Destination Sport Experiences

Name

Destination Sport Experiences

Legal name

Destination Sport Limited

Website

https://destinationsportexperiences.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Tour Operators (561520), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Sports Team, Tournament & Training Travel (THAKAGAI)

Keywords

• Sports travel packages
• Endurance event tours
• Marathon travel operator
• Cycling sportive holidays
• Triathlon event packages

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Travel Packages: Bundled travel and accommodation packages combined with guaranteed race entries for endurance events including marathons, cycling events, triathlons, and HYROX competitions. Packages include logistics management, airport transfers, equipment support, and post-race extensions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Destination Sport Experiences designs and sells bundled travel packages for endurance sports events worldwide. Each package combines guaranteed race entry with accommodation near the venue, airport transfers, equipment support, and optional post-race extensions. Offerings are delivered through six brands covering running (Marathon Tours & Travel), cycling (Sportive Breaks), triathlon (Tri Travel), HYROX fitness racing (HYROX Tours), charity fundraising events (Destination Sport Charity), and bespoke/corporate/training resort trips.

Product overview

Destination Sport Experiences is a multi-brand sports travel platform offering travel packages for endurance sports events. The portfolio includes six distinct brands: Marathon Tours & Travel (running specialists, acquired 2022), Sportive Breaks (cycling specialists, acquired 2022), Tri Travel (triathlon specialists, partnership 2023), HYROX Tours (fitness race specialist, launched 2024), and Destination Sport Charity (charity fundraising, launched 2024), plus bespoke/corporate trip services. The company provides guaranteed race entries, accommodation, airport transfers, equipment support, and post-race extensions for marathons, cycling events, triathlons, and HYROX races worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Marathon Tours & Travel Running travel specialist offering guaranteed entry to marathons (including all Abbott World Marathon Majors), half marathons, and ultra marathons, plus accommodation, transfers, and the Seven Continents Club loyalty scheme. Operates offices in the UK, USA, Australia, and China; owns and operates iconic marathons including the Antarctica Marathon.
• Sportive Breaks Cycling tour operator providing cycling-focused holidays, entries to mass-participation cycling events (sportives), and VIP hospitality experiences for cycling races. Exclusive fan and hospitality travel partner of Team Visma | Lease a Bike.
• Tri Travel Triathlon travel specialist providing race entry, accommodation, and logistical support packages for triathlon events globally. Official travel partner of the Challenge Events series and Official Tour Partner of Challenge Roth, with packages covering over 40 middle and long-distance races across 27 countries.
• HYROX Tours by Destination Sport Experiences Official travel partner for HYROX fitness races, offering accommodation-only and guaranteed race-entry-plus-accommodation packages for HYROX athletes and supporters. Unique in being the only HYROX travel partner offering accommodation alongside entries.
• Destination Sport Charity Charity division providing premium fundraising opportunities through running, cycling, and triathlon events, plus bespoke challenges. Delivers event entries, logistics planning, and operational support for charities and corporate partners, including clients such as Entain Group, Demelza Charity, and WellChild.
• Bespoke, Corporate & Training Resorts

Quantifiable outcome

• Access to sold-out events through guaranteed entry packages
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Team Visma | Lease a BikeflagshipStrategic or Co-development Partner · 1 January 2024Exclusive fan and hospitality travel partner agreement signed in 2024 with one of the most successful cycling teams in the world. Provides memorable VIP experiences for cycling fans during major races.
• TCS Sydney MarathoncoreGTM or Marketing Partner · 1 January 2024Official Tour Operator of the TCS Sydney Marathon presented by ASICS. Destination Sport Charity announced as Official Charity Partner for 2025 as it became seventh world marathon major.
• Marathon Tours & TravelflagshipStrategic or Co-development Partner · 1 January 2022Acquired in 2022, one of the leading destination sports travel specialists since 1979. Global running travel company with offices in UK, USA, Australia, and China.
• Sportive BreaksflagshipStrategic or Co-development Partner · 1 January 2022Joined DSE stable in 2022, one of the leading providers of cycling holidays in Europe. Formed in 2015 with offices in US, Australia, and China.
• Destination Sport GroupflagshipOthers · 1 January 2019Formed in 2019 initially as Clarity Sports, became standalone division within Portman Travel Group in 2021. Parent of DSE and seven sports travel brands.
• HYROXcoreStrategic or Co-development PartnerHYROX Tours by Destination Sport Experiences was created in 2024 as the first Official Travel Partner of the HYROX brand. Provides exclusive, athlete-focused travel and accommodation packages. Unique in being the only travel partner of HYROX to offer accommodation alongside entries for HYROX events.
• Abbott World Marathon MajorscoreGTM or Marketing PartnerOfficial travel partner and sponsor of the Abbott World Marathon Majors. Sponsors the Abbott World Marathon Majors Age Group World Championships. Provides guaranteed entry and high-quality accommodation for runners.
• Challenge FamilycoreGTM or Marketing PartnerOfficial travel partner of Challenge Family triathlon series. Manages packages for Challenge Events with exclusive access including sold-out events like Challenge Roth.
• TCS London MarathoncoreGTM or Marketing PartnerOfficial accommodation partner of the TCS London Marathon.
• Boston MarathoncoreGTM or Marketing PartnerExclusive Domestic Travel and Accommodations Booking Agency of the Boston Marathon.
• Tri TravelcoreStrategic or Co-development PartnerExclusive strategic partnership established in 2023 allowing DSE to lead on Tri Travel brand activity in UK, Europe, and US. Founded in Australia in 2000 with 20+ years of triathlon travel expertise.
• Greengage SolutionscoreStrategic or Co-development PartnerSustainability consultancy with background in travel, meetings, and events. Advises on best practice, innovation, and sustainable management systems. Partnered to create Carbon Reduction Plan.
• Trees4TravelminorStrategic or Co-development PartnerCarbon offset partner providing tree planting to offset client carbon emissions through Trees4Travel carbon management technology.
• Carbon ThrustminorStrategic or Co-development PartnerCarbon offset partner for client carbon emissions offsetting initiatives.
• IntertekminorOthersProvides assurance, testing, inspection, and certification for ISO accreditations including ISO14001 and ISO50001.
• Portman Travel GroupflagshipOthersParent company of Destination Sport Group. Founded DSE in 2022 along with Clarity Sports, Sportsbreaks.com, and Amaze brands. Provides group sustainability credentials and financial backing.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Exodus Travels: Established UK adventure tour operator with a broad portfolio of walking, cycling, and cultural trips. Larger, more diversified incumbent with overlapping adventure travel positioning.
• Backroads: US-based active travel company specializing in biking, walking, and family adventures. Comparable active travel package model and premium customer base, though broader than endurance sports.
• Wilderness Travel: US-based adventure travel company offering guided active trips worldwide. Comparable in premium active travel packaging and differentiated customer experience focus.
• Intrepid Travel: Global adventure tour operator with a wide range of small-group active trips. Comparable packaged travel model and B2C audience, though a much larger and more diversified player.

Direct peers

• Global Adventure Challenges: UK charity challenge operator organizing endurance events (cycles, runs, treks) for fundraisers. Comparable charity/endurance travel vertical and target customer base.
• Sportsbreaks.com: Sister brand also under Portman Travel Group, offering sports event travel packages (tickets + hotel + travel) across major UK and European sporting events. DSE's direct sibling in the sports travel package vertical within the same parent.
• Charity Challenge: UK operator of charity fundraising challenges (treks, cycles, marathons) for corporate and charity clients. Directly competes with Destination Sport Charity in the charity/endurance fundraising segment.
• Sports Tours International: UK-based sports travel agency packaging event tickets, travel, and accommodation for major sporting events (rugby, football, F1, marathon). Closest traditional competitor in the sports event travel package category.
• Macs Adventure: UK self-guided and guided cycling, walking, and active travel specialist. Comparable in active travel package model and overlapping cycling customer base with Sportive Breaks.
• KE Adventure Travel: UK adventure tour operator offering guided multi-activity adventure trips worldwide. Comparable in its active/adventure travel specialization and B2C/B2B package model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@destinationsportexperience1496
• Facebookfacebook.com/DestinationSportExperiences
• LinkedInlinkedin.com/company/destination-sport-experiences
• Instagraminstagram.com/dest_sport_exp/?hl=en-gb
• Xx.com/Dest_Sport_Exp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Sport Experiences