Maid Right Franchising

What Maid Right Franchising does

Maid Right Franchising is a U.S. residential and commercial cleaning franchise operator headquartered in Charlottesville, Virginia, and owned by Premium Service Brands, a multi-brand home services conglomerate with 1,000+ units across nine brands. Founded in 2013, the company sells franchise licenses ($65,000 one-time fee, $147,100–$218,500 total initial investment) and earns ongoing royalties (6% of gross sales), marketing fees (2%), and contact-center fees (2%) from independently owned franchisees who deliver cleaning services in 19 U.S. states. The franchisees serve individual homeowners (recurring, deep, move-in/out, spring, and apartment cleaning), short-term rental property managers (vacation rental turnover), and small commercial clients (light commercial cleaning).

The service offering is unified by three registered proprietary systems: the Maid Right Signature Clean® Checklist (a standardized room-by-room protocol), MR Shield® (a medical-grade disinfection system claimed to eliminate 99.99% of germs), and Maid Right Technics® (color-coded microfiber cloths, HEPA-filter vacuums, and non-toxic cleaning products). Customer acquisition is supported by a centralized contact center, digital marketing (website, paid search, social media), and listings on HomeAdvisor and Angi; scheduling is standardized on Housecall Pro. End-customer retention is driven by same-cleaner matching on recurring appointments and a 24-hour satisfaction guarantee with 48-hour resolution.

Revenue mechanics are entirely franchise-based: the corporate entity captures roughly 10% of franchisee gross sales on a recurring basis plus upfront franchise fees, with average franchisee gross sales of $520,441 and top-quartile performance at $1,258,050. The business is therefore sensitive to franchise unit count growth, franchisee retention, and the underlying $18.8 billion U.S. residential cleaning market growing at 3.2% CAGR. Leadership sits at the PSB parent level (CEO Paul Flick, CFO Patrick Dannelly, COO Roxanne Conrad, CIO Shayne Mehringer, EVP Performance Gabe Colon), with no independent AI, venture funding, or M&A activity disclosed.

Name

Maid Right Franchising

Legal name

Premium Service Brands LLC

Website

https://maidright.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Maid Right Franchising is a U.S. residential and commercial cleaning franchise system, operating across 19 states under Premium Service Brands, that sells franchise licenses and earns recurring royalties from independently owned franchisees delivering standardized cleaning services to homeowners, short-term rental owners, and small businesses.

Ownership category

akta.pro rank

Product category

Residential Cleaning Franchise Services

NAICS

Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

akta.pro secondary industry

Landlord/Property Manager Turnover Cleaning (HSAEACAE)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Cleaning franchise opportunities
• Maid services
• House cleaning

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fee: One-time franchise fee of $65,000 charged upon signing the franchise agreement. Grants the right to use the Maid Right brand name and proven business model in a protected territory.
2. Royalty Fees: Ongoing royalty fee of 6% of gross sales from franchisees, ensuring continued access to brand systems, operational support, and ongoing innovation.
3. Marketing Fee: 2% national ad fund fee contributing to marketing campaigns and brand awareness across all markets.
4. Contact Center Fee: 2% fee supporting centralized customer service system that manages customer inquiries and scheduling for franchisees.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Maid Right Franchising operates a residential and commercial cleaning franchise network in the United States, selling franchise licenses to entrepreneurs who deliver professional cleaning services under the Maid Right brand. Franchisees provide recurring home cleaning, deep cleaning, move-in/move-out cleaning, vacation rental cleaning, post-construction cleaning, spring cleaning, apartment cleaning, and light commercial cleaning, all standardized through proprietary systems including the Signature Clean® Checklist, MR Shield® disinfection, and Maid Right Technics® (HEPA filtration and color-coded microfiber).

Product overview

Maid Right is a residential and commercial cleaning franchise network operating across 19 U.S. states through independently owned and operated franchise locations. The franchise offering is built around nine core cleaning service lines — Recurring Home Cleaning, Deep Cleaning, Move-in & Move-Out, Apartment Cleaning, Vacation Rental Cleaning, Post Construction Cleaning, Spring Cleaning, and Light Commercial Cleaning — delivered by locally owned franchisees backed by a national brand. The service portfolio is unified by three proprietary operational systems: the Signature Clean® Checklist (a room-by-room service standard), MR Shield® (medical-grade disinfection), and Maid Right Technics® (HEPA filtration, color-coded microfiber, eco-friendly products). Locations are individually owned franchises under the Maid Right brand, with no corporate-direct service delivery to end consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Clean: A comprehensive top-to-bottom cleaning service with checklists for consistent results and a satisfaction guarantee
• MR Shield
• Maid Right Technics

Products and services

• Recurring Home Cleaning Services Regularly scheduled house cleaning services (weekly, bi-weekly, or monthly) with the same cleaner matched to each recurring appointment for familiarity and personalized service.
• Deep Cleaning Services Thorough top-to-bottom cleaning addressing baseboards, vents, and behind appliances; available as standalone or initial clean before recurring service.
• Move-in & Move-Out Cleaning Services Specialized cleaning for properties being vacated or newly acquired, covering interior appliances, cabinets, bathrooms, and floors to prepare spaces for walkthroughs or new occupants.
• Apartment Cleaning Services Cleaning services tailored for apartments and smaller residential spaces, delivering efficient and thorough cleaning that maximizes cleanliness in compact environments.
• Vacation Rental Cleaning Services Turnover cleaning services for short-term rental properties (e.g., Airbnb, VRBO) between guest stays, ensuring units are prepared to the highest standard for incoming guests.
• Light Commercial Cleaning Services Professional cleaning for small businesses and commercial spaces such as offices, healthcare facilities, educational institutions, and hospitality venues, including lobbies, break rooms, restrooms, and workspaces.
• Post Construction Cleaning Services Specialized cleaning for newly constructed or renovated properties, removing construction dust, debris, and residue to make the space ready for occupancy.
• Spring Cleaning Services Seasonal deep cleaning service designed to refresh and revitalize homes, addressing accumulated dust and grime throughout the property.
• Maid Right Franchise Opportunity Franchise license sold to entrepreneurs to operate a Maid Right-branded residential and commercial cleaning business in a protected U.S. territory, supported by training, marketing, contact center services, and operational systems.

Quantifiable outcome

• 99.99% of germs and bacteria eliminated with MR Shield® disinfection
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Cleaning For A ReasoncoreStrategic or Co-development PartnerMaid Right partners with Cleaning For A Reason, a nonprofit that provides free residential cleaning services for cancer patients. Maid Right franchisees participate by donating cleaning services to support cancer patients in their communities, demonstrating corporate social responsibility.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Molly Maid: Residential cleaning franchise network offering recurring maid services through independently owned franchisees. Closely comparable to Maid Right in product, customer base, and franchise business model.
• Maid Brigade: Residential cleaning franchise emphasizing eco-friendly products and consistent team-based cleaning, closely matching Maid Right's HEPA filtration and green cleaning positioning.
• Merry Maids: One of the largest residential cleaning franchise brands in the US, offering recurring home cleaning through franchisees. Directly comparable in service offering and target customer to Maid Right.
• The Maids: Residential cleaning franchise using a team-based approach to recurring home cleaning. Comparable franchise model serving similar dual-income household and busy family customers as Maid Right.
• Two Maids & A Mop: Residential cleaning franchise offering recurring and one-time home cleaning through a team-based model. Comparable in target customer, service mix, and franchise distribution approach.

Emerging players

• Handy: On-demand platform connecting customers with independent cleaning and home service professionals. Comparable as an emerging alternative channel competing for the same residential cleaning customer wallet as Maid Right franchisees.
• TaskRabbit: Gig-economy marketplace for home cleaning and other tasks. Competes with Maid Right's franchise model by offering customers a lower-friction, lower-price alternative for residential cleaning.
• Tidy: Tech-enabled residential cleaning service using a direct-to-consumer model. Represents the digital-first emerging competitor segment challenging traditional cleaning franchise economics.

Broad incumbents

• Authority Brands: Parent company of Molly Maid and Merry Maids, operating a multi-brand home services franchise platform. Directly comparable parent-level peer to Premium Service Brands that owns Maid Right.
• Neighborly: Multi-brand home services franchise platform including cleaning, maintenance, and repair brands. Comparable as a franchise conglomerate peer competing for franchisee and market share with PSB's portfolio including Maid Right.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maidright
• Instagraminstagram.com/maidright
• Xx.com/maidrightclean
• YouTubeyoutube.com/maidright
• LinkedInlinkedin.com/company/maid-right

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maid Right Franchising