Öhmans Bil

What Öhmans Bil does

Öhmans Bil is a family-owned authorized car dealership and workshop operator headquartered in Sundsvall, Sweden, founded in 1954 and led by CEO Britt Öhman Rautio. The business runs a single retail and service location serving private consumers and business/fleet customers in the Sundsvall region, with a multi-generational ownership structure consistent with the firm's 70-plus-year history.

The company holds authorized sales rights for Peugeot, Citroën, Maxus, and JAC, and operates an authorized workshop servicing Peugeot, Citroën, Nissan, Honda, Maxus, and JAC vehicles. Revenue is generated through new and used vehicle sales, authorized servicing and warranty work, financial and private leasing (including commercial electric vehicle leasing from 2,799 SEK/month), tire hotel (seasonal storage), reconditioning, and service agreements. Pricing on the sales side reaches roughly 379,900 SEK per vehicle, indicating a mix of higher-ticket retail transactions and lower-ticket recurring fleet/lease revenue.

Technology deployment is limited to standard dealer-facing digital tools: online vehicle configurators and test drive booking forms. There is no disclosed proprietary platform, no AI/ML capability, and no data flywheel. Distribution is entirely through the single Sundsvall showroom and workshop, with no disclosed online sales, multi-site operations, or external capital. The overall business profile is that of a stable, regionally anchored multi-brand dealer focused on maintaining OEM relationships and recurring service revenue rather than scaling aggressively.

Name

Öhmans Bil

Legal name

Öhmans Bil i Sundsvall

Website

https://ohmansbil.se

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Öhmans Bil is a family-owned authorized car dealership and workshop in Sundsvall, Sweden, founded 1954, selling and servicing Peugeot, Citroën, Maxus, JAC, Nissan, and Honda vehicles for private and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new vehicles from Peugeot, Citroën, Maxus, and JAC brands, as well as used vehicles in stock.
2. Workshop and Repair Services: Authorized workshop services including maintenance, repairs, and parts replacement for multiple brands.
3. Leasing Services: Financial leasing and private leasing offerings for vehicles, providing recurring revenue from monthly payments.
4. Ancillary Services: Tire hotel (däckhotell), vehicle reconditioning (recond), service agreements, and exchange systems for generators and starter motors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Öhmans Bil is an authorized car dealership in Sundsvall, Sweden, selling new passenger cars and commercial vehicles from Peugeot, Citroën, Maxus, and JAC, as well as used vehicles. The company also provides authorized workshop services (maintenance, repairs, genuine parts) for six brands, tire storage (däckhotell), vehicle reconditioning (recond), service agreements, and financial and private leasing arrangements.

Product overview

Öhmans Bil is a family-owned car dealership in Sundsvall, Sweden, founded in 1954. The company serves as an authorized dealer for multiple vehicle brands—Peugeot, Citroën, Maxus, and JAC—offering both new passenger cars and commercial vehicles, along with used vehicles. The product portfolio includes electric vehicles (Peugeot E-2008, E-3008, E-5008, E-Partner, E-Expert; Citroën ë-C3 Aircross; Maxus EUNIQ series, E-DELIVER series; JAC E30X, e-JS4) and traditional combustion-engine models. Supporting services include an authorized workshop with genuine spare parts, tire storage, vehicle reconditioning, service agreements, test drive bookings, and financing/leasing options. The company is authorized by MRF (Motorbranschens Riksförbund) and holds dealer authorizations for Peugeot, Citroën, Nissan, Honda, Maxus, and JAC.

Differentiator

Problem solved

Functional benefit

Products and services

• Peugeot new vehicles Authorized sales of new Peugeot passenger cars and light commercial vehicles, including electric and combustion models, for individual and business customers.
• Citroën new vehicles Authorized sales of new Citroën passenger and light commercial vehicles, including electric variants, supported by a 5-year warranty on commercial vehicle program.
• Maxus new vehicles Authorized sales of new Maxus passenger and light commercial electric vehicles, including EUNIQ and E-DELIVER series, for individual and business customers.
• JAC new vehicles Authorized sales of new JAC passenger and commercial vehicles, including electric E30X and e-JS4 models, for individual and business customers.
• Used vehicles (Begagnade bilar) Inventory of available used and pre-owned vehicles ready for immediate purchase, complementing the new car offerings across represented brands.
• Test drive booking (Provkörning) Service allowing prospective customers to schedule and experience a test drive of available vehicles prior to purchase.
• Authorized workshop and spare parts (Verkstad & Reservdelar) Authorized workshop offering maintenance, repairs, and genuine spare parts for Peugeot, Citroën, Nissan, Honda, Maxus, and JAC vehicles to ensure vehicle integrity and safety.
• Tire storage (Däckhotell) Seasonal tire storage service at the dealership facility, simplifying ownership by storing customers' seasonal tires on-site.
• Vehicle reconditioning (Recond) Vehicle reconditioning service that restores and maintains vehicle condition to support resale value retention.
• Service agreements (Serviceavtal) Service agreements providing customers with planned maintenance schedules and coverage across supported vehicle brands.
• Private leasing Monthly private leasing subscriptions for Peugeot and Citroën passenger vehicles (including E-2008, E-3008, E-5008, 408, C5 Aircross, and ë-C3 Aircross) for individual customers.
• Financial leasing Monthly financial leasing arrangements primarily targeted at commercial vehicles (including Peugeot E-Partner and E-Expert electric vans) for business customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• MRF (Motorbranschens Riksförbund)coreOthersÖhmans Bil is authorized and connected to MRF, the Motor Industry National Association in Sweden. This affiliation provides industry credentials and standards compliance.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Peugeot passenger cars and light commercial vehicles. Offers new vehicle sales, leasing, and authorized workshop services.
• CitroëncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Citroën passenger cars and light commercial vehicles. Offers new vehicle sales, leasing, and authorized workshop services.
• MaxuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Maxus electric vehicles including passenger cars (EUNIQ5, EUNIQ6 SUV, MIFA 9) and commercial vehicles (E-DELIVER series).
• JAC (Jianghuai Automobile Group)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for JAC vehicles including electric models E30X and e-JS4. JAC is one of the world's largest EV manufacturers.
• NissanminorChannel Partner/ Reseller/ DistributorAuthorized workshop services for Nissan vehicles, using only original parts.
• HondaminorChannel Partner/ Reseller/ DistributorAuthorized workshop services for Honda vehicles, using only original parts.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Stellantis Sverige: Parent manufacturer of Peugeot, Citroën, Opel, and Fiat. Directly relevant as the OEM granting Öhmans Bil its franchise authorizations and shaping product, incentive, and electrification strategy.
• Volvo Car Sverige: Swedish premium OEM and an alternative brand choice for Sundsvall-area buyers. Relevant as a direct competitor brand that competes with Peugeot/Citroën for the same primary customers in the same geography.
• SAIC Motor (Maxus): Chinese state-owned OEM and parent of Maxus. Relevant as the OEM behind Öhmans Bil's Maxus EV/LCV line and a key driver of the dealer's emerging-market EV exposure.

Emerging players

• Mekonomen: Major Swedish automotive aftermarket chain with service workshops and parts distribution. Comparable in the workshop/spare parts and tire services domain where Öhmans Bil also operates.

Direct peers

• Hedin Bil: Large Swedish multi-brand automotive dealer group with showrooms and authorized workshops across multiple Swedish cities. Directly comparable to Öhmans Bil as a multi-brand retailer/workshop operator, but at far greater scale.
• Bavaria Sverige: Swedish BMW and MINI dealer group with sales, service, and parts operations. Comparable as a multi-brand authorized retailer with workshop capability, similar franchise model to Öhmans Bil.
• Bilia: One of Sweden's largest automotive retailers with full-service operations (sales, service, parts) across multiple brands. Closest national-scale comparable to Öhmans Bil's multi-brand dealership and workshop model.
• Holmgrens Bil: Swedish multi-brand dealer group operating dealerships in several regions. Comparable as a multi-brand franchise retailer with workshop services, similar in business model to Öhmans Bil.
• Din Bil (Mobility Sweden): Volkswagen Group-affiliated Swedish dealer network with multi-brand new and used vehicle sales plus authorized service. Comparable authorized-dealer business model, though concentrated on VW Group brands.
• Adria Auto: Nordic automotive retail group representing multiple brands across the region. Comparable multi-brand dealership and service model, like Öhmans Bil, at a slightly larger regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OhmansBil

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Öhmans Bil