Alloy Personal Training Franchise

Fitness Franchise Servicesalloyfranchise.com

Alloy Personal Training Franchise is a U.S.-based franchisor (founded 1992, Roswell, GA) licensing a science-based personalized personal training model to franchisee-operated studios. It serves individual fitness consumers seeking guided training and franchisee entrepreneurs seeking a lower-risk fitness business, generating revenue through franchise fees and royalties.

Company typePrivate
Founded1992
HeadquartersRoswell, United States
Headcount11–50
GTM typeB2B
OfferingServices

Alloy Personal Training Franchise firmographics

Firmographics

Name: Alloy Personal Training Franchise
Legal name: Alloy Personal Training
Website: https://alloyfranchise.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: Alloy Personal Training Franchise is a U.S.-based franchisor (founded 1992, Roswell, GA) licensing a science-based personalized personal training model to franchisee-operated studios. It serves individual fitness consumers seeking guided training and franchisee entrepreneurs seeking a lower-risk fitness business, generating revenue through franchise fees and royalties.
Ownership category
akta.pro rank

Alloy Personal Training Franchise industry classification

Industry

Product category: Fitness Franchise Services
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: General Personal Training (In-Person & Virtual) (HSADAAAA)
akta.pro secondary industry: Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

Personal training franchise
Small group fitness
Science-based training
Boutique fitness franchising
Fitness franchise opportunity

Where Alloy Personal Training Franchise is headquartered

Location

Headquarters

HQ city: Roswell
HQ country: United States
HQ region: North America

Markets served

Alloy Personal Training Franchise business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

Franchise fees and royalties: Alloy generates revenue through franchise fees paid by franchisees to join the network, plus ongoing royalties from franchise operations. The franchise model provides recurring revenue from each location.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	New customer promotional offer through Houston Life Deals

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Alloy Personal Training Franchise product offering

Product offering

Core offering

Alloy Personal Training Franchise is a fitness franchisor that licenses its brand, operating system, and science-based small-group personal training methodology to franchise owners. Franchisees deliver semi-private, coach-led personal training sessions to adult fitness consumers in studio locations.

Product overview

Alloy Personal Training operates as a single, unified franchise offering centered on science-based personalized fitness training services. The company provides a scalable franchise model that enables franchisees to deliver individualized personal training programs using a structured, evidence-based approach. There are no separate product modules, add-ons, or sub-brands identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

Alloy Personal Training Franchise Opportunity License to operate an Alloy Personal Training studio, including use of the brand, proprietary training system, site selection, build-out, and operational support; sold to entrepreneurs and investors seeking a semi-absentee fitness franchise.
Science-Based Personal Training Program Coach-led semi-private personal training delivered to adult fitness consumers at franchise studios; structured around assessment-based, science-backed programming rather than open-gym or large-group classes.

Quantifiable outcome

20% first-year failure rate for small businesses (franchises) vs 81% for independent fitness studios

Companies that use Alloy Personal Training Franchise

Customer profile

Segments2 records

Ideal customer profiles2 records

Alloy Personal Training Franchise technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Alloy Personal Training Franchise partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Houston Life DealsminorGTM or Marketing Partner · 2 April 2026Houston Life Deals partnership offers Alloy promotional discount codes for personal training services. New customers signing up through Houstonlifedeals.com receive their first month free, followed by a rate of $2.99 per month, with availability limited to a set number of codes.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Alloy Personal Training Franchise competitors and assessment

Company assessment

Broad incumbents

Anytime Fitness: Largest 24/7 fitness franchise globally with thousands of locations. Competes for fitness entrepreneurs' franchise capital and end-consumer training dollars, but operates a much broader, lower-touch gym model.
Gold's Gym: Iconic, broad-spectrum fitness franchise with national recognition. Comparable as a fitness franchisor but operates at much larger scale and broader scope than Alloy's boutique training focus.
Planet Fitness: Largest fitness franchise by unit count, focused on high-volume, low-price gyms. Indirect overlap with Alloy via consumer attention and franchisee capital pools, despite very different service models.

Emerging players

GYMGUYZ: Mobile personal training franchise bringing trainers to clients' homes. Overlaps with Alloy on personalized training methodology and franchise model, but differentiated by in-home delivery rather than studio-based.
Title Boxing Club: Boutique boxing-focused fitness franchise offering group personal training. Comparable to Alloy on franchise-based, training-led boutique fitness positioning for similar consumer demographics.

Direct peers

Club Pilates: Fast-growing Pilates-focused fitness franchise in the U.S. Operates an analogous franchise royalty model targeting entrepreneurs seeking boutique fitness concepts.
F45 Training: Globally franchised functional fitness brand delivering 45-minute group training sessions. Overlaps with Alloy on franchised, training-focused boutique fitness delivery to consumers.
Burn Boot Camp: National personal training franchise focused on small-group, bootcamp-style workouts. Direct overlap with Alloy on group/semi-private fitness training under a franchise system.
Orangetheory Fitness: National fitness franchise offering structured, science-backed group personal training sessions. Highly comparable to Alloy on premium, methodology-driven positioning and franchise-based distribution.
The Camp Transformation Center: Franchise-based fitness concept offering structured personal training and coaching programs. Comparable to Alloy on franchise distribution, training methodology, and target consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Alloy Personal Training Franchise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alloy Personal Training Franchise leadership team

Management profile

Number of profiles

Profiles1 record

Alloy Personal Training Franchise funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alloy Personal Training Franchise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alloy Personal Training Franchise

What does Alloy Personal Training Franchise do?

Is Alloy Personal Training Franchise a public or private company?

Alloy Personal Training Franchise is a private company. It is classified as private equity controlled and is currently operating.

When was Alloy Personal Training Franchise founded?

Alloy Personal Training Franchise was founded in 1992. It employs 11 to 50 people.

Where is Alloy Personal Training Franchise based?

Alloy Personal Training Franchise is headquartered in Roswell, United States, in the North America region.

How does Alloy Personal Training Franchise make money?

One revenue line is on record: franchise fees and royalties.

Who are Alloy Personal Training Franchise's main competitors?

Broad incumbents on record are Anytime Fitness, Gold's Gym and Planet Fitness. Emerging players are GYMGUYZ and Title Boxing Club. Direct peers are Club Pilates, F45 Training, Burn Boot Camp, Orangetheory Fitness and The Camp Transformation Center.

Does Alloy Personal Training Franchise have an API?

No public API is recorded for Alloy Personal Training Franchise.

What industry is Alloy Personal Training Franchise in?

Alloy Personal Training Franchise's product category is Fitness Franchise Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its SIC code is 7997.