Easy Pay Cards
Easy Pay Cards (EZ PAY CARDS) is a Middle East-based digital gift card and prepaid voucher e-commerce platform, founded in 2017 and operating across UAE, Saudi Arabia, Jordan, and Palestine. It resells digital codes for gaming, entertainment, telecom, e-wallets, and service platforms to individual consumers and small businesses via its website, mobile apps, and physical points of sale.
- Company typePrivate
- Founded2017
- HeadquartersRas Al Khaimah, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Easy Pay Cards does
Easy Pay Cards (legal name: EZ PAY CARDS) is a private digital gift card and prepaid voucher e-commerce platform founded in 2017 and headquartered in Ras Al Khaimah, UAE. The company sells digital codes for roughly 30 platform categories — including PlayStation, Xbox, Steam, Nintendo, iTunes, Google Play, Netflix, Spotify, Apple Music, in-game currencies (Apex Legends, Fortnite, PUBG, Roblox, Free Fire), regional telecom recharges (STC, Zain, Mobily, Etisalat, Virgin, Lebara), e-wallets (CASHU, Go Cash), ride-hailing and delivery service cards (Careem, Mrsool), and educational vouchers (Britishonline, TopEnglish, Harvard courses). Customers browse and pay through the company-owned website (easypay-card.com) or native iOS/Android apps, and digital codes are delivered by email and SMS within 15 minutes (up to 4 hours) post-payment, backed by a replacement guarantee for non-working codes.
The underlying technology is a standard self-serve e-commerce storefront with account registration, cart, order tracking, and an instant-code-delivery workflow; no proprietary AI, APIs, or SDKs are disclosed. All pricing is in USD regardless of the underlying card's regional currency or denomination, and margins come from the spread between wholesale cost and retail price on each one-time transaction. Distribution is hybrid: e-commerce and mobile for online reach, plus physical points of sale in UAE, Saudi Arabia, and Jordan, with online sales extending to Palestine.
The business is consumer-first (individual gamers, streamers, and telecom rechargers) with a secondary, smaller B2B segment for bulk corporate gifting, employee rewards, and reseller purchases. Marketing is conducted through organic social (Facebook, Twitter/X, Instagram), WhatsApp, mobile app store presence, and email newsletter. The firm employs 11–50 people, has no disclosed funding, no M&A history, no named management team, and no disclosed financials. Its growth depends on regional gaming/streaming adoption, FX margin capture across regional card variants, and competitive pricing versus other Middle East digital voucher resellers.
Easy Pay Cards firmographics
Firmographics- Name
- Easy Pay Cards
- Legal name
- EZ PAY CARDS
- Website
- https://easypay-card.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy Pay Cards (EZ PAY CARDS) is a Middle East-based digital gift card and prepaid voucher e-commerce platform, founded in 2017 and operating across UAE, Saudi Arabia, Jordan, and Palestine. It resells digital codes for gaming, entertainment, telecom, e-wallets, and service platforms to individual consumers and small businesses via its website, mobile apps, and physical points of sale.
- Ownership category
- akta.pro rank
Easy Pay Cards industry classification
Industry- Product category
- Digital Gift Cards
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where Easy Pay Cards is headquartered
LocationHeadquarters
- HQ city
- Ras Al Khaimah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Easy Pay Cards business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Digital Gift Card Sales: One-time transaction revenue from selling digital gift cards and prepaid cards for various platforms including gaming (PlayStation, Xbox, Steam, Nintendo), entertainment (Netflix, Spotify, Apple Music), telecom, and general e-commerce. Products are sold at marked-up prices in USD regardless of regional denomination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable per card type and denomination |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Easy Pay Cards product offering
Product offeringCore offering
Easy Pay Cards operates a digital gift card e-commerce platform that retails prepaid and digital codes for more than 30 third-party brands across gaming (PlayStation, Xbox, Steam, Nintendo, Blizzard, Apex Legends, Fortnite, PUBG, Free Fire, Razer Gold, Roblox, Wargaming.net), entertainment streaming (Netflix, Spotify, Apple Music, Hulu, Facebook), telecom top-ups (STC, Zain, Mobily, Etisalat, Virgin, Friendi, Lebara), e-commerce (Amazon, eBay), e-wallets (CASHU, Go Cash), software licenses (Microsoft Office), service vouchers (Careem, Mrsool), and educational vouchers. Codes are sold at a markup in USD across regional variants (USA, UK, UAE, KSA, Bahrain, Lebanon, Jordan) and delivered digitally via email and SMS within 15 minutes of payment confirmation. The platform is accessed through the easypay-card.com website and iOS/Android mobile applications, with physical points of sale in UAE, Saudi Arabia, and Jordan.
Product overview
Easy Pay Cards operates as a digital gift card and prepaid card e-commerce platform, offering a diverse portfolio of digital products across multiple categories. The core product is an online store and mobile application (available on Google Play and Apple App Store) where customers can purchase digital gift cards, in-game currencies, telecom recharge cards, software licenses, and service vouchers. The platform provides regional variants of major brands (PlayStation, iTunes, Xbox, Google Play) for different countries including Jordan, Saudi Arabia, UAE, Bahrain, Lebanon, UK, and USA. Products are delivered digitally via email and SMS immediately after purchase. The platform also offers e-wallet options, educational vouchers, and operates points of sale in UAE, Saudi Arabia, and Jordan.
Differentiator
Problem solved
Functional benefit
Products and services
- PlayStation Cards Digital recharge cards for the PlayStation Network, available in multiple regional variants (Bahrain, Saudi Arabia, USA, Lebanon) for individual gamers seeking prepaid wallet top-ups.
- iTunes Cards Digital gift cards for iTunes and the Apple App Store, offered in regional variants for Saudi Arabia, UAE, UK, and USA for individual Apple ecosystem users.
- Xbox Cards Digital recharge cards for Xbox Live and the Microsoft Store for individual Xbox gamers seeking wallet top-ups.
- Google Play Cards Digital gift cards for the Google Play Store for individual Android users seeking app, game, or content purchases.
- Steam Cards Digital wallet cards for the Steam gaming platform for individual PC gamers seeking wallet top-ups.
- Nintendo Cards Digital recharge cards for the Nintendo eShop for individual Nintendo console users.
- Amazon Cards Gift cards for the Amazon online shopping platform for individual online shoppers.
- eBay Cards Gift cards for the eBay online marketplace for individual buyers and sellers.
- Netflix Cards Gift cards for the Netflix subscription service for individual streaming subscribers.
- Facebook Cards Gift cards for Facebook services for individual users.
- Hulu Cards Gift cards for the Hulu streaming service for individual streaming subscribers.
- Apple Music Cards Gift cards for the Apple Music subscription service for individual music streaming subscribers.
- Blizzard Battle.net Cards Digital wallet cards for the Blizzard Battle.net gaming platform for individual gamers seeking wallet top-ups.
- Apex Legends Coins In-game currency (Apex Coins) cards for the Apex Legends video game for individual players.
- CASHU Cards Digital wallet cards for the CASHU prepaid payment service for individual users in the Middle East.
- Go Cash Cards Digital wallet cards for the Go Cash payment service for individual users.
- Spotify Cards Gift cards for the Spotify music streaming service for individual subscribers.
- Fortnite Cards V-Bucks in-game currency cards for the Fortnite video game for individual players.
- PUBG Cards UC (Unknown Cash) in-game currency cards for the PUBG video game for individual players.
- Razer Gold Cards Digital currency cards for the Razer Gold gaming platform for individual gamers seeking wallet top-ups.
- Free Fire Cards Diamonds in-game currency cards for the Free Fire video game for individual players.
- Gift Cards General purpose digital gift cards available at various denominations for individual gifting or personal use.
- Player Cards Gaming account cards and credentials for various platforms sold to individual gamers.
- Full PlayStation VR Games Full digital game downloads for the PlayStation VR platform for individual VR gamers.
- FIFA Points for PlayStation FIFA Points in-game currency for the PlayStation Store for individual football gaming enthusiasts.
- Games Add-ons for PlayStation Game add-ons, expansions, and DLC for PlayStation games for individual gamers.
- Microsoft Office Cards Activation cards for Microsoft Office software for individual users and small businesses.
- Roblox Cards Robux in-game currency cards for the Roblox gaming platform for individual players and parents.
- Wargaming.net League Cards Premium currency cards for Wargaming.net games including World of Tanks and World of Warships for individual gamers.
- Telecommunication Cards KSA Mobile recharge cards for Saudi Arabian telecom operators (STC, Zain, Mobily, Virgin, Friendi, Lebara) for individual mobile subscribers in Saudi Arabia.
- Telecommunication Cards UAE Mobile recharge cards for UAE telecom operators including Etisalat for individual mobile subscribers in the UAE.
- Origin EA Access Cards Subscription cards for the Origin EA Access gaming platform for individual gamers.
- Careem Cards Gift cards for the Careem ride-hailing and delivery service in Saudi Arabia for individual users.
- Mrsool Cards Gift cards for the Mrsool delivery service for individual users.
- E-Wallets Various electronic wallet recharge options for individual users across the Middle East.
- Educational Voucher Cards Educational voucher cards including Britishonline, TopEnglish, and Harvard courses for individual learners.
- Easy Pay Mobile App Native mobile application for purchasing digital cards and products, available on Google Play Store and Apple App Store for individual consumers across the Middle East.
Companies that use Easy Pay Cards
Customer profileSegments2 records
Ideal customer profiles2 records
Easy Pay Cards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Easy Pay Cards partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights5 records
Easy Pay Cards competitors and assessment
Company assessmentDirect peers
- Eneba: Eneba is a global digital games and gift cards marketplace that buys and resells third-party keys and prepaid codes from multiple publishers and platforms. It competes head-on with Easy Pay Cards across PlayStation, Xbox, Steam, iTunes and Google Play gift cards and adds a peer-to-peer marketplace layer.
- G2A: G2A operates one of the world's largest digital game keys and gift card marketplaces, including prepaid codes for gaming platforms. It directly competes with Easy Pay Cards on gaming-adjacent digital code reselling, with a marketplace model that overlaps Easy Pay's e-commerce storefront.
- Ding: Ding is a leading international mobile airtime and data top-up platform operating across 150+ countries via API and web. It is a direct peer for Easy Pay Cards' telecom recharge leg (STC, Zain, Mobily, Etisalat, Virgin, Friendi, Lebara), sharing both the carrier-aggregation business model and target customer profile.
- CDKeys: CDKeys (CDKEYS DBA) is a long-running global digital game codes and gift cards reseller covering Steam, PlayStation, Xbox, Nintendo, iTunes, Google Play and more. Its single-category (gaming-led) catalog and instant-delivery model closely matches a large subset of Easy Pay Cards' product mix.
- Kinguin: Kinguin is a major European digital goods marketplace for game keys, software licenses and gift cards. Its reseller-driven catalog and instant-delivery flow overlap directly with Easy Pay Cards' PlayStation, Xbox, Steam, Nintendo and software license offerings.
Regional players
- SEAGM: SEAGM (formerly SEA Gamer Mall) is a Southeast Asia-based game credits and digital goods platform covering mobile gaming top-ups, console cards and subscription vouchers. It is comparable on catalog depth and reseller model but concentrates on the SEA market rather than the MENA region Easy Pay serves.
- OffGamers: OffGamers is an Asia-Pacific-focused digital game cards and voucher reseller covering PlayStation, Xbox, Steam, Nintendo, iTunes and Google Play. Its product mix maps almost one-to-one to Easy Pay Cards' gaming catalog, but its primary geographic focus on APAC distinguishes it as a regional rather than direct competitor.
Broad incumbents
- Gyft: Gyft, now part of Bakkt, was a pioneer digital gift card storefront and mobile app for buying, sending and redeeming gift cards from hundreds of brands. It is comparable to Easy Pay Cards on its generalist gift card catalog (Amazon, eBay, iTunes, streaming) and mobile-first purchase flow, though now folded into a broader digital-assets business.
- Recharge.com: Recharge.com is the largest European-headquartered digital gift card and mobile top-up aggregator, operating across 150+ markets. It is the closest analog at scale to Easy Pay Cards' multi-category aggregator-plus-telecom-recharge model, with broad catalogs spanning gaming, streaming and telecom prepaid.
- Razer Gold: Razer Gold is Razer Inc.'s global gaming credits and payments platform spanning mobile, PC and console. It is both a potential supplier and competitor to Easy Pay Cards' in-game currency (Razer Gold, PUBG UC, Free Fire Diamonds) and broader gaming voucher category, sitting one layer up the stack as the issuing/aggregating platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Pay Cards social profiles
Digital presenceEasy Pay Cards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Pay Cards leadership team
Management profileNumber of profiles
Easy Pay Cards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Pay Cards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Pay Cards
What does Easy Pay Cards do?
Easy Pay Cards operates a digital gift card e-commerce platform that retails prepaid and digital codes for more than 30 third-party brands across gaming (PlayStation, Xbox, Steam, Nintendo, Blizzard, Apex Legends, Fortnite, PUBG, Free Fire, Razer Gold, Roblox, Wargaming.net), entertainment streaming (Netflix, Spotify, Apple Music, Hulu, Facebook), telecom top-ups (STC, Zain, Mobily, Etisalat, Virgin, Friendi, Lebara), e-commerce (Amazon, eBay), e-wallets (CASHU, Go Cash), software licenses (Microsoft Office), service vouchers (Careem, Mrsool), and educational vouchers. Codes are sold at a markup in USD across regional variants (USA, UK, UAE, KSA, Bahrain, Lebanon, Jordan) and delivered digitally via email and SMS within 15 minutes of payment confirmation. The platform is accessed through the easypay-card.com website and iOS/Android mobile applications, with physical points of sale in UAE, Saudi Arabia, and Jordan.
Is Easy Pay Cards a public or private company?
Easy Pay Cards is a private company. It is classified as unknown and is currently operating.
When was Easy Pay Cards founded?
Easy Pay Cards was founded in 2017. It employs 11 to 50 people.
Where is Easy Pay Cards based?
Easy Pay Cards is headquartered in Ras Al Khaimah, United Arab Emirates, in the Middle East region.
How does Easy Pay Cards make money?
One revenue line is on record: digital Gift Card Sales.
Who are Easy Pay Cards's main competitors?
Direct peers on record are Eneba, G2A, Ding, CDKeys and Kinguin. Regional players are SEAGM and OffGamers. Broad incumbents are Gyft, Recharge.com and Razer Gold.
Does Easy Pay Cards have an API?
No public API is recorded for Easy Pay Cards.
What industry is Easy Pay Cards in?
Easy Pay Cards's product category is Digital Gift Cards. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces.