The Cannavist USA

What The Cannavist USA does

The Cannavist USA operates The Cannavist Magazine, a UK-founded (2019) trade media brand covering the CBD and cannabis industries, published by Yellow Monday Media LTD and headquartered in London. It serves a hybrid B2B/B2C audience: CBD and cannabis industry businesses (brands, manufacturers, distributors, wellness companies) seeking advertising, awards recognition, and press visibility, alongside industry professionals (retailers, healthcare practitioners, investors, operators) and end consumers interested in CBD education, product discovery, and lifestyle content. Its product portfolio centers on a digital and print magazine with 14+ UK issues and multiple US issues, augmented by a suite of branded properties: the VOXPO virtual CBD event platform (positioned as the world's largest virtual CBD event), the World CBD Awards, Green Screenings (a CBD product verification/rating system), the Business Network B2B portal (with directory, CEO spotlights, and press release submission), and the CBD Product Picker consumer guidance tool.

The underlying technology is a standard digital publishing platform (WordPress-based, based on the cannavistmag.com URL structure) with e-commerce and subscription modules powering the shop and subscriber club, and virtual event infrastructure supporting VOXPO. Distribution spans the cannavistmag.com website, print issues stocked in UK and US retail, the business portal for enterprise readers, virtual events/webinars, and the Green Screenings service for mid-market CBD brands. The go-to-market is content-led: SEO-driven editorial across categories (news, lifestyle, science, business, med-cann, CBD101, recipes), supported by email newsletters, social media, and press release syndication, with brand authority reinforced through awards and events.

The business model is multi-revenue-stream: advertising sold to CBD, cannabis, and wellness brands; recurring magazine subscriptions (print and digital); event-driven income from VOXPO and webinars (tickets and sponsorships); and e-commerce via the on-site shop. Ecosystem adjacencies include a sister-publication partnership with Vapouround Magazine (vapor industry) and featured coverage of brands executing notable partnerships such as Love Hemp's UFC sponsorship and Headspace's collaborations with Lucasfilm and Raheem Sterling. Pricing is not publicly disclosed for subscriptions or advertising.

Name

The Cannavist USA

Legal name

Yellow Monday Media LTD

Website

https://cannavistmag.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

The Cannavist Magazine is a UK-founded (2019) CBD and cannabis trade media brand operating a print and digital publication, virtual events (VOXPO), awards (World CBD Awards), product verification (Green Screenings), and a B2B portal, serving CBD brands, industry professionals, and consumers in the UK and US markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising: Magazine and website advertising space sold to CBD brands, cannabis companies, and wellness brands targeting the industry audience
2. Subscriptions: Paid magazine subscriptions (print and digital) for consumers and business professionals in the CBD/cannabis industry
3. Events: Revenue from VOXPO virtual events and other industry events including ticket sales and sponsorships
4. Shop/E-commerce: Sale of CBD and wellness products through the online store

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Cannavist USA is a digital and print media publication covering the CBD and cannabis industries, producing editorial content across news, lifestyle, science, business, and medical cannabis categories. It monetizes through advertising, magazine subscriptions, an e-commerce shop, industry events (VOXPO virtual events), the World CBD Awards program, Green Screenings product verification, and a B2B Business Network platform.

Product overview

The Cannavist USA operates primarily as a digital media publication focused on the CBD and cannabis industries, offering The Cannavist Magazine as its core product alongside supplementary services including VOXPO (annual virtual CBD event), World CBD Awards (industry awards program), Green Screenings (product certification), Business Network (B2B professional platform), and a CBD Product Picker (consumer guidance tool).

Differentiator

Problem solved

Functional benefit

Brands

• The CANNAVIST Business Network: A business-focused section of the magazine providing industry news, company profiles, and B2B content for the CBD and cannabis sector.

Products and services

• The Cannavist Magazine A digital and print publication providing news, lifestyle content, science articles, and business coverage related to the CBD and cannabis industries, with multiple magazine issues and editorial content categories targeting both industry professionals and consumers.
• VOXPO An annual virtual event described as the world's largest virtual CBD event, featuring industry speakers, exhibitions, and networking opportunities for the CBD and cannabis community.
• World CBD Awards An awards program recognizing excellence and innovation in the CBD industry, allowing industry participants to vote and showcase products and brands.
• Green Screenings A certification or screening program for CBD products with associated login portal, providing product verification and rating for CBD brands seeking independent assessment.
• Business Network A B2B networking platform connecting CBD industry professionals, featuring a business directory, CEO spotlights, press release submissions, and a subscribers club membership for industry businesses.
• CBD Product Picker An interactive consumer tool on the website to help consumers identify suitable CBD products based on their needs and preferences.

Quantifiable outcome

• Multiple UK and US magazine issues published establishing market presence

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor, major, core and flagship.

• LucasfilmminorGTM or Marketing Partner · 4 May 2022Star Wars wellness content collaboration with Headspace; Headspace partnered with Lucasfilm to release Star Wars-inspired meditation and mindfulness content
• HeadspacemajorGTM or Marketing Partner · 17 November 2021Raheem Sterling collaboration with Headspace for youth mental health 'Headspace for Educators' initiative; Sterling championing free resources for teachers
• UFCmajorGTM or Marketing Partner · 1 January 2021Five-year sponsorship partnership with Love Hemp to highlight CBD benefits for athletes; UFC Senior VP Paul Asencio highlighted education focus
• Yellow Monday Media LTDcoreOthersParent company publishing The Cannavist Magazine; operates as the legal publishing entity for the brand
• Vapouround MagazineminorStrategic or Co-development PartnerSister publication covering the vapor industry; cross-promotional content and shared resources between publications
• World CBD AwardsflagshipStrategic or Co-development PartnerFlagship awards program operated by The Cannavist recognizing excellence in the CBD industry globally
• VOXPO EventflagshipStrategic or Co-development PartnerWorld's largest virtual CBD event hosted by The Cannavist bringing together industry professionals, brands, and stakeholders

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marijuana Business Daily (MJBizDaily): B2B trade media and conference operator for the cannabis industry. Comparable as a niche B2B information and events platform monetizing the same CBD/cannabis professional audience The Cannavist targets through its Business Portal.
• Leafly: Cannabis information platform with strain reviews, dispensary directory, and editorial. Comparable as a digital cannabis content and discovery destination, though weighted toward US retail rather than UK/international B2B.
• High Times: Long-standing cannabis culture magazine and events brand covering news, lifestyle, and culture. Directly comparable as a print-plus-digital cannabis media property with events and ancillary commerce, though at significantly larger US-centric scale.
• Green Entrepreneur: Cannabis business news and how-to content aimed at industry entrepreneurs. Comparable as a digital-first cannabis B2B content brand targeting operators and investors in the same niche as The Cannavist's business coverage.
• Vapouround: Vapour industry magazine and awards partner that shares resources with The Cannavist via a sister-publication relationship. Comparable as an adjacent cannabis-adjacent print/digital/events media brand and direct operational peer.
• Cannabis Now: Cannabis culture, news, and lifestyle publication distributed in print and digital. Comparable as a multi-edition cannabis editorial brand monetizing advertising and consumer subscriptions.
• Ganjapreneur: Cannabis industry news, interviews, and B2B resources aimed at entrepreneurs and operators. Directly comparable as a niche cannabis B2B media brand targeting the same professional audience as The Cannavist's Business Network.
• Hemp Industry Daily: B2B news and data service covering the hemp/CBD industry. Closely comparable as a specialist trade media outlet for the same hemp and CBD professional audience The Cannavist serves.
• Merry Jane: Cannabis lifestyle, culture, and news digital media platform. Comparable as a cannabis editorial brand monetizing through content, branded partnerships, and consumer-facing commerce.
• Cannabis Business Times: B2B trade publication for cannabis cultivators, retailers, and regulators. Comparable as a specialist cannabis B2B media brand with print, digital, and events monetization targeting industry operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-cannavist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cannavist USA