Revolution360
Australian bespoke out-of-home advertising agency with exclusive Sydney Trains and Melbourne Metro concessions, delivering street poster, mural, creative special-build, and Wrappr wrapped-vehicle campaigns to enterprise brands using 360Intelligence mobile-data audience measurement.
- Company typePrivate
- Founded2000
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Revolution360 does
Revolution360 is an Australian bespoke out-of-home (OOH) advertising agency operating across Sydney, Melbourne, and Brisbane, specializing in street poster, wall mural, and creative-format outdoor campaigns. The company's foundation rests on exclusive concessions with Sydney Trains, Melbourne Metro Trains Networks, and the Department of Transport, which grant access to premium legal advertising locations that distinguish its inventory from unregulated fly-posting competitors. Its proprietary 360Intelligence platform overlays mobile-phone audience data on a geo-fenced panel network to deliver reach, frequency, demographic, lifestyle, and brand-affinity measurement, paired with independent Seedooh verification for post-campaign accountability.
The product portfolio includes premium framed street posters, hand-painted wall murals by professional artists, custom special builds (3D, motion sensing, audio), and exclusive sales representation for Wrappr's wrapped-vehicle transit advertising, supported by in-house production and installation through VIM. The business sells on a quote-based, multi-year contract model primarily to enterprise clients across FMCG, entertainment, luxury, retail, telecommunications, automotive, financial services, and government. Go-to-market combines state-level enterprise field sales directors (NSW, QLD, plus Victorian operations) with an inside sales team, direct brand relationships, and agency partnerships, all under the corporate backing of parent media group VMG Network.
Pricing is bespoke and varies by panel count, location tier, campaign duration, and creative complexity. Strategic posture emphasizes data-driven accountability, sustainable production materials (ecoStar+ recycled paper, plant-based HP Latex inks, solar-powered printers, wheat-starch glue), and quality production as differentiators in a category historically associated with low accountability. The company is privately held and discloses no revenue or external funding.
Revolution360 firmographics
Firmographics- Name
- Revolution360
- Legal name
- Revolution360
- Website
- https://revolution360.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Australian bespoke out-of-home advertising agency with exclusive Sydney Trains and Melbourne Metro concessions, delivering street poster, mural, creative special-build, and Wrappr wrapped-vehicle campaigns to enterprise brands using 360Intelligence mobile-data audience measurement.
- Ownership category
- akta.pro rank
Revolution360 industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)
- akta.pro secondary industries
- Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Revolution360 is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Revolution360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Street Poster Advertising: Premium framed street poster advertising across Sydney Trains, Melbourne Metro Trains Networks, and Department of Transport concessions. Revenue generated from advertising frame rental, production, installation, and campaign management services.
- Wall Mural Advertising: Custom mural creation, painting, and installation services for brands seeking long-term inner-urban presence. Revenue from artistic creation, wall tenancy, and campaign management.
- Creative OOH Solutions: Bespoke outdoor advertising solutions including special builds, 3D elements, sounds, motion sensing, and experiential activations. Revenue from creative development and implementation.
- Wrappr Transit Advertising: Exclusive sales partnership for wrapped vehicle advertising platform, extending brand reach through vetted driver vehicles across Australian cities.
- Data & Insights Services: Audience measurement and campaign analytics through proprietary 360Intelligence platform, providing reach, frequency, demographic, lifestyle, and brand affinity data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Network packages for broadcast reach and frequency across street poster network |
| Other | Multi-year contract | Domination sites for impact and maximum brand presence |
| Other | Multi-year contract | Proximity and bespoke targeting for specific audience segments |
| Other | Multi-year contract | Custom wall murals with artist engagement |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Revolution360 product offering
Product offeringCore offering
Revolution360 is a bespoke Australian out-of-home (OOH) advertising agency that sells premium framed street poster campaigns on Sydney Trains and Melbourne Metro Trains networks, custom hand-painted wall murals in urban precincts, creative OOH special builds, and the Wrappr wrapped-vehicle advertising platform. Campaigns are planned using the proprietary 360Intelligence audience data platform, produced and installed in-house through partner VIM, and independently verified by Seedooh.
Product overview
Revolution360 is an Australian out-of-home (OOH) advertising agency offering a unified portfolio of urban advertising products and services. The core offerings include Street Posters (premium framed panels across Sydney Trains and Melbourne Metro), Wall Murals (hand-painted artistic installations), and Wrappr (exclusive wrapped vehicle transit advertising). Supporting these are the proprietary 360Intelligence data platform for audience planning and measurement, Production & Installation services through VIM, Outdoor Creative Solutions for custom builds, and Out-of-Home Advertising & Marketing strategy services. The portfolio is unified by data-driven planning, quality production standards, and sustainable materials.
Differentiator
Problem solved
Functional benefit
Brands
- Wrappr: Australia's leading wrapped vehicle advertising platform. Wrappr turns vetted driver's vehicles into professionally wrapped, high-impact, mass-reach transit OOH. Revolution360 is the exclusive sales partner of Wrappr.
- 360Intelligence
- 360 Create
- 360 Report
- VIM
Products and services
- Street Posters
- Wall Murals
- Wrappr (Wrapped Vehicle Advertising)
- 360Intelligence Data & Insights Platform
- Outdoor Creative Solutions
- Production & Installation (VIM) In-house print and installation services through VIM, using quality plant-based inks, ecoStar+ 100% recycled paper stock, wheat starch glue, post-campaign recycling, site maintenance, graffiti removal, and Seedooh verification.
- Out-of-Home Advertising & Marketing Strategy Strategic OOH advertising and marketing solutions placing brands on streets, near workplaces, along commuter routes, and within cultural precincts, including location-based targeting, multi-format rollouts, and integration with digital and experiential campaigns.
- Outdoor Signage Custom outdoor signage solutions including single-site signage, multi-location rollouts, branded outdoor panels, building-mounted signage, and specialty-format signage with lighting or 3D elements.
Quantifiable outcome
- 98% monthly metro reach through Wrappr partnership
- +3 more outcomes
Companies that use Revolution360
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Revolution360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Revolution360 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SeedoohcoreRevolution360's street poster campaigns are independently verified using Seedooh technology, providing real-time verification hub for clients to view campaign status. This was an industry-first for the street poster sector.
- WrapprcoreRevolution360 is the official exclusive sales partner of Wrappr, Australia's leading wrapped vehicle advertising platform. This partnership extends Revolution360's OOH capabilities beyond fixed-route transit advertising to reach every corner of cities through vetted wrapped driver vehicles, enabling swarm activations around major events.
- VMG NetworkcoreRevolution360 is part of the VMG Network, a media group that provides backing and support. VMG CEO Michael Fishwick oversees the group with commitment to clean, renewable solutions, strong CSR programs, and doing business differently.
- VIMcoreVIM is Revolution360's in-house print and installation team ensuring 100% accountability for production quality. VIM handles dedicated professional print and installation work, with Sam Fishwick serving as Managing Director of VIM.
- Sydney TrainscoreExclusive concession partnership with Sydney Trains providing access to premium legal advertising locations across the Sydney Trains network. Revolution360 won the NSW government contract for outdoor advertising through this partnership.
- Melbourne Metro Trains NetworkscoreConcession partnership with Melbourne Metro Trains Networks providing access to train network advertising locations for street poster installations across Melbourne.
- Department of TransportcoreConcession partnership with Department of Transport providing additional access to transport-adjacent advertising locations for comprehensive campaign coverage.
- CollartsminorPartnership with Melbourne arts education college Collarts for innovative 3D-effect outdoor panels using lenticular technology to engage potential students in CBD campaign.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Revolution360 competitors and assessment
Company assessmentEmerging players
- Vistar Media: Global programmatic DOOH and OOH measurement and planning platform. Comparable to Revolution360's 360Intelligence audience planning and verification stack, and a competitor for advertiser demand that increasingly requires data-driven OOH buying.
- Shameless Group: Australian street-level marketing and experiential agency that executes guerrilla, pop-up, and creative OOH activations. Comparable to Revolution360's experiential and creative OOH solutions arm targeting the same inner-urban and youth demographics.
Others
- Wrappr (as standalone platform): Australia's leading wrapped vehicle advertising platform, of which Revolution360 is the exclusive sales partner. Listed separately here because Wrappr itself is an adjacent/partnered entity, and its other sales channels and competitors in mobile transit OOH form a directly comparable business model.
Direct peers
- oOh!media: Australia's largest out-of-home advertising operator with a national portfolio across transit, roadside, retail, and digital OOH. Directly comparable to Revolution360 as the dominant scale competitor bidding for the same enterprise advertiser budgets and transit concession contracts.
- Media5 Outdoor: Australian OOH operator with portfolios across digital billboards, transit, and street furniture. A direct competitor for the same enterprise and government advertiser budgets targeting urban audiences in Australia.
- Adshel (part of JCDecaux): Australian street furniture and transit advertising specialist now integrated into JCDecaux. Competes head-to-head with Revolution360's street poster panels across urban environments, with similar formats and customer base.
- Kinetic Worldwide Australia: Specialist OOH media agency under WPP that plans, buys, and measures OOH campaigns across Australia. Comparable to Revolution360 as an OOH-focused specialist serving enterprise brands with planning, audience data, and activation capabilities.
- Posterscope Australia: Global OOH specialist agency under Dentsu focused on poster and out-of-home planning and buying. Comparable to Revolution360's data-driven street poster offering, particularly the 360Intelligence-style audience planning and verification workflows.
- JCDecaux Australia: Global OOH leader with a major Australian presence across street furniture, transit, and airport advertising. Directly competes with Revolution360 for premium urban inventory and government transport concessions, and operates at significantly greater scale.
Broad incumbents
- Havas Media Australia: Full-service media agency with a significant OOH planning and buying practice within its broader portfolio. Comparable to Revolution360 as an enterprise OOH buyer, though it operates as a full-service incumbent rather than an inventory-owning specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Revolution360 social profiles
Digital presenceRevolution360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revolution360 leadership team
Management profileNumber of profiles
Profiles20 records
Revolution360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revolution360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revolution360
What does Revolution360 do?
Revolution360 is a bespoke Australian out-of-home (OOH) advertising agency that sells premium framed street poster campaigns on Sydney Trains and Melbourne Metro Trains networks, custom hand-painted wall murals in urban precincts, creative OOH special builds, and the Wrappr wrapped-vehicle advertising platform. Campaigns are planned using the proprietary 360Intelligence audience data platform, produced and installed in-house through partner VIM, and independently verified by Seedooh.
Is Revolution360 a public or private company?
Revolution360 is a private company. It is classified as corporate owned and is currently operating.
When was Revolution360 founded?
Revolution360 was founded in 2000. It employs 11 to 50 people.
Where is Revolution360 based?
Revolution360 is headquartered in Pyrmont, Australia, in the Oceania region.
How does Revolution360 make money?
Five revenue lines are on record. Street Poster Advertising is the primary driver. The others are wall Mural Advertising, creative OOH Solutions, wrappr Transit Advertising and data & Insights Services.
Who are Revolution360's main competitors?
Emerging players on record are Vistar Media and Shameless Group. Wrappr (as standalone platform) is listed as an others. Direct peers are oOh!media, Media5 Outdoor, Adshel (part of JCDecaux), Kinetic Worldwide Australia, Posterscope Australia and JCDecaux Australia. Havas Media Australia is listed as a broad incumbent.
Does Revolution360 have an API?
No public API is recorded for Revolution360.
What industry is Revolution360 in?
Revolution360's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAC, Transit & Transport OOH Advertising (Bus, Rail, Airport), with a secondary code of BPAFALAI, Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations). Its NAICS code is 54181 and its SIC code is 7311.