What Geran Handel does

Geran Handel B.V. is a Dutch B2B technical wholesaler (technische groothandel) headquartered in Rijssen, Netherlands, specializing in fence and gate hardware combined with access technology systems. Founded around 1993-1994 and operating as a private Besloten Vennootschap, the company carries over 3,055 SKUs across eight core categories: fence/gate components (hinges, locks, sliding gate parts, ornamental ironwork), gate automation (underground, linear, sliding, and swing-arm openers plus garage door openers), traffic barriers (automatic and manual boom barriers), traffic bollards (hydraulic, manual, fixed), intercom systems, access control (transmitters, keypads, GSM modules, ANPR/LPR, parking pillars), safety systems (detection loops, photocells, light curtains), and accessories (electrical cabinets, cabling, power supplies). It distributes products from major European brands including Locinox (Belgium), Comunello (Italy), Fadini (Italy), DAS Access (Belgium), and Comelit (Italy), alongside Hikvision, BEA, Intratone, TELL, and others.

The business model is sales-led B2B distribution, combining a Dutch-language e-commerce webshop (geran.nl) with a dedicated business account program (Geran Zakelijk) that provides personalized discounts, invoice payment terms, technical training, and dedicated sales specialist support. The company employs roughly 11-50 staff including a named team of sales specialists and webshop specialists who provide personal consultation and on-site installation support. Pricing is unit-based with same-day shipping for orders placed before 14:00 and free shipping above €250; unit prices range from sub-€1 hardware components to €2,500-€4,500+ hydraulic bollards and barrier systems. Geographic scope is limited to the Netherlands and Belgium.

Revenue is generated primarily through one-time product sales to trade professionals, with the company claiming the largest inventory in the Netherlands, serving over 1,000 business account professionals, and maintaining a 9.4/10 WebwinkelKeur rating across 1,612 verified customer reviews. The company has no public listing, no disclosed funding rounds, no parent company or subsidiaries, and no disclosed M&A activity, consistent with an independent, founder/family-controlled specialty distributor operating a mature niche business.

Name

Geran Handel

Legal name

Geran Handel B.V.

Website

https://geran.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Geran Handel B.V. is a Dutch B2B technical wholesaler based in Rijssen, Netherlands, specializing in fence hardware, gate automation, traffic barriers, bollards, and access control systems. It serves over 1,000 trade professionals across the Netherlands and Belgium via e-commerce and a dedicated business account program.

Ownership category

akta.pro rank

Product category

Fence and Gate Hardware Distribution

SIC

Wholesale-Hardware (5072), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Fence hardware wholesale
• Gate automation systems
• Access control equipment
• Traffic barriers bollards
• Intercom systems supply

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale - Fence Hardware & Access Technology: Revenue is generated through the sale of fence hardware components (gate locks, hinges, sliding gate parts, decorative ironwork), gate automation systems (gate openers, garage door openers), traffic barriers/bollards, intercom systems, access control products (hand transmitters, GSM modules, code keypads, license plate recognition), safety systems (detection loops, sensors, photocells), and accessories. Products are sold to professional trade customers (fence builders, installers, contractors) via e-commerce and business accounts with personalized pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Geran Handel B.V. is a Dutch technical wholesaler (technische groothandel) distributing fence and gate hardware components, gate automation systems, traffic barriers, bollards, intercom systems, access control products, and safety systems. The company stocks more than 3,000 SKUs from European brands such as Locinox, Comunello, Fadini, Comelit, DAS Access, and Hikvision, and sells primarily to trade professionals (fence builders, installers, metalworkers, contractors, government entities, property managers) through an e-commerce webshop and a dedicated B2B business account program (Geran Zakelijk).

Product overview

Geran Handel B.V. is a Dutch technical wholesaler specializing in fence and gate components combined with access technology systems. The company operates with over 30 years of experience and stocks more than 3,000 products across eight core categories: fence/gate hardware components (hinges, locks, ornamental ironwork), gate automation (automatic gate openers, garage door operators), traffic barriers (automatic and manual boom barriers), traffic bollards (hydraulic, fixed, and manual), intercom systems (audio and video), access control (transmitters, keypads, GSM modules, ANPR/LPR systems, parking pillars), safety systems (sensors, photocells, safety edges), and accessories (electrical cabinets, power supplies). Key branded product lines include DAS Access Scan&Go parking access/payment management systems with ANPR capability, Comelit and Hikvision ANPR/camera systems, and Fadini/Comunello automation hardware. The company serves trade professionals including fence builders, metalworkers, installers, contractors, government entities, and property managers through a business account program offering discounts, training, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Hekwerkonderdelen (Fence/Gate Components)
• Poort Automatisering (Gate Automation)
• Slagbomen (Barrier Arms/Booms)
• Verkeerspalen (Traffic Bollards)
• Intercom Systemen (Intercom Systems)
• Toegangscontrole (Access Control)
• Veiligheidssystemen (Safety Systems)
• Scan&Go Pro Access
• Scan&Go Pro Revenue
• Scan&Go Pro Slave Kentekenherkenning ANPR Zuil
• Scan&Go Revenue Pay-on-foot Betaalzuil
• Geran Zakelijk (Business Account)

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

21 partnerships are on record, tiered core and minor.

• LocinoxcoreOthersBelgian manufacturer of hardware and automation solutions for fencing and gates. Geran distributes Locinox products including gate locks, hinges, ground bolts, electric strike plates, motorized hinges, and access control keypads. Products are prominently featured in the product catalog.
• Comunello AutomationcoreOthersItalian manufacturer of gate automation systems including linear gate openers, underground gate openers, sliding gate openers, swing gate operators, and accessories. Comunello products are featured as featured/new items and have dedicated product sections.
• FadinicoreOthersItalian manufacturer specializing in hydraulic barriers, bollards, and gate automation. Geran distributes Fadini products including BAYT 980 barriers, TALOS bollards, VIGILO products, and COMBI 740 automation kits. Multiple project examples feature Fadini installations.
• DAS AccesscoreOthersBelgian manufacturer of parking access control systems. Geran distributes the Scan&Go parking management product line including ticket scanners, payment pillars, ANPR recognition pillars, and barcode up/downgraders for parking facilities.
• ComelitcoreOthersItalian manufacturer of access control and security systems. Geran distributes Comelit products including ANPR/LPR cameras for license plate recognition, network video recorders (NVRs), and camera accessories. Products featured in access control category.
• HikvisionminorOthersChinese manufacturer of video surveillance and access control equipment. Geran distributes Hikvision access control terminals with fingerprint scanners, code panels, and card readers.
• EuroFerminorOthersItalian manufacturer of decorative ironwork and fence hardware components. Geran distributes EuroFer products including decorative scrolls, ornamental elements, and hardware accessories.
• Grande ForgeminorOthersManufacturer of decorative ironwork for fencing. Geran distributes Grande Forge products including decorative scrolls, balusters, gate latches, and ornamental elements.
• IBFMminorOthersManufacturer of hardware components for gates and fencing. Geran distributes IBFM products including spring hinges, support wheels, and accessories.
• IntratoneminorOthersFrench manufacturer of wireless access control systems. Geran distributes Intratone products including hand transmitters and proximity key tags for gate automation.
• BEAminorOthersBelgian manufacturer of detection sensors for gates and barriers. Geran distributes BEA products including EVOLOOP detection sensors for barriers and LZR-H100 laser detection sensors.
• FACminorOthersManufacturer of gate automation components. Geran distributes FAC products including radius corner gate kits for automated gate installations.
• SchakeminorOthersGerman manufacturer of traffic management and safety equipment. Geran distributes Schake products including impact protection corners and rack guards.
• TELLminorOthersManufacturer of smart gate openers. Geran distributes TELL OPEN.ioting products including WiFi smart gate openers compatible with gates, garage doors, and barriers.
• OptexminorOthersJapanese manufacturer of detection sensors. Geran distributes Optex products for detection applications in gate automation and access control.
• Bever & KlophausminorOthersBrand partner featured in the brand/logo section of the website.
• DD TechnologiesminorOthersBrand partner featured in the brand/logo section of the website.
• Del PontiminorOthersBrand partner featured in the brand/logo section of the website.
• EloopminorOthersBrand partner featured in the brand/logo section of the website.
• La Barriere AutomatiqueminorOthersBrand partner featured in the brand/logo section of the website.
• BenitominorOthersBrand partner featured in the brand/logo section of the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poortautomatisering.nl: Dutch specialist retailer focused on gate automation, intercoms, and access control products. Directly competes with Geran's gate automation category and serves the same installer and contractor customer base.
• Hekwerkwebshop: Dutch online retailer specializing in fence hardware and components with a similar B2B/B2C webshop model and product overlap in hinges, locks, posts, and gate hardware. Directly competes for the same fence-builder and installer customer base in the Netherlands.
• Hekwerkonline: Dutch e-commerce retailer of fence systems, gates, and related hardware serving both consumers and trade professionals. Comparable in target customer segments, product mix, and channel strategy to Geran's e-commerce operation.

Broad incumbents

• Hörmann: German family-owned manufacturer of garage doors, industrial doors, gates, and access control systems. Competes in gate automation, barriers, and access categories served by Geran, with broader European coverage.
• Came Group: Italian global manufacturer of gate automation, access control, and smart home systems. Direct competitor in gate openers and access control — and a partner (Geran distributes Comunello, a Came Group brand).
• Würth: Global industrial supply and fastener wholesaler serving trade professionals. Overlaps with Geran's hardware category at a broader portfolio scale, including fasteners, tools, and fixings for fence and construction applications in the Netherlands.
• Nice S.p.A. Italian multinational specializing in home automation, gate automation, and access control. Overlaps with Geran's automation and access control portfolio and targets overlapping installer and integrator channels across Europe.
• BFT Automation: Italian gate and door automation manufacturer with global distribution. Competes with Geran's automation category and offers overlapping products for installers and commercial access control applications.
• Betafence: Belgian-origin international fencing solutions provider offering fence panels, gates, and access control systems. Overlaps with Geran's fence hardware and gate categories at an enterprise/commercial scale.
• Heras: Netherlands-headquartered European leader in perimeter protection, manufacturing fencing, gates, and access control. Operates as both a manufacturer and supplier; competes with Geran's full product range and also serves government and industrial end-customers in the same Benelux geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/geranrijssen
• Facebookfacebook.com/geranhandel
• LinkedInlinkedin.com/company/geran-handel-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geran Handel