Wrappr
Wrappr is an Australian mobile out-of-home advertising marketplace connecting enterprise brands with private vehicle owners who display ad wraps, reaching 90% of Australia's population via Nielsen-verified campaigns measured by its proprietary LIFT location-data engine.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wrappr does
Wrappr is an Australian mobile out-of-home advertising platform founded in 2017 and headquartered in Melbourne, operating as Wrappr Pty Ltd. The company runs a two-sided marketplace that connects enterprise brands with individual vehicle owners — "Advocates" — who place advertising wraps on their personal vehicles (EVs and petrol-powered), with the network reaching approximately 90% of the Australian population and generating billions of impressions per month at claimed scale. Brands include major enterprise customers across retail (Dan Murphy's, Coles, Woolworths, The ICONIC, Nike, eBay, MECCA, DoorDash), finance (AMEX, Qantas Money, Allianz, Bank Australia, Swyftx, Zurich), fashion (Ralph Lauren, Dolce & Gabbana, LEGO), travel (Intrepid), media (Seven Sport), government (South Australia Police), and energy (Powershop), with brand-side distribution handled through enterprise field sales and an exclusive agency partnership with Revolution 360.
The company's core technology is the LIFT Data Engine, a proprietary analytics platform that measures campaign performance via vehicle location data and provides ROI and audience-reach reporting to brands. The product suite includes a brand-facing campaign management portal with suburb-level targeting and real-time reporting, an advocate enrollment and profile-completion portal, and three verticalised sub-products — Major Events Advertising, Finance Alignment, and Retail Alignment — each targeting a specific industry vertical. Wrappr also offers a Retail Media offering built around swappable decals for short-term, supplier-paid multi-campaign use on retailer vehicle fleets, plus design services for brands.
Wrappr's business model is advertising-based: brands pay campaign fees that vary by reach, targeting, and duration, and Wrappr pays Advocates a share across three standard tiers (Full Wrap A$1,500 / 3 months; Impact Wrap A$1,200; Volume Wrap A$900), with EV owners receiving an additional A$100 / month bonus. Go-to-market is enterprise field sales supported by HubSpot-managed discovery calls and exclusive channel availability through agency partner Revolution 360. The company holds B Corporation certification and operates a 200% carbon-offset programme in partnership with Greenfleet, plus wrap recycling and an EV-incentive that aligns advocate supply with brand ESG priorities.
Wrappr firmographics
Firmographics- Name
- Wrappr
- Legal name
- Wrappr Pty Ltd
- Website
- https://wrappr.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wrappr is an Australian mobile out-of-home advertising marketplace connecting enterprise brands with private vehicle owners who display ad wraps, reaching 90% of Australia's population via Nielsen-verified campaigns measured by its proprietary LIFT location-data engine.
- Ownership category
- akta.pro rank
Wrappr industry classification
Industry- Product category
- Mobile Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industry
- Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)
Keywords
Where Wrappr is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Wrappr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Vehicle Wrap Advertising: Wrappr charges brands to place advertising wraps on private vehicles (EVs and petrol-powered) of their advocate network. The company pays advocates a share of this revenue (average $500/month, or $1500 per campaign for 3 months). Revenue is generated through campaign fees based on reach, targeting, and campaign duration.
- Retail Media: Wrappr offers swappable decals for retail brands to run short-term, supplier-paid campaigns with tracking and reporting, allowing retailers to monetize their vehicle fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Full Wrap - $1500 for 3 months |
| Unit Pricing | Multi-year contract | Impact Wrap - $1200 for 3 months |
| Unit Pricing | Multi-year contract | Volume Wrap - $900 for 3 months |
| Other | Monthly | EV Bonus - $100/month extra |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wrappr product offering
Product offeringCore offering
Wrappr operates a two-sided mobile out-of-home (OOH) advertising platform that connects brands with everyday vehicle owners ("Advocates") who wrap their personal vehicles with brand advertising. Brands pay Wrappr to run mobile ad campaigns on a distributed fleet of wrapped vehicles across Australia, while advocates earn a share of revenue (averaging $500/month) by driving as normal. The platform includes a proprietary LIFT data engine that measures campaign performance through vehicle location data, providing transparent ROI reporting and audience reach analytics.
Product overview
Wrappr is a mobile out-of-home (OOH) advertising platform structured as a two-sided marketplace connecting brands with individual vehicle owners (Advocates). The core platform enables brands to run mobile advertising campaigns on privately owned vehicles, including vans, SUVs, EVs, utes, and hatchbacks, with nationwide reach targeting suburb-level locations. The platform is offered through brand-facing campaign management tools, an advocate-facing enrollment portal, and specialized vertical solutions for Major Events, Finance, and Retail sectors. Key capabilities include LIFT, a proprietary data engine for campaign performance measurement via location data, full-funnel reporting, design services, and swappable decal options for multi-campaign execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Wrappr Core Platform
- Wrappr for Brands
- Wrappr for Advocates
- Major Events Advertising
- Finance Alignment
- Retail Alignment
- Retail Media Swappable Decals
Quantifiable outcome
- Nielsen-verified as most noticed form of transit OOH advertising
- +4 more outcomes
Companies that use Wrappr
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
Wrappr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wrappr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GreenfleetcoreWrappr partners with Greenfleet, an environmental organization that undertakes native reforestation, protection and rejuvenation projects to produce accredited carbon offsets for their 200% carbon offset program.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wrappr competitors and assessment
Company assessmentBroad incumbents
- Lamar Advertising: Large US outdoor advertising operator with a comprehensive billboard and transit network. Overlaps with Wrappr in OOH category spend but specializes in fixed-format inventory rather than mobile.
- JCDecaux: World's largest outdoor advertising company spanning street furniture, transit, and digital OOH globally. Direct competitor for ad budgets but operates fixed-asset OOH infrastructure rather than crowdsourced mobile vehicle wraps.
- oOh!media: Leading Australian out-of-home media operator with broad static, transit, and digital OOH assets. Competes head-to-head for the same Australian brand budgets Wrappr targets but via traditional fixed-format inventory.
- Ströer SE & Co. KGaA: Major European outdoor and digital out-of-home advertising company combining traditional OOH with DOOH inventory. Competitor for transnational brand OOH budgets though operating primarily via owned inventory rather than crowdsourced vehicles.
Others
- Hivestack: Programmatic digital out-of-home (DOOH) supply-side platform enabling automated ad buying. Operates in the broader OOH ecosystem Wrappr competes in but focuses on programmatic DOOH rather than mobile wrapped vehicles.
Direct peers
- Wrapify: US pioneer of car wrap advertising using everyday drivers as a media network. Closely comparable product, audience (private vehicle owners), and brand-facing measurement offering.
- Carvertise: US-based mobile advertising platform operating the same core model: wrapping private consumer vehicles for brand campaigns. The most direct global competitor to Wrappr and operates across nearly identical two-sided marketplace mechanics.
- Firefly: Rideshare-focused digital and wrapped advertising platform monetizing passenger time in vehicles. Overlaps with Wrappr's mobile OOH positioning and targeting-by-location capabilities.
- Nickelytics: US-based mobile advertising network turning vehicles (including rideshare and delivery) into advertising placements with measurement tooling. Comparable on both the supply model and location-aware analytics.
Emerging players
- Veridooh: Independent OOH verification platform providing independent audience and impression measurement. Adjacent to Wrappr's LIFT data engine and addresses the same OOH measurement gap Wrappr monetizes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wrappr social profiles
Digital presenceWrappr compliance and trust
Trust signalCompliance1 record
Wrappr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrappr leadership team
Management profileNumber of profiles
Wrappr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrappr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrappr
What does Wrappr do?
Wrappr operates a two-sided mobile out-of-home (OOH) advertising platform that connects brands with everyday vehicle owners ("Advocates") who wrap their personal vehicles with brand advertising. Brands pay Wrappr to run mobile ad campaigns on a distributed fleet of wrapped vehicles across Australia, while advocates earn a share of revenue (averaging $500/month) by driving as normal. The platform includes a proprietary LIFT data engine that measures campaign performance through vehicle location data, providing transparent ROI reporting and audience reach analytics.
Is Wrappr a public or private company?
Wrappr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wrappr founded?
Wrappr was founded in 2017. It employs 1 to 10 people.
Where is Wrappr based?
Wrappr is headquartered in Melbourne, Australia, in the Oceania region.
How does Wrappr make money?
Two revenue lines are on record. Vehicle Wrap Advertising is the primary driver. The others are retail Media.
Who are Wrappr's main competitors?
Broad incumbents on record are Lamar Advertising, JCDecaux, oOh!media and Ströer SE & Co. KGaA. Hivestack is listed as an others. Direct peers are Wrapify, Carvertise, Firefly and Nickelytics. Veridooh is listed as an emerging player.
Does Wrappr have an API?
No public API is recorded for Wrappr.
What industry is Wrappr in?
Wrappr's product category is Mobile Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of MPAAAKAG, Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards). Its NAICS code is 54185 and its SIC code is 7310.