Optimum.consulting

What Optimum.consulting does

Optimum.consulting was an Australian IT consulting firm that specialized in Microsoft Dynamics 365 and Power Apps implementation services. Founded in 2022, the company built a vertical-focused delivery practice targeting retail, eCommerce, manufacturing, and wholesale distribution organizations in Australia. Its core offering comprised professional services engagements covering enterprise resource planning, customer relationship management, and business application deployments on the Microsoft technology stack, positioning the firm as a niche Microsoft partner rather than a horizontal IT consultancy.

The firm scaled to close to 60 staff in approximately two years, operating from Sydney with an enterprise field sales motion targeting mid-market and enterprise customers in its chosen verticals. Optimum.consulting generated revenue through professional services billing on Dynamics 365 and Power Apps projects, with no proprietary software product, no disclosed pricing models, and no public revenue figures. Its go-to-market was anchored on its Microsoft partner designation and deep specialization in the Dynamics 365/Power Apps ecosystem.

On October 1, 2024, Optimum.consulting was acquired by Fusion5, an Australasian business solutions company, becoming a wholly-owned subsidiary. At the time of acquisition, Matthew Lingard served as Chief Executive. The acquisition combined Optimum.consulting's vertical expertise in retail, eCommerce, manufacturing, and wholesale with Fusion5's broader transformation, advisory, integration, and cloud infrastructure capabilities, with stated intent to strengthen Fusion5's Microsoft practice and commerce/retail industry vertical depth.

Name

Optimum.consulting

Legal name

Optimum.consulting

Website

https://optimum.consulting

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

11–50 employees

Short description

Optimum.consulting was an Australian Microsoft partner providing Dynamics 365 and Power Apps implementation consulting to retail, eCommerce, manufacturing, and wholesale organizations, with approximately 60 staff before its October 2024 acquisition by Fusion5.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Microsoft Dynamics consulting
• Dynamics 365 implementation
• Power Apps development
• ERP consulting services
• Microsoft partner consulting

Headquarters

HQ city

Campbell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Microsoft Solutions Consulting: Professional consulting services focused on Microsoft Dynamics 365 and Power Apps implementations, targeting retail, eCommerce, manufacturing, and wholesale sectors.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Optimum.consulting provides IT consulting and implementation services for Microsoft Dynamics 365 and Microsoft Power Apps, delivering ERP, CRM, and custom application projects. The firm focuses on mid-market customers in the retail, eCommerce, manufacturing, and wholesale sectors in Australia, with a delivery team that had grown to close to 60 staff by the time of its acquisition.

Product overview

Optimum.consulting was an Australian Microsoft partner specializing in Microsoft Dynamics 365 and Power Apps implementations. The company offered consulting and implementation services focused on the retail/eCommerce, manufacturing, and wholesale distribution sectors. Optimum.consulting was acquired by Fusion5 on October 1, 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Consulting and Implementation Consulting, implementation, customization, and integration services for Microsoft Dynamics 365 ERP and CRM, targeting mid-market Australian businesses in retail, eCommerce, manufacturing, and wholesale.
• Microsoft Power Apps Consulting and Development Custom application development and consulting on the Microsoft Power Platform (Power Apps), delivered to mid-market customers in retail, eCommerce, manufacturing, and wholesale to extend and complement their Dynamics 365 environments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Fusion5coreStrategic or Co-development Partner · 1 October 2024Fusion5 acquired Optimum.consulting on October 1, 2024. The acquisition combines Fusion5's Microsoft capability and wide range of transformation, advisory, integration, and cloud infrastructure skills with Optimum's deep expertise in Dynamics 365 and Power Apps, particularly in manufacturing, eCommerce, and retail verticals. Matthew Lingard, CEO of Optimum.consulting, noted alignment in culture, entrepreneurial spirit, and passion for delivering meaningful customer outcomes.
• MicrosoftcoreTechnology or IntegrationOptimum.consulting is an Australian Microsoft partner specializing in Dynamics 365 and Power Apps. The partnership involves implementing and deploying Microsoft enterprise solutions across retail, manufacturing, and wholesale sectors.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Datacom: Datacom is an Australasian IT services and systems integrator with Microsoft Dynamics, cloud, and managed services practices across Australia and New Zealand. It is the closest regional peer in scale, geography, and Microsoft-centric service mix to Optimum and Fusion5.
• Avanade: Avanade is the largest global joint venture between Accenture and Microsoft, specializing in Microsoft technology services including Dynamics 365, Power Platform, and Azure implementations. It is the most directly comparable scaled Dynamics-focused systems integrator to Optimum's offering.
• Fusion5: Fusion5 is Optimum's parent company and direct strategic peer — an Australasian business solutions company offering Microsoft Dynamics, ERP, CRM, cloud, and managed services across Australia and New Zealand. It now absorbs Optimum's vertical Dynamics practice into its broader portfolio.
• Velrada: Velrada is an Australian Microsoft partner specializing in Dynamics 365 and Power Platform consulting, with a comparable mid-market customer base and similar vertical focus. It competes for the same Dynamics 365 implementation mandates in Australia.

Others

• Insight Enterprises (Australia): Insight Enterprises is a global Microsoft partner providing hardware, software, and services including Dynamics 365 implementation support. It is an ecosystem participant in the Microsoft channel that Optimum operates within, rather than a direct boutique competitor.

Broad incumbents

• Accenture Australia: Accenture is a global management consulting and technology services firm operating in Australia with a Microsoft ecosystem alliance and large-scale Dynamics 365 transformation practice. It represents the broad incumbent end of the enterprise Dynamics consulting market.
• DXC Technology: DXC Technology is a large global systems integrator with Microsoft Dynamics 365, ERP, and enterprise application modernization practices. It competes for large enterprise transformation deals that Optimum/Fusion5 are now positioned to bid on.
• KPMG Australia: KPMG Australia's advisory practice includes Microsoft Dynamics 365 transformation and ERP advisory services, often partnering with SI firms. It is a comparable professional services firm advising similar enterprise clients on technology-enabled operating model change.

Emerging players

• Insync Technology: Insync Technology is an Australian Microsoft Gold Partner focused on Dynamics 365 Finance, Supply Chain, and Business Central implementations. It is a smaller-scale direct competitor to Optimum in the Australian Dynamics mid-market.
• Agilicc: Agilicc is a boutique Australian Microsoft Dynamics 365 and Power Platform consulting partner. It competes for similar Dynamics implementation mandates among mid-market Australian enterprises, particularly in commerce and retail.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/optimum-technology-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimum.consulting