Local Media Group

Digital & Print Publishingmeredith.com

People Inc. (formerly IAC, NASDAQ: IAC) is America's largest self-described digital and print publisher, operating nine content verticals across Health, Finance, Food, Home, Beauty, Travel, Tech, Entertainment, and Premium Publishing, monetizing through advertising (D/Cipher platform) and subscriptions for consumer audiences and B2B brand advertisers.

Company typePublic
Founded1902
HeadquartersNew York, United States
Headcount1,001–5,000
GTM typeB2B and B2C
OfferingDigital Commerce or Content

Local Media Group firmographics

Firmographics

Name: Local Media Group
Legal name: People Incorporated
Website: https://meredith.com
Company type: Public
Founded year: 1902
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: People Inc. (formerly IAC, NASDAQ: IAC) is America's largest self-described digital and print publisher, operating nine content verticals across Health, Finance, Food, Home, Beauty, Travel, Tech, Entertainment, and Premium Publishing, monetizing through advertising (D/Cipher platform) and subscriptions for consumer audiences and B2B brand advertisers.
Ownership category
akta.pro rank

Local Media Group industry classification

Industry

Product category: Digital & Print Publishing
NAICS: Periodical Publishers (513120), Periodical Publishers (51312), Media Buying Agencies (54183)
SIC: Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
akta.pro primary industry: Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
akta.pro secondary industries: Publishing Networks & Multi-Author Publications (MPACAIAG), Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

Digital publishing
Print media
Content brands
Advertising solutions
Consumer media

Where Local Media Group is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Local Media Group business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Local Media Group product offering

Product offering

Core offering

Local Media Group operates a portfolio of owned and operated digital and print publishing brands across nine consumer content verticals (Health, Finance, Food | Drink, Home, Beauty & Style, Travel, Tech | Sustainability, Entertainment, and Premium Publishing). The company also offers the D/Cipher advertising intelligence platform for brand advertisers and marketers seeking audience targeting at scale across the company's owned properties.

Differentiator

Problem solved

Functional benefit

Brands

Health: Health content vertical covering health and wellness topics
Finance
Food | Drink
Home
Beauty & Style
Travel
Tech | Sustainability
Entertainment
Premium Publishing
D/Cipher

Products and services

Health A content brand covering health and wellness topics and editorial content for general consumer readers.
Finance A content brand focused on financial news, advice, and editorial content for general consumer readers.
Food | Drink A content brand covering food and beverage topics and editorial content for general consumer readers.
Home A content brand focused on home-related editorial content, including interior design, decoration, and home improvement.
Beauty & Style A content brand covering beauty, fashion, and style topics for general consumer readers.
Travel A content brand focused on travel destinations, tips, and editorial content for general consumer readers.
Tech | Sustainability A content brand covering technology and sustainability topics and editorial content for general consumer readers.
Entertainment A content brand covering entertainment news, celebrity, and pop culture content for general consumer readers.
Premium Publishing A premium content brand offering high-end editorial and publishing services.
D/Cipher An advertising intelligence platform for digital marketing and advertising solutions, providing audience targeting capabilities for brand advertisers and marketers across the company's owned media portfolio.

Companies that use Local Media Group

Customer profile

Segments2 records

Ideal customer profiles2 records

Local Media Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Local Media Group partnerships and signals

Strategic signal

Scale indicators1 record

Local Media Group competitors and assessment

Company assessment

Direct peers

Forbes Media: Business and lifestyle publisher (Forbes, ForbesLife) with a digital-first operating model and brand-licensing agreements globally. Comparable to People Inc.'s finance vertical and adjacent lifestyle verticals, with similar advertising-plus-licensing monetization.
Vox Media: Digital-native multi-brand publisher operating editorial properties (Vox, The Verge, Eater, New York Magazine, SB Nation) with a programmatic advertising platform (Concert). Comparable to People Inc. in operating a multi-vertical content network, but with a more digital-first operating model.
Trusted Media Brands: Multi-brand publisher of enthusiast content brands (Reader's Digest, Taste of Home, The Healthy, Family Handyman) with digital, print, and licensing revenue. Closely comparable to People Inc.'s lifestyle verticals and multi-brand consumer publishing model.
Penske Media Corporation: Multi-brand media company operating entertainment, fashion, and lifestyle publications (Rolling Stone, Variety, WWD, Robb Report, Deadline) with events and licensing revenue. Comparable in vertical-diversified premium publishing model with strong B2B advertising relationships.
Hearst Communications: Diversified media conglomerate publishing magazines (Cosmopolitan, Esquire, Good Housekeeping, Car and Driver) and operating newspapers and television stations. Closely comparable to People Inc. in operating a portfolio of consumer titles across multiple verticals with a mix of print and digital distribution.
BuzzFeed, Inc. Multi-brand digital publisher spanning news, lifestyle, food (Tasty), and entertainment verticals with advertising-driven monetization. Comparable to People Inc.'s vertical-diversified portfolio approach, though at smaller scale and with a digital-only distribution model.
Condé Nast: Major multi-brand magazine and digital publisher spanning fashion, food, home, technology, and lifestyle verticals (Vogue, GQ, Bon Appétit, Wired, Architectural Digest). Direct competitor to People Inc.'s portfolio of consumer content brands with a similar print+digital+advertising business model.

Broad incumbents

News Corp: Global diversified media company operating publishing (Wall Street Journal, HarperCollins, News UK/Australia newspapers) and digital real estate (REA Group, Move). Comparable as a multi-brand publisher with a print-to-digital transition and a B2B advertising/data angle.
Gannett Co. Largest U.S. newspaper publisher (USA Today network) operating hundreds of local news brands alongside digital marketing services. Comparable as a large-scale legacy publisher pivoting from print to digital, though anchored in news rather than lifestyle verticals.

Emerging players

Red Ventures: Digital media and commerce company operating consumer content brands (CNET, The Points Guy, Bankrate, Health.com) alongside performance marketing. Comparable as a multi-brand digital publisher with a strong advertising and commerce monetization model, but more digitally native than People Inc.

Market position

Customer concentration

Local Media Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Local Media Group leadership team

Management profile

Number of profiles

Local Media Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Local Media Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Media Group

What does Local Media Group do?

Is Local Media Group a public or private company?

Local Media Group is a public company. It is classified as corporate owned and is currently operating.

When was Local Media Group founded?

Local Media Group was founded in 1902. It employs 1,001 to 5,000 people.

Where is Local Media Group based?

Local Media Group is headquartered in New York, United States, in the North America region.

Who are Local Media Group's main competitors?

Direct peers on record are Forbes Media, Vox Media, Trusted Media Brands, Penske Media Corporation, Hearst Communications, BuzzFeed, Inc. and Condé Nast. Broad incumbents are News Corp and Gannett Co.. Red Ventures is listed as an emerging player.

Does Local Media Group have an API?

No public API is recorded for Local Media Group.

What industry is Local Media Group in?

Local Media Group's product category is Digital & Print Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513120 and its SIC code is 2721.