Auxano

What Auxano does

Auxano is a privately held, US-based church consulting firm founded in 2004 by Jim Randall and Bryan Rose, operating as a subsidiary of Visioneering Studios Inc. since October 2024 (previously owned by Lifeway Christian Resources from 2012). The firm sells guided process-based consulting engagements to two primary segments: local churches and church networks, delivered through a team of Senior Lead Navigators who serve as strategic outsiders facilitating vision clarity, strategic planning, capital campaign readiness, and leadership alignment. Its core product portfolio consists of six "Accelerator" services (Vision Planning, Ministry Focus, Church Growth, Generous Church, Healthy Culture, and Leadership Alignment) plus three network-leader certification tracks (Vision Framing, Vision Planning, Vision Leading), all built on proprietary frameworks developed over 21 years.

Revenue is generated entirely through professional services: custom-quoted consulting engagements for individual churches and certification programs for network leaders, both delivered via in-person retreats, virtual sessions, and multi-day training events held at partner facilities in Brentwood, Tennessee. Pricing is not publicly disclosed; engagements are scoped per church based on size, selected accelerators, and contract length, with multi-year contract cadences reported. Marketing is content-led (blog, webinars, podcast, downloadable tools) and demand is captured through consultation requests, with no disclosed software product, app, or API offering. The technical stack is essentially a WordPress marketing site; the "technology" of the business is the codified consulting methodology itself rather than a software platform.

Name

Auxano

Legal name

Auxano

Website

https://auxano.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Auxano is a US-based church consulting firm (founded 2004) that sells proprietary Vision Planning and leadership alignment accelerators, plus network-leader certification programs, to local churches and denominational networks through Senior Lead Navigator engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Church Consulting Services: Auxano provides guided clarity processes (Accelerators) to help church leaders achieve vision clarity, alignment, and strategic planning. Services are delivered through direct consulting engagements with church leadership teams. Engagement models include hands-on training, practical tools, proven frameworks, and ongoing education.
2. Network Certification Programs: Auxano trains and certifies network leaders through an immersive certification process. Certified leaders are equipped to guide churches through Auxano clarity processes. Training includes access to Strategist Decks, digital tools, and proprietary training materials.
3. Resources and Tools: Auxano offers free and premium resources including blogs, webinars, case studies, and downloadable tools for church leadership development. Resources cover topics such as vision planning, staff meetings, Easter preparation, and generosity culture.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Auxano is a process consulting firm that helps church leaders achieve vision clarity through guided "Accelerator" engagements covering vision planning, ministry focus, church growth, generosity and capital campaigns, healthy culture, and leadership alignment. The firm also certifies network leaders to deliver its clarity frameworks within their own church networks, and distributes free and premium resource tools to the broader church leadership community. Services are delivered by Senior Lead Navigators through direct consulting, workshops, and certification training events.

Product overview

Auxano is a church consulting firm offering six Clarity Accelerator programs (Vision Planning Accelerator, Ministry Focus Accelerator, Church Growth Accelerator, Generous Church Accelerator, Healthy Culture Accelerator, and Leadership Alignment Accelerator), which are guided process-based consulting services designed to help church leaders achieve clarity around vision, culture, leadership, and strategic planning. Additionally, Auxano offers three Network Leader Certification programs (Vision Framing, Vision Planning, and Vision Leading) that train network leaders to facilitate these processes within their own networks, and provides free resource tools including The Celebration Effect Tool, Leading Your CREW, 7 Checkpoints of a Guest Experience, and the Vision War Chest Guide. The company operates as a process consulting firm rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision Planning Accelerator A strategic planning process that helps pastors and church leadership teams discern what is next for their ministry, align around a shared direction, and build a practical 3- to 10-year Vision Plan. Designed for senior pastors and leadership teams navigating transitions, growth, or strategic planning needs.
• Ministry Focus Accelerator A guided church strategic planning process that helps leaders simplify ministries and align programs around a focused disciple-making strategy. Intended for churches whose ministry portfolios have become too broad or unfocused.
• Church Growth Accelerator A guided clarity process that helps churches grow in both engagement and spiritual maturity by clarifying how people move from attending to becoming fully engaged disciples. Designed for churches experiencing growth plateaus or weak conversion from attendance to discipleship.
• Generous Church Accelerator A strategic clarity process that prepares churches to fund their mission through a healthy stewardship culture and focused capital campaign strategy. Intended for churches preparing for or struggling with capital campaigns and generosity initiatives.
• Healthy Culture Accelerator A vision framing process that helps churches clarify who they are so they can cultivate a healthy, compelling church culture that fuels disciple-making. Designed for churches facing cultural drift, identity confusion, or unhealthy team dynamics.
• Leadership Alignment Accelerator A strategic church leadership training process that helps teams build shared language, clear roles, and unified decision-making to sustain ministry momentum. Intended for church staff and leadership teams lacking cohesion or experiencing conflict.
• Vision Framing Certification A collaborative clarity process certification that trains network leaders to guide churches to articulate their unique Mission, Values, Strategy, and Outcomes. Delivered in-person or virtually with access to Strategist Decks, digital tools, and proprietary training materials.
• Vision Planning Certification Certification in the Vision Planning process that shapes every next step toward a church's better future through short- and long-term strategic horizons. Designed for network leaders who will facilitate Vision Planning engagements within their own networks.
• Vision Leading Certification Certification in the Vision Leading process that helps churches navigate the long journey of implementing vision, coaching teams through the complexities of reorienting systems, processes, structure, and culture. Designed for network leaders responsible for sustained implementation support.

Quantifiable outcome

• Beech Haven Church: Over 150 gospel conversation pins placed on lobby wall map within first three weeks of initiative launch
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Visioneering StudioscoreStrategic or Co-development Partner · 1 October 2024Auxano Consulting transitioned ownership from Lifeway Christian Resources to Visioneering Studios on October 1, 2024. Visioneering Studios is an organization trusted for designing and building spaces where vision becomes reality. The partnership enables Auxano to provide end-to-end solutions from clarifying mission and vision to designing and building physical spaces that facilitate life change.
• Lifeway Christian ResourcescoreStrategic or Co-development Partner · 1 January 2012Lifeway Christian Resources previously owned Auxano Consulting since 2012, providing support that fueled Auxano's calling to help churches gain clarity of vision. Lifeway continues as a strategic partner, hosting Auxano certification training events at their facilities in Brentwood, Tennessee.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Barna Group: Barna Group is a direct peer offering research, consulting, and thought leadership for churches and faith-based organizations, overlapping with Auxano's research-backed positioning and church strategy advisory work.
• Vanderbloemen Search Group: Vanderbloemen is a direct peer offering executive search and consulting services specifically to churches and faith-based organizations, competing for the same client relationships and strategic advisory budget that Auxano targets.
• Church Answers: Church Answers is a direct peer offering church consulting, resources, and pastor advisory services, competing for similar mid-market church clients and overlapping on strategy and leadership content.
• Slingshot Group: Slingshot Group is a direct peer providing executive search, consulting, and coaching to churches and ministries, targeting the same senior leadership buyer as Auxano's Leadership Alignment Accelerator.
• Exponential: Exponential is a direct peer that equips church planting and multiplication networks through events, training, and consulting — comparable to Auxano's Network Leader Certification and network-facing engagement model.
• The Unstuck Group: The Unstuck Group is a direct peer providing church consulting focused on helping "stuck" churches regain health and growth, overlapping with Auxano's Vision Planning, Church Growth, and Healthy Culture Accelerators.

Broad incumbents

• Christianity Today: Christianity Today is a broad incumbent Christian media organization that publishes leadership content, research, and pastor resources, occupying overlapping thought-leadership and pastoral advisory mindshare with Auxano.

Emerging players

• RightNow Media: RightNow Media is an emerging player offering digital Bible study, training video libraries, and leadership content to churches, providing a scalable, lower-cost alternative to Auxano's process consulting.
• Outreach, Inc. Outreach is an emerging player providing church outreach resources, capital campaign tools, and print/digital services — overlapping with Auxano's Generous Church Accelerator and capital campaign work.

Others

• Gallup: Gallup is an adjacent analytics and consulting provider whose Q12 engagement and CliftonStrengths frameworks are widely adopted by churches for culture and leadership development — a thematically adjacent alternative to Auxano's Healthy Culture and Leadership Alignment Accelerators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Xx.com/auxano
• Facebookfacebook.com/AuxanoConsulting
• LinkedInlinkedin.com/company/auxanochurchconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxano