GoGoal

Sports Betting Softwaregogoal.eu

GoGoal S.r.l. is an Italian software house that builds turn-key gaming, sportsbook, and AI-powered platforms for licensed remote gaming operators, with primary focus on the Italian and European market.

Company typePrivate
Founded2020
HeadquartersRoma, Italy
Headcount11–50
GTM typeB2B
OfferingSoftware

What GoGoal does

GoGoal S.r.l. is an Italian software house headquartered in Palestrina (Rome province) that builds turn-key digital platforms for the remote gaming and betting industry. The company combines gambling software, mobile applications, and in-house artificial intelligence to deliver platforms primarily to licensed operators and remote gaming companies in the Italian and broader European market.

Its product portfolio centers on four offerings: Sportsbook 3.0, a money-based sports betting platform featuring proprietary "Smart Cart" bet-building technology, AI-driven responsible gaming tools, and advanced risk management; GoGoal.fun, a betting and entertainment platform explicitly compliant with the Italian Decreto Dignità for the "gaming for fun" segment; GoGoal A.I., an in-house AI workflow that powers the company's AI features; and Top Secret, an upcoming skill games product slated for an autumn reveal. Underlying technical components include the Smart Cart architecture, the in-house AI workflow, and integrated risk management modules applied to sportsbook operations.

GoGoal operates a B2B enterprise sales model, licensing its platforms and providing consulting services to gaming operators on a recurring basis. Pricing is custom and not publicly disclosed, consistent with negotiated enterprise contracts. The company is privately held with 11–50 employees, reports no external funding, and emphasizes 20+ years of combined sector experience among its partners and development team as its primary differentiator.

GoGoal firmographics

Firmographics

Name: GoGoal
Legal name: GoGoal S.r.l.
Website: https://gogoal.eu
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: GoGoal S.r.l. is an Italian software house that builds turn-key gaming, sportsbook, and AI-powered platforms for licensed remote gaming operators, with primary focus on the Italian and European market.
Ownership category
akta.pro rank

GoGoal industry classification

Industry

Product category: Sports Betting Software
NAICS: Other Gambling Industries (713290)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

Sports betting software
Gambling platform solutions
Online gaming software
Responsible gaming AI
Sportsbook risk management

Where GoGoal is headquartered

Location

Headquarters

HQ city: Roma
HQ country: Italy
HQ region: Europe

Offices1 record

Markets served

GoGoal business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Software Platform Licensing: Licensing of turn-key gaming and gambling platforms (Sportsbook 3.0, GoGoal.fun) to remote gaming companies. Solutions include gambling software, mobile apps, and AI-powered features.
Consulting Services: Deep consolidated knowledge of the market focused on innovation and new acquisition channels provided to clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

GoGoal product offering

Product offering

Core offering

GoGoal is an Italian software house that designs, builds, and distributes turn-key digital solutions for remote gaming and betting operators. Its product suite includes Sportsbook 3.0 (a sports betting platform with Smart Cart technology, AI-powered responsible gaming tools, and advanced risk management), GoGoal.fun (a betting and entertainment platform compliant with the Italian Decreto Dignità), GoGoal A.I. (an in-house AI workflow tailored to its needs), and Top Secret (an upcoming skill games product). The company also offers consulting services leveraging more than twenty years of combined experience in the entertainment sector.

Product overview

GoGoal is an Italian software house offering a portfolio of turn-key digital solutions for the gaming and betting industry. The product suite consists of four distinct offerings: Sportsbook 3.0 (a money-based sports betting platform with AI and risk management), GoGoal.fun (a Decreto Dignità-compliant entertainment platform for fun gaming), GoGoal A.I. (an in-house AI workflow powering the company's AI capabilities), and Top Secret (an upcoming revolutionary betting product). These products share a single vision to serve remote gaming companies with comprehensive, innovative solutions combining gambling software, mobile apps, AI technology, and entertainment platforms.

Differentiator

Problem solved

Functional benefit

Brands

Sportsbook 3.0: Innovative platform with Smart Cart, AI for responsible gaming and advanced risk management for the sports betting market.
GoGoal.fun
GoGoal A.I.
Top Secret

Products and services

Sportsbook 3.0
GoGoal.fun Betting and entertainment platform compliant with the Italian Decreto Dignità, designed for skill- and fun-based gaming rather than real-money wagering, targeted at remote gaming companies operating in the Italian market.
GoGoal A.I. In-house artificial intelligence workflow system tailored to GoGoal's needs and continuously evolving, which powers the AI-driven features embedded across the company's gaming and betting products.
Top Secret Upcoming skill-games product intended to revolutionise online betting, with reveal planned in autumn; targeted at remote gaming companies and betting operators.
Consulting Services Consulting offering leveraging deep, consolidated knowledge of the gaming and betting market, focused on innovation and new acquisition channels, provided to remote gaming companies and operators.

Companies that use GoGoal

Customer profile

Segments1 record

Ideal customer profiles1 record

GoGoal technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

GoGoal partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

GoGoal competitors and assessment

Company assessment

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

GoGoal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GoGoal leadership team

Management profile

Number of profiles

GoGoal funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GoGoal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoGoal

What does GoGoal do?

Is GoGoal a public or private company?

GoGoal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was GoGoal founded?

GoGoal was founded in 2020. It employs 11 to 50 people.

Where is GoGoal based?

GoGoal is headquartered in Roma, Italy, in the Europe region.

How does GoGoal make money?

Two revenue lines are on record. Software Platform Licensing is the primary driver. The others are consulting Services.

Who are GoGoal's main competitors?

Direct peers on record are Altenar, FSB Technology, Kambi Group, Pragmatic Solutions (Pragmatic Play Platform), ORYX Gaming / Bragg Gaming Group, BetConstruct and EveryMatrix. Broad incumbents are Playtech and OpenBet (Light & Wonder). SIS (Sports Information Services) is listed as an others.

Does GoGoal have an API?

No public API is recorded for GoGoal.

What industry is GoGoal in?

GoGoal's product category is Sports Betting Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 713290 and its SIC code is 7990.