What Herban Creative does

Herban Creative is a full-service marketing agency operating exclusively in the cannabis and CBD vertical, headquartered in Morristown, New Jersey with additional offices in New York, NY and Tampa, FL. The company delivers an integrated marketing stack spanning web design and development on WordPress, WooCommerce, and Shopify; brand identity work including logo, packaging, and collateral design; and digital marketing execution across SEO, organic and paid social (Facebook, Instagram, LinkedIn, Pinterest), email, and CTV/OTT advertising. A separate in-house photography and videography production unit covers pre-production through post-production, color grading, and sound design, and is housed within the Morristown facility. The company also bundles and integrates cannabis-specific technology infrastructure including Dutchie POS, Metrc and BioTrack compliance, and Alpine IQ customer segmentation for dispensary clients.

The business sells through a consultative direct-sales motion, offering initial meetings without signing pressure, and uses a mix of project-based and retainer pricing that is not publicly disclosed. Customer segments include cannabis cultivators, processors, dispensaries (including franchise locations), and CBD product brands; named customers span enterprise operators such as Curaleaf and a long tail of startups and SMBs (Goliath Nutripower, June's Moon, Aeterna Cannabis, Dankorations, Smoketopia, Uzuri Hand & Foot Spa). Marketing and distribution are concentrated in the Northeast and Southeast United States, with content-led inbound via the agency's cannabis-news blog, SEO, and case-study portfolio functioning as the primary demand-generation channel alongside organic social and email.

Herban Creative operates as a privately held, family-owned firm (the Kraus family holds CEO, VP Business Development, and Quality Control roles with "Kraus Marketing" credited as the web developer). Headcount is reported at 11–50 employees in firmographic data while internal team references list approximately 100 members across leadership, web development, design, digital marketing, operations, and business development functions. No external institutional investment, funding rounds, or parent-company relationship were identified in the source material, and no revenue, ARR, or financial metrics are publicly disclosed.

Name

Herban Creative

Legal name

Herban Creative

Website

https://herbancreativenj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Herban Creative is a full-service cannabis-focused marketing agency providing web design, branding, digital marketing, and in-house photography/videography to cannabis and CBD businesses across New Jersey, New York, and Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Herban Creative generates revenue through providing comprehensive marketing services to cannabis and CBD businesses. Services include branding, web design and development, digital marketing (SEO, social media, email, CTV advertising), and photography/videography. The agency operates on a project-based and retainer model with consultative sales approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Herban Creative is a full-service cannabis marketing agency that designs, develops, and maintains websites (primarily on WordPress, WooCommerce, and Shopify), builds brand identities including logos and packaging, and runs integrated digital marketing campaigns encompassing SEO, social media, email, and CTV advertising. The agency also operates an in-house photography and videography production studio, and serves cannabis cultivators, processors, dispensaries, and CBD brands across the NY, NJ, and FL markets.

Product overview

Herban Creative is a full-service cannabis marketing agency offering a unified suite of marketing services focused exclusively on the cannabis and CBD industries. The core offering combines web design (building on WordPress, WooCommerce, and Shopify), branding (logo, packaging, collateral), and integrated digital marketing (SEO, social media, email, CTV advertising, photography/videography) into a holistic marketing solution. The dispensary marketing package bundles these capabilities specifically for dispensary clients. Portfolio case studies demonstrate work across major cannabis brands and dispensaries, with supporting services including business consulting and compliance guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Full-service web design agency service for cannabis and CBD businesses, including design, development, launch, and maintenance of websites built on WordPress CMS, WooCommerce, and Shopify eCommerce platforms with mobile-responsive design, SEO foundation, CMS training, and post-launch maintenance.
• Branding Cannabis branding agency service offering logo design, tagline development, business cards, collateral design, packaging design, and brand messaging to build distinctive brand identities that stand out in the regulated cannabis industry, aimed at both new entrants and established companies refreshing dated brands.
• Digital Marketing Integrated digital marketing services for cannabis and CBD businesses, including SEO, social media management, paid search, and email campaigns, with monthly analytical reports and expert management to reach target audiences and improve search engine rankings.
• Search Engine Optimization (SEO) Cannabis-focused SEO service offering keyword research, on-page and off-page SEO practices, mobile optimization, localization, site speed optimization, and security improvements to improve search rankings for cannabis industry websites.
• Social Media Marketing Social media marketing services for cannabis and CBD brands including content creation, strategy, budgeting, analytics tracking, and compliance with cannabis advertising regulations across platforms such as Facebook, Instagram, LinkedIn, and Pinterest.
• Email Marketing Email marketing campaign service for cannabis and CBD brands featuring ideal blast times, catchy copy, creative links, and brand-tailored graphics designed to drive higher conversion rates at low cost.
• CTV Advertising Connected TV and OTT advertising service for cannabis brands enabling targeted demographics, personalized messaging, real-time engagement metrics, and brand safety on streaming platforms.
• Photography & Videography Custom in-house photography and videography production service for cannabis brands including pre-production planning, on/off-site shoots, post-production editing, color grading, sound design, and final deliverables.
• Dispensary Marketing Package Comprehensive dispensary marketing package combining branding, SEO-optimized web design, social media setup, and integrated digital marketing tailored for new dispensaries and franchise locations in the cannabis industry.

Quantifiable outcome

• Pinterest campaign generated 95.2k impressions, 2.9k pin clicks, and 1.8k outbound clicks
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Dutchie: Leading cannabis e-commerce and POS platform (Dutchie POS) that Herban Creative integrates with for dispensary clients. Not a direct competitor but an ecosystem partner; also a potential acquisition target for a vertically integrated cannabis marketing-services roll-up.

Direct peers

• Cannabis Creative Group: A cannabis-specialized full-service creative and digital marketing agency offering branding, web design, and integrated marketing to cannabis and CBD brands. Directly comparable to Herban Creative in vertical focus, service mix, and client profile.
• Siva Companies: Cannabis-focused branding and marketing agency providing brand identity, packaging, and digital services to dispensaries and product brands. Comparable to Herban Creative as a vertically specialized creative agency serving cannabis clients.
• MMX Agency (Marijuana Marketing Xperts): Cannabis marketing agency offering web design, SEO, branding, and digital advertising to dispensaries, cultivators, and cannabis brands. Closely mirrors Herban Creative's full-service cannabis-marketing positioning.

Emerging players

• Fyllo: Cannabis marketing compliance and audience-data platform that enables programmatic and CTV advertising in regulated cannabis markets. Directly relevant as a tech-layer alternative/adjacent to Herban Creative's CTV advertising and digital campaign services.
• Springbig: Cannabis customer loyalty and marketing-automation SaaS platform used by dispensaries and brands for SMS/email campaigns. Overlaps with Herban Creative's email marketing and Alpine IQ-driven segmentation work, though delivered as software rather than services.
• The Cannavist: Cannabis-focused branding and content agency serving brands and dispensaries with creative and digital marketing services. Smaller and more brand-design-led than Herban Creative, but operating in the same vertical niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herban Creative