Feels Like Home

What Feels Like Home does

Feels Like Home is a privately-held Portuguese hospitality management company founded in 2012 that operates a full-stack short-term and medium-term rental management platform for property owners and tourists across mainland Portugal and Madeira Island. The company manages approximately 600 apartments and 10 boutique hotels under exclusive agreements, processes roughly 25,000 reservations annually serving 100,000 guests, and employs approximately 100 people across five regional offices (Lisbon, Porto, Algarve, Ericeira, Madeira). The proprietary technology stack includes an Owner Area Dashboard with real-time revenue, occupancy, and reservation visibility, a Guest Area Platform providing in-stay information, remote keyless check-in systems, and dynamic pricing algorithms that adjust rates daily based on market and competitive analysis, with integrations to Airbnb and Booking.com. The business model is transaction-based: Feels Like Home charges property owners a 30% commission on short-term bookings (full management) or 20% on medium-term bookings (account-managed), generating commission revenue on gross booking value distributed across OTAs and its direct booking platform at rentals.feelslikehome.pt.

The FLH Group has expanded organically into adjacent verticals through four sub-brands: FLH Holiday Rentals (core short/medium-term rental management), FLH Hotels (boutique hotel management), Feels Like Home Find Your Home (real estate consulting for owners and investors), and FLH Construction (property development and refurbishment services). The company is described as 100% Portuguese with no disclosed institutional investors, parent company, or external funding rounds, indicating founder-owned and self-financed growth. Physical Welcome Centers in Lisbon and Porto provide in-person guest reception supplementing the 24/7 multilingual customer service operation. The principal customer segments are two-sided: property owners (the paying customers, monetized via commissions) and guests (the demand side, monetized indirectly via the commission model). Distribution combines major OTA platforms (Airbnb, Booking.com), the proprietary direct booking site, and direct sales targeting property owners through a dedicated "Proprietários" channel.

Name

Feels Like Home

Legal name

Feels Like Home Group

Website

https://feelslikehome.pt

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Feels Like Home is a Portuguese hospitality management company that manages ~600 short-term rental properties and 10 boutique hotels across mainland Portugal and Madeira, charging property owners 30% (short-term) or 20% (medium-term) commission and serving 100,000 guests annually.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Residential Property Managers (531311), Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Vacation rental management
• Short-term rental management
• Holiday rental services
• Property management platform
• Boutique hotel management

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term Property Management Commission: 30% commission on bookings for full property management services including pricing optimization, guest communication, 24/7 check-in, cleaning, linen, maintenance, and regular inspections. Property owners receive net price (base price without platform and FLH commissions).
2. Medium-term Property Management Commission: 20% commission on bookings for medium-term rental management with dedicated account manager and 7-day maintenance and assistance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Feels Like Home provides full-service short and medium-term vacation rental management for property owners across mainland Portugal and Madeira Island. Services include property preparation, reservation management, dynamic pricing optimization, 24/7 guest communication, keyless check-in, professional cleaning and linen service, maintenance, and distribution across its proprietary platform and major OTAs such as Airbnb and Booking.com. The company charges a 30% commission on short-term bookings and 20% on medium-term bookings, and also manages approximately 10 boutique hotels under its FLH Hotels brand.

Product overview

Feels Like Home operates as a hospitality management company offering an integrated platform of services for short and medium-term rental properties. The core offering consists of two management subscription plans (Short Term at 30% commission and Medium Term at 20% commission) backed by proprietary technology including an Owner Area Dashboard for real-time property performance tracking and dynamic pricing algorithms. The company also maintains Guest Area Platform for guest communication, along with physical Welcome Center services in Lisbon and Porto. The group encompasses three sub-brands: FLH Holiday Rentals (vacation rental management with ~600 properties), FLH Hotels (boutique hotel management, ~10 properties), Feels Like Home Find Your Home (real estate consulting), and FLH Construction (development services).

Differentiator

Problem solved

Functional benefit

Brands

• FLH Hotels: Boutique hotel management services under the FLH Group umbrella.
• Feels Like Home Find Your Home
• FLH Construction

Products and services

• FLH Holiday Rentals Short-Term Management Plan Full-service short-term vacation rental management for Portuguese property owners at a 30% commission on bookings, covering dynamic pricing optimization, reservation management, 24/7 guest communication, remote keyless check-in, professional cleaning, linen, maintenance, regular inspections, and access to the Owner and Guest Area platforms.
• FLH Holiday Rentals Medium-Term Management Plan Medium-term rental management service for property owners charging a 20% commission on bookings, with a dedicated account manager, 7-day maintenance and assistance, and Owner Area Dashboard visibility for revenue and booking performance.
• FLH Hotels Boutique Hotel Management Boutique hotel management service under the FLH Group, managing approximately 10 small boutique hotels throughout mainland Portugal on behalf of property owners and investors.
• Feels Like Home Find Your Home Real estate consulting service for property owners and investors operating within the Feels Like Home Group ecosystem.
• FLH Construction Construction services brand under the Feels Like Home Group supporting property preparation, renovation, and development for owners within the group ecosystem.

Quantifiable outcome

• Hosts can earn up to 25% more than traditional residential renting
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vacasa: One of the largest vacation rental management companies globally, offering full-service STR management across multiple countries. Comparable as a scaled incumbent in the same category, though operating in different geographies.
• Sonder Holdings: Tech-enabled hospitality operator combining short-term rentals and apartment-style hotel offerings. Comparable to FLH's boutique hotel and apartment rental strategy at greater scale and brand visibility.

Others

• Airbnb: Largest global vacation rental marketplace and a critical distribution channel for FLH's managed inventory. Relevant as a platform dependency and as an indirect competitor through Airbnb's own hosting tools.
• Breezeway: Operations and property management software platform for short-term rentals, offering turnover automation and task coordination. Adjacent to FLH's manual operations footprint and a potential technology partner or competitor for in-house tools.
• Properly: Short-term rental operations software focused on cleaning, inspection, and turnover workflows. Relevant ecosystem participant given the operational backbone of FLH's property management service.
• Booking.com: Major OTA distribution channel for FLH's vacation rental inventory. Relevant as a platform dependency and for benchmarking commission and visibility dynamics in the European short-term rental market.

Direct peers

• GuestReady: Vacation rental property management company operating across Europe and the Middle East, including active operations in Lisbon and Porto. Closely matches FLH's full-service STR management model with dynamic pricing, guest communication, and turnover services.
• Hostmaker: London-founded vacation rental management company that expanded into multiple European cities. Directly comparable as a full-service STR manager targeting individual property owners with technology-enabled pricing and operations.
• Fantastic Stay: Portugal-based short-term rental management company offering full-service property management for property owners. Directly competes with FLH in the same Portuguese market with a similar owner-facing service model.
• Misha (My Portuguese Butler): Portuguese vacation rental and boutique hotel management company serving property owners across Portugal. Comparable to FLH in target market, service scope, and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feelslikehomeportugal
• LinkedInlinkedin.com/company/feels-like-home-holiday-rentals
• Instagraminstagram.com/feelslikehomeportugal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feels Like Home