What Waller does

Waller Construction Group is a family-owned general contracting firm founded in 1961 and headquartered in Lakeland, Florida. The company operates a design-build model covering both residential and commercial construction for homeowners and businesses in Polk and Hillsborough counties, with services spanning new home construction, kitchen and bathroom remodeling, room additions, whole-home renovations, commercial buildouts (offices, medical, retail, restaurants, hospitality, warehouses), and emergency restoration for fire, hurricane, water, and mold damage. Waller self-performs the majority of construction work using in-house trades — carpenters, cabinetmakers, designers, and project managers — and supplements capacity with hand-picked subcontractors when needed.

The company's underlying technology stack is conventional for a regional general contractor: traditional construction methodologies augmented by computer-assisted design (CAD) for custom cabinet and project drawings. Waller maintains a roughly 3,000–5,000 square foot showroom at its Lakeland headquarters that allows clients to select cabinets, countertops, tile, flooring, hardware, paint, plumbing, and lighting directly from quality suppliers, creating a single-source material channel. The firm holds Florida state licenses for General Construction (#CBC059067), Mold Assessment, Mold Remediation, and Home Inspection, and operates a sister company, Waller Architecture, that provides in-house architectural and interior design services.

Waller's business model is project-based and quote-driven, with revenue generated through one-time construction contracts, product sales through the showroom, professional restoration services, and an affiliate/referral stream from its financing partnership with Hearth. Go-to-market is primarily direct-to-consumer: phone-driven outreach, a website with content marketing, local SEO, the physical showroom, and earned media from an HGTV Kitchen Crashers feature. The customer base consists of two roughly equivalent primary segments — Central Florida residential homeowners and commercial business owners — with thousands of residential remodeling projects completed across the Tampa–Lakeland corridor since founding.

Name

Waller

Legal name

Waller Construction Group

Website

https://wallergroup.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Waller Construction Group is a family-owned design-build general contractor founded in 1961 in Lakeland, Florida, serving residential homeowners and commercial businesses in Polk and Hillsborough counties with new construction, remodeling, restoration, and in-house design services.

Ownership category

akta.pro rank

Product category

General Construction & Remodeling Services

NAICS

Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Residential General Contracting (New Build) (IMAFAAAB), Office & Corporate Building Construction (IMAFACAA)

Keywords

• Residential construction services
• Commercial general contracting
• Design-build construction
• Home remodeling services
• Disaster restoration services

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Construction Services: Project-based revenue from new home construction, room additions, kitchen and bathroom remodeling, and full-home renovations. Pricing is quote-based and determined by project scope, materials selected, and labor requirements.
2. Commercial Construction Services: General contractor services for commercial projects including office spaces, medical offices, retail/restaurants, warehouses, and hospitality facilities. Revenue generated through fixed-price contracts for design-build and construction services.
3. Restoration and Remediation Services: Emergency restoration services for fire damage, hurricane/wind damage, water damage, mold remediation, and black water remediation. Services include both remediation and reconstruction phases.
4. Product Sales: Direct sales of construction materials including cabinets, countertops, flooring, tile, lighting fixtures, plumbing fixtures, and hardware through the company's showroom. Products are purchased directly from quality suppliers and sold to clients as part of construction projects or standalone.
5. Financing Services: Partnered with Hearth to provide financing options for customers, generating referral/affiliate revenue from the financing partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Waller Construction Group is a family-owned general contractor that designs, builds, remodels, and restores residential and commercial properties across Central Florida (Polk and Hillsborough counties). Core offerings include new home construction, kitchen and bathroom remodeling, room additions, commercial buildouts, and emergency restoration for fire, water, hurricane, and mold damage. The firm runs an integrated design-build operation with in-house designers, self-performing trades crews, a product showroom, and sister company Waller Architecture for design consulting.

Product overview

Waller is a family-owned general contracting company serving Central Florida since 1961, offering a comprehensive suite of construction services through an integrated design-build approach. The company operates two primary service lines: Residential Services (including new home construction, home remodeling, kitchen/bathroom remodeling, room additions, restoration, and interior finishes) and Commercial Services (encompassing construction management, commercial buildings, design-build, and renovations). Waller distinguishes itself through in-house capabilities including design consultants, cabinet makers, and craftsmen, supported by a 5,000-square-foot showroom for material selection. The company holds Florida state licenses for general construction, mold assessment, mold remediation, and home inspection (License #CBC059067), and provides specialized restoration services for fire, hurricane, water damage, and mold remediation.

Differentiator

Problem solved

Functional benefit

Brands

• Waller Architecture: A sister company of Waller Construction that provides in-house design consulting for all new home and home renovation projects in Polk County, FL and Hillsborough County, FL areas.

Products and services

• New Home Construction

Quantifiable outcome

• Design assistance provided at no additional cost to clients
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PuroClean: Franchise-based property damage restoration and remediation company with strong Florida presence; closely aligned with Waller's mold, water, and biohazard service lines.
• Restoration 1: Franchised water, fire, and mold restoration provider with strong Southeast presence; comparable service mix and customer profile to Waller's disaster recovery unit.
• Bath Fitter: National acrylic tub and shower renovation brand with in-home sales and installation, comparable to Waller's bathroom remodel line in customer experience and pricing model.
• Re-Bath: National bathroom remodeling franchise offering design, product, and install under one roof — directly mirrors Waller's bathroom remodel offering and showroom-based sales motion.

Broad incumbents

• Authority Brands: Franchisor of multiple home services brands (including The Cleaning Authority, America's Swimming Pool Company, Monster Home Services) that aggregate homeowner demand through national marketing, pressuring small regional remodelers.
• ServiceMaster Restore: National brand offering commercial and residential restoration and reconstruction, comparable to Waller's disaster recovery and rebuild services across Florida and beyond.
• Paul Davis Restoration: National franchise-based restoration and reconstruction company that handles fire, water, mold, and storm damage rebuilds — directly overlapping with Waller's licensed mold assessment/remediation and restoration revenue lines.
• SERVPRO: Large national restoration franchise network that competes head-on with Waller for fire, water, and mold restoration contracts in Central Florida.
• Neighborly (parent of home services franchises): Multi-brand home services franchisor (Mr. Handyman, Molly Maid, etc.) competing for the same residential homeowner wallet in Florida and capable of bundling services Waller offers individually.

Others

• Handyman Connection: National handyman and small-project remodeling franchise that captures smaller-ticket homeowner projects in the same geography where Waller's design-build team is overhead-optimized for larger jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wallergroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waller