Best Case Scenario
Best Case Scenario is a Sydney-based B2B event management agency founded in 2007, delivering conferences, roadshows, executive briefings, and trade shows for technology companies, government, healthcare associations, and industry groups across Australia, New Zealand, and Southeast Asia.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Best Case Scenario does
Best Case Scenario is a Sydney-based B2B event management and production agency founded in 2007 by Luli Adeyemo, operating across Australia, New Zealand, and Southeast Asia. The firm delivers high-impact events for B2B technology companies, government bodies, healthcare associations, industry associations, and financial services organizations, with a stated focus on working alongside small in-house marketing teams that lack dedicated event operations capacity. Named enterprise clients include Microsoft, Broadcom/VMware, Elastic, NICE, SugarCRM, ADMA, IoT Alliance Australia, NSW Government, and the University of Technology Sydney.
The company's offering is organized around three core service pillars — Events Services (conferences, roadshows, executive briefings, summits, trade shows), Experiential Services (custom exhibition stands and immersive brand activations), and B2B Marketing Services (research, campaign content, digital and EDM execution) — supplemented by modules including Delegate Acquisition, Virtual Event Platform Services, and Event Registration Management. Technology dependency is on third-party platforms rather than proprietary IP: RainFocus is used for event management, Ecosystm for research and analyst speakers, and Corpcast for production. The firm produces a thought leadership podcast, 'In Conversation with Change Makers,' and runs the TechDiversity corporate social responsibility initiative.
Best Case Scenario generates revenue through professional services fees scoped to event complexity, with pricing starting at approximately $5,000 for basic event support and rising above $30,000 for exhibition stand design and build. Distribution is consultative and referral-driven, leveraging the founder's 30+ year industry network, former Gartner APAC leadership credentials, elected AIIA council membership, and a partner ecosystem spanning RainFocus, Ecosystm, Ucon, Queensland AI Hub, and the Export Council of Australia. The company is privately held and founder-owned with no institutional funding disclosed.
Best Case Scenario firmographics
Firmographics- Name
- Best Case Scenario
- Legal name
- Best Case Scenario
- Website
- https://bestcasescenario.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Best Case Scenario is a Sydney-based B2B event management agency founded in 2007, delivering conferences, roadshows, executive briefings, and trade shows for technology companies, government, healthcare associations, and industry groups across Australia, New Zealand, and Southeast Asia.
- Ownership category
- akta.pro rank
Best Case Scenario industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Best Case Scenario is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Best Case Scenario business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Event Management & Production Services: Full-service event planning and production for B2B technology companies, government, and associations. Services include conferences, roadshows, executive briefings, trade shows, and experiential events. Revenue generated through professional services fees based on scope and event complexity.
- Sponsorship & Exhibition Management: Managing client sponsorship of third-party events including stand design, build, lead capture, and on-site support. Also manages exhibition presence and sponsor deliverables at industry events.
- B2B Marketing Services: Integrated marketing services including research capabilities, campaign content creation, digital campaigns, EDM creation, landing page development, and content scheduling. Complements event services for comprehensive client engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Basic Event Support |
| Other | Pay-as-you-go | Exhibition Stand Design & Support |
| Other | Pay-as-you-go | Executive Briefings |
| Other | Pay-as-you-go | Executive Roundtables |
| Other | Pay-as-you-go | Half-Day / Full-Day Events |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Best Case Scenario product offering
Product offeringCore offering
Best Case Scenario plans, produces, and delivers high-impact B2B events for technology companies, government bodies, and associations across Australia, New Zealand, and SE Asia. Core offerings cover end-to-end event management including conferences, multi-city roadshows, executive roundtables and briefings, summits, trade shows, exhibition stand activation, virtual event platform management, and complementary B2B marketing services. The firm operates as an operational partner alongside small in-house marketing teams, handling the full event lifecycle from strategy and venue sourcing through on-site delivery and post-event analysis.
Product overview
Best Case Scenario is a B2B event management and production agency, not a software product company. The company operates as a service-based business offering integrated event management solutions organized around three core service pillars: Events Services (end-to-end event management), Experiential Services (exhibition stand activation and immersive brand experiences), and B2B Marketing Services (research, content creation, and digital campaigns). These core services are delivered through specific service modules including Conferences & Multi-Day Events, Executive Roadshows & Multi-City Tours, Executive Roundtables & Briefings, Summits & Forums, Trade Shows & Exhibitions, Virtual Event Platform Services, Event Registration Management, and Delegate Acquisition Services. The company also produces a podcast series called 'In Conversation with Change Makers.' Services are delivered using partner platforms including RainFocus for event management and Ecosystm for research and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Conferences & Multi-Day Events End-to-end production services for multi-day B2B conferences including venue sourcing, staging, audiovisual, run sheets, logistics, speaker management with briefing and rehearsals, multi-format day coordination, and on-site team management. Used by enterprise technology vendors, associations, and government clients.
- Executive Roadshows & Multi-City Tours Roadshow series management delivering consistent brand experience across multiple cities, including tour logistics, venue sourcing, AV coordination, run sheet management, and a single accountable team for the entire programme. Used by technology vendors running multi-city campaigns across Australia and New Zealand.
- Executive Roundtables & Briefings Account-based marketing event format offering executive breakfasts, roundtables, and workshops designed around target accounts, with topic design, facilitation, moderation, and intimate venue curation. Includes optional independent analyst speakers via Ecosystm partnership.
- Summits & Forums Summit and forum production services including end-to-end staging and audiovisual, speaker preparation and rehearsals, sponsor and stakeholder management, and polished on-site experience delivery for industry associations and government clients.
- Trade Shows & Exhibitions Exhibition stand design and activation services including custom stand design aligned to brand and goals, interactive and experiential elements, on-site coordination of staff, logistics, and technology, with a focus on qualified conversations over raw footfall.
- Virtual Event Platform Services Virtual event platform setup and management including platform configuration, speaker support, livestreaming setup, and secure viewing capabilities for hybrid event formats.
- Event Registration Management Registration setup and management including registration platform design, ticket pipelines, automated email workflows, delegate communications, and real-time reporting for B2B events.
- Delegate Acquisition Services Account-based delegate recruitment strategies leveraging LinkedIn Sales Navigator, personalized outreach campaigns, and research tools to build quality event attendance for B2B events.
Quantifiable outcome
- 68% attendance rate at ElasticON Sydney (exceptional for free event)
- +4 more outcomes
Companies that use Best Case Scenario
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Best Case Scenario technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Best Case Scenario partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, supporting and flagship.
- RainFocuscoreB2B Event Management Platform partner. Named a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023 report. Partnership services Australian and New Zealand market for event technology needs.
- EcosystmcoreDigital Technology Research and Advisory Platform partner. Provides BCS and clients with access to technology influencers and real-time research-as-a-service. Analyst speakers available for executive breakfasts with up to 50% savings compared to standard fees.
- UconsupportingAustralia's leading exhibition company delivering custom designed and built Exhibition Stands for clients presenting at tradeshows. Partnership delivers standout event exhibition stands.
- Corpcast ProductionssupportingFull service production facility providing end-to-end video, event, virtual event and live streaming experience. Supports event production and content capture needs.
- TendertracesupportingReal-time public sector data insights platform. Used to help tech customers sell to government by providing data-driven market intelligence for government procurement opportunities.
- Me2 AccessibilitysupportingAccessibility consultancy specializing in helping organisations create and maintain accessible websites, web applications, mobile apps and digital assets for inclusive events.
- TechDiversity (#TechDiversity)flagshipCorporate social responsibility initiative led by founder Luli Adeyemo. Community aiming to make diversity and inclusion the #1 business priority in Australia for technology workforces. Includes educational platform and awards ceremony.
- Tech NationcoreUK tech scale-up mentorship program. BCS offers mentorship to de-risk and accelerate international growth for UK digital companies landing and expanding in Australia.
- Export Council of AustraliacorePartnership on initiatives to drive business growth for Australian organisations overseas. Delivering Virtual Trade Mission for Sri Lankan Women Trading Globally program and executive webinars on behalf of ECA and DFAT.
- Queensland AI HubcorePartnership driven by genuine interest in technology as an enabler within industry sectors. Brings regions, innovation hubs, universities, industry and government talent together. BCS runs educational initiatives to drive AI adoption in Healthcare and other sectors.
- IoT Alliance Australia (IOTAA)coreDeveloped and delivered IoT Impact summit 2019. Worked with Board and Committees on programme, marketing campaign, partner engagement and sponsorship. Built agenda featuring 50+ influential speakers.
- Australian Healthcare & Hospitals Association (AHHA)coreWorked with AHHA on Value-Based Health Care Conference. Ongoing partnership for healthcare sector engagement and conference delivery.
- AIIA (Australian Information Industry Association)coreLeading industry association representing technology sector in Australia. Founder Luli Adeyemo is elected member of NSW council. Previously managed AIIA events across NSW and national programmes including Innovation Awards.
- SheEOsupportingFounder Luli Adeyemo is a SheEO Activator, activating members' buying power, networks and expertise to create an equitable and sustainable world. Global community of radically generous women and non-binary folks working on the World's To-Do List.
- Cultural InfusionsupportingPartnership through TechDiversity social responsibility brand. Working with Government and organisations to use data for evidence-based action to measure workforce diversity and analyze representativeness.
- PracterasupportingEducation technology and services company connecting world of work and learning. Award-winning Government-backed university student engagement program connecting skilled research teams with leading businesses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Best Case Scenario competitors and assessment
Company assessmentDirect peers
- INVNT: Global brand experience and event production agency with strong B2B technology practice (clients include Microsoft, Zoom, Samsung). Closest comparable peer in terms of boutique positioning, technology-vertical focus and conference/experiential mix similar to BCS, with stronger global brand presence.
- Sparks: Specialist brand experience and event agency with deep B2B technology client base producing roadshows, executive briefings and large-scale conferences. Directly comparable to BCS in delivering the same mix of roadshows, executive briefings, conferences and trade shows for enterprise tech clients.
- The Truman Company: Australian corporate event management agency producing conferences, awards nights, product launches and incentive programs. Comparable boutique Australian peer to BCS, serving a similar enterprise and association client base with end-to-end event production services.
- Sequel Events: Australian event management and brand activation agency producing corporate conferences, awards, roadshows and experiential programs for enterprise clients. Closest direct Australian peer to BCS, with comparable boutique positioning and similar client mix of technology, government and association clients.
Broad incumbents
- Freeman: One of the world's largest brand experience and event agencies, producing large B2B and B2C conferences, exhibitions and experiential programs. Comparable to BCS in delivering enterprise technology conferences and trade shows (similar to ElasticON, VMware Explore on Tour BCS delivers), but at substantially larger scale and with broader geographic reach.
- Jack Morton Worldwide: Global brand experience agency producing B2B conferences, brand activations and executive events for technology and enterprise clients. Overlaps with BCS in producing multi-format enterprise tech events and ABM-style executive programs; significantly larger creative and production infrastructure.
- BCD Meetings & Events: Global corporate event management agency handling conferences, incentive programs, roadshows and association events for enterprise clients. Comparable to BCS in B2B event services scope; significantly larger scale with global infrastructure.
- Grass Roots (Blackhawk Network): UK-originated event, incentives and meetings agency, now part of Blackhawk Network. Comparable to BCS in B2B event management with strong presence in ANZ and EU; broader portfolio of incentive and channel programs.
- MCI Group: Global events, association management and meetings agency with deep B2B conference and association event experience. Comparable to BCS in conference, association and executive event delivery, but operates at much larger scale across 60+ countries; BCS is the boutique ANZ specialist alternative.
- George P. Johnson Experience Marketing: Global experience marketing agency focused on B2B technology brand experiences, conferences and trade shows (clients include Salesforce, Google Cloud, Adobe). Directly comparable to BCS in serving enterprise tech vendors with high-end event production; broader geographic footprint and deeper creative bench.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Best Case Scenario social profiles
Digital presenceBest Case Scenario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Best Case Scenario leadership team
Management profileNumber of profiles
Profiles7 records
Best Case Scenario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Best Case Scenario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Best Case Scenario
What does Best Case Scenario do?
Best Case Scenario plans, produces, and delivers high-impact B2B events for technology companies, government bodies, and associations across Australia, New Zealand, and SE Asia. Core offerings cover end-to-end event management including conferences, multi-city roadshows, executive roundtables and briefings, summits, trade shows, exhibition stand activation, virtual event platform management, and complementary B2B marketing services. The firm operates as an operational partner alongside small in-house marketing teams, handling the full event lifecycle from strategy and venue sourcing through on-site delivery and post-event analysis.
Is Best Case Scenario a public or private company?
Best Case Scenario is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Best Case Scenario founded?
Best Case Scenario was founded in 2007. It employs 11 to 50 people.
Where is Best Case Scenario based?
Best Case Scenario is headquartered in Sydney, Australia, in the Oceania region.
How does Best Case Scenario make money?
Three revenue lines are on record. Event Management & Production Services are the primary driver. The others are sponsorship & Exhibition Management and B2B Marketing Services.
Who are Best Case Scenario's main competitors?
Direct peers on record are INVNT, Sparks, The Truman Company and Sequel Events. Broad incumbents are Freeman, Jack Morton Worldwide, BCD Meetings & Events, Grass Roots (Blackhawk Network), MCI Group and George P. Johnson Experience Marketing.
Does Best Case Scenario have an API?
No public API is recorded for Best Case Scenario.
What industry is Best Case Scenario in?
Best Case Scenario's product category is Event Management Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 56192 and its SIC code is 8744.