Tag Marketing

Name

Tag Marketing

Legal name

StoryRoad

Website

https://tillmanallengreer.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Tag Marketing (dba StoryRoad) is a privately held regional content marketing agency and publisher in Buford, Georgia, operating a portfolio of southeastern US business publications and providing full-service content marketing — publishing, video, web, PR, and podcast production — to local and regional SMB clients across Georgia, Alabama, Florida, and South Carolina.

Ownership category

akta.pro rank

Product category

Content Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Content marketing services
• Custom publishing
• Regional advertising
• Video production
• Brand storytelling

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Tag Marketing (StoryRoad) is a full-service content marketing agency that produces a portfolio of regional publications and podcasts, including Best of Georgia, Best of Alabama, Best of Florida, Best of Gwinnett, Georgia Business Journal, Gwinnett Magazine, Guide to Florida, Guide to South Carolina, Guide to Alabama, and Guide to Gwinnett, plus The Being Best Podcast. It sells advertising and integrated content marketing services (custom publishing, websites, email marketing, photography, strategic planning, video production, writing and research, print design and production, business consulting, podcast production, public relations, and marketing campaigns) primarily to local and regional businesses in the southeastern United States.

Differentiator

Problem solved

Functional benefit

Brands

• Georgia Business Journal: Business journal publication covering Georgia business news and stories.
• Best of Georgia
• Best of Alabama
• Best of Florida
• Best of Gwinnett
• The Being Best Podcast
• Gwinnett Magazine
• Guide to Gwinnett
• The Guide to Florida
• The Guide to South Carolina
• The Guide to Alabama

Products and services

• Best of Georgia

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• HubSpot: Large-scale marketing software and content marketing platform. Comparable to StoryRoad in serving SMB marketing needs with content creation and campaign tools, though competing as a self-serve platform rather than a regional agency.
• American City Business Journals: National publisher of regional business journals serving 40+ US markets. Comparable to StoryRoad's Georgia Business Journal in regional business publication and events, though operating at far larger scale across multiple metropolitan areas.

Direct peers

• 22squared: Atlanta-based full-service advertising and content agency serving regional and national brands. Comparable to StoryRoad in serving southeastern US clients with integrated marketing and content capabilities, though operating at significantly larger scale.
• Red Square Agency: Mobile, Alabama-based integrated marketing agency serving regional businesses. Comparable to StoryRoad in southeastern US geographic focus and full-service content marketing approach for regional brands.
• Jackson Spalding: Atlanta-based integrated marketing, PR, and content agency with strong southeastern regional presence. Comparable to StoryRoad in content marketing, PR, and video production services for regional and mid-market clients.
• The Brandon Agency: Myrtle Beach, SC-based full-service marketing agency serving regional and mid-market clients across the Southeast. Directly comparable to StoryRoad in regional southeastern focus, full-service capabilities, and SMB/mid-market client base.
• Definitions (Atlanta): Independent Atlanta-based marketing and content agency serving mid-market and regional brands. Overlaps with StoryRoad in content-led marketing services and southeastern US client base.

Regional players

• Gray Television: Large US operator of local TV stations and digital media in mid-sized southeastern and midwestern markets. Comparable to StoryRoad as a regional media operator with localized content and advertising sales, though in broadcast rather than print.
• Convention Nation (regional magazines): Regional magazine and visitor publication network serving multiple US markets. Comparable to StoryRoad's Guide to publications (Florida, South Carolina, Alabama, Gwinnett) as another operator of regional guide publications for advertisers and local businesses.

Others

• Local Media Association publishers: Industry association representing local newspapers, magazines, and digital publishers across the US. Compares thematically to StoryRoad's regional publication portfolio (Best of, Guide to, Gwinnett Magazine) as a benchmark for the local publishing business model.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tag Marketing