Fresh Design Studio

What Fresh Design Studio does

Fresh Design Studio is a privately held, bootstrapped digital agency founded in 2009 and headquartered in Chicago with a second office in New York (Rockefeller Center). It serves growth-stage companies — predominantly SMBs, with select mid-market and institutional clients — through a unified offering split into two modules: a Core Service stack (Custom Development, Agentic Development, E-Commerce on Shopify/WooCommerce, and Responsive Design) and a Growth Engine stack (Google Ads, Meta Ads, TikTok Ads, Programmatic, and SEO & AEO).

The agency's technology layer is built on hand-crafted custom code with no templates, paired with AI-powered personalization for web experiences and custom-built agentic AI systems for client workflow automation. Integrations are limited but include payment providers such as Afterpay in e-commerce builds. There is no proprietary platform, no disclosed API, no mobile app, and no SDK — the product is delivered as professional services rather than as a scalable SaaS product.

Commercially, Fresh Design Studio operates a sales-led GTM motion: direct client engagement initiated through a 'Start a Project' CTA, discovery, and quote-based/project-specific pricing. Revenue mechanics mix one-time project fees (web design, e-commerce builds) with ongoing performance-marketing retainers. No revenue, funding, or headcount figures are publicly disclosed; the company appears founder-owned with a small leadership bench (Anson Wu, Julius Lee, Nana Freduah) and 11-50 total employees.

Name

Fresh Design Studio

Legal name

Fresh Design Studio

Website

https://freshdesignstudio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Design Studio is a bootstrapped Chicago- and New York-based digital agency that provides custom web development, e-commerce builds, agentic AI development, and performance marketing (Google, Meta, TikTok, programmatic, SEO/AEO) to growth-stage SMBs and select mid-market clients.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Web design services
• Digital marketing agency
• E-commerce development
• Performance advertising
• AI agent development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development: Custom website design and development services for growth-stage companies. Project-based engagements with deliverables including responsive design, custom code, and CMS integration.
2. E-Commerce Solutions: Shopify and WooCommerce storefront development with focus on conversion optimization, product presentation, and checkout flow optimization.
3. Digital Advertising & Marketing: Performance marketing services including Google Ads, Meta Ads, TikTok Ads, Programmatic, and SEO/AEO. Ongoing campaign management and optimization.
4. Agentic AI Development: Custom AI agent development for business workflow automation, including intelligent chatbots and autonomous systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fresh Design Studio is a digital agency providing custom web design and development, e-commerce storefronts (Shopify and WooCommerce), agentic AI development, and performance marketing services (Google Ads, Meta Ads, TikTok Ads, programmatic, SEO/AEO) for growth-stage companies. Services are delivered as project-based engagements with hand-crafted code, responsive design, and AI-native workflows.

Product overview

Fresh Design Studio is a digital agency providing a unified suite of services for growth-stage companies. The offering combines core web development services (Custom Development, Agentic Development, E-Commerce, Responsive Design, Next-Generation Web Design) with a Growth Engine module covering digital advertising (Google Ads, Meta Ads, TikTok Ads, Programmatic) and SEO & AEO. The core services and growth engine work together as an integrated digital solution where web development provides the foundation and advertising/marketing drives performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Development
• Agentic Development
• E-Commerce
• Responsive Design
• Google Ads
• Meta Ads
• TikTok Ads
• Programmatic Advertising
• SEO & AEO

Quantifiable outcome

• Tangible business results including more traffic, more leads, and improved brand positioning

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HUEMOR: Digital agency specializing in custom web design, development, and growth marketing for B2B and growth-stage clients. Strong overlap with FDS's web design and performance marketing stack.
• SmartSites: US digital agency providing web design, SEO, PPC, and e-commerce development for SMB and mid-market clients. Overlaps with FDS's Growth Engine services and SMB target segment.
• Digital Silk: Full-service digital agency delivering custom web design, e-commerce (Shopify, WooCommerce), and performance marketing. Same core offering and growth-stage SMB positioning as FDS.
• eDesign Interactive: US digital agency offering web design, branding, and digital marketing services. Comparable in scale and customer focus to FDS.
• KlientBoost: Performance marketing agency focused on PPC, paid social, and conversion rate optimization. Strongly overlaps with FDS's Growth Engine advertising services.
• Coalition Technologies: LA-based digital agency providing custom web design, SEO, PPC, and e-commerce development. Directly comparable in services and target customer profile.
• Lounge Lizard: US digital agency offering web design, development, branding, and digital marketing to mid-market and growth-stage clients. Closely comparable service stack and target customer as Fresh Design Studio.
• Thrive Internet Marketing Agency: US digital marketing agency offering web design, SEO, social media, and PPC. Directly comparable to FDS's Growth Engine offering for SMB and mid-market clients.

Broad incumbents

• WebFX: Larger US digital marketing agency with comprehensive web design, SEO, PPC, and e-commerce offerings. Competes with FDS for mid-market clients but at greater scale and broader service portfolio.
• Blue Fountain Media (BFM Group): Established digital agency offering web design, branding, and digital strategy to mid-market and enterprise clients. A more mature incumbent in the same custom web and digital marketing space as FDS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FreshDesignNews
• Facebookfacebook.com/FreshDesignStudio
• LinkedInlinkedin.com/company/fresh-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Design Studio