What AXA Hayat ve Emeklilik A.S. does

AXA Hayat ve Emeklilik A.S. is a Turkish private pension and life insurance company, incorporated as an Anonim Şirketi and operating as a wholly-owned subsidiary of AXA Group, the Paris-based global insurance conglomerate ranked #1 global insurance brand and #46 in Interbrand's Best Global Brands 2025. The company serves individual Turkish citizens across all 81 provinces plus Northern Cyprus, with retail and corporate customer segments spanning all adult age groups, minors (under-18 plans), and Islamic finance-sensitive participants; corporate clients participate through the mandatory Otomatik Katılım Sistemi (OKS) auto-enrollment scheme introduced in January 2017.

The product portfolio is built on two pillars. The Bireysel Emeklilik Sistemi (BES) offers 13+ pension plan variants — Destek, Artı, Özel, Rahat, 18 Yaş Altı, Tam — in both conventional and Katılım Esaslı (Sharia-compliant) versions, with minimum monthly contributions from TL 300 to TL 5,000 and a 20% state contribution match. Underlying these plans are 9 BES investment funds (money market, standard, equity, government debt, variable, fund-of-funds, gold participation, participation variable, participation standard) and 10 OKS auto-enrollment funds; the life insurance pillar adds five products (annual, long-term, personal accident, savings-linked, education). The technology stack includes a BES management platform with online and mobile access, OKS employer payroll integration, and daily fund valuation infrastructure, with deep integration to Takasbank (custody), BEFAS (cross-company pension trading), EGM (regulatory monitoring), and Turkey's e-Devlet government portal. AXA's HES equity fund ranked #1 in 3-year and 5-year returns and the OKS Agresif Değişken Fund ranked #1 among 400 pension funds per TEFAS data dated 13.06.2025.

Revenue is generated through recurring daily fund management fees (0.003%-0.00625% of AUM), plan-level entry fees and ongoing management expense deductions (2%-3% during initial years on entry-tier plans), life insurance premiums, and asset-based fees on OKS auto-enrollment flows (no employee-facing fees). Distribution runs through a network of approximately 1,400 professional agents across all Turkish provinces and districts, supplemented by Odeabank branches, a Northern Cyprus regional office, nine mainland regional offices plus two regional representatives, iOS/Android mobile applications, individual and corporate self-service portals, a 24/7 call center (0850 250 99 99), and a Pisano chatbot. The company is regulated by SEDDK and SPK and audited annually.

Name

AXA Hayat ve Emeklilik A.S.

Legal name

AXA Hayat ve Emeklilik Anonim Şirketi

Website

https://axahayatemeklilik.com.tr

Company type

Private

Operating status

Operating

Short description

AXA Hayat ve Emeklilik A.S. is a Turkish private pension and life insurance company, wholly-owned subsidiary of AXA Group, serving individual and corporate customers in Turkey and Northern Cyprus through a 1,400-agent network with conventional and Sharia-compliant pension plans plus life insurance products.

Ownership category

akta.pro rank

Product category

Life Insurance & Private Pension

NAICS

Direct Life Insurance Carriers (524113), Pension Funds (525110), Portfolio Management and Investment Advice (52394), Other Insurance Funds (52519)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399), Investment Advice (6282)

akta.pro primary industry

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Liability-Driven Investment (LDI) & Pension Risk Transfer (PRT) Asset Management (FSAAAGAI), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Pensions, Benefits & Retirement Disbursements (FSAMAKAI)

Keywords

• Private pension plans
• Life insurance products
• Retirement savings
• Individual pension system
• Pension fund management

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Pension (BES) Contributions: AXA earns revenue through ongoing management fees charged on pension contributions. Fees include entry fees, ongoing management expense deductions, and fund total expense deductions across various pension fund types. Contributions are made monthly, quarterly, semi-annually, or annually by individual participants.
2. Automatic Enrollment (OKS) Contributions: Revenue from automatic enrollment system where employers deduct 3% of employees' prime earnings and remit to the pension fund, with no entry fees or ongoing management fees charged to employees.
3. Life Insurance Premiums: Premium income from life insurance products including annual life insurance, long-term life insurance, personal accident insurance, piggybank life insurance, and education insurance.
4. Pension Fund Management Fees: Fund-level management fees charged on pension investment fund assets, including daily fund total expense deductions ranging from 0.003% to 0.00625% depending on fund type.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

AXA Hayat ve Emeklilik A.S. is a Turkish private pension and life insurance provider that sells Individual Pension System (BES) plans, Otomatik Katılım Sistemi (OKS) automatic enrollment pensions, and a range of life insurance products (annual life, long-term life, personal accident, savings-linked, and education insurance) to individual consumers and corporate employers in Turkey. The company manages multiple pension investment funds (money market, standard, equity, government debt, variable, fund-of-funds, gold, and Sharia-compliant variants) and distributes through an agent network of approximately 1,400 agents across all Turkish provinces plus Odeabank branches and digital channels.

Product overview

AXA Hayat ve Emeklilik A.S. is a Turkish private pension and life insurance company operating as part of the AXA Group. The product portfolio consists of two core pillars: (1) Bireysel Emeklilik Sistemi (BES) and Otomatik Katılım Sistemi (OKS) — pension savings systems with multiple plan tiers and investment fund options, and (2) Hayat Sigortaları — life and personal accident insurance products. The pension offering includes six named plan variants (Destek, Artı, Özel, Rahat, 18 Yaş Altı, Tam) available in both conventional and Katılım Esaslı (Sharia-compliant) versions, covering 13 distinct plan products. AXA offers 9 BES investment funds (Para Piyasası, Standart, Hisse Senedi, Kamu Dış Borçlanma, Değişken, Fon Sepeti, Altın Katılım, Katılım Değişken, Katılım Standart), 10 auto-enrollment funds, and 2 contribution funds. The life insurance lineup includes five products (Yıllık, Uzun Süreli, Ferdi Kaza, Kumbaralı, Eğitim). All pension products are regulated by SEDDK and supervised through EGM's daily electronic monitoring system.

Differentiator

Problem solved

Functional benefit

Products and services

• Bireysel Emeklilik Sistemi (BES) - Individual Pension System AXA's core private pension system allowing individuals to make regular contributions into selectable investment funds with 20% state contribution support. Participants can retire after 10 years of membership and reaching age 56. Available for individuals of all adult ages with multiple plan tiers.
• Otomatik Katılım Sistemi (OKS) - Automatic Enrollment System Auto-enrollment pension system for private-sector employees where employers deduct 3% of salary as pension contributions. Includes 500 TL one-time state contribution and waiver of entry/management/exit fees. Designed for employers with 5+ employees to comply with mandatory OKS regulations.
• Destek Emeklilik Planı Entry-level pension plan with 1,000 TL monthly minimum contribution and 72 TL entry fee (12 installments). Designed for participants wanting low-cost system entry with long-term savings accumulation. Available for adults 18+.
• Artı Emeklilik Planı Mid-tier pension plan with 2,000 TL monthly minimum contribution and no entry fee. Features lower deductions for participants seeking value creation in retirement. No age limit for participation.
• Özel Emeklilik Planı Premium pension plan with 5,000 TL monthly minimum contribution. No entry fee and no management expense deduction, designed for high-contribution accumulation. Available for all age groups.
• Rahat Emeklilik Planı Entry-level plan with 750 TL monthly minimum contribution and no entry fee. Functions as a social security supplement with low contribution amounts.
• 18 Yaş Altı BES (Birikime İlk Adım Emeklilik Planı) Pension plan for children under 18 with 750 TL monthly minimum contribution and no entry fee. Allows parents/guardians to build retirement savings on behalf of minors. State contribution of 20% applies.
• Katılım Esaslı Destek Emeklilik Planı Sharia-compliant version of the Destek plan with 750 TL monthly minimum and 72 TL entry fee. Invests only in interest-free instruments aligned with Islamic finance principles.
• Katılım Esaslı Artı Emeklilik Planı Sharia-compliant version of the Artı plan with 1,000 TL monthly minimum and no entry fee. Offers interest-free fund options for religiously sensitive participants.
• Katılım Esaslı Özel Emeklilik Planı Premium Sharia-compliant plan with 2,500 TL monthly minimum and no entry or management fees. Provides full accumulation benefit for high-contributing participants.
• Katılım Esaslı 18 Yaş Altı Emeklilik Planı Sharia-compliant children's pension plan with 300 TL monthly minimum and no entry fee. Allows interest-free savings for minors.
• Katılım Esaslı Tam Emeklilik Planı Lump-sum entry Sharia-compliant pension plan with 1,000/20,000 TL initial contribution and no entry or management fees. Designed for participants starting with a significant initial investment.
• Katılım Esaslı Rahat Emeklilik Planı Entry-level Sharia-compliant plan with 500 TL monthly minimum and no entry fee. Functions as a social security supplement with interest-free instruments.
• Yıllık Hayat Sigortası (Annual Life Insurance) Annual term life insurance protecting family's living standards against unexpected risks by maintaining coverage at the same terms upon renewal.
• Uzun Süreli Hayat Sigortası (Long-term Life Insurance) Long-term life insurance with customizable coverage period and premium options, allowing policyholders to choose fixed or decreasing benefit amounts.
• Ferdi Kaza Sigortası (Personal Accident Insurance) Personal accident insurance providing financial protection for beneficiaries in case of accidental death or permanent disability, ensuring family's future security.
• Kumbaralı Hayat Sigortası (Savings-linked Life Insurance) Savings-linked life insurance that returns all premiums paid to beneficiaries upon policy maturity if validity conditions are maintained.
• Eğitim Sigortası (Education Insurance) Education insurance with death and assistance coverage, paying the specified benefit to beneficiaries or directly to the child's school for education completion.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OdeabankcoreChannel Partner/ Reseller/ DistributorOdeabank branches serve as distribution points for AXA Hayat ve Emeklilik products, providing banking channel access for pension and insurance sales to bank customers.
• İSFA İslami Finans DanışmanlıkcoreStrategic or Co-development PartnerİSFA provides Islamic finance advisory committee (Danışma Komitesi) services for AXA's participation-based (Sharia-compliant) pension products, certifying that fund instruments and investment strategies comply with Islamic finance principles. The committee consists of three members: Mustafa Dereci (Chairman), Ahmet Numan Ünver, and Muhammed Emin Durmuş. Founded in 2014.
• Takasbank (İstanbul Takas ve Saklama Bankası A.Ş.)coreTechnology or IntegrationTakasbank provides clearing and custody services for AXA's pension investment fund operations. Individual pension accounts are held at Takasbank, and fund shares are tracked daily through this infrastructure.
• AXA Group (Parent Company)coreStrategic or Co-development PartnerAXA Hayat ve Emeklilik operates as part of the global AXA Group, the world's #1 global insurance brand ranked #46 in Interbrand's Best Global Brands. The parent company provides brand equity, global best practices, and operational support.
• Emeklilik Gözetim Merkezi (EGM)coreOthersEGM provides electronic daily monitoring of AXA's pension operations and manages the BEFAS (Bireysel Emeklilik Fon Alım Satım Platformu) platform enabling cross-company pension fund transactions.
• Türkiye Katılım Bankaları Birliği (TKBB)minorStrategic or Co-development PartnerTKBB's advisory board standards are referenced for AXA's participation-based pension fund compliance with Islamic finance principles, including criteria for stock investments and interest-free instruments.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yapı Kredi Emeklilik: Pension and life insurance subsidiary of Yapı Kredi, one of Turkey's largest banks. Captive bank-branch channel mirrors AXA's Odeabank arrangement; directly comparable on BES, OKS, and life product structures.
• BNP Paribas Cardif Emeklilik: Turkish pension and life subsidiary of BNP Paribas Cardif, distributed through bank partners (primarily TEB). Directly comparable BES/OKS product offering and fund management approach.
• Katılım Emeklilik: Participation-bank-affiliated life and pension company specializing in Sharia-compliant (katılım) products. Competitor specifically in the Katılım Esaslı segment where AXA's seven participation plan variants compete.
• MetLife Emeklilik ve Hayat: Turkish arm of MetLife offering BES, OKS, and life insurance plans with strong agency distribution. Competitor for AXA's preferred-agent sales model and for multinational employer OKS accounts.
• Allianz Yaşam ve Emeklilik: Turkish life and pension subsidiary of Allianz, another global insurance group. Operates BES, OKS, and life insurance plans with similar tiered plan structure and fund menu, including participation-style variants.
• Garanti BBVA Emeklilik ve Hayat: Bank-affiliated life and pension subsidiary of Garanti BBVA, with captive branch distribution and the same BES/OKS regulatory product framework. Head-to-head competitor in voluntary BES and OKS auto-enrollment markets across Turkey.
• HDI Sigorta / Fiba Emeklilik: Turkish life and non-life insurer with growing pension presence via the Fiba Group's banking channel. Competes for OKS employer accounts and voluntary BES contributors in retail segments.
• Groupama Emeklilik: Turkish subsidiary of French mutual insurer Groupama, offering BES and OKS products with an agency-led model similar in structure to AXA's 1,400-agent network.
• Anadolu Hayat Emeklilik: Largest Turkish life and private pension company with the broadest BES/OKS participant base, owned by Yapı Kredi and İş Bankası groups. Directly comparable product portfolio (BES, OKS, life insurance), distribution model, and regulatory positioning to AXA Hayat ve Emeklilik.
• Cigna Finans Emeklilik: Turkish life and pension arm of Cigna. Operates BES, OKS, and life products targeting similar retail and corporate customer segments, with comparable digital and agency touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/axaemekliliktr
• Facebookfacebook.com/axaturkiye

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXA Hayat ve Emeklilik A.S.