Trendyol go

What Trendyol go does

Trendyol Go is a Turkey-based, mobile-first food and grocery delivery platform that connects consumers with thousands of restaurant partners via its Trendyol Yemek vertical and with quick-commerce grocery and retail partners via its Trendyol Hızlı Market vertical. The consumer-facing product is a unified iOS and Android app — now operating under the co-brand Uber Eats Trendyol Go following Uber's May 2025 acquisition of an 85% stake for $700M — offering live courier tracking, flash discounts, an eat-and-earn loyalty coupon program (Yedikçe İndirim), and Yemek Kartı (employer-issued food card) payment acceptance. Restaurant and market partners onboard through dedicated partner portals (partner.tgoyemek.com and partner.tgomarket.com), and independent couriers apply via gokuryebasvuru.com.

The underlying platform is a two-sided marketplace with real-time logistics management, courier dispatch, and order tracking layered on top of standard app-store distribution. Core proprietary feature is "Canlı Takip" (live order tracking) for courier deliveries, providing real-time visibility into order status. The legal operating entity is TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş., headquartered in Sarıyer, Istanbul. Uber has committed to integrate Getir's Turkish food, grocery, retail, and water delivery operations with Trendyol Go, and to extend the combined model into seven European countries (Czechia, Greece, Romania, Austria, Denmark, Finland, Norway).

Revenue is generated through restaurant marketplace commissions, delivery and transaction fees on quick-commerce grocery orders, and processing of Yemek Kartı food card payments. Customer acquisition is primarily product-led and mobile-driven: app store listings, in-app flash discounts, loyalty rewards, and organic social channels (Instagram, TikTok). Uber's $200M five-year commitment to a Turkish technology development center (its fourth globally) signals significant operational localization.

Name

Trendyol go

Legal name

TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş.

Website

https://trendyolgo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trendyol Go (Uber Eats Trendyol Go) is a Turkey-based mobile food and quick-commerce delivery marketplace connecting thousands of restaurants and grocery retailers with consumers via iOS and Android apps, majority-owned by Uber since May 2025.

Ownership category

akta.pro rank

Product category

Online Food & Grocery Delivery Marketplace

NAICS

Grocery and Convenience Retailers (4451), Mobile Food Services (722330)

SIC

Retail-Eating & Drinking Places (5810), Retail-Convenience Stores (5412)

akta.pro primary industry

On-Demand Grocery Delivery Marketplaces (AFAIAMAB)

Keywords

• Food delivery platform
• Grocery delivery marketplace
• Quick commerce delivery
• Restaurant delivery app
• On-demand courier delivery

Headquarters

HQ city

Sariyer

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Marketplace Commission: Trendyol Go operates as a marketplace platform connecting thousands of restaurants with consumers. The platform earns commissions from restaurant partners on orders placed through the app. Restaurants pay a commission fee to be listed and to process transactions on the platform.
2. Quick Commerce / Grocery Delivery: Trendyol Hızlı Market (Trendyol Quick Market) provides ultrafast grocery delivery services. Revenue is generated from delivery fees and/or commissions on grocery and retail orders placed through the platform.
3. Food Card (Yemek Kartı) Payments: The platform accepts Yemek Kartı (food card/voucher) payments at participating restaurants. While food cards are employer-provided employee benefits, the platform processes these transactions, potentially earning interchange or processing fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Trendyol Go is a mobile-first, two-sided on-demand delivery marketplace that connects Turkish consumers with thousands of partner restaurants (Trendyol Yemek vertical) and quick commerce grocery/retail partners (Trendyol Hızlı Market vertical) for food and grocery delivery. The platform generates revenue from restaurant commissions, grocery transaction/delivery fees, and food card (Yemek Kartı) payment processing, supported by an independent courier network and real-time live order tracking.

Product overview

Uber Eats Trendyol Go is a unified food and grocery delivery platform in Türkiye, formerly known as Trendyol Yemek, now operating under Uber after acquiring an 85% stake in May 2025 for $700 million. The platform offers two core service lines: (1) Uber Eats Trendyol Go Yemek for restaurant food delivery featuring thousands of restaurants with live courier tracking, discount coupons, and meal card payments; and (2) Uber Eats Trendyol Go Hızlı Market for ultrafast grocery and retail delivery. The platform includes dedicated mobile apps for consumers and couriers, plus separate partner portals for restaurant and market vendors to onboard and manage their businesses. Uber has further expanded its Türkiye presence through Getir acquisition agreements in 2026 to consolidate the delivery market.

Differentiator

Problem solved

Functional benefit

Products and services

• Uber Eats Trendyol Go Yemek (Food Delivery) On-demand food delivery marketplace service enabling consumers in Turkey to order meals from thousands of partner restaurants via a mobile app, with fast home delivery, live courier tracking, discount coupons, and Yemek Kartı (food card) payment support.
• Uber Eats Trendyol Go Hızlı Market (Quick Commerce Grocery Delivery) Ultrafast grocery and retail delivery service providing fast home delivery of market essentials and grocery items to Turkish consumers through a network of partnered retailers.

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GetircoreStrategic or Co-development PartnerUber has agreed to acquire Getir's Turkish delivery business (food, grocery, retail, water) for $335 million in cash, plus a $100 million investment for a 15% stake in Getir's grocery, retail, and water delivery operations. The deal is pending regulatory approval (expected H2 2026). Once closed, Getir's ultrafast grocery services will be combined with Trendyol Go's restaurant network into a unified delivery network. Getir consumers will continue accessing services through the Getir Super App while gaining access to Trendyol Go restaurants.
• Restaurant Partners (Thousands)coreChannel Partner/ Reseller/ DistributorTrendyol Go partners with thousands of restaurants (Trendyol Yemek) and retailers (Trendyol Hızlı Market) that list on the platform to receive delivery orders. Onboarding is handled through dedicated partner portals: partner.tgoyemek.com for restaurant partners and partner.tgomarket.com for market/grocery partners. Courier partners (kurye) are engaged through gokuryebasvuru.com.
• Courier Partners (Kurye)coreChannel Partner/ Reseller/ DistributorIndependent courier (kurye) partners deliver food and grocery orders on behalf of Trendyol Go. The platform offers live courier tracking for deliveries, allowing consumers to follow their order in real time. Courier applications are managed through gokuryebasvuru.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Istegelsin: Turkish online grocery and food-delivery platform serving major cities. Competes directly with Trendyol Go's Hızlı Market vertical for on-demand grocery orders in Turkey.
• Yemeksepeti: Turkey's leading online restaurant food-delivery marketplace, owned by Delivery Hero. Directly competes with Trendyol Go's Trendyol Yemek vertical for restaurant orders and consumer mindshare in Turkey.
• Wolt: DoorDash-owned food and retail delivery platform operating across Northern and Central Europe. Comparable marketplace model, target customer, and geographic footprint for Trendyol Go's planned Czechia, Denmark, Finland, Norway, and Austria expansion.
• Getir: Turkish-origin ultrafast grocery delivery operator whose Turkish business Uber is acquiring to combine with Trendyol Go. Operates an overlapping quick-commerce grocery model (Hızlı Market equivalent) and is the most direct competitive and product analogue.
• Glovo: Multi-category on-demand delivery marketplace (food, grocery, convenience) operating across Southern and Eastern Europe. Closest pan-European comparable to Trendyol Go's two-sided delivery model and a likely competitor in the planned European expansion markets.

Broad incumbents

• CarrefourSA: Major Turkish grocery retailer offering online ordering and home delivery. Competes with Trendyol Go's grocery vertical through its own first-party fulfillment rather than a pure marketplace model.
• DoorDash: US-listed on-demand food and grocery delivery platform with growing international presence (via Wolt). Provides a public-market comparable for the dual food-plus-grocery delivery model Trendyol Go operates.
• Migros Yemek: Grocery arm of Migros Türk, one of Turkey's largest supermarket chains. Operates an online grocery ordering and delivery service that overlaps with Trendyol Go's quick-commerce offering while leveraging Migros's owned-store footprint.
• Delivery Hero: Global food-delivery operator and parent of Yemeksepeti. Operates multiple regional marketplaces that compete with Trendyol Go and benchmark similar marketplace-commission and unit-economics dynamics at scale.
• Uber Eats: Global restaurant and grocery delivery platform owned by Trendyol Go's 85% parent, Uber. The closest product analogue at global scale and the brand under which Trendyol Go is now co-branded (Uber Eats Trendyol Go).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/ubereatstrendyolgo
• TikToktiktok.com/@trendyolgo?lang=tr-TR
• Xx.com/Tgodestek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendyol go