What Boryl does

Boryl is a privately held, France-based data marketing consulting agency, operating from Paris with a team of 1-10 employees. The firm delivers three core service pillars—App & Web Analytics, Dataviz & Business Intelligence, and Marketing Automation & CRM—on a project-based consulting basis covering scoping, tagging plan design, technical implementation, dashboard creation, and ongoing optimization. The team markets itself as composed of "dual-competency engineers" who combine business understanding with technical execution, and the firm operates without disclosed external funding.

The technology stack centers on widely adopted martech and analytics platforms (Google Analytics 4, Google Tag Manager, Looker Studio, Google BigQuery, Python, SQL, PostgreSQL, Matomo, Piano Analytics, AppsFlyer, Adjust, Apache Airflow, Commanders Act, Axeptio, Didomi) augmented by a proprietary library of API connectors that ingest data from 15+ marketing and sales platforms (including Facebook Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Apple Search Ads, Google Search Console, Salesforce, Marketo, Aircall, Shipup) into client data warehouses. Custom data pipelines orchestrated in Airflow handle daily ingestion, cleaning, transformation, and visualization, and an internal automated bidding system supports Apple Search Ads campaign management using rule-based logic over Amplitude, AppsFlyer, and Apple Search Ads data. Notable case-study deployments include Mazars GA4 across 100+ websites, Best Western France across 300+ hotels, and OMNES Education across 13 schools with 50 social accounts.

Boryl makes money entirely through professional services engagements with quote-driven, project-based pricing; revenue is not publicly disclosed. Customer concentration is intentionally diversified across more than 400 supported companies spanning SaaS, e-commerce, finance, healthcare, hospitality, fashion, energy, retail, education, real estate, nonprofit, and consulting verticals. Go-to-market relies on content-led demand generation—blog, glossary, newsletter, and downloadable lead magnets (KPI maps, tagging plan templates, GA4 training, Looker Studio templates)—funneled into free discovery calls and direct project engagements.

Name

Boryl

Legal name

Boryl

Website

https://boryl.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Boryl is a privately held Paris-based data marketing consulting agency that delivers web analytics, business intelligence dashboard, and marketing automation services via project-based engagements for a diverse mix of startups, mid-market firms, and European enterprises.

Ownership category

akta.pro rank

Product category

Marketing Analytics Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy, Implementation & Managed Services (MPAAAIAD), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Data marketing consulting
• Web analytics services
• Business intelligence dashboards
• Marketing automation consulting
• Tracking implementation services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Implementation Services: Boryl provides consulting and operational implementation services for data marketing projects including web analytics, business intelligence, and marketing automation. Services are delivered through project-based engagements with direct client collaboration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Boryl is a French data marketing consulting agency that helps marketing and sales teams with end-to-end data projects, delivering three core service pillars: App & Web Analytics (tagging plan design, GA4/GTM/server-side implementation, CMP integration), Dataviz & Business Intelligence (dashboard design, BigQuery/Looker Studio/Power BI architecture), and Marketing Automation & CRM (target architecture, deployment, scenario implementation). Each engagement follows a six-step methodology from project scoping through ongoing consulting, supported by proprietary API connectors and data pipeline orchestration capabilities.

Product overview

Boryl is a data marketing consulting agency that offers three core service pillars: App & Web Analytics, Dataviz & Business Intelligence, and Marketing Automation & CRM. The company provides consulting from project scoping through operational implementation, helping marketing and sales teams collect, extract, clean, consolidate, visualize, interpret, and activate their data. Alongside consulting services, Boryl offers educational resources including SEO dashboard templates for Looker Studio, KPI maps for SaaS and e-commerce businesses, web tagging plan examples, Google Analytics 4 training, and a guide on third-party cookie phase-out. The company also provides blog content and a glossary for industry terminology. The portfolio consists of consulting services, pre-built dashboard templates, training materials, and ongoing educational content rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• App & Web Analytics Consulting Consulting service for web and mobile app analytics covering project scoping, tagging plan creation, tagging implementation, tool configuration, dashboard creation, and ongoing consulting. Focuses on data collection, cleaning, consolidation, and interpretation across tools such as Google Analytics 4, Google Tag Manager, Matomo, Piano Analytics, AppsFlyer, and Adjust. Designed for marketing and sales teams at SaaS, e-commerce, lead generation, retail, and enterprise organizations that need structured analytics and cookieless/server-side tracking implementations.
• Dataviz & Business Intelligence Consulting Consulting service for data visualization and business intelligence covering project scoping, dashboard mockup design, technical architecture deployment, dashboard creation, and ongoing consulting for data interpretation. Built on Google BigQuery, Looker Studio, and Power BI with custom data pipeline orchestration (Python, SQL, Apache Airflow). Designed for companies needing consolidated performance dashboards across advertising, analytics, CRM, and e-commerce data sources.
• Marketing Automation & CRM Consulting Consulting service for marketing automation and CRM implementation covering project scoping, target architecture design, deployment, marketing scenario implementation, and ongoing consulting for optimization. Supports platforms including Salesforce, Marketo, and other automation/CRM tools. Designed for marketing and sales teams seeking to operationalize lead nurturing, customer journey automation, and CRM-marketing integration.

Quantifiable outcome

• Successful tracking implementation and optimization across 100+ websites simultaneously (Mazars case)
• +1 more outcomes

Named customers46 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Converteo: Paris-based data marketing and analytics consulting firm serving B2B clients on GA4, CRM, marketing automation, and BI — the closest direct competitor to Boryl in the French market, with a comparable service portfolio and similar client verticals.
• Eskimoz: French digital marketing agency offering SEO, SEA, analytics, and data services to mid-market and enterprise clients. Overlaps with Boryl on analytics and tracking implementation, though broader on acquisition channels.
• Ekimetrics: Paris-based marketing analytics and data consulting firm combining measurement, econometrics, and BI. Comparable to Boryl on the BI/analytics side, with a heavier focus on marketing mix modeling and AI-driven insights.
• Artefact: Global data and AI consulting firm with a strong French presence, offering data strategy, marketing analytics, and martech implementation. Direct competitor at the larger end of the data marketing consulting market where Boryl also plays.
• Cardinal Path: North American digital analytics consulting firm (now part of Conversion Sciences) specializing in GA4, Google Marketing Platform, and BI. Highly comparable to Boryl on services and tooling, serving as a useful international benchmark.
• fifty-five (55): French data marketing consultancy and Google Marketing Platform partner specializing in analytics, tracking, and BI for enterprise brands. Operates in the same niche as Boryl but at larger scale, with overlapping service lines (GA4, BigQuery, Looker Studio implementations).

Emerging players

• AB Tasty: French martech vendor providing A/B testing, personalization, and CRO tooling with adjacent analytics capabilities. Comparable to Boryl in customer base and French-market footprint, but competes from a product (not services) angle.
• Actito: European (Belgian-French) marketing automation and CRM platform with implementation services. Comparable to Boryl's Marketing Automation & CRM service line, though Actito is itself a software vendor with its own consulting arm.

Broad incumbents

• Deloitte Digital: Global systems integrator and Adobe/Google/Salesforce partner offering analytics, martech, and CRM implementation at enterprise scale. Competes with Boryl for large multi-country tracking/analytics engagements, though from a much broader portfolio.
• HubSpot: Global CRM and marketing automation platform with a large partner/agency ecosystem that includes implementation and onboarding consultancies. HubSpot itself is not a peer service provider, but its Solutions Partner program is the competitive context for Boryl's Marketing Automation & CRM line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boryl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boryl