Thrust Carbon
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Thrust Carbon firmographics
Firmographics- Name
- Thrust Carbon
- Legal name
- Thrust Carbon Ltd
- Website
- https://thrustcarbon.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Thrust Carbon industry classification
Industry- Product category
- Business Travel Sustainability Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)
Keywords
Where Thrust Carbon is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Thrust Carbon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS (Segment-based): Core platform subscription with pricing based on segment count (each calculated emission = 1 segment). 'Unlimited segment' plan available with fair use policy of 1 million segments. Existing customers receive 3-month notice of price changes.
- Usage-based Pricing: API and batch calculations billed per individual segment. Spreadsheet bulk uploads and API batch requests are billed per segment within that request. Overage charges apply above plan limits.
- Professional Services (Advisory): Thrust Advisory consulting services for bespoke sustainability strategy, net zero planning, and implementation support.
- Carbon Offset Resale: Platform enables purchasing of carbon offsets through Thrust Calculator. Separate license required for reselling offsets or reports to end-clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard Segment Plan |
| Subscription | Annual | Unlimited Segment Plan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Thrust Carbon product offering
Product offeringCore offering
Thrust Carbon is a SaaS platform that measures, forecasts, and reduces business travel carbon emissions. Its core products include the ISO 14083:2023 assured Thrust Calculator for emissions measurement across all travel modes, the EngageAI agentic behavioural-change platform that nudges travellers toward lower-carbon choices, and Thrust Advisory consulting services for sustainability strategy and net zero planning. The platform serves enterprise corporate travel programs, Travel Management Companies, and travel technology integrators via direct sales, TMC channel partnerships, and embedded integrations with SAP Concur, Travelogix, and TripStax.
Product overview
Thrust Carbon is a sustainability intelligence platform for business travel, offering a platform-plus-modules architecture built around three core products: EngageAI (AI-powered behavioural-change platform), Thrust Calculator (ISO 14083:2023 assured measurement and forecasting tool), and Thrust Advisory (expert consultancy services). These integrate with specialized modules including Data Insights, Carbon Budgets, Forecasting, Compliance, Predictive Interventions, TripsAI, and the Hotel Sustainability Index. The platform connects to travel management companies and expense systems (SAP Concur, TripStax, Travelogix, IATA CO2 Connect) to automate carbon tracking across all travel modes including flights, rail, ground transport, hotels, and maritime.
Differentiator
Problem solved
Functional benefit
Brands
- EngageAI: AI-powered behavioral-change platform that identifies high-impact traveller choices and influences behaviour at decision points to reduce cost and carbon emissions.
- Thrust Calculator
- Thrust Advisory
- TripsAI
- Thrust Carbon Hotel Sustainability Index (TC-HSI)
- Climate Compliance Checklists
Products and services
- EngageAI Agentic AI behavioural-change platform that identifies the 30% of high-impact travellers driving ~70% of emissions and intervenes at the moment decisions are made to reduce cost, carbon, and time across the travel programme. Sells to large enterprise corporate travel programs and TMCs.
- Thrust Calculator ISO 14083:2023 assured carbon measurement and forecasting platform covering all travel modes (flights, rail, ground transport, hotels, maritime) for business travel emissions reporting. Supports multiple methodologies including ICAO+, GoogleTIM, IATA CO2 Connect, DEFRA, and the Green Travel Pledge rail methodology. Sells to enterprise sustainability teams, TMCs, and travel technology integrators.
- Thrust Advisory Expert consultancy service providing practical support for complex sustainability challenges, building realistic net zero strategies, and developing climate leadership. Serves enterprises and TMCs needing bespoke sustainability strategy work.
- TripsAI AI-powered sustainability intelligence tool that delivers emissions analysis, equivalency data, flight performance comparisons, and potential savings directly to travellers' email inbox when they forward flight booking confirmations.
Quantifiable outcome
- 70% carbon savings achievable for Fortune 500 programs through EngageAI
- +8 more outcomes
Companies that use Thrust Carbon
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Thrust Carbon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature9 records
Thrust Carbon partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, case study, strategic, major and pilot.
- IATA (International Air Transport Association)coreFinalized partnership agreement on September 24, 2024 at World Sustainability Symposium in Miami. Brings IATA CO2 Connect emissions calculator to Thrust Carbon customers, powered by actual fuel burn data from 49 airlines covering 98% of global passenger fleet. Five-year collaboration history dating to IATA Hackathon 2019 where company was founded.
- Media Flightscase studyUK-based TMC specializing in media sector (TV, film, entertainment, production, broadcasting). Partnership helped Media Flights achieve Albert Sustainable Supplier status through emissions scoping, environmental policy development, and decarbonization strategies.
- Kudos Travel TechnologystrategicIntegration partner for first-ever in-flight meal emissions calculation. Kudos to integrate Thrust Carbon's innovative meal emissions data into their travel platform, enabling customers to measure and understand carbon footprint of meal choices during flights.
- TravelogixmajorFebruary 2024 partnership to integrate Thrust Carbon Calculator into Travelogix platform. Includes automated data handoff from TMC operations using Travelogix Analytix suite. Partnership aims to help customers reduce 1 million tonnes of carbon annually by 2030.
- Munckhof Business TravelpilotNetherlands-based TMC and early adopter piloting Thrust Carbon Calculator through Travelogix partnership.
- Norad TravelpilotUK-based TMC piloting automated data handoff functionality from Travelogix to Thrust Carbon.
- Rail Delivery GroupcoreAppointed by Rail Delivery Group to create rail carbon calculator as part of Green Travel Pledge initiative. First time detailed rail data (engine type, fuel type, journey distance, occupancy, carriage layout) combined for environmental impact assessment. Calculator developed in collaboration with Fabrik and Black Box Partnerships.
- FabrikcoreRail data experts collaborating with Thrust Carbon on Green Travel Pledge rail carbon calculator. Fabrik provides decades of rail data experience including engine type, fuel type, exact journey distance, occupancy, and carriage layout data.
- SAP ConcurcoreISO 14083 assured emissions data integrated into SAP Concur Travel at point of search. Provides unparalleled confidence for 50,000+ entities using Concur. Partnership announced as SAP Concur users gain confidence knowing data is assured to highest standard in emissions reporting.
- TripStaxmajorPartnership to bring sustainability intelligence to TripStax platform. TripStax sent over 43.6 million automated CO₂ data requests to Thrust Carbon in 2023 alone.
- Advantage Travel PartnershipmajorThrust Carbon named official sustainability partner for Advantage Travel Partnership members. Strategic alliance for benefit of member agencies.
- ATPIstrategicATPI values Thrust Carbon's ISO 14083 assurance for accurate carbon emission data. Standard ensures reliable reporting aligning with Corporate Sustainability Reporting Directive (CSRD) requirements.
- GSK (GlaxoSmithKline)strategicHead of Global Travel & Meeting Operations (Faye Swart) participated in Thrust Carbon Sustainability in Motion webinar. GSK represents large enterprise with 70,000+ employees in 100+ countries. GSK approach: folded travel into higher-emitting logistics category for SAF lever; uses carbon budgets per employee.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Thrust Carbon competitors and assessment
Company assessmentEmerging players
- Spotnana: Travel-as-a-Service platform with growing sustainability capabilities embedded into corporate booking flows. Comparable as an enterprise travel technology where sustainability and emissions data are increasingly embedded alongside the booking experience.
- TravelPerk: Corporate travel management platform with built-in sustainability reporting and carbon offsetting features. Partially overlaps with Thrust Carbon's travel emission measurement offering through embedded functionality rather than a standalone methodology platform.
- TripStax: Modular travel data platform serving TMCs and corporates that sends large volumes of CO2 data requests to Thrust Carbon for calculation. Adjacent rather than direct — overlapping at the integration layer for travel emissions intelligence distribution.
Direct peers
- Persefoni: Carbon accounting and climate management SaaS for enterprises, including Scope 3 category tracking. Overlaps with Thrust Carbon's measurement and reporting offering and competes for the same enterprise buyer persona, but at broader scope.
- Greenly: Carbon accounting platform helping SMBs and mid-market companies measure and reduce emissions. Competes with Thrust Carbon on the measurement and CSRD-aligned reporting side, generally targeting smaller enterprises than Thrust Carbon's Fortune 500 focus.
- Watershed: Enterprise climate platform offering carbon accounting, reporting, and reduction tools across Scope 1, 2, and 3. Directly competes with Thrust Carbon for enterprise sustainability budgets, though Watershed covers all categories while Thrust Carbon focuses on travel.
- Normative: Carbon accounting engine focused on Scope 3 emissions with methodology-based calculations and decarbonization insights. Directly comparable on the methodology/calculation side of Thrust Carbon's Calculator product, though broader in scope.
Broad incumbents
- Salesforce Net Zero Cloud: Enterprise carbon accounting solution from Salesforce covering all scopes and integrated into the Salesforce ecosystem. Competes for the same enterprise sustainability buyer as Thrust Carbon with significantly broader platform reach.
- South Pole: Large climate consultancy and carbon project developer offering carbon accounting, advisory, and offsets. Overlaps with Thrust Advisory and the offset resale feature of the platform, with much broader sustainability services.
- EcoVadis: Global sustainability ratings and Scope 3 supplier engagement platform used by large procurement organizations. Comparable on the supply chain emissions and supplier engagement dimensions, though focused on ratings rather than travel-specific measurement.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Thrust Carbon social profiles
Digital presenceThrust Carbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrust Carbon leadership team
Management profileNumber of profiles
Profiles4 records
Thrust Carbon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrust Carbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrust Carbon
What does Thrust Carbon do?
Thrust Carbon is a SaaS platform that measures, forecasts, and reduces business travel carbon emissions. Its core products include the ISO 14083:2023 assured Thrust Calculator for emissions measurement across all travel modes, the EngageAI agentic behavioural-change platform that nudges travellers toward lower-carbon choices, and Thrust Advisory consulting services for sustainability strategy and net zero planning. The platform serves enterprise corporate travel programs, Travel Management Companies, and travel technology integrators via direct sales, TMC channel partnerships, and embedded integrations with SAP Concur, Travelogix, and TripStax.
Is Thrust Carbon a public or private company?
Thrust Carbon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thrust Carbon founded?
Thrust Carbon was founded in 2019. It employs 1 to 10 people.
Where is Thrust Carbon based?
Thrust Carbon is headquartered in London, United Kingdom, in the Europe region.
How does Thrust Carbon make money?
Four revenue lines are on record. Subscription-based SaaS (Segment-based) is the primary driver. The others are usage-based Pricing, professional Services (Advisory) and carbon Offset Resale.
Who are Thrust Carbon's main competitors?
Emerging players on record are Spotnana, TravelPerk and TripStax. Direct peers are Persefoni, Greenly, Watershed and Normative. Broad incumbents are Salesforce Net Zero Cloud, South Pole and EcoVadis.
Does Thrust Carbon have an API?
Yes. Users with a valid Thrust Carbon license are granted a licence to access app.thrustcarbon.com which grants the right to use Thrust Carbon for carbon calculations and reporting, downloading of reports, purchasing carbon offsets, and usage of the Thrust Carbon API. Pricing includes a set number of segments (a segment is a single calculated emission). Batch API requests or bulk CSV uploads are billed per individual segment. An 'unlimited segment' plan has a fair use policy of one million segments.
What industry is Thrust Carbon in?
Thrust Carbon's product category is Business Travel Sustainability Software. Its primary akta.pro industry code is EUABAEAE, Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms. Its SIC code is 7373.