Name

Lottmann Communications

Legal name

Lottmann GbR

Website

https://lottmann-communications.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Social Media & Community Management (BPAFAAAE)

Keywords

• Public relations services
• Crisis communications
• Media training coaching
• Employer branding
• Digital marketing campaigns

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Consulting Services: Professional services revenue from retainer-based consulting engagements and project-based communications mandates. Services include Public & Media Relations, Internal Communication & Employer Branding, Online Marketing & Digital Campaigning, Social Media & Influencer Relations, Reputation Management & Crisis Communication, Media Training & Coaching, Brand Development & Positioning, and CSR Communication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lottmann Communications is an owner-managed PR and communications agency that delivers a 360-degree portfolio of eight service lines including Public & Media Relations, Internal Communication & Employer Branding, Online Marketing & Digital Campaigning, Social Media & Influencer Relations, Reputation Management & Crisis Communication, Media Training & Coaching, Brand Development & Positioning, and CSR Communication. The agency serves enterprises across hospitality, real estate, food & beverage, fashion, retail, industry, and healthcare sectors through retainer-based and project-based engagements from offices in Düsseldorf, Munich, and Frankfurt.

Product overview

Lottmann Communications is an owner-operated PR and communications agency founded in 2002, offering a comprehensive 360-degree communication portfolio. The agency provides eight distinct service offerings: Public & Media Relations for press work and media engagement; Interne Kommunikation & Employer Branding for internal communications and employer branding; Online Marketing & Digital Campaigning for digital presence and campaigns; Social Media & Influencer Relations for social media management and influencer partnerships; Reputationsmanagement & Krisenkommunikation for crisis communications; Medientraining & Coaching for media preparation; Markenentwicklung & Positionierung for brand identity and positioning; and CSR-Kommunikation for sustainability communications. The agency serves clients across hospitality, real estate, food & beverage, fashion, retail, industry, and healthcare sectors from offices in Düsseldorf, Munich, and Frankfurt.

Differentiator

Problem solved

Functional benefit

Products and services

• Public & Media Relations Press and public relations services including communication strategy development, press release writing, media list building, press conferences, editorial visits, interview coordination, media monitoring and reporting. Targeted at enterprise clients across hospitality, real estate, F&B, fashion, and other sectors.
• Internal Communication & Employer Branding Internal communications and employer branding services including communication strategy development, change communication, corporate events, employer profile management on professional networks, and employer branding campaigns. Designed for organisations seeking to strengthen employee engagement and employer reputation.
• Online Marketing & Digital Campaigning Digital marketing services including online marketing strategy development, web development and design, content creation, newsletter creation and distribution, and digital campaign setup and measurement. Targeted at clients seeking to build digital presence and run measurable digital campaigns.
• Social Media & Influencer Relations Social media management including strategy development, content creation, community management, social media monitoring, advertising, influencer identification, blogger and influencer cooperation, and event conceptualization and execution. Targeted at brands seeking social media presence and influencer-driven engagement.
• Reputation Management & Crisis Communication Reputation management and crisis communications services including risk identification, issues monitoring, crisis strategy development, crisis simulations, media training, strategic consulting during crises, statement and press release writing, and reputation recovery. Designed for organisations facing reputational risk or active crisis situations.
• Media Training & Coaching Media training and coaching services including interview preparation, media training under realistic conditions, and individual coaching programs. Targeted at executives and spokespersons preparing for media interactions.
• Brand Development & Positioning Brand development and positioning services including corporate identity development, corporate design and logo development, and strategic positioning process management. Targeted at organisations building or refreshing their brand identity.
• CSR Communication Corporate social responsibility communication services including situation and potential analysis, CSR project identification and implementation, and accompanying press and public relations. Targeted at organisations communicating sustainability and CSR initiatives to stakeholders.

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• PlaygroundpressminorGTM or Marketing PartnerMarketing partner included in the agency's partner portfolio for collaborative client projects.
• WM MarketingminorGTM or Marketing PartnerMarketing partner in the agency's network for marketing and communications projects.
• BricksminorGTM or Marketing PartnerPartner in the agency's network for interdisciplinary project collaboration.
• InnescominorGTM or Marketing PartnerPartner in the agency's network for project collaboration across various sectors.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Grayling Germany: German arm of global communications consultancy offering PR, public affairs, and brand activation — comparable as a direct competitor for integrated communications mandates across German-speaking markets.
• Faktor 3 AG: Germany-based owner-managed PR and communications agency serving lifestyle, consumer, and corporate clients across multiple German cities — directly comparable in scale, ownership structure, and service portfolio to Lottmann Communications.
• HBI Helga Bailey GmbH: Munich-headquartered independent PR and communications agency focused on B2B technology and industrial clients — comparable as a German mid-sized owner-managed PR firm with a multi-service communications portfolio.
• united communications GmbH: Berlin-based owner-managed communications agency offering PR, influencer, and digital services — comparable German mid-sized direct competitor for integrated communications mandates.

Emerging players

• PIABO PR: Berlin-based communications agency focused on digital, tech, and consumer brands — emerging competitor with overlapping digital communications and influencer relations offerings.

Broad incumbents

• MSL Germany: German operations of Publicis-owned MSL network providing PR, influencer marketing, and social media services — directly comparable service mix targeting similar consumer and lifestyle brands.
• Ketchum Germany: German operations of global Omnicom-owned PR network providing corporate, consumer, and digital communications — competes for the same enterprise clients with broader network capabilities and larger headcount.
• Serviceplan Group: Europe's largest owner-managed advertising and communications group headquartered in Munich — partial overlap through integrated PR and digital communications offerings alongside broader creative and media services.
• Edelman Germany: Düsseldorf and Frankfurt offices of Edelman, the world's largest independent PR firm — competes for enterprise PR mandates in Germany with global network reach and significantly larger resource base.
• FleishmanHillard Germany: German offices of Omnicom-owned global PR network — competes for larger integrated communications mandates with full-service network capabilities beyond Lottmann's owner-managed scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/lottmann-pr
• Instagraminstagram.com/lottmanncommunications/?hl=de
• Xx.com/lottmanncom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottmann Communications