What Tuvalu Forest does

Tuvalu Forest is a Tokyo-based environmental marketing company founded in 2008 that operates as a B2B platform connecting Japanese corporations with carbon offset and afforestation services. The company structures its offering around three core instruments: Green Power Certificates (sourced via partnership with NPO Solar Power Generation Network), afforestation services branded as "Tuvalu Forest" with serial-numbered tree tracking, and UN-certified CER-based "Tuvalu Carbon Credit" products available from 100-ton minimum purchases. These instruments are bundled with environmental consulting, CSR advisory, and cause-related marketing/PR services that help corporate clients translate environmental activities into investor communications, shareholder programs, and promotional campaigns.

The business is services-led rather than technology-led. The proprietary element is a tree-by-tree management and certification system that records individual planted trees via serial numbers, enabling verifiable afforestation claims for corporate ESG reporting. Revenue is generated through transaction fees on offset products and professional service fees for consulting and marketing engagements. Pricing is generally quoted per engagement, with credit purchases available on a pay-as-you-go basis from 100 tons. The company has executed roughly a dozen documented enterprise engagements across apparel, food, chemicals, cosmetics, media, and events (including Triumph International Japan, Shiseido, Mitsui Chemicals, Asahi Tops, and Ebara Food Industry), with project sizes ranging from ~140 trees to multi-thousand-tree multi-year commitments. GTM is enterprise field sales, supported by CEO-led thought marketing at IR/ESG conferences, university lectures, and earned media in Nikkei and industry outlets.

Name

Tuvalu Forest

Legal name

合同会社ツバルの森

Website

https://tuvalu-forest.jp

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Tuvalu Forest is a Tokyo-based environmental marketing company founded in 2008 that supplies Japanese corporations with carbon offset instruments (green power certificates, afforestation services, UN-certified CER credits) bundled with CSR consulting and cause-related marketing services.

Ownership category

akta.pro rank

Product category

Environmental Consulting & Carbon Offset Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Afforestation, Reforestation & Revegetation (ARR) (EUABABAA)

akta.pro secondary industries

Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ)

Keywords

• Carbon offset services
• Green power certificates
• Afforestation programs
• Environmental marketing
• Corporate CSR consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Green Power Certificates: Sale of green power certificates representing environmental value of electricity generated from renewable sources (solar power). Partnered with NPO Solar Power Generation Network.
2. Afforestation Services: Tree planting services with full lifecycle management including planting, nurturing, and certification. Customers can purchase individual trees with certificates.
3. CO2 Emissions Credits (Tuvalu-Carbon Credit): Sale of UN-certified CO2 emissions credits (CER) for carbon offset purposes, available from 100 tons minimum.
4. Environmental Consulting & CSR Services: Consulting services for corporate social responsibility and sustainability initiatives, including environmental strategy development.
5. Environmental Marketing & PR Services: Cause-related marketing campaigns, environmental branding, PR communication services, and promotional materials for corporate environmental activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tuvalu Forest is a carbon-offset-focused environmental marketing company that sells Green Power Certificates, afforestation services (with individually serialized tree tracking), and UN-certified CO2 emission credits (CERs) to Japanese corporations, alongside environmental consulting and environmental PR/cause-related marketing services. It connects forest landowners with corporate clients seeking credible environmental, CSR, and ESG engagement initiatives.

Product overview

Tuvalu Forest operates as an environmental platform company offering carbon offset services that connect 'environment,' 'companies,' and 'consumers.' Their core product portfolio consists of three main environmental instruments: グリーン電力証書 (Green Power Certificates) for utilizing renewable energy, 植林「ツバルの森」 (Afforestation services) for CO2 absorption through tree planting with serial-number tracking, and ツバル-カーボンクレジット (Tuvalu Carbon Credits) for UN-certified CO2 emission credits. These are complemented by environmental consulting services and promotional/marketing services under the 'environmental expression' category, including cause-related marketing, eco-branding, and novelty goods production using thinned wood materials.

Differentiator

Problem solved

Functional benefit

Brands

• ツバル-カーボンクレジット (Tuvalu Carbon Credit): UN-certified CO2 emissions credits based on the Kyoto Protocol, purchased by clients to offset their business activities' carbon emissions.
• 植林「ツバルの森」

Products and services

• Green Power Certificate (グリーン電力証書) Certificate representing the environmental value of electricity generated from CO2-free natural energy such as solar power. Sold to Japanese corporations so they can claim use of renewable energy for offices, events, and carbon offset product initiatives; issued in partnership with NPO Solar Power Generation Network.
• Afforestation Service 'Tuvalu Forest' (植林「ツバルの森」) End-to-end afforestation service covering site selection, planting, and ongoing nurturing management, with each planted tree assigned a serial number and certificate for verifiable CO2 absorption. Designed for Japanese corporations that want to participate in forest regeneration projects in Japan as part of CSR/ESG programs.
• Tuvalu Carbon Credit (ツバル-カーボンクレジット) UN-certified CO2 emission credits based on the Kyoto Protocol, primarily Certified Emission Reductions (CERs) sourced from developing-country emission reduction projects. Sold to Japanese corporations to offset CO2 from their business activities, with a minimum purchase of 100 tons.
• Environmental Consulting (環境コンサルティング) Consulting services for corporate and community environmental activities, including CSR strategy, sustainability program design, and stakeholder environmental communication support for Japanese enterprises.
• Environmental Expression Services (環境の「表現」サービス) PR, promotion, marketing, and communication services tied to environmental contribution initiatives, including events, seminars, cause-related marketing campaigns, eco-branding, and research/marketing support for Japanese corporate clients.
• Novelty Goods Production (ノベルティ制作) Production of eco-friendly promotional items using thinned wood and other sustainable materials, including CSR reports, educational materials, and corporate promotional goods.

Quantifiable outcome

• Increased booth visitor traffic by 160% year-over-year for Mitsui Chemicals at EcoPro2008 exhibition
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NPO Solar Power Generation Network (特定非営利活動法人太陽光発電ネットワーク)coreTechnology or IntegrationStrategic partnership for green power certificate issuance. The company partners with NPO Solar Power Generation Network to provide solar-generated green power certificates through third-party certification by Green Energy Certification Center.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• myclimate: Swiss non-profit offering corporate carbon offset programs, afforestation projects, and educational/communication services — closely comparable service mix to Tuvalu Forest's environmental marketing and afforestation platform.
• Offsetters (now part of Carbon Engineering): Canadian carbon management firm offering high-quality carbon credits and sustainability consulting to enterprises — directly comparable transaction-fee offset distribution and advisory model.
• Carbon Neutral (Cedar): Brand-led carbon offset program certifying consumer products as climate neutral — directly comparable cause-related marketing / environmental PR overlay that Tuvalu Forest bundles with its offset services.
• NativeEnergy: Carbon offset and nature-based solutions provider helping corporates build portfolios of verified credits and afforestation projects — directly comparable customer base and product structure.
• 3Degrees: B2B climate solutions firm offering renewable energy certificates (RECs), carbon offsets, and sustainability advisory — directly comparable green-power + offset + consulting stack for enterprise clients.
• terrapass: US carbon offset retailer providing verified credits and sustainability consulting to businesses — directly analogous transaction-fee model to Tuvalu Forest's CER credit and green power certificate resale business.
• South Pole Group: Global carbon offset consultancy and project developer offering green power certificates, afforestation/REDD+ credits, and corporate sustainability consulting — directly comparable to Tuvalu Forest's three-instrument platform, though operating at much larger international scale.
• ClimatePartner: European carbon offset provider combining certified credits, carbon accounting software, and climate communication/consulting for enterprises — mirrors Tuvalu Forest's bundling of offset instruments with marketing/PR and consulting services.

Regional players

• more trees: Japan-based afforestation organization (founded by Ryuichi Sakamoto) selling carbon credits from domestic forest management to corporate and individual supporters — directly comparable Japanese domestic afforestation model with stronger brand.

Others

• Verra: Operator of the VCS carbon credit standard registry — adjacent rather than competitive; the standards infrastructure Tuvalu Forest's CER credit line ultimately depends on, and a potential channel partner for issuing higher-integrity nature-based credits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/831mkota8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuvalu Forest