One Tribe Foundation
One Tribe Foundation is a Texas-based 501(c)(3) nonprofit that delivers free mental wellness therapies, peer support, and outdoor/motorcycle-based programs to U.S. military veterans, first responders, law enforcement officers, and their families, funded through donations, corporate sponsorships, and branded merchandise.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What One Tribe Foundation does
One Tribe Foundation is a 501(c)(3) nonprofit organization (Tax ID 47-3864997) headquartered in Euless, Texas, that provides mental and emotional wellness therapies to U.S. military veterans, first responders, law enforcement officers, and their families. The organization originated in 2013 as the 22KILL social media awareness movement, inspired by a Veterans Administration finding that an average of 22 veterans die by suicide each day, and was formally incorporated as a 501(c)(3) in July 2015 before rebranding to One Tribe Foundation in 2021 to reflect the expanded beneficiary base.
The organization delivers services through a portfolio of discrete programs rather than a unified technology platform: Tribal Council (weekly peer-to-peer support group), One Tribe Outdoors (therapeutic hiking, camping, hunting, range events), Wind Therapy (motorcycle-based therapy including the Learn2Ride academy), W.A.T.C.H. (support for children of post-9/11 fallen heroes), White Star Families (peer support for families bereaved by suicide), Unmasked (QPR suicide intervention training, yoga, art/music therapy workshops), and the legacy 22KILL awareness initiative. The Honor Ring merchandise line (sold via the 22kill Shopify store) functions as both a fundraising vehicle and a community identity marker.
Revenue is generated through tax-deductible individual and corporate donations, branded merchandise sales, corporate sponsorship (Twisted X, CTL, SRS Distribution, Caliber, Law Tigers, and others), and a Round Up retail partnership with Let's Elev8. All programmatic services are delivered free of charge to eligible beneficiaries. The organization operates on a community-led growth model, relying on peer referrals, 150+ annual events, volunteer advocates, and celebrity/athlete ambassadors to drive awareness and participation, with no software product or technology platform underlying service delivery.
One Tribe Foundation firmographics
Firmographics- Name
- One Tribe Foundation
- Legal name
- ONE TRIBE FOUNDATION
- Website
- https://1tribefoundation.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Tribe Foundation is a Texas-based 501(c)(3) nonprofit that delivers free mental wellness therapies, peer support, and outdoor/motorcycle-based programs to U.S. military veterans, first responders, law enforcement officers, and their families, funded through donations, corporate sponsorships, and branded merchandise.
- Ownership category
- akta.pro rank
One Tribe Foundation industry classification
Industry- Product category
- Veteran and First Responder Mental Wellness Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industries
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where One Tribe Foundation is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
One Tribe Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and funding partners supporting veteran and first responder mental wellness programs. The organization is a registered 501(c)(3) nonprofit.
- Merchandise Sales: Sales of branded merchandise including t-shirts, hats, stickers, coins, and Honor Rings through the 22kill Shopify store. Proceeds cover operational and administrative costs.
- Corporate Partnership Funding: Funding from corporate partners including Twisted X, CTL, HOWM, TVC FVA, Autoplex, Law Tigers, SRS Distribution, Scott Reid, Caliber, and others who support the mission financially.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free programs and services for eligible beneficiaries |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
One Tribe Foundation product offering
Product offeringCore offering
One Tribe Foundation provides free traditional and non-traditional mental and emotional wellness therapies to Veterans, first responders, law enforcement officers, and their families. Programs include peer support groups (Tribal Council), outdoor therapeutic activities (One Tribe Outdoors), motorcycle therapy (Wind Therapy), family support for children of fallen heroes (W.A.T.C.H.), bereavement support for suicide-loss families (White Star Families), suicide intervention training and yoga/music/art workshops (Unmasked), and awareness/merchandise offerings (22KILL, Honor Ring).
Product overview
One Tribe Foundation is a 501(c)(3) nonprofit organization offering a portfolio of mental health and wellness programs for Veterans, first responders, law enforcement officers, and their families. The organization operates as a collection of distinct programs rather than a unified technology product: 22KILL serves as the foundational awareness initiative; Honor Ring provides merchandise supporting the cause; Tribal Council offers peer-to-peer support group meetings; One Tribe Outdoors delivers therapeutic outdoor activities; Wind Therapy provides motorcycle-based therapeutic experiences; W.A.T.C.H. supports children of fallen heroes; White Star Families assists families who lost loved ones to suicide; and Unmasked delivers non-traditional therapy workshops. The organization does not offer a technology platform or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- 22KILL An awareness initiative started in 2013 to raise awareness about veteran and military suicide rates. Originally a social media movement based on the statistic that 22 veterans die by suicide daily, it serves as the foundational awareness arm of One Tribe Foundation.
- Honor Ring
Quantifiable outcome
- 250,000+ community members engaged
- +3 more outcomes
Companies that use One Tribe Foundation
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
One Tribe Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One Tribe Foundation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Warrior Spirit ProjectcorePartnership for Warrior Reset trauma-informed yoga and iRest sessions offered through the Unmasked program.
- Tarrant Area Food BankminorPartnership for 'Cooking Matters' workshops offered through the Unmasked program.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
One Tribe Foundation competitors and assessment
Company assessmentBroad incumbents
- Wounded Warrior Project: The largest veteran-focused nonprofit, offering a broad portfolio of mental health, physical health, and economic empowerment programs. Overlaps with One Tribe Foundation on veteran mental wellness but serves a broader mission and operates at much larger scale.
Direct peers
- Tuesday's Children: Supports families of 9/11 victims and military families through long-term programming. Comparable to One Tribe Foundation's W.A.T.C.H. and White Star Families programs serving children and survivors of fallen service members.
- Team Rubicon: Veteran-led disaster response organization that combines service with community and mental wellness outcomes. Comparable to One Tribe Foundation through its veteran-led identity and the link between purposeful activity and mental health.
- Stop Soldier Suicide: A veteran suicide prevention nonprofit providing individualized support and clinical resources. Direct overlap with One Tribe Foundation's suicide prevention mission and White Star Families program for survivors of veteran suicide.
- Headstrong Project: Delivers free, confidential mental health treatment to post-9/11 veterans and their families. Comparable to One Tribe Foundation's mental health and crisis support mission, though focused on clinical treatment rather than peer-led alternative therapies.
- Boulder Crest Foundation: Provides retreat-based and outdoor therapeutic programs for veterans, first responders, and their families. Highly comparable to One Tribe Foundation's mix of traditional and non-traditional wellness programs (Wind Therapy, One Tribe Outdoors) targeting the same beneficiary segments.
- Semper Fi Fund: Provides immediate financial support and holistic wellness programs to critically wounded, ill, and injured post-9/11 veterans and their families. Comparable in mission and beneficiary overlap with One Tribe Foundation's family-support programs.
- Travis Manion Foundation: Empowers veterans and families of the fallen to develop character in future generations through community service. Comparable to One Tribe Foundation's veteran-led identity and family-of-the-fallen support programs (W.A.T.C.H.).
- Project Healing Waters Fly Fishing: Uses fly fishing and associated activities as therapeutic recreation for disabled veterans. Highly comparable to One Tribe Foundation's alternative-therapy model (Wind Therapy, One Tribe Outdoors) — both leverage outdoors/activity-based modalities for veteran mental wellness.
- Hope For The Warriors: Provides comprehensive support programs for post-9/11 veterans, service members, and families including mental health, wellness, and family services. Direct overlap with One Tribe Foundation's family-centric support programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
One Tribe Foundation social profiles
Digital presenceOne Tribe Foundation compliance and trust
Trust signalCompliance1 record
One Tribe Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Tribe Foundation leadership team
Management profileNumber of profiles
Profiles12 records
One Tribe Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
One Tribe Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Tribe Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Tribe Foundation
What does One Tribe Foundation do?
One Tribe Foundation provides free traditional and non-traditional mental and emotional wellness therapies to Veterans, first responders, law enforcement officers, and their families. Programs include peer support groups (Tribal Council), outdoor therapeutic activities (One Tribe Outdoors), motorcycle therapy (Wind Therapy), family support for children of fallen heroes (W.A.T.C.H.), bereavement support for suicide-loss families (White Star Families), suicide intervention training and yoga/music/art workshops (Unmasked), and awareness/merchandise offerings (22KILL, Honor Ring).
Is One Tribe Foundation a public or private company?
One Tribe Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was One Tribe Foundation founded?
One Tribe Foundation was founded in 2015. It employs 11 to 50 people.
Where is One Tribe Foundation based?
One Tribe Foundation is headquartered in Dallas, United States, in the North America region.
How does One Tribe Foundation make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise Sales and corporate Partnership Funding.
Who are One Tribe Foundation's main competitors?
Wounded Warrior Project is listed as a broad incumbent. Direct peers are Tuesday's Children, Team Rubicon, Stop Soldier Suicide, Headstrong Project, Boulder Crest Foundation, Semper Fi Fund, Travis Manion Foundation, Project Healing Waters Fly Fishing and Hope For The Warriors.
Does One Tribe Foundation have an API?
No public API is recorded for One Tribe Foundation.
What industry is One Tribe Foundation in?
One Tribe Foundation's product category is Veteran and First Responder Mental Wellness Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGACAE, Substance Use Disorder Prevention & Recovery Services. Its NAICS code is 621420 and its SIC code is 8300.