Cleverclip
- Company typePrivate
- Founded2013
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
Cleverclip firmographics
Firmographics- Name
- Cleverclip
- Legal name
- Cleverclip GmbH
- Website
- https://cleverclip.ch
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cleverclip industry classification
Industry- Product category
- Explainer Video Production Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- 3D Product/Explainer Animation (MPAHACAD)
- akta.pro secondary industries
- Whiteboarding & Visual Collaboration (BPAMAMAI), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where Cleverclip is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Cleverclip business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Video Production: Bespoke explainer video production for enterprise clients. Projects are custom-quoted based on complexity, animation style, length, and sound design requirements.
- E-Learning Content Production: Custom e-learning video development with interactive elements, quizzes, and multimedia content
- Interactive Graphics: Annual contract for interactive graphic design services, such as the Generali partnership for strategy visualization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cleverclip product offering
Product offeringCore offering
Cleverclip is a Swiss creative agency that produces custom explainer videos for businesses, transforming complex information into clear, engaging animated visual stories. The agency offers multiple animation styles including 2D, 3D, whiteboard, motion graphics, line art, isometric, typography, and collage, alongside e-learning videos, product videos, strategy videos, corporate image videos, and interactive graphics. Each project is custom-produced through a structured workflow covering workshops, scripting, storyboarding, design, animation, and sound design.
Differentiator
Problem solved
Functional benefit
Products and services
- Explainer Videos (Erklärvideos) Cleverclip's primary service offering: custom animated explainer videos that transform complex information into clear, engaging visual stories. Available in multiple animation styles for various business communication purposes.
- E-Learning Video Educational and training videos designed for e-learning platforms, incorporating interactive elements, quizzes, and engaging visuals to enhance learning outcomes and knowledge retention for employee training and compliance education.
- Product Video (Produktvideo) Videos focused on showcasing and explaining products, highlighting features, benefits, and use cases in an engaging visual format. Suitable for product launches and software demonstrations.
- Strategy Video (Strategievideo) Videos designed to communicate corporate strategies, visions, and missions to internal or external audiences in an engaging and memorable way.
- Commercial Video (Werbevideo) Advertising-focused videos designed to promote products, services, or brands to target audiences across various media channels.
- Corporate Image Video (Imagevideo) Videos showcasing company values, culture, and brand identity, designed to strengthen corporate image and connect emotionally with audiences.
- Training Video (Schulungsvideo) Internal training videos for employee onboarding, process education, and skills development, using engaging visuals to improve knowledge retention.
- Interactive Graphics Interactive digital graphics and visualizations that allow users to explore content through clickable elements, providing detailed information on demand for corporate strategy and communication purposes.
Quantifiable outcome
- Successfully produced explainer videos in 90 seconds that clearly communicate complex SaaS products
- +1 more outcomes
Companies that use Cleverclip
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles3 records
Cleverclip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cleverclip partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tasty GroupcoreCleverclip merged with Comvation and later cubetech, now operating under the Tasty Group umbrella. Tasty is a consortium of Swiss digital agencies with complementary skills. This merger enables cross-agency collaboration and expanded service offerings.
- Tasty GroupcoreCleverclip is part of Tasty Group, a consortium of Swiss digital agencies (Cleverclip, Comvation, cubetech) with complementary skills and experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cleverclip competitors and assessment
Company assessmentDirect peers
- Explainify: US-based explainer video agency producing animated videos for startups and enterprises. Direct peer serving the same buyer need (complex message simplification) with similar animation-led methodology and project-based pricing.
- Thinkmojo: San Francisco-based video agency specializing in animated explainers, brand storytelling, and product videos for tech and enterprise clients. Closely comparable product offering and customer profile.
- Wyzowl: UK-based explainer video and animated video agency producing content for global brands. Comparable in service mix (explainer videos, animated infographics) and B2B enterprise focus.
- Yum Yum Videos: Israel-based explainer video agency producing animated and live-action videos for global enterprise clients. Closest direct peer — same product category (custom explainer videos), same B2B motion, same multi-style animation offering.
- Demo Duck: US explainer video studio specializing in animated explainers for B2B brands. Same horizontal positioning across startups and enterprises with comparable storytelling-driven production process.
- Epipheo: US explainer video agency producing animated explainers, whiteboard videos, and e-learning content. Direct competitor with overlapping style mix (whiteboard, 2D, 3D) and enterprise e-learning vertical.
- Sandwich Video: Los Angeles-based video production agency producing animated and live-action explainers for tech companies and consumer brands. Comparable in creative-driven positioning and enterprise/startup dual customer base.
- Gunner: US-based animation and video production agency producing animated explainers, brand films, and product stories for B2B clients. Directly comparable in animated storytelling approach and mid-market enterprise target.
Broad incumbents
- Kurzgesagt – In a Nutshell: Munich-based animation studio producing premium explainer-style animated content. Overlaps with Cleverclip's 2D/3D animation and whiteboard/educational content capabilities, though primarily direct-to-consumer rather than B2B agency model.
- Lemonlight: US video production company offering explainer, animated, and branded content at scale with a marketplace model. Broader incumbent with overlapping explainer offering but differentiated by volume marketplace vs. bespoke studio model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cleverclip social profiles
Digital presenceCleverclip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleverclip leadership team
Management profileNumber of profiles
Profiles5 records
Cleverclip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleverclip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleverclip
What does Cleverclip do?
Cleverclip is a Swiss creative agency that produces custom explainer videos for businesses, transforming complex information into clear, engaging animated visual stories. The agency offers multiple animation styles including 2D, 3D, whiteboard, motion graphics, line art, isometric, typography, and collage, alongside e-learning videos, product videos, strategy videos, corporate image videos, and interactive graphics. Each project is custom-produced through a structured workflow covering workshops, scripting, storyboarding, design, animation, and sound design.
Is Cleverclip a public or private company?
Cleverclip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleverclip founded?
Cleverclip was founded in 2013. It employs 11 to 50 people.
Where is Cleverclip based?
Cleverclip is headquartered in Bern, Switzerland, in the Europe region.
How does Cleverclip make money?
Three revenue lines are on record. Custom Video Production is the primary driver. The others are E-Learning Content Production and interactive Graphics.
Who are Cleverclip's main competitors?
Direct peers on record are Explainify, Thinkmojo, Wyzowl, Yum Yum Videos, Demo Duck, Epipheo, Sandwich Video and Gunner. Broad incumbents are Kurzgesagt – In a Nutshell and Lemonlight.
Does Cleverclip have an API?
No public API is recorded for Cleverclip.
What industry is Cleverclip in?
Cleverclip's product category is Explainer Video Production Services. Its primary akta.pro industry code is MPAHACAD, 3D Product/Explainer Animation, with a secondary code of BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 541430 and its SIC code is 7330.