Mayers Fine Food

What Mayers Fine Food does

Mayers Fine Food is an Australian family-owned importer and distributor of premium specialty foods, founded in 1957 by Fred Mayer as F Mayer Imports and now led by Robbie Mayer as CEO. The company imports and distributes a multi-category gourmet portfolio spanning cheese and dairy, coffee, beverages and water, chocolate and patisserie, grocery, meat and seafood, pasta, and equipment, with controlling distribution rights for several leading European brands including Arla/Lurpak/Castello (via the 2015 Arla Foods Mayer Australia joint venture, in which Arla Foods holds the majority), Barilla, Sanpellegrino/LVMH, Baci Perugina, Callebaut, La Rose Noire, and the curated 'Selected by Will Studd' artisan cheese range. Its Sydney headquarters co-locates with a flagship warehouse described as the most advanced food storage and distribution facility in the Southern Hemisphere, using carbon dioxide cooled by ammonia chillers and an Australian-patented sub floor heating system that harvests waste heat; a second large warehouse in Altona North, Melbourne, together provide national cold-chain coverage.

The business operates as a trade-only B2B distributor. Customers are foodservice operators (restaurants, hotels, cafes) and retailers (with Woolworths as a certified Supplier Excellence partner in both NSW and VIC). Pricing is not publicly disclosed; buyers apply for trade accounts that are validated within 48 business hours before gaining online ordering access through a Commerce Vision-powered portal. Revenue mechanics are transaction-based specialty food distribution, supplemented by regulatory-licensed dairy distribution (NSW Food Authority, Dairy Food Safety VIC) and import operations enabled by a Food Import Compliance Agreement (FICA) — held by only 30 Australian companies — and Australian Trusted Trader status. The entity is privately held, with European dairy cooperative Arla Foods effectively the majority stakeholder in the dairy joint venture, and the family retains ownership of the broader Mayers Fine Food trading entity.

Name

Mayers Fine Food

Legal name

Arla Food Mayer Australia Pty Ltd

Website

https://mayers.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Mayers Fine Food is an Australian family-owned importer and B2B distributor of premium specialty foods across cheese and dairy, coffee, beverages, chocolate and patisserie, grocery, meat and seafood, and pasta. Founded in 1957 and headquartered in Banksmeadow, NSW, it serves foodservice operators and retailers including Woolworths from two advanced cold-chain warehouses.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Fish and Seafood Merchant Wholesalers (42446), Poultry and Poultry Product Merchant Wholesalers (424440)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Specialty Imported Foods Wholesale (AFAIAIAH), Import/Export Broadline Foodservice Distributors (AFAIAAAH), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Specialty food distribution
• Premium gourmet imports
• Cheese and dairy wholesale
• Foodservice supply Australia
• Imported food wholesale

Headquarters

HQ city

Banksmeadow

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Food Distribution: Mayers Fine Food generates revenue through distribution of premium specialty foods to foodservice and retail customers across Australia. The company imports and distributes a comprehensive range of products including cheese, dairy, coffee, beverages, chocolate, patisserie items, grocery, meat, seafood, and pasta from international and local brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mayers Fine Food imports and distributes a comprehensive portfolio of premium specialty foods across cheese and dairy, coffee, beverages, chocolate and patisserie, grocery, meat and seafood, pasta, and equipment categories. Products are sold exclusively through B2B trade accounts to Australian foodservice operators and retailers, with online ordering via a validated trade portal and nationwide distribution from warehouses in Sydney (Banksmeadow) and Melbourne (Altona North). The company combines import sourcing, advanced cold-chain logistics, and regulatory certifications (FICA, HACCP, SQF) to deliver authentic European, UK, and local gourmet brands to professional buyers.

Product overview

Mayers Fine Food is an Australian family-owned importer and distributor of premium specialty foods. The company operates as a multi-category specialty food distribution platform offering products across Cheese & Dairy, Coffee, Beverages & Water, Chocolate & Patisserie, Grocery, Meat & Seafood, Pasta, and Equipment categories. In conjunction with the Arla Foods joint venture (formed 2015), Mayers offers one of the most comprehensive ranges of imported cheeses from Australia, Europe and the UK. Key branded products include Sanpellegrino CIAO! flavored sparkling waters, Pistachio Papi desserts, Baci Perugina chocolates, Barilla pasta and pestos, and the Selected by Will Studd artisan cheese line. The company also distributes through a trade account system and operates nationwide distribution from Sydney and Melbourne warehouses.

Differentiator

Problem solved

Functional benefit

Brands

• Arla Foods Mayer Australia (AFMA): Joint venture entity between Arla Foods and Mayers Fine Food, serving Australian consumers with branded high-quality dairy products across butter and cheese categories.

Products and services

• Sanpellegrino CIAO! Blood Orange Flavored sparkling water made with Italian blood orange juice and Sicilian salt, with zero grams of added sugar and 10 calories per can, distributed to Australian foodservice and retail accounts.
• Sanpellegrino CIAO! Lime Sparkling water with zesty lime and citrus juices balanced with Sicilian salt, with zero grams of added sugar, distributed to Australian foodservice and retail accounts.
• Sanpellegrino CIAO! Peach Flavored sparkling water blending peach and citrus juices with Sicilian salt, with zero grams of added sugar, distributed to Australian foodservice and retail accounts.
• Pistachio Papi Ooozy Mudcake Ready-to-bake chocolate mudcake layered with Pistachio Papi filling that melts through the center, distributed to foodservice and retail patisserie customers.
• Pistachio Papi Ooozy Blondie Ready-to-bake blondie layered with Pistachio Papi filling, topped with biscuit crumble, raspberry, and white chocolate, distributed to foodservice and retail patisserie customers.
• Baci Perugina Caramelised Almonds Bijou Italian chocolates combining gianduja with caramelized almonds wrapped in a delicate chocolate layer, distributed to Australian foodservice and retail confectionery customers.
• Baci Perugina Caramelised Almonds Bag Italian chocolates featuring gianduja heart with caramelized almonds wrapped in a delicate layer of chocolate, distributed to Australian foodservice and retail confectionery customers.
• Barilla Pasta and Pesto Range Italian pasta and pesto products from Barilla including Angel Hair, Fusilli, Penne Rigate, Farfalle, Selezione Oro Chef varieties, and pesto variants (Genovese, Basil and Rocket, Basil and Pistachio, Basil and Chilli), distributed to Australian foodservice and retail customers.
• Selected by Will Studd Artisan Cheese and Butter Range Curated collection of artisan cheeses and butter chosen by global cheese expert Will Studd, including Échiré Butter, Comté Reserve, Roquefort, Le Conquérant butter and cheese, Galotyri Feta, and Queso Manchego, distributed to Australian foodservice and retail customers.
• Cheese and Dairy Range (Arla, Lurpak, Castello) Comprehensive cheese and dairy assortment including butter, hard cheese, cream and processed cheese, fetta, fresh cooking cheese, mould cheese, and prepacked cheeses, distributed to Australian foodservice and retail customers under Arla-owned brands Lurpak and Castello and other labels.
• Coffee, Tea, and Equipment Range Coffee beans, ground coffee, instant coffee, compatible capsules, E.S.E pods, iPerespresso and MPS capsules, cold brew, coffee machines, milk frothers, and accessories, distributed to Australian foodservice and retail customers.
• Beverages and Water Range (Acqua Panna, S.Pellegrino, Tenzing, Cadence) Premium still and sparkling waters and natural energy drinks including Acqua Panna, S.Pellegrino, Tenzing, and Cadence, distributed to Australian foodservice and retail customers.
• Grocery Range (Beans, Biscuits, Canned Foods, Oils, Sauces, Truffles) Specialty grocery items including beans and chestnuts, biscuits, breads and crackers, canned foods, couscous, dips, duck and goose fat, gelatine and essence, jams, Linda McCartney, maple syrup, mushrooms and truffles, mustards, mayonnaise and sauces, oils and vinegars, olives, pasta sauces, pates and pastes, saffron, and salt, distributed to Australian foodservice and retail customers.
• Meat and Seafood Range (Anchovies, Caviar, Jamon, Prosciutto di Parma, Salmon) Cured meats and seafood items including anchovies, caviar, fish cakes, jamon, prosciutto di Parma, salmon and trout, and other seafood, distributed to Australian foodservice and retail customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• BrancourtscoreStrategic or Co-development Partner · 1 January 2026Arla Foods Mayer Australia (joint venture with Mayers Fine Food) announced acquisition of Brancourts in June 2026. Brancourts is an Australian dairy producer based in Hexham, NSW with 130+ years of history producing cottage cheese, sour cream, and sweetened condensed milk. The acquisition will expand AFMA into the cottage cheese category.
• Arla FoodscoreStrategic or Co-development Partner · 1 January 2015Joint venture formed in 2015 between Arla Foods and Mayers Fine Food creating Arla Foods Mayer Australia (AFMA). Arla Foods holds majority stake. The joint venture serves Australian consumers with branded high-quality dairy products including Lurpak and Castello. The JV enables Mayers to combine global dairy expertise with local market knowledge.
• WoolworthscoreChannel Partner/ Reseller/ DistributorMayers Fine Food is a certified Woolworths Supplier with Supplier Excellence Program certification for both NSW and VIC operations. Products are supplied through Woolworths retail network across Australia.
• ArlacoreChannel Partner/ Reseller/ DistributorArla Foods is a key brand partner through the Arla Foods Mayer Australia joint venture. Products include Lurpak butter and Castello cheese distributed through Mayers Fine Food distribution network.
• Sanpellegrino (LVMH)coreChannel Partner/ Reseller/ DistributorMayers distributes Sanpellegrino products including S.Pellegrino sparkling water and Sanpellegrino CIAO! flavored sparkling waters across Australian foodservice and retail channels.
• BarillacoreChannel Partner/ Reseller/ DistributorMayers is the authorized Australian distributor for Barilla pasta and pesto products including Selezione Oro Chef line, gluten-free options, and specialty pasta shapes for foodservice.
• Will StuddminorChannel Partner/ Reseller/ DistributorSelected by Will Studd is a curated collection of artisan cheeses and butter sourced from Europe and Australia, chosen by global cheese expert Will Studd. Products include Échiré Butter, Comté cheese, Roquefort, and other specialty artisan products.
• La Rose NoireminorChannel Partner/ Reseller/ DistributorMayers distributes La Rose Noire premium handcrafted desserts and chocolate creations including tart shells, croissants, danishes, and chocolate decorations for patisserie applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Adams Foods: UK-based specialist importer and distributor of continental cheeses and dairy to UK retail and foodservice. Comparable operating model (premium imported dairy distribution with exclusive European brand relationships) but serves UK rather than Australian foodservice market.

Emerging players

• Delice Foods: Australian specialty French-foods importer and distributor supplying foodservice and retailers with charcuterie, cheese, and French pantry items. Smaller and more niche than Mayers, but directly overlaps on premium-imported specialty foodservice model.

Direct peers

• Top Cut Foods: Australian foodservice meat and protein specialist. Overlaps with Mayers' Meat & Seafood category and shared foodservice/butcher customer base, though narrower in product scope (proteins only) and less premium-positioned.
• North South Frozen Foods: Australian importer and distributor of frozen gourmet foods, including Italian and European patisserie, seafood and meal solutions. Closely comparable to Mayers in cold-chain distribution model, premium imported gourmet positioning, and trade-account GTM to foodservice.
• Simon Johnson: Australian premium specialty food importer and distributor focused on artisan cheeses, charcuterie, oils, and gourmet grocery. Closest comparable to Mayers in customer base (foodservice and specialty retail) and premium European sourcing, though Simon Johnson leans more toward delicatessen retail.

Broad incumbents

• Countrywide Food Services: Australian broadline foodservice distributor serving hotels, restaurants and institutions nationwide. Relevant comparator for Mayers' foodservice go-to-market motion and product breadth, although Countrywide's portfolio is more mainstream where Mayers is premium-specialty.
• Bidfood Australia: One of Australia's largest broadline foodservice distributors serving national accounts with multi-category ambient, chilled and frozen ranges. Overlaps with Mayers' foodservice and Woolworths-supply customer base but operates at much broader scale and category width, plus direct national distribution infrastructure.
• PFD Food Services: National Australian broadline foodservice distributor (and part of the Pacific Food Group/Pro-Pac network). Competes with Mayers for foodservice and quick-service restaurant accounts across categories including dairy, dry grocery, frozen and chilled products, with nationwide cold-chain capability Mayers currently lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fmayerimports
• LinkedInlinkedin.com/company/f-mayer-imports-p-l

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayers Fine Food