What Lifesavers does

LifeSavers, Inc. is a privately held emergency medical response and training company headquartered at 39 Plymouth Street, Fairfield, New Jersey, founded in 1992. The company operates as an American Heart Association (AHA) authorized training center, delivering CPR, AED, and first aid certification courses — including BLS Provider, Heartsaver, ACLS, and PALS — in in-person, online, and blended learning formats. The blended model combines online cognitive coursework (Part 1) with one-on-one skills testing sessions conducted at the Fairfield, NJ facility, and the company also delivers on-site training to customer locations staffed by certified EMTs and paramedics.

On the product side, LifeSavers is an authorized distributor for Defibtech Lifeline AED devices (DDU-100 Series, Lifeline VIEW, Lifeline AUTO), along with associated consumables (electrode pads at ~$77-$134 per set, 7-year battery packs at ~$276), wall cabinets, signage, and standalone training units (~$451). The catalog is rounded out with Laerdal (manikins), Prestan (AED trainers), and KEMP USA (first aid bags) products, plus OSHA/ANSI-compliant first aid kits and digital BLS/Heartsaver eCards issued upon course completion. Course completion generates demand for AED Management & Oversight services, which automate tracking of expiring supplies for organizations with deployed AEDs.

LifeSavers serves five primary customer segments: healthcare providers (BLS certification and renewal), businesses and workplaces (OSHA-compliance and first aid training), schools and educational institutions (CPR/AED programs and high school mandates), CPR instructors (curriculum, manikins, eCards), and government/public sector agencies (statewide AED program implementations in AR, ID, LA, ME, NJ, NC, UT). Pricing is pay-as-you-go across all revenue streams — training courses ($15-$75), online course access keys, certification cards ($6.50-$19), and hardware accessories. Distribution occurs through the lifesaversinc.com e-commerce storefront, phone-based sales (866-641-1200, 973-244-9111), in-person skills testing at the Fairfield site, and on-site enterprise training. The company employs 11-50 staff and shows no disclosed institutional investors, funding rounds, M&A activity, or ownership changes across its operating history.

Name

Lifesavers

Legal name

LifeSavers, Inc.

Website

https://lifesaversinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

LifeSavers is a New Jersey-based AHA-authorized training center and Defibtech distributor, providing CPR, AED, and first aid certification courses (online, blended, and on-site) along with AED hardware, consumables, and supply management services to healthcare providers, workplaces, schools, instructors, and government agencies nationwide since 1992.

Ownership category

akta.pro rank

Product category

Emergency Medical Training and AED Distribution

NAICS

Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

akta.pro secondary industry

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO)

Keywords

• CPR training courses
• AED equipment sales
• First aid supplies
• Emergency medical training
• AHA certification programs

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Training and Certification Courses: Revenue from CPR, AED, First Aid, BLS, and instructor certification courses offered in-person, online, or blended formats. Courses include skills testing sessions and course completion cards.
2. AED and Medical Supplies Sales: Sale of AED devices, electrode pads, batteries, cabinets, carrying cases, first aid kits, and related accessories. Products include Defibtech Lifeline AED, training equipment, and replacement parts.
3. Student and Instructor Certification Cards: Digital eCards and certification cards issued to students and instructors upon course completion, including BLS and Heartsaver student eCards.
4. Online Course Access Keys: Sale of online course access codes for Part 1 cognitive training, which students purchase to access eLearning content before completing in-person skills testing.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

LifeSavers is an American Heart Association authorized training center that delivers CPR, AED, BLS, ACLS, PALS, and first aid training courses in online, blended, and in-person formats, issues AHA certification eCards, and serves as an authorized distributor of Defibtech Lifeline AED devices and accessories. The company also provides AED Management and Oversight services to help organizations maintain compliant AED programs and sells first aid kits, cabinets, and supplies through its online store.

Product overview

LifeSavers, Inc. is a CPR, AED, and first aid training company and authorized American Heart Association (AHA) training center established in 1992. The company offers a comprehensive portfolio consisting of: (1) AHA-certified training courses including BLS Provider, Heartsaver CPR AED, Heartsaver First Aid, and instructor certification programs, available through in-person, online, and blended learning formats; (2) Defibtech Lifeline AED devices and accessories including batteries, electrode pads, carrying cases, wall cabinets, and signage; (3) CPR training equipment including manikins, masks, training valves, and AED trainer devices; (4) digital certification eCards for course completion; and (5) first aid supplies including OSHA/ANSI-compliant kits and cabinets. The company also provides AED management services to help organizations maintain compliance with expiring supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• AHA CPR, AED, and First Aid Training Courses
• BLS, ACLS, and PALS Provider Courses
• Family First Aid and CPR Courses
• Defibtech Lifeline AED Devices
• AED Accessories and Replacement Parts
• Defibtech Trainer AED and Training Accessories
• AED Management and Oversight Service
• CPR and First Aid Training Supplies
• First Aid Kits, Cabinets, and Supplies
• AHA Instructor Alignment and Training Center Affiliation Program that aligns independent CPR and first aid instructors with LifeSavers as an AHA Training Center so they can issue AHA certification eCards and access current AHA curriculum.

Quantifiable outcome

• Nearly 80 percent of cardiac arrests occur outside the hospital, making community training critical
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Heart Association (AHA)coreStrategic or Co-development PartnerLifeSavers is an American Heart Association authorized training center, providing AHA-certified courses including BLS Provider, Heartsaver, ACLS, and PALS. Courses follow the latest AHA science and guidelines, and the company issues official AHA course completion cards to students.
• DefibtechcoreChannel Partner/ Reseller/ DistributorLifeSavers is an authorized distributor for Defibtech Lifeline AED products, including the DDU-100 Series AEDs, Lifeline VIEW, and Lifeline AUTO. Products include AED devices, electrode pads, batteries, cabinets, carrying cases, and training accessories.
• KEMP USAminorChannel Partner/ Reseller/ DistributorKEMP USA is a wholesaler and manufacturer of EMS and Lifeguard products. LifeSavers resells KEMP USA first aid bags including First Responder Bags and Ultimate EMS Back Packs.
• LaerdalminorChannel Partner/ Reseller/ DistributorLifeSavers resells Laerdal training products including Little Anne stackable Q-CPR manikins, The BAG II disposable resuscitators, and airway management training devices.
• PrestanminorChannel Partner/ Reseller/ DistributorLifeSavers resells Prestan AED training products including Prestan Ultra AED Trainer and Prestan AED Ultra Trainer for CPR/AED instruction.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ProTrainings: Digital-first CPR/AED/First Aid training platform offering online certification with in-person skills validation; targets the same healthcare-provider and workplace-compliance segments as LifeSavers.
• AED Superstore: Authorized distributor for multiple AED brands (Philips, Zoll, Defibtech, Cardiac Science) plus training supplies, competing with LifeSavers on AED hardware pricing and bundle offerings.
• Health & Safety Institute (HSI): Owns ASHI and MEDIC First Aid brands and runs a national network of authorized training centers, competing head-to-head with LifeSavers in blended learning CPR/First Aid certification and instructor training.
• National CPR Foundation: Online-only CPR/AED/First Aid certification provider competing on price and convenience for the cognitive portion of certification, directly overlapping LifeSavers' online course catalog.

Broad incumbents

• American Red Cross: Largest US CPR/AED/first aid training organization and major competitor, offering similar AHA-adjacent certification programs plus a national footprint that exceeds LifeSavers' regional capacity.
• Zoll Medical: AED and resuscitation equipment manufacturer with its own training programs and certified distributor network; a competing AED brand to Defibtech that LifeSavers-aligned customers may substitute.
• Bound Tree Medical: Large EMS and medical supply distributor serving first responders, hospitals, and schools with AEDs, first aid kits, and training supplies; broader catalog but overlapping customer base.
• Stryker (Physio-Control / LIFEPAK): Manufacturer of LIFEPAK AEDs and cardiac care equipment sold through authorized distributors; competes with Defibtech as a primary hardware supplier in the markets LifeSavers serves.
• Cardiac Science: AED manufacturer (Powerheart G5) competing in the same price-performance tier as Defibtech Lifeline, representing an alternative brand LifeSavers could face or potentially carry.
• American Heart Association: Owns the BLS, Heartsaver, ACLS, and PALS curricula LifeSavers teaches; AHA directly operates training and sells eCards, making it both the principal content licensor and a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LifeSaversIncNJ
• Facebookfacebook.com/LifeSavers-Inc-128850483834

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifesavers