Wine By Joe

What Wine By Joe does

Wine By Joe is a privately held Oregon wine producer founded in 2003 and headquartered at 240 SE 5th Street in Dundee, Oregon. The company operates a single-brand, six-SKU varietal portfolio sourced from vineyard partners across the Willamette Valley: Pinot Noir, Pinot Gris, Sauvignon Blanc, Pinot Blanc, Chardonnay, and Rosé of Pinot Noir. Production uses stainless steel fermentation for the white wines and brief barrel aging for the Pinot Noir, with the winery holding Certified LIVE Sustainable and Salmon Safe certifications.

Wine By Joe makes money through two principal channels: wholesale distribution and direct-to-consumer e-commerce. Wholesale is the dominant revenue stream and is executed via a nationwide U.S. distributor network (Southern Glazer's, RNDC, Glazer's, Winebow, Classic Wines, United Distributors, Standard Beverage, Major Brands, Cutting Edge, Imperial Beverage, and others) supplying retail, grocery, and on-premise accounts in all 50 states, supplemented by international distribution through LCBO in Canada and Theis Vine in Denmark. Direct-to-consumer sales route through the brand website into the Dobbes Family Winery online shop, with bottles (e.g., Sauvignon Blanc) listed at $25. Pricing is unit-based with a Cup of Joe cross-promotion offering $3 off coffee with the purchase of two or more bottles.

The go-to-market relies heavily on cause-marketing partnerships (Oregon Zoo Foundation with Safeway/Albertsons; Florida Keys National Marine Sanctuary, with 20% of Florida proceeds donated in 2025), content marketing via the on-site Journal, organic social (Instagram and Facebook), and earned media from critic reviews (notably 90-point ratings from Michael Alberty on the 2023 Pinot Noir, Chardonnay, and Rosé of Pinot Noir). Wine By Joe operates with a small team (11–50 employees) and shows no public ownership, investor, or revenue disclosures; multiple signals indicate a close operational relationship with Dobbes Family Winery, which appears to act as production and e-commerce fulfillment parent.

Name

Wine By Joe

Legal name

Wine By Joe

Website

https://winebyjoe.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Wine By Joe is a privately held Oregon winery founded in 2003, producing a six-SKU Willamette Valley varietal portfolio (Pinot Noir, Pinot Gris, Sauvignon Blanc, Pinot Blanc, Chardonnay, Rosé) distributed nationwide via a 50-state U.S. wholesaler network plus LCBO and Theis Vine internationally, with DTC sales and cause-marketing partnerships supporting the brand at a sub-$25 price point.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Oregon wine production
• Willamette Valley wines
• Pinot Noir varietals
• Sustainable winemaking
• Wine wholesale distribution

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale distribution to retail, grocery, and on-premise: Bulk of revenue is generated via a state-by-state network of distributors (e.g., Southern Glazers, RNDC, Glazer's, Classic Wines, Winebow, United Distributors, Major Brands, Standard Beverage, etc.) plus international partners (LCBO in Canada, Theis Vine in Denmark), supplying retail, grocery, and on-premise channels.
2. Direct-to-consumer bottle sales: One-time per-bottle sales through the brand website and Dobbes Family Winery's online shop (e.g., Sauvignon Blanc listed at $25.00), with promotional offers such as $3 off coffee when two or more bottles are purchased.
3. Cause-marketing and limited-edition label sales: Special-label releases (e.g., Oregon Zoo watercolor animal labels) and 20%-of-proceeds Florida sales partnerships drive incremental revenue while funding conservation initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wine By Joe produces and sells a curated lineup of six Willamette Valley varietal wines — Pinot Noir, Pinot Gris, Sauvignon Blanc, Pinot Blanc, Chardonnay, and Rosé of Pinot Noir — priced at approximately $25 per bottle. The wines are made from grapes sourced across the Willamette Valley, fermented in stainless steel (whites) or briefly barrel-aged (Pinot Noir), and distributed nationally via state-level wholesalers, internationally via LCBO and Theis Vine, and direct-to-consumer via the Dobbes Family Winery online shop.

Product overview

Wine By Joe is a single-brand Oregon wine portfolio (not a platform with software modules) rooted in the Willamette Valley and distributed nationally and internationally. Its core offering is a unified varietal wine lineup consisting of six SKUs: Pinot Noir, Pinot Gris, Sauvignon Blanc, Pinot Blanc, Chardonnay, and Rosé of Pinot Noir. The brand also extends its offering with value-add initiatives that sit alongside the wines rather than as separate products, including the Oregon Zoo Foundation custom-label collaboration, the Florida Keys National Marine Sanctuary partnership, and the "Cup of Joe" cross-promotion. Distribution is managed through a network of state and international wholesale distributors (e.g., Southern Glazer's, RNDC, Glazer's, Winebow, LCBO, Theis Vine) and e-commerce routed through the Dobbes Family Winery shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine By Joe Pinot Noir Willamette Valley Pinot Noir sourced from trusted vineyard partners across the valley; fermented with care and briefly barrel-aged, showing bright red and dark fruit, subtle cocoa and spice, soft supple texture, and lively food-friendly acidity. Sold at $25 per bottle via the Wine By Joe/Dobbes Family Winery shop and distributed nationally.
• Wine By Joe Pinot Gris Willamette Valley Pinot Gris with apple and banana aromas mingling with bubblegum and limoncello, an ice-cream-like creamy palate, and bright vibrant tropical-fruit acidity. Listed at $25 per bottle via the Wine By Joe shop and distributed nationally.
• Wine By Joe Sauvignon Blanc Stainless-steel-fermented Willamette Valley Sauvignon Blanc with citrus blossom, white peach and freshly cut herbs on the nose, and crisp acidity carrying grapefruit, green apple and a hint of minerality through a clean, refreshing finish. Listed at $25.00 on the homepage.
• Wine By Joe Pinot Blanc White Burgundian-style Pinot Blanc from the cooler Willamette Valley, with honeysuckle on the nose, minerality reminiscent of Oregon Coast agate, and fresh, bright Meyer-lemon-sorbet character.
• Wine By Joe Chardonnay Dry, unoaked Willamette Valley Chardonnay with apple aromatics echoing Willamette Valley orchards, peach-pie richness on the palate, and bright tangerine citrus cleansing the finish.
• Wine By Joe Rosé of Pinot Noir Salmon-hued light-bodied Rosé of Pinot Noir with raspberry, candied cherry and pink grapefruit aromas, plus juicy green apple, watermelon and citrus-zest acidity and a medium-long mouthwatering finish.

Quantifiable outcome

• 90-point ratings from critic Michael Alberty on 2023 Pinot Noir, Chardonnay, and Rosé of Pinot Noir, and 90-point scores across multiple vintages for the Pinot Noir.
• +1 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Oregon Zoo FoundationcoreGTM or Marketing PartnerWine By Joe donates a portion of proceeds from select wine sales to the Oregon Zoo Foundation to support animal welfare, species recovery, and conservation education. The collaboration produced three custom watercolor labels painted by animal keeper Megan Hagedorn featuring animals Luka, Tamu, and Uni Sushi, executed jointly with Safeway/Albertsons.
• Florida Keys National Marine SanctuarycoreGTM or Marketing PartnerThroughout 2025, 20% of proceeds from every Wine By Joe and Dobbes Family Winery wine sold in Florida was directed to the Florida Keys National Marine Sanctuary to protect endangered species, restore coral reefs, and support 3,800 square miles of waters from Miami to the Dry Tortugas.
• Safeway / AlbertsonscoreGTM or Marketing PartnerRetail partner that teamed up with Wine By Joe and the Oregon Zoo Foundation to bring custom-label wildlife wines and conservation awareness to store shelves, enabling in-store cause-marketing activations.
• Dobbes Family WineryflagshipOEM/ Whitelabel/ Licensing PartnerDobbes Family Winery operates the e-commerce shop that fulfills Wine By Joe direct-to-consumer orders (dobbesfamilywinery.com/shop-wine-by-joe) and co-funds the Florida marine sanctuary initiative, functioning as the production/fulfillment parent entity behind the Wine By Joe brand.
• LIVE (Low Input Viticulture and Enology)coreStrategic or Co-development PartnerWine By Joe is recognized as a Certified LIVE Sustainable Winery, indicating adherence to LIVE's sustainability standards across vineyard and winery operations and linkage to livecertified.org.
• Salmon SafecoreStrategic or Co-development PartnerWine By Joe holds Salmon Safe certification (salmonsafe.org/salmon-safe-wine), validating that vineyard practices protect salmon habitat and watersheds.
• LCBO (Liquor Control Board of Ontario)minorChannel Partner/ Reseller/ DistributorLCBO is listed as Wine By Joe's international distribution partner in Canada (lcbo.com).
• Theis VineminorChannel Partner/ Reseller/ DistributorTheis Vine is Wine By Joe's distribution partner in Denmark (theis-vine.dk).
• Southern Glazer's Wine & SpiritscoreChannel Partner/ Reseller/ DistributorSouthern Glazer's is listed as Wine By Joe's distributor in multiple states including Alaska, Iowa, Delaware, Florida, Maryland, Nevada, New York, and others (southernglazers.com).
• Elena Cronin DesignminorImplementation/ SI/ Consulting PartnerElena Cronin Design provided art for the Oregon Wine Trail interactive game, credited alongside Wine By Joe's Director of DTC & Marketing Juli Eagle, Director of Sales Michelle Bolliger, and Assistant Marketing Manager Liz Cain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Joel Gott Wines: Multi-varietal, value-priced US wine brand distributed nationally through restaurant and retail channels. Comparable to Wine By Joe on everyday-price positioning and wholesale-led national reach.
• La Crema: Established California- and Oregon-sourced Pinot Noir and Chardonnay brand distributed nationally at the $20-30 price tier. Comparable to Wine By Joe as a broader-incumbent value Pinot player with similar shelf positioning.
• Duckhorn Vineyards: Established Napa- and Oregon-sourced wine portfolio with a national three-tier distribution network. Comparable to Wine By Joe as a broader wine-industry incumbent with overlapping varietal coverage and national reach.
• Meiomi: Mass-market Pinot Noir brand with national distribution and a $20-30 price point. Comparable to Wine By Joe as a much larger value-Pinot incumbent competing for the same everyday-drinker occasion.

Direct peers

• Erath Winery: Pioneering Willamette Valley Pinot Noir house with national distribution and a value-to-mid-tier price ladder. Comparable to Wine By Joe as a Willamette Valley specialist targeting the everyday Pinot Noir drinker.
• Willamette Valley Vineyards: Publicly traded Willamette Valley producer with a broad varietal portfolio and a focus on estate-grown Oregon wine. Overlaps with Wine By Joe on region, varietal breadth, and national distribution ambition.
• A to Z Wineworks: Oregon-based wine producer with a multi-varietal, value-oriented Pinot-focused portfolio distributed nationally. Most directly comparable to Wine By Joe on region, varietal mix, and value price positioning.
• King Estate Winery: Large Willamette Valley producer known for Pinot Gris and Pinot Noir at accessible price points with national distribution. Closely comparable to Wine By Joe on varietal mix, value positioning, and scale of US distribution.
• Sokol Blosser Winery: Family-owned, sustainability-certified Willamette Valley winery with a multi-varietal Oregon portfolio. Comparable to Wine By Joe on region, sustainability positioning (LIVE/organic), and DTC plus wholesale distribution mix.

Others

• Dobbes Family Winery: Oregon producer that fulfills Wine By Joe's DTC orders, co-funds the Florida marine sanctuary initiative, and shares brand/marketing resources. Adjacent rather than competing: functions as Wine By Joe's production and DTC backbone.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winebyjoe
• Instagraminstagram.com/winebyjoe
• Xx.com/winebyjoe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine By Joe