Orada

What Orada does

Orada, Inc. (株式会社ORADA) is a Tokyo-based, privately held company founded in November 2021 by Representative Director Fujino Shusaku that operates the ORADA NFT marketplace, described as the world's first NFT platform specialized exclusively for Japanese culture, arts, and crafts. The core platform supports issuance, primary sales, and a Transfer Tracking Program that pays royalties to creators and sellers on secondary-market resales, with multi-language (Japanese/English), multi-currency (JPY/USD), and multiple payment rails (credit card, PayPal, Google Pay) — and Orada covers buyer gas fees. Underlying provenance and royalty mechanics rely on the Startrail blockchain provided by partner Startbahn (Startbahn Inc.), while ORADA covers buyer-side blockchain friction to broaden accessibility beyond crypto-native users.

Beyond the core ORADA marketplace, the company operates a portfolio of adjacent products and sub-brands: ORAVERSE, a secondary NFT marketplace launched in partnership with coinbook and PancakeGames; White-label NFT marketplace, wallet, and token-issuance solutions targeted at enterprises seeking rapid blockchain deployment; a high-precision 3D scanning service (KEYENCE VL-700 series, 0.1μm resolution) for digitizing cultural artifacts, industrial products, and people; and NFT QR Connect, a QR-code-based NFT distribution system with GPS verification that enables event-based delivery without cryptocurrency or wallet requirements. Revenue is generated through NFT marketplace commissions on primary and secondary sales, project-quoted white-label and 3D scanning professional services, and event-channel monetization via QR Connect. Customers include named individual cultural creators (calligraphers, ukiyo-e artists, craftsmen, ihai makers, kodan storytellers), enterprise B2B clients for white-label deployments, and event organizers such as coinbook for conference NFT distribution (notably WebX 2023). Orada holds the beyond2020 Program certification from Japan's Agency for Cultural Affairs and is a Co-creation Partner in the TEAM EXPO 2025 program.

Name

Orada

Legal name

株式会社ORADA (ORADA, Inc.)

Website

https://orada.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Orada (株式会社ORADA) operates the ORADA NFT marketplace, the world's first platform specialized in Japanese culture, arts, and crafts, offering NFT issuance, secondary-market royalties, white-label solutions, 3D scanning, and event-based QR NFT distribution to cultural creators, enterprises, and event organizers globally.

Ownership category

akta.pro rank

Product category

NFT Marketplace

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSADANAB

Art & 1/1 Digital Art NFT Marketplaces

Financial & Insurance/Crypto & Digital Assets/Non-Fungible Tokens (NFT) Marketplaces

SECONDARYFSAPAFAB

NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing)

Financial & Insurance/Blockchain & Web3/NFTs & Digital Collectibles Infrastructure (minting, marketplaces, royalties)

SECONDARYFSADANAA

General NFT Marketplaces (Multi-Category)

Financial & Insurance/Crypto & Digital Assets/Non-Fungible Tokens (NFT) Marketplaces

SECONDARYFSADANAE

Video, Film & Animation NFT Marketplaces

Financial & Insurance/Crypto & Digital Assets/Non-Fungible Tokens (NFT) Marketplaces

SECONDARYFSADANAD

Music & Audio NFT Marketplaces

Financial & Insurance/Crypto & Digital Assets/Non-Fungible Tokens (NFT) Marketplaces

Keywords

• NFT marketplace
• Japanese culture
• Cultural preservation
• Digital collectibles
• White-label blockchain

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NFT Sales Commission: ORADA charges transaction fees on NFT sales. Creators receive payment in Japanese yen after deducting sales commissions. Secondary sales allow creators to receive royalties through the transfer tracking program.
2. White-label Solutions: B2B services providing packaged NFT marketplace, blockchain wallet, token issuance systems, and platform customization for enterprise clients seeking rapid blockchain business launch.
3. 3D Scanning Services: High-precision 3D scanning service for industrial products, cultural artifacts, and people, generating 3D data in multiple formats (STEP, OBJ, STL). Customized quotation based on project requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Orada operates the world's first NFT marketplace specialized for Japanese culture, arts, and crafts, enabling creators of traditional calligraphy, ukiyo-e, crafts, and performing arts to monetize digital works and earn royalties on secondary sales. The company also provides white-label NFT platform solutions to enterprise clients, high-precision 3D scanning services for digitizing cultural artifacts, and the NFT QR Connect wallet-less distribution system for event-based NFT delivery.

Product overview

Orada operates a platform-plus-modules architecture centered on the ORADA NFT Marketplace, the world's first marketplace specialized for Japanese culture. The core ORADA platform handles NFT issuance, sales, and secondary royalties for traditional arts including kodan, calligraphy, crafts, and ukiyo-e. Supporting modules include white-label solutions for enterprise clients wanting branded NFT platforms, 3D scanning services for digitizing physical cultural artifacts, and NFT QR Connect for event-based NFT distribution. A secondary sub-brand, ORAVERSE, extends the portfolio beyond Japanese culture focus.

Differentiator

Problem solved

Functional benefit

Products and services

• ORADA NFT Marketplace NFT marketplace specialized for Japanese culture, arts, and crafts, allowing creators to issue and sell digital works with secondary-sale royalty tracking via Startrail blockchain. Supports multi-language (Japanese/English), multi-currency (JPY/USD), and multiple payment methods (credit card, PayPal, Google Pay) with ORADA covering gas fees.
• White-label NFT Solutions Packaged NFT marketplace, blockchain wallet, token issuance, and crypto asset launchpad systems that enterprises can rapidly customize with their own branding to launch blockchain platforms at reduced cost using offshore development.
• 3D Scanning Service High-precision 3D digitization service for industrial products, cultural artifacts, ceramics, apparel, and people, using KEYENCE VL-700 series scanner (0.1μm resolution). Outputs CAD data and 3D printable formats (STEP, OBJ/3MF, STL), with optional full-color bust creation.
• NFT QR Connect QR-code based NFT distribution system that allows users to receive NFTs without cryptocurrency or a wallet, featuring GPS location verification for venue-based distribution, serial code management, and special NFT collection rewards for events and promotional campaigns.
• ORAVERSE NFT Marketplace Secondary NFT marketplace operated in partnership with coinbook and PancakeGames, extending the portfolio beyond Japanese culture focus to broader NFT categories.

Quantifiable outcome

• Secondary market royalties enable ongoing creator income

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Solana SuperteamminorGTM or Marketing Partner · 23 September 2023ORADA sponsored Solana Consumer Hack 08 hackathon event organized by Solana Superteam and Vietnamese blockchain developer community.
• 株式会社 coinbookcoreStrategic or Co-development Partner · 20 July 2023ORADA provides NFT distribution services to coinbook for WebX 2023 conference NFT distribution, enabling QR-based NFT delivery without cryptocurrency requirements.
• PancakeGamesminorStrategic or Co-development Partner · 26 September 2022Cooperation in ORAVERSE NFT marketplace launch, jointly launching SKY FRONTIER NFT sales.
• 公益社団法人２０２５年日本国際博博会協会flagshipStrategic or Co-development Partner · 4 August 2022Registered as Co-creation Partner in TEAM EXPO 2025 program, contributing to Osaka/Kansai Expo vision of 'Designing Future Society Where Lives Shine' and SDG achievement through Japanese culture x technology initiatives.
• スタートバーン (Startbahn)coreTechnology or Integration · 24 January 2022ORADA utilizes Startbahn's Startrail blockchain infrastructure for the NFT marketplace, providing art-specific blockchain technology for provenance tracking and authenticity verification of cultural works.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Rarible: Rarible is a multi-chain NFT marketplace with strong creator royalty tooling. ORADA's Transfer Tracking Program mirrors Rarible's secondary royalty system, and both operate as broad consumer-facing NFT marketplaces.
• Magic Eden: Magic Eden is a leading NFT marketplace originally built on Solana. ORADA has sponsorship ties to the Solana ecosystem (Solana Consumer Hack 08) and operates a competing NFT marketplace with multi-chain aspirations, making it a direct peer in the NFT marketplace category.
• Hokusai NFT: Hokusai NFT is a Japanese NFT marketplace focused on Japanese art and culture. It is one of the closest direct competitors to ORADA, with similar vertical focus on Japanese cultural creators and content.
• SuperRare: SuperRare is a curated NFT art marketplace focused on single-edition digital artworks. ORADA's emphasis on calligraphy, ukiyo-e, and crafts parallels SuperRare's artist-centric, curated art marketplace model.
• Foundation: Foundation is a curated NFT marketplace focused on digital art and creative collectibles. Like ORADA, it targets cultural/art creators and emphasizes curated, high-quality art over volume trading, making it a strong comparability match.

Broad incumbents

• OpenSea: OpenSea is the largest general NFT marketplace globally. While it offers multi-category NFT trading, ORADA competes for the same NFT buyer/creator pool but differentiates by specializing exclusively in Japanese cultural content that OpenSea does not curate.
• Binance NFT: Binance NFT is the NFT marketplace operated by Binance, the world's largest crypto exchange. As a broad incumbent with massive liquidity, it competes for the same global NFT creator/collector pool that ORADA targets.

Regional players

• Adam by GMO: Adam by GMO is a major Japanese NFT marketplace operated by GMO Internet Group. It is the most direct Japanese-market competitor to ORADA, both targeting Japanese creators and buyers, but with significantly larger scale and resources.
• Coinbook: Coinbook is a Japanese cryptocurrency exchange that partners with ORADA for NFT distribution (WebX 2023, ORAVERSE). It is comparable as a Japan-based crypto/Web3 platform with NFT marketplace ambitions.

Others

• Startbahn (Startrail): Startbahn is the operator of the Startrail blockchain used by ORADA for provenance. While it serves as ORADA's infrastructure provider rather than a direct competitor, it operates an adjacent art authentication platform with overlapping creator relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/ORADA_Inc
• YouTubeyoutube.com/channel/UC3-ulahKIYZEdNSO9W7dJ7w
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/orada_inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orada