaps almost entirely with LAZ's vertical mix and managed-services model, and its acquisition by Metropolis adds a tech-enabled payment layer directly competitive to LAZgo.
- Ace Parking: Privately held US parking management company operating across airports, hospitals, hospitality, mixed-use, and events. Comparable to LAZ because of similar full-service management, valet operations, and West Coast operational overlap.
- Lanier Parking Solutions: Privately held parking management company operating across the US Southeast and selected metros. Comparable to LAZ because of similar managed-services model, vertical breadth in commercial real estate, healthcare, and mixed-use, and technology-enabled operations.
- Propark Mobility: Privately held US parking and mobility company offering parking management, valet, and shuttle services across commercial and hospitality verticals. Comparable to LAZ because of similar service mix and target customer base in commercial real estate and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Valet Parking Svc social profiles
Digital presenceValet Parking Svc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valet Parking Svc leadership team
Management profileNumber of profiles
Valet Parking Svc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valet Parking Svc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valet Parking Svc
What does Valet Parking Svc do?
Valet Parking Service provides white-glove parking services including special event parking, valet parking, and shuttle services in Los Angeles, founded in 1946. The associated operations extend into comprehensive parking management, leasing, and ownership solutions across U.S. markets, with a dedicated event services division (LAZ Live!) serving more than 100 venues across North America and technology-enabled access, payment, and analytics platforms for enterprise clients.
Is Valet Parking Svc a public or private company?
Valet Parking Svc is a private company. It is classified as unknown and is currently operating.
When was Valet Parking Svc founded?
Valet Parking Svc was founded in 1946.
Where is Valet Parking Svc based?
Valet Parking Svc is headquartered in Los Angeles, United States, in the North America region.
How does Valet Parking Svc make money?
Three revenue lines are on record. Parking Management Services are the primary driver. The others are direct Parking Sales and technology Services.
Who are Valet Parking Svc's main competitors?
Impark is listed as a regional player. Emerging players are ParkMobile, Metropolis and SpotHero. ABM Industries is listed as a broad incumbent. Direct peers are Towne Park, SP+ (now part of Metropolis), Ace Parking, Lanier Parking Solutions and Propark Mobility.
Does Valet Parking Svc have an API?
No public API is recorded for Valet Parking Svc.
What industry is Valet Parking Svc in?
Valet Parking Svc's product category is Parking Management Services. Its primary akta.pro industry code is BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street), with a secondary code of TLAJAIAG, Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance). Its NAICS code is 81293 and its SIC code is 8744.