QPSMR

What QPSMR does

QPSMR Limited is a UK-based software company that develops and markets a suite of market research data processing tools under the QPSMR Companion brand. The platform covers the full survey research workflow, including questionnaire design, multi-mode data collection (CAPI on Windows and Android, CATI for telephone interviewing, and PAPI for paper surveys), data verification and editing, merging, cross-tabulation, and statistical weighting (target, quantity, and RIM weighting). The core product is QPSMR Companion Insight; Companion Extended adds batch editing capabilities and Companion CATI adds telephone interviewing with quota control. A proprietary QPSMR Command Language allows advanced users to script data processing workflows programmatically. Two free tools, Companion Input (data entry) and Companion Reflect (end-user analysis), are distributed at no cost to drive ecosystem adoption.

QPSMR generates revenue primarily through annual software leases of the paid Companion suite, delivered via ClickOnce deployment with activation keys and XML-controlled feature entitlements. A secondary revenue stream comes from data processing bureau services, where QPSMR performs full survey processing, coding, cleaning, weighting, and table generation on behalf of clients. Pricing is described as competitive but not publicly disclosed. The company's customer base exceeds 450 organizations worldwide, concentrated in market research companies, data processing bureaus, and field research organizations, with select named customers including Brainjuicer, Faktum, Framework, MRQual, ZHP, and the London Borough of Waltham Forest.

The company operates as a privately held UK limited company headquartered in Wallingford with 1-10 employees. It holds Market Research Society (MRS) Company Partner status and adheres to ISO 20252:2012 standards for market research. Distribution is direct via website downloads, with MSI enterprise deployment available and Companion Input also distributed through the Google Play Store. No funding rounds, acquisitions, leadership changes, or other structural corporate moves are evidenced in the source data.

Name

QPSMR

Legal name

QPSMR Limited

Website

https://qpsmr.org.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

QPSMR Limited is a UK-based software company that sells the QPSMR Companion suite for survey data processing, including questionnaire design, CAPI/CATI/PAPI data collection, cross-tabulation, and weighting, serving market research firms, data processing bureaus, and field research organizations worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing/Leasing: Annual or multi-year software leases for QPSMR Companion suite (Insight, Extended, CATI). Customers receive activation keys, passwords and XML files controlling permitted features.
2. Data Processing Bureau Services: Full survey processing and data analysis services including questionnaire setup, data entry, coding, verification, cleaning, weighting, table generation and analysis.
3. Free Companion Software Ecosystem: Free Companion Input and Reflect programs drive adoption and create lock-in, generating demand for paid Companion suite licenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

QPSMR Limited develops and licenses the QPSMR Companion software suite, an integrated market research data processing platform covering questionnaire design, multi-mode data collection (CAPI on Windows and Android, CATI for telephone interviewing, and PAPI for paper surveys), data verification, editing, merging, cross-tabulation, and statistical weighting (target, quantity, RIM). The offering is sold as annual software leases to market research companies and data processing bureaus, with two free companion programs (Companion Input and Companion Reflect) included to drive ecosystem adoption. QPSMR also operates a separate Data Processing Bureau service providing outsourced survey processing, coding, cleaning, weighting, and analysis for clients.

Product overview

QPSMR offers a software suite for market research and survey data processing. The core offering consists of QPSMR Companion Insight for CAPI and paper surveys, with QPSMR Companion Extended adding advanced batch editing features. QPSMR Companion CATI extends the platform for telephone interviewing with quota management. QPSMR Companion Input and QPSMR Companion Reflect are free companion programs for distributed data entry and end-user analysis respectively. The QPSMR Command Language provides programmatic control over analysis workflows. The company also offers full-service data processing bureau capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• QPSMR Companion Insight Cost-effective data processing solution for CAPI (Computer-Aided Personal Interviewing) and paper surveys, providing questionnaire creation, data verification, filtering for entry routing, range checks, randomization, verbatim comment handling, and a full cross-tabulation system. Targeted at market research companies and data processing bureaus needing simple survey setup with complete data checking facilities.
• QPSMR Companion Extended Enhanced version of QPSMR Companion Insight that adds time-saving features including a block paste special facility for copying questions, filters and variables, batch score value updates and reject responses for hundreds of entries simultaneously, and block ranking and summary (Net) rows. Aimed at market research teams handling larger or more complex projects than Insight alone supports.
• QPSMR Companion CATI

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Market Research Society (MRS)coreStrategic or Co-development PartnerQPSMR Limited is a Market Research Society Company Partner operating in accordance with the MRS Code of Conduct. MRS affiliation provides industry credibility and standards compliance for QPSMR's data processing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sawtooth Software: Sawtooth Software provides specialized questionnaire design, conjoint analysis and tabulation tools for the market research industry. It is one of the closest direct comparables to QPSMR in the niche of MR-specific data analysis software.
• Voxco: Voxco provides CAPI, CATI, online and face-to-face survey software used by market research firms worldwide. Its multi-mode data collection and analysis capabilities overlap directly with QPSMR Companion Insight, Extended and CATI.
• Askia: Askia delivers survey design, CATI/CAPI software and analysis tools specifically built for market research agencies. It competes for the same professional research buyer that QPSMR targets with its Companion suite.
• Wincati: Wincati is a smaller CATI and survey management platform aimed at telephone research operations. It overlaps with QPSMR Companion CATI in serving networked PC-based telephone interviewing environments.
• Snap Surveys: Snap Surveys offers survey design, multi-mode data collection (web, mobile, CAPI, CATI) and analysis software for market and social research. Like QPSMR, it serves professional research agencies with end-to-end data processing workflows.

Broad incumbents

• SurveyMonkey: SurveyMonkey offers a broad survey creation and analysis platform used by researchers, marketers and consumers. While primarily self-serve and SMB-oriented, it overlaps with QPSMR at the entry-level survey design and basic analysis use case.
• Confirmit (Forsta): Forsta (formerly Confirmit) is a broader enterprise experience and research platform with CAPI/CATI heritage. It serves many of the same market research buyers as QPSMR but at significantly larger scale and with a wider product portfolio.
• Qualtrics: Qualtrics (now part of SAP) is the dominant cloud-based experience management and survey platform. While its scope is far broader, it competes with QPSMR for survey-based research workloads in enterprises and research agencies.
• Decipher (Forsta): Decipher, now part of Forsta, is a survey programming and reporting platform historically used by market research agencies. It addresses similar questionnaire design and tabulation workflows as QPSMR but as part of a larger enterprise stack.
• IBM SPSS Statistics: IBM SPSS Statistics is widely used by market researchers for statistical analysis and cross-tabulation. It overlaps with QPSMR's analytical/weighting capabilities but is a general-purpose statistical tool rather than an MR-specific suite.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1ZVfXv9TSbM
• LinkedInlinkedin.com/company/qpsmr-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QPSMR