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MapleMoney

Full company profile

uuid0027sbj

Namestring
MapleMoney
Legal namestring
Drake Media Inc.
Websiteurl
maplemoney.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

MapleMoney, operated by Drake Media Inc., is a Canadian personal finance content platform founded in 2009 by Tom Drake. The company publishes educational articles, product reviews, and comparison guides across credit cards, banking, investing, mortgages, insurance, and consumer spending categories, targeting Canadian consumers at various stages of their financial journey. Its content distribution operates through three channels: the maplemoney.com blog (SEO-optimized editorial content), The MapleMoney Show podcast (weekly expert interviews), and an email newsletter for direct content delivery.

The platform is built on standard content management technology (WordPress-based as inferred from URL structure) with no proprietary software, APIs, or AI capabilities disclosed. The technology stack is a conventional content publishing operation rather than a technology product.

MapleMoney's business model is entirely affiliate-driven: the company receives referral commissions from financial product issuers — credit card companies, banks, discount brokerages, and robo-advisors — when users sign up through its links and recommendations, as disclosed in its Advertiser Disclosure policy. Content is provided free to readers; the company does not charge for access. The operation is bootstrapped and founder-owned with no external institutional investment, 1-10 employees, and revenue is not publicly disclosed. The company has earned brand recognition through press features in major Canadian publications including The Globe and Mail, Financial Post, Money Sense, Reader's Digest, and Canadian Living.

Short descriptiontext

MapleMoney is a Canadian personal finance content platform founded in 2009 that publishes blog articles, a podcast, and a newsletter on credit cards, banking, investing, and saving. It serves Canadian consumers seeking financial guidance and monetizes through affiliate commissions from financial product issuers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersAirdrie, Canada
HQ citystring
Airdrie
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
personal finance content, affiliate marketing blog, credit card reviews, financial product comparisons, money management guides
Industry1 code
1Net Worth & Personal Balance Sheet Tracking
CodeFSAGADAFPrimaryYes
NAICS code2 codes
  • Web Search Portals, Libraries, Archives, and Other Information Services5192
  • Web Search Portals and All Other Information Services519290
SIC code1 code
  • Finance Services6199
Product category
Personal Finance Content Publishing
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Affiliate/Referral Commissions
TypeAffiliate Referral
Description

MapleMoney receives compensation from financial product issuers (credit card companies, banks, and other financial institutions) when users apply for or sign up for products through the site's links and recommendations. This is disclosed through their Advertiser Disclosure policy.

maplemoney.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 record
1The MapleMoney Show
Description

A podcast by MapleMoney helping Canadians with personal finance topics, featuring interviews with financial experts.

maplemoney.com
Core offering1 text field

MapleMoney is a Canadian personal finance content platform that publishes educational articles, product reviews, and comparison guides covering credit cards, banking, investing, mortgages, insurance, and money management for Canadian consumers. The platform distributes content through its website, podcast (The MapleMoney Show), and email newsletter, monetizing through affiliate/referral commissions from financial product issuers when users sign up for products via the site's links.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

MapleMoney is a Canadian personal finance content platform operated as a single unified website with associated podcast and newsletter products. The core offering is the maplemoney.com website, which publishes educational articles, product reviews, and comparisons across personal finance categories including credit cards, banking, investing, mortgages, and money-making strategies. The platform extends through The MapleMoney Show podcast featuring expert interviews, and a newsletter subscription service for direct content delivery.

Product and service3 records
1MapleMoney Website
CategoryContent Publishing
Description

A Canadian personal finance blog and content platform providing educational articles, reviews, and comparisons on credit cards, banking, investing, mortgages, and money management strategies for Canadian consumers.

2The MapleMoney Show Podcast
CategoryPodcast
Description

A weekly podcast featuring interviews with financial experts and discussions on personal finance topics relevant to Canadians, including charitable giving, career success, job searching, and personal finance strategies.

3MapleMoney Newsletter
CategoryEmail Newsletter
Description

An email newsletter subscription service that delivers the latest personal finance topics and articles directly to subscribers.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Finder.com
TypeBroad incumbent
Description

Global financial product comparison platform with significant Canadian coverage. Comparable as it runs a similar affiliate-driven comparison model at much larger scale and competes directly for high-intent personal finance search traffic.

2NerdWallet
TypeBroad incumbent
Description

U.S.-based personal finance content and comparison platform operating a near-identical affiliate model. Comparable as the dominant global benchmark for SEO-driven affiliate finance media, with significant Canadian content overlap and competition for cross-border advertisers.

3Ratehub.ca
TypeDirect peer
Description

Canadian financial product comparison platform for credit cards, mortgages, and bank accounts. Direct peer because it monetizes via affiliate referrals from the same product categories MapleMoney covers and competes for the same commercial search queries.

4Money Under 30
TypeDirect peer
Description

Personal finance content site targeting younger consumers with product comparisons and money-management guides. Comparable as a similarly-sized affiliate-driven editorial publisher with the same content-led, SEO-focused growth approach.

5Wealthsimple
TypeOthers
Description

Canada's largest online brokerage and robo-advisor platform. While not a content publisher, Wealthsimple is regularly reviewed on MapleMoney and is one of its likely largest affiliate partners — making it a critical ecosystem relationship and indirect peer.

6Financial Post
TypeBroad incumbent
Description

Major Canadian financial publication covering markets, investing, and personal finance. Comparable because it occupies the same 'as seen on' credibility lane and produces overlapping content on Canadian personal finance topics.

7MoneySense
TypeDirect peer
Description

Canada's leading personal finance magazine and website, covering investing, saving, taxes, and product reviews. Direct peer because it targets the same Canadian audience with similar content categories and a comparable editorial/comparison format.

8Hardbacon
TypeEmerging player
Description

Canadian fintech media and app focused on personal finance, investing, and product comparisons for Canadian consumers. Direct competitor in Canadian personal finance content with overlapping affiliate coverage of credit cards and investing products.

9Money Crashers
TypeDirect peer
Description

Personal finance content site covering budgeting, credit cards, investing, and banking products. Comparable as an affiliate-monetized editorial publisher with similar content taxonomy and growth strategy.

10Credit Card Genius
TypeDirect peer
Description

Canadian credit card comparison platform that ranks and reviews Canadian cards. Direct peer in the highest-value affiliate vertical for MapleMoney (credit cards) and a direct search competitor for the same keywords.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MapleMoney

Personal Finance Content Publishingmaplemoney.com

MapleMoney is a Canadian personal finance content platform founded in 2009 that publishes blog articles, a podcast, and a newsletter on credit cards, banking, investing, and saving. It serves Canadian consumers seeking financial guidance and monetizes through affiliate commissions from financial product issuers.

What MapleMoney does

MapleMoney, operated by Drake Media Inc., is a Canadian personal finance content platform founded in 2009 by Tom Drake. The company publishes educational articles, product reviews, and comparison guides across credit cards, banking, investing, mortgages, insurance, and consumer spending categories, targeting Canadian consumers at various stages of their financial journey. Its content distribution operates through three channels: the maplemoney.com blog (SEO-optimized editorial content), The MapleMoney Show podcast (weekly expert interviews), and an email newsletter for direct content delivery.

The platform is built on standard content management technology (WordPress-based as inferred from URL structure) with no proprietary software, APIs, or AI capabilities disclosed. The technology stack is a conventional content publishing operation rather than a technology product.

MapleMoney's business model is entirely affiliate-driven: the company receives referral commissions from financial product issuers — credit card companies, banks, discount brokerages, and robo-advisors — when users sign up through its links and recommendations, as disclosed in its Advertiser Disclosure policy. Content is provided free to readers; the company does not charge for access. The operation is bootstrapped and founder-owned with no external institutional investment, 1-10 employees, and revenue is not publicly disclosed. The company has earned brand recognition through press features in major Canadian publications including The Globe and Mail, Financial Post, Money Sense, Reader's Digest, and Canadian Living.

MapleMoney firmographics

Firmographics
Name
MapleMoney
Legal name
Drake Media Inc.
Website
https://maplemoney.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1–10 employees
Short description
MapleMoney is a Canadian personal finance content platform founded in 2009 that publishes blog articles, a podcast, and a newsletter on credit cards, banking, investing, and saving. It serves Canadian consumers seeking financial guidance and monetizes through affiliate commissions from financial product issuers.
Ownership category
akta.pro rank

MapleMoney industry classification

Industry
Product category
Personal Finance Content Publishing
NAICS
Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals and All Other Information Services (519290)
SIC
Finance Services (6199)
akta.pro primary industry
Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

  • Personal finance content
  • Affiliate marketing blog
  • Credit card reviews
  • Financial product comparisons
  • Money management guides

Where MapleMoney is headquartered

Location

Headquarters

HQ city
Airdrie
HQ country
Canada
HQ region
North America

Markets served

MapleMoney business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Affiliate/Referral Commissions: MapleMoney receives compensation from financial product issuers (credit card companies, banks, and other financial institutions) when users apply for or sign up for products through the site's links and recommendations. This is disclosed through their Advertiser Disclosure policy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

MapleMoney product offering

Product offering

Core offering

MapleMoney is a Canadian personal finance content platform that publishes educational articles, product reviews, and comparison guides covering credit cards, banking, investing, mortgages, insurance, and money management for Canadian consumers. The platform distributes content through its website, podcast (The MapleMoney Show), and email newsletter, monetizing through affiliate/referral commissions from financial product issuers when users sign up for products via the site's links.

Product overview

MapleMoney is a Canadian personal finance content platform operated as a single unified website with associated podcast and newsletter products. The core offering is the maplemoney.com website, which publishes educational articles, product reviews, and comparisons across personal finance categories including credit cards, banking, investing, mortgages, and money-making strategies. The platform extends through The MapleMoney Show podcast featuring expert interviews, and a newsletter subscription service for direct content delivery.

Differentiator

Problem solved

Functional benefit

Brands

  • The MapleMoney Show: A podcast by MapleMoney helping Canadians with personal finance topics, featuring interviews with financial experts.

Products and services

  • MapleMoney Website A Canadian personal finance blog and content platform providing educational articles, reviews, and comparisons on credit cards, banking, investing, mortgages, and money management strategies for Canadian consumers.
  • The MapleMoney Show Podcast A weekly podcast featuring interviews with financial experts and discussions on personal finance topics relevant to Canadians, including charitable giving, career success, job searching, and personal finance strategies.
  • MapleMoney Newsletter An email newsletter subscription service that delivers the latest personal finance topics and articles directly to subscribers.

Companies that use MapleMoney

Customer profile

Segments1 record

Ideal customer profiles1 record

MapleMoney technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MapleMoney partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

MapleMoney competitors and assessment

Company assessment

Broad incumbents

  • Finder.com: Global financial product comparison platform with significant Canadian coverage. Comparable as it runs a similar affiliate-driven comparison model at much larger scale and competes directly for high-intent personal finance search traffic.
  • NerdWallet: U.S.-based personal finance content and comparison platform operating a near-identical affiliate model. Comparable as the dominant global benchmark for SEO-driven affiliate finance media, with significant Canadian content overlap and competition for cross-border advertisers.
  • Financial Post: Major Canadian financial publication covering markets, investing, and personal finance. Comparable because it occupies the same 'as seen on' credibility lane and produces overlapping content on Canadian personal finance topics.

Direct peers

  • Ratehub.ca: Canadian financial product comparison platform for credit cards, mortgages, and bank accounts. Direct peer because it monetizes via affiliate referrals from the same product categories MapleMoney covers and competes for the same commercial search queries.
  • Money Under 30: Personal finance content site targeting younger consumers with product comparisons and money-management guides. Comparable as a similarly-sized affiliate-driven editorial publisher with the same content-led, SEO-focused growth approach.
  • MoneySense: Canada's leading personal finance magazine and website, covering investing, saving, taxes, and product reviews. Direct peer because it targets the same Canadian audience with similar content categories and a comparable editorial/comparison format.
  • Money Crashers: Personal finance content site covering budgeting, credit cards, investing, and banking products. Comparable as an affiliate-monetized editorial publisher with similar content taxonomy and growth strategy.
  • Credit Card Genius: Canadian credit card comparison platform that ranks and reviews Canadian cards. Direct peer in the highest-value affiliate vertical for MapleMoney (credit cards) and a direct search competitor for the same keywords.

Others

  • Wealthsimple: Canada's largest online brokerage and robo-advisor platform. While not a content publisher, Wealthsimple is regularly reviewed on MapleMoney and is one of its likely largest affiliate partners — making it a critical ecosystem relationship and indirect peer.

Emerging players

  • Hardbacon: Canadian fintech media and app focused on personal finance, investing, and product comparisons for Canadian consumers. Direct competitor in Canadian personal finance content with overlapping affiliate coverage of credit cards and investing products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

MapleMoney social profiles

Digital presence

MapleMoney financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MapleMoney leadership team

Management profile

Number of profiles

Profiles1 record

MapleMoney funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MapleMoney M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MapleMoney

What does MapleMoney do?

MapleMoney is a Canadian personal finance content platform that publishes educational articles, product reviews, and comparison guides covering credit cards, banking, investing, mortgages, insurance, and money management for Canadian consumers. The platform distributes content through its website, podcast (The MapleMoney Show), and email newsletter, monetizing through affiliate/referral commissions from financial product issuers when users sign up for products via the site's links.

Is MapleMoney a public or private company?

MapleMoney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MapleMoney founded?

MapleMoney was founded in 2009. It employs 1 to 10 people.

Where is MapleMoney based?

MapleMoney is headquartered in Airdrie, Canada, in the North America region.

How does MapleMoney make money?

One revenue line is on record: affiliate/Referral Commissions.

Who are MapleMoney's main competitors?

Broad incumbents on record are Finder.com, NerdWallet and Financial Post. Direct peers are Ratehub.ca, Money Under 30, MoneySense, Money Crashers and Credit Card Genius. Wealthsimple is listed as an others. Hardbacon is listed as an emerging player.

Does MapleMoney have an API?

No public API is recorded for MapleMoney.

What industry is MapleMoney in?

MapleMoney's product category is Personal Finance Content Publishing. Its primary akta.pro industry code is FSAGADAF, Net Worth & Personal Balance Sheet Tracking. Its NAICS code is 5192 and its SIC code is 6199.

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